{"id":4028,"date":"2019-12-06T17:50:59","date_gmt":"2019-12-06T10:50:59","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4028"},"modified":"2022-10-15T22:47:46","modified_gmt":"2022-10-15T15:47:46","slug":"7-sai-lam-pho-bien-nguoi-kinh-doanh-online-thuong-mac-phai","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/7-sai-lam-pho-bien-nguoi-kinh-doanh-online-thuong-mac-phai\/","title":{"rendered":"7 sai l\u1ea7m ph\u1ed5 bi\u1ebfn ng\u01b0\u1eddi kinh doanh online th\u01b0\u1eddng m\u1eafc ph\u1ea3i v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c"},"content":{"rendered":"

The Oracles<\/strong> – nh\u00f3m \u0111i\u1ec1u h\u00e0nh h\u00e0ng \u0111\u1ea7u d\u00e0nh cho doanh nh\u00e2n<\/em><\/p>\n

B\u00e0i b\u00e1o n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi Matt Clark,<\/a> \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 ch\u1ee7 t\u1ecbch c\u1ee7a Amazing.com<\/a>, \u0111\u1ed3ng s\u00e1ng t\u1ea1o Amazing Sell Machine<\/a>, v\u00e0 l\u00e0 m\u1ed9t C\u1ed1 v\u1ea5n trong The Oracles.<\/a><\/span><\/p>\n

Doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a Amazon \u0111ang t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n v\u00e0 m\u1ed9t n\u1eeda trong s\u1ed1 \u0111\u00f3 \u0111\u1ebfn t\u1eeb c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Nh\u01b0ng so v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng kh\u00e1c, th\u00ec \u0111\u00e2y l\u00e0 s\u1ef1 th\u1ea5t b\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3y l\u1ed7i ph\u1ed5 bi\u1ebfn nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p online m\u1eafc ph\u1ea3i v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c n\u00f3:<\/span><\/p>\n

Sai l\u1ea7m th\u1ee9 nh\u1ea5t: C\u1ed1 g\u1eafng t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/span><\/strong><\/p>\n

T\u00f4i \u0111\u00e3 th\u1ea5y nhi\u1ec1u doanh nh\u00e2n kh\u1edfi \u0111\u1ea7u v\u1edbi \u00fd t\u01b0\u1edfng v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u1ecd d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian, ti\u1ec1n b\u1ea1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 tung ra n\u00f3 b\u1edfi v\u00ec h\u1ecd ngh\u0129 r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi, ch\u1ec9 \u0111\u1ec3 th\u1ea5y r\u1eb1ng kh\u00f4ng ai kh\u00e1c l\u00e0m \u0111\u01b0\u1ee3c.\u00a0Tr\u1eeb khi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, th\u00ec c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 kh\u1edfi t\u1ea1o m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 l\u1ee3i nhu\u1eadn l\u00e0 t\u00ecm m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u00e3 ph\u1ed5 bi\u1ebfn. Khi b\u1ea1n kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c tr\u00ean Amazon, h\u00e3y xem qua m\u1ee5c\u00a0Best Sellers Rank (BSR) tr\u00ean c\u00e1c trang c\u1ee7a Amazon \u0111\u1ec3 xem c\u00e1ch m\u00e0 s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t trong danh m\u1ee5c \u0111\u00f3. H\u00e3y t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 BSR kho\u1ea3ng t\u1eeb 100 \u0111\u1ebfn 6.000 trong danh m\u1ee5c c\u1ea5p cao, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111ang b\u00e1n r\u1ea5t ch\u1ea1y nh\u01b0ng l\u1ea1i kh\u00f4ng qu\u00e1 c\u1ea1nh tranh.<\/span><\/p>\n

Sai l\u1ea7m th\u1ee9 2: B\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/span><\/strong><\/p>\n

