{"id":4114,"date":"2019-12-11T18:09:09","date_gmt":"2019-12-11T11:09:09","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4114"},"modified":"2022-10-15T22:47:45","modified_gmt":"2022-10-15T15:47:45","slug":"thuong-hieu-cua-ban-co-thuc-su-dong-cam-day-la-bai-kiem-tra-danh-gia-do-tin-cay-danh-cho-ban","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/thuong-hieu-cua-ban-co-thuc-su-dong-cam-day-la-bai-kiem-tra-danh-gia-do-tin-cay-danh-cho-ban\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 \u0111\u1ed3ng c\u1ea3m? \u0110\u00e2y l\u00e0 b\u00e0i ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 tin c\u1eady d\u00e0nh cho b\u1ea1n"},"content":{"rendered":"

\u0110\u1ec3 tr\u00e1nh m\u1ea5t \u0111i l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u00e2y l\u00e0 nh\u1eefng m\u1eb9o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n lu\u00f4n “n\u00f3i \u0111\u01b0\u1ee3c – l\u00e0m \u0111\u01b0\u1ee3c”<\/em><\/span><\/p>\n

Maria Ross<\/strong> – nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, di\u1ec5n gi\u1ea3 v\u00e0 t\u00e1c gi\u1ea3.<\/em><\/p>\n

Kh\u00f4ng c\u00f3 m\u1ed9t l\u1ed1i \u0111i t\u1eaft n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00e0 n\u1ed5i b\u1eadt. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay mu\u1ed1n mua s\u1ea3n ph\u1ea9m c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00f3i \u0111\u01b0\u1ee3c – l\u00e0m \u0111\u01b0\u1ee3c. B\u1ea1n kh\u00f4ng th\u1ec3 t\u1ef1 nh\u1eadn m\u00ecnh l\u00e0 m\u1ed9t doanh nghi\u1ec7p “\u0111\u1ea7y s\u00e1ng t\u1ea1o” n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng \u0111\u1ea7u t\u1ef1 m\u1ed9t \u0111\u1ed3ng n\u00e0o v\u00e0o R&D. Gi\u1ed1ng nh\u01b0 b\u1ea1n kh\u00f4ng th\u1ec3 thuy\u1ebft ph\u1ee5c c\u00e1c c\u1ed5 \u0111\u00f4ng v\u1ec1 b\u00ecnh \u0111\u1eb3ng gi\u1edbi nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef trong ban l\u00e3nh \u0111\u1ea1o. Ngo\u00e0i ra, nh\u00e2n vi\u00ean s\u1ebd mu\u1ed1n l\u00e0m vi\u1ec7c cho doanh nghi\u1ec7p m\u00e0 l\u00e0m nhi\u1ec1u h\u01a1n n\u00f3i.\u00a0M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Deloitte cho th\u1ea5y r\u1eb1ng 75 ph\u1ea7n tr\u0103m th\u1ebf h\u1ec7 tr\u1ebb \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t nh\u00e0 tuy\u1ec3n d\u1ee5ng s\u1ebd c\u1ed1 v\u1ea5n v\u00e0 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng t\u00e0i n\u0103ng thi\u00ean b\u1ea9m c\u1ee7a h\u1ecd. V\u00ec th\u1ebf, n\u1ebfu b\u1ea1n mu\u1ed1n h\u1ee9a h\u1eb9n v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng c\u1ea3m v\u00e0 thu h\u00fat nh\u1eefng t\u00e0i n\u0103ng n\u1ed5i b\u1eadt nh\u1ea5t, r\u00f5 r\u00e0ng l\u00e0 kh\u00f4ng g\u00ec c\u00f3 th\u1ec3 thay th\u1ebf cho vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng c\u1ea3m t\u1eeb trong ra ngo\u00e0i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng m\u1eb9o \u0111\u1ec3 nh\u1eadn ra nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng c\u1ea3m v\u00e0 “ki\u1ec3m tra s\u1ef1 t\u1ec9nh t\u00e1o” trong vi\u1ec7c t\u1ea1o ra m\u1ed9t n\u1ec1n v\u0103n h\u00f3a \u0111\u00fang \u0111\u1eafn v\u1ec1 s\u1ef1 \u0111\u1ed3ng c\u1ea3m.<\/span><\/p>\n