Vi\u1ec7c b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t l\u00e0 r\u1ea5t h\u1ea5p d\u1eabn, thay v\u00ec b\u1ea1n ph\u1ea3i g\u1eb7p nhi\u1ec1u r\u1eafc r\u1ed1i trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang m\u00ecnh. Ban \u0111\u1ea7u vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng, nh\u01b0ng n\u1ebfu c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n c\u0169ng \u0111ang b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m y h\u1ec7t th\u00ec b\u1ea1n ph\u1ea3i c\u1ea1nh tranh v\u1edbi h\u1ecd v\u1ec1 gi\u00e1 c\u1ea3. V\u00e0 k\u1ebft qu\u1ea3 l\u00e0 l\u1ee3i nhu\u1eadn s\u1ebd kh\u00f4ng cao. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n. Nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t tr\u00ean Alibaba.com cho ph\u00e9p “g\u1eafn m\u00e1c” nh\u00e3n hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n tr\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3i v\u00e0 b\u00e1n ch\u00fang d\u01b0\u1edbi t\u00ean ri\u00eang c\u1ee7a m\u00ecnh. (Gi\u1ea3i th\u00edch r\u00f5 h\u01a1n, t\u1ee9c l\u00e0\u00a0b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m gi\u1ea3 m\u1ed9t c\u00e1ch h\u1ee3p ph\u00e1p s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. Nh\u01b0ng b\u1ea1n ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t c\u00e1c phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang m\u00ecnh b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u01a1 b\u1ea3n \u0111\u1ebfn ph\u1ee9c t\u1ea1p). Vi\u1ec7c n\u00e0y gi\u00fap ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1eb7c d\u00f9 s\u1ea3n ph\u1ea9m l\u00e0 gi\u1ed1ng nhau. Khi b\u1ea1n s\u1edf h\u1eefu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn s\u1ebd t\u0103ng, b\u1ea1n c\u00f3 nhi\u1ec1u quy\u1ec1n ki\u1ec3m so\u00e1t h\u01a1n, v\u00e0 \u0111i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf b\u1ea1n \u0111ang t\u1ea1o d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p c\u00f3 gi\u00e1 tr\u1ecb m\u00e0 v\u1ec1 sau c\u00f3 th\u1ec3 sang l\u1ea1i n\u1ebfu mu\u1ed1n.<\/span><\/p>\n

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Sai l\u1ea7m th\u1ee9 3: L\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m r\u1ebb nh\u1ea5t.<\/span><\/strong><\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd ch\u1ecdn s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 th\u1ea5p h\u1ebft m\u1ee9c c\u00f3 th\u1ec3. Nh\u01b0ng s\u1ef1 th\u1eadt l\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao ho\u1eb7c kh\u00f3 c\u00f3 th\u1ec3 b\u00e1n ti\u1ebfp n\u1ebfu nh\u01b0 b\u1ea1n b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p. V\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn. L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t gi\u00e1 treo \u0111i\u1ec7n tho\u1ea1i cho xe h\u01a1i c\u00f3 gi\u00e1 30 \u0111\u00f4. S\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa phi\u00ean b\u1ea3n ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t v\u00e0 th\u1ea5p nh\u1ea5t ch\u1ec9 kho\u1ea3ng t\u1eeb 1 ho\u1eb7c 2 \u0111\u00f4, \u0111\u1eb7c bi\u1ec7t l\u00e0 h\u00e0ng c\u1ee7a Trung Qu\u1ed1c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng g\u00e2y t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn t\u1ef7 s\u1ed1 l\u1ee3i nhu\u1eadn, nh\u01b0ng s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n s\u1ebd g\u00e2y ra t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i \u0111\u1ebfn doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1eebng l\u1ea7m t\u01b0\u1edfng r\u1eb1ng ti\u1ec1n n\u00e0o s\u1ebd l\u00e0 c\u1ee7a \u0111\u00f3. H\u00e3y nghi\u00ean c\u1ee9u k\u0129 th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u1edf th\u00edch kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh b\u00e1n g\u00ec. C\u00e1ch hay nh\u1ea5t \u0111\u00f3 l\u00e0 \u0111\u1eb7t m\u1ed9t v\u00e0i m\u1eb7t h\u00e0ng b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u1ea1nh tranh, nghi\u00ean c\u1ee9u c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i tr\u00ean Alibaba v\u00e0 y\u00eau c\u1ea7u cung c\u1ea5p c\u00e1c h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, ho\u1eb7c th\u1eadm ch\u00ed mua m\u1ed9t v\u00e0i m\u1eabu th\u1eed tr\u01b0\u1edbc khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh ch\u1ecdn s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u1ec3 b\u00e1n.<\/span><\/p>\n

Sai l\u1ea7m th\u1ee9 4: Chi qu\u00e1 nhi\u1ec1u ti\u1ec1n.<\/span><\/strong><\/p>\n

T\u00f4i \u0111\u00e3 nghe k\u1ec3 v\u1ec1 nh\u1eefng doanh nh\u00e2n \u0111\u00e3 chi 40.000 \u0111\u00f4 \u0111\u1ec3 mang v\u1ec1 m\u1ed9t m\u1eb7t h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1ecd \u0111\u00e3 m\u1eafc n\u1ee3 v\u00ec s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c. Th\u1eadt s\u1ef1 kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 mua m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn h\u00e0ng t\u1ed3n kho nh\u01b0 th\u1ebf tr\u1eeb khi b\u1ea1n s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c r\u1ee7i ro. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u00e0o t\u1ea1o h\u00e0ng tr\u0103m doanh nghi\u1ec7p v\u00e0 nh\u1eadn th\u1ea5y r\u1eb1ng h\u1ecd chi trung b\u00ecnh kho\u1ea3ng 1,200 \u0111\u00f4 cho l\u00f4 h\u00e0ng \u0111\u1ea7u ti\u00ean. M\u1ed9t khi l\u00f4 h\u00e0ng \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c m\u1edf b\u00e1n v\u00e0 thu v\u1ec1 l\u1ee3i nhu\u1eadn, b\u1ea1n h\u00e3y d\u00f9ng n\u00f3 v\u00e0o vi\u1ec7c \u0111\u1ea7u t\u01b0 th\u00eam. N\u1ebfu b\u1eaft \u0111\u1ea7u ch\u1ec9 t\u1eeb m\u1ed9t v\u00e0i \u0111\u00f4 kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p th\u00ec h\u00e3y th\u1eed nhi\u1ec1u nh\u1ea5t l\u00e0 10,000 \u0111\u00f4. Nh\u01b0ng n\u1ebfu v\u1eabn c\u1ea7n nhi\u1ec1u h\u01a1n s\u1ed1 ti\u1ec1n \u0111\u00f3 th\u00ec ch\u1eafc ch\u1eafn b\u1ea1n \u0111ang l\u00e0m sai.<\/span><\/p>\n

Sai l\u1ea7m th\u1ee9 5: \u0110\u00e1nh gi\u00e1 th\u1ea5p t\u1ea7m quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb.<\/span><\/strong><\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi d\u00e0nh t\u1ea5t c\u1ea3 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, th\u00e0nh l\u1eadp doanh nghi\u1ec7p, x\u00e2y d\u1ef1ng trang web ho\u1eb7c trang s\u1ea3n ph\u1ea9m tr\u00ean Amazon, v\u00e0 sau \u0111\u00f3 m\u1ea5t h\u1ebft\u00a0phong \u0111\u1ed9 \u0111\u1ec3 l\u00e0m ti\u1ebfp th\u1ecb. Nh\u01b0ng \u0111\u00e2y m\u1edbi ch\u00ednh l\u00e0 \u0111i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a kh\u1edfi ch\u1ea1y doanh nghi\u1ec7p. V\u00e0 m\u1ecdi th\u1ee9 s\u1ebd ho\u00e0n to\u00e0n \u0111\u1ed5 b\u1ec3 tr\u1eeb khi b\u1ea1n may m\u1eafn th\u00f4i. Nh\u01b0ng \u0111\u1eebng v\u1ed9i n\u1ea3n l\u00f2ng ho\u1eb7c \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u ngay l\u1eadp t\u1ee9c. \u0110\u1ea7u ti\u00ean, h\u00e3y th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p. B\u1eaft \u0111\u1ea7u\u00a0v\u1edbi quy m\u00f4 nh\u1ecf b\u1eb1ng c\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean Facebook (v\u00e0 Amazon, n\u1ebfu b\u1ea1n \u0111ang b\u1eaft \u0111\u1ea7u kinh doanh tr\u00ean Amazon), b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i chi \u00edt nh\u1ea5t 200 \u0111\u00f4 \u0111\u1ec3 thu v\u1ec1 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 th\u1ed1ng k\u00ea. Sau \u0111\u00f3 h\u1eb5ng t\u1eeb t\u1eeb m\u1edf r\u1ed9ng quy m\u00f4. Khi b\u1ea1n s\u1eb5n s\u00e0ng th\u1eed nghi\u1ec7m nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p m\u1edbi, b\u1ea1n s\u1ebd t\u00ecm ra y\u1ebfu t\u1ed1 t\u1ed1t nh\u1ea5t. N\u1ebfu nh\u01b0 b\u1ea1n l\u00e0 ng\u01b0\u1eddi hay ph\u00e2n t\u00edch, b\u1ea1n s\u1ebd th\u00edch t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh h\u01a1n. C\u00f2n n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o, b\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c lo\u1ea1i ti\u1ebfp th\u1ecb n\u1ed9i dung.<\/span><\/p>\n