M\u1eb9o: \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng c\u1ea3m<\/span><\/strong><\/p>\n

C\u00e1c c\u00f4ng ty \u0111\u1ed3ng c\u1ea3m nh\u00ecn nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u0103n h\u00f3a c\u1ee7a h\u1ecd nh\u01b0 hai m\u1eb7t c\u1ee7a m\u1ed9t \u0111\u1ed3ng ti\u1ec1n. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o gi\u1ecfi l\u00e0 ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd s\u1ebd ch\u1ec9 c\u1ea3m th\u1ea5y th\u1ea5u hi\u1ec3u, vui v\u1ebb v\u00e0 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng khi ch\u00ednh h\u1ecd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u1edf n\u01a1i l\u00e0m vi\u1ec7c.<\/span><\/p>\n

S\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb: s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty ch\u00ednh l\u00e0 t\u1eebng h\u00e0nh \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean<\/span><\/strong><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng c\u1ea3m kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 \u0111\u01b0a ra m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf s\u1eb5n trong k\u1ebf ho\u1ea1ch kinh doanh. Thay v\u00e0o \u0111\u00f3, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng c\u1ea3m ch\u00e2n ch\u00ednh s\u1ebd khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean xem x\u00e9t t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty m\u1ed7i ng\u00e0y v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c quy\u1ebft \u0111\u1ecbnh thi\u1ebft y\u1ebfu \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi s\u1ee9 m\u1ec7nh.<\/span><\/p>\n

Warby Parker l\u00e0 m\u1ed9t c\u00f4ng ty \u0111\u00e3 t\u00ecm th\u1ea5y s\u1ef1 li\u00ean k\u1ebft gi\u1eefa s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng ty kinh doanh k\u00ednh m\u00e1t th\u1eddi trang v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p k\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2010. Nh\u01b0ng khi startup ph\u00e1t tri\u1ec3n l\u00ean \u0111\u1ebfn 20 nh\u00e2n vi\u00ean, nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp \u0111\u00e3 nh\u1eadn ra r\u1eb1ng h\u1ecd \u0111\u00e3 kh\u00f4ng thi\u1ebft l\u1eadp nh\u1eefng gi\u00e1 tr\u1ecb quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00f4ng ty. Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n podcast, h\u1ecd \u0111\u00e3 gi\u1ea3i th\u00edch qu\u00e1 tr\u00ecnh k\u1ebft h\u1ee3p m\u00e0 h\u1ecd \u0111\u00e3 l\u00e0m \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a trong c\u00f4ng ty. \u0110\u1ed3ng gi\u00e1m \u0111\u1ed1c Dave Gilboa chia s\u1ebb: “Ch\u00fang t\u00f4i \u0111\u00e3 th\u1eed m\u1ed9t b\u00e0i t\u1eadp nh\u1ecf \u0111\u00f3 l\u00e0 nh\u1edd m\u1ecdi ng\u01b0\u1eddi vi\u1ebft ra nh\u1eefng gi\u00e1 tr\u1ecb ri\u00eang quan tr\u1ecdng v\u1edbi h\u1ecd,…V\u00e0 ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c 200 k\u1ebft qu\u1ea3 kh\u00e1c nhau d\u1eabn \u0111\u1ebfn m\u1ed9t lo\u1ea1t c\u00e1c s\u1ef1 th\u1ea3o lu\u1eadn v\u1ec1 s\u1ef1 gi\u1ed1ng nhau v\u00e0 kh\u00e1c nhau v\u00e0 m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng”. N\u1ebfu nh\u01b0 b\u1ea1n h\u1ee9a h\u1eb9n thi\u1ebft l\u1eadp m\u1ed9t m\u00f4i tr\u01b0\u1eddng cho nh\u00e2n vi\u00ean tham gia, t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u1ec1n v\u0103n h\u00f3a \u0111\u1ed3ng c\u1ea3m cho c\u00f4ng ty.<\/span><\/p>\n