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Sai l\u1ea7m th\u1ee9 6: Sai l\u1ea7m v\u1ec1 \u01b0u ti\u00ean.<\/span><\/strong>
\nNhi\u1ec1u doanh nh\u00e2n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 s\u1ef1 \u01b0u ti\u00ean. L\u1ea5y v\u00ed d\u1ee5, vi\u1ec7c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi gh\u00e9 th\u0103m trang web ho\u1eb7c trang Amazon kh\u00f4ng quan tr\u1ecdng b\u1eb1ng vi\u1ec7c khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. H\u00e3y \u01b0u ti\u00ean vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, sau \u0111\u00f3 h\u1eb5ng t\u1ea1o ra m\u1ed9t trang web v\u1eefng m\u1ea1nh. Ch\u1ec9 khi b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o th\u00ec h\u1eb5ng th\u1eed v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00e1c.<\/span><\/p>\n

Sai l\u1ea7m th\u1ee9 7: M\u1edf r\u1ed9ng quy m\u00f4 qu\u00e1 nhanh.<\/span><\/strong><\/p>\n

M\u1ed9t khi c\u00f4ng vi\u1ec7c \u0111ang ph\u00e1t tri\u1ec3n thu\u1eadn l\u1ee3i, b\u1ea1n s\u1ebd ngh\u0129 vi\u1ec7c cho ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, ho\u1eb7c t\u1ec7 h\u01a1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng hay. Nh\u01b0ng b\u1ea1n kh\u00f4ng h\u1ec1 c\u00f3 g\u00ec ngo\u00e0i kinh nghi\u1ec7m, n\u00ean vi\u1ec7c ra m\u1eaft th\u00eam m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u00e0 m\u1ed9t sai l\u1ea7m. B\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n cho c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh, v\u00ec th\u1ebf b\u1ea1n l\u1ea1i ph\u1ea3i b\u1eaft \u0111\u1ea7u l\u1ea1i t\u1eeb \u0111\u1ea7u. V\u00ec b\u1ea3n ch\u1ea5t con ng\u01b0\u1eddi l\u00e0 hi\u1ebfu th\u1eafng, nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng v\u1eabn h\u01a1n s\u1ed1 l\u01b0\u1ee3ng. H\u00e3y n\u1ed7 l\u1ef1c h\u01a1n trong vi\u1ec7c ti\u1ebfp th\u1ecb tr\u01b0\u1edbc khi cho ra th\u00eam s\u1ea3n ph\u1ea9m, n\u1ebfu kh\u00f4ng b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean, v\u00ec n\u00f3 kh\u00f4ng \u1ed5n \u0111\u1ecbnh nh\u01b0 b\u1ea1n ngh\u0129. V\u00e0 n\u1ebfu nh\u01b0 b\u1ea1n v\u1eabn c\u1ed1 g\u1eafng cho ra qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng m\u1ed9t l\u00fac, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i.<\/span><\/p>\n

B\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng m\u1edf r\u1ed9ng quy m\u00f4 khi b\u1ea1n duy tr\u00ec \u0111\u01b0\u1ee3c m\u1ecdi th\u1ee9 \u1ed5n \u0111\u1ecbnh trong v\u00e0i th\u00e1ng li\u00ean ti\u1ebfp. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u00f3 l\u00e0 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p lu\u00f4n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 l\u00fac n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ee9ng ra gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c. Th\u1eadm ch\u00ed khi b\u1ea1n \u0111ang l\u00ean k\u1ebf ho\u1ea1ch ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n th\u00ec c\u0169ng n\u00ean \u0103n m\u1eebng n\u1ebfu nh\u01b0 c\u00f4ng vi\u1ec7c \u0111\u1ea1t \u0111\u00fang ti\u1ebfn \u0111\u1ed9, b\u1edfi v\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a b\u1ea1n \u0111ang d\u1ea7n r\u00fat ng\u1eafn th\u1eddi gian \u0111\u01b0\u1ee3c ngh\u1ec9 h\u01b0u \u0111\u1ea5y.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

TH\u01af\u01a0NG HI\u1ec6U – \u0110\u01af\u1edcNG V\u00c0O T\u00c2M TR\u00cd KH\u00c1CH H\u00c0NG<\/span><\/span><\/a><\/strong> (GV: V\u01b0\u01a1ng Thanh Long<\/a><\/strong><\/span>)<\/p>\n