\"\"<\/p>\n

Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng ngay t\u1ea1i ch\u1ed7<\/span><\/strong><\/p>\n

Vi\u1ec7c t\u0103ng t\u00ednh minh b\u1ea1ch trong kinh doanh c\u00f3 ngh\u0129a nh\u00e2n vi\u00ean s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft. N\u00f3 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 vi\u1ec7c khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft nhanh h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. N\u1ebfu ch\u00ednh s\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng ph\u00f9 h\u1ee3p, b\u1ea1n s\u1ebd g\u1eb7p r\u1ee7i ro v\u00ec s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3 nh\u00e2n vi\u00ean.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 hai l\u1eddi khuy\u00ean \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u00fang \u0111\u1eafn:<\/span><\/p>\n

\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean h\u1ecfi v\u00e0 ph\u1ea3n h\u1ed3i l\u1ea1i m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/strong> D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00f3 nh\u1ea5t trong c\u00e1c l\u0129nh v\u1ef1c ng\u00e0y nay. Nh\u01b0ng n\u1ebfu nh\u01b0 b\u1ea1n l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 \u0111\u1ed3ng c\u1ea3m v\u1edbi m\u00ecnh, h\u1ecd s\u1ebd l\u00e0m r\u1eafc r\u1ed1i th\u00eam c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n cho b\u1ea1n.\u00a0C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u0169ng ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. M\u1ed9t khi nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd tin t\u01b0\u1edfng nh\u00e2n vi\u00ean m\u00ecnh c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 h\u1ebft m\u00ecnh cho h\u1ecd, nh\u00e2n vi\u00ean s\u1ebd c\u1ea3m th\u1ea5y m\u00ecnh ho\u00e0n to\u00e0n \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n. V\u00ec th\u1ebf, nh\u00e2n vi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c th\u1ea5y l\u00e3nh \u0111\u1ea1o c\u1ee7a h\u1ecd c\u0169ng bi\u1ebft n\u1eafm b\u1eaft v\u0103n h\u00f3a \u0111\u1ed3ng c\u1ea3m, ch\u1ee9 kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 n\u00f3i m\u00e0 kh\u00f4ng l\u00e0m.
\nNh\u00e0 b\u00e1n l\u1ebb gi\u00e0y v\u00e0 qu\u1ea7n \u00e1o tr\u1ef1c tuy\u1ebfn Zappos, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u0111\u00fang nh\u01b0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi c\u1ee7a m\u00ecnh. M\u1ed9t trong nh\u1eefng l\u00fd do khi\u1ebfn h\u1ecd mang l\u1ea1i danh ti\u1ebfng \u0111\u00f3 l\u00e0 c\u00e1c \u0111\u1ea1i di\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n ch\u1ea5p nh\u1eadn nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t nh\u01b0 \u0111\u1ed5i tr\u1ea3 h\u00e0ng ho\u1eb7c thanh to\u00e1n n\u1ebfu c\u00f3 h\u01b0 h\u1ecfng. H\u1ecd lu\u00f4n l\u00e0m kh\u00e1ch h\u00e0ng b\u1ea5t ng\u1edd b\u1eb1ng c\u00e1ch \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1t ph\u00f9 h\u1ee3p cho h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a h\u1ecd \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ed3ng c\u1ea3m v\u1edbi h\u1ecd v\u00e0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p m\u1ed9t c\u00e1ch nhanh nh\u1ea5t cho t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/span><\/span><\/p>\n

H\u1ee3p t\u00e1c c\u1ed9ng \u0111\u1ed3ng<\/span><\/strong>: C\u00e1ch c\u00f4ng ty th\u1ec3 hi\u1ec7n s\u1ef1 c\u1ea3m th\u00f4ng v\u1edbi m\u1ed9t c\u1ed9ng \u0111\u1ed3ng l\u1edbn h\u01a1n<\/span><\/p>\n

M\u1ed9t l\u1ea7n n\u1eefa, c\u00f4ng cu\u1ed9c x\u00e2y d\u1ef1ng danh ti\u1ebfng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed1i t\u00e1c c\u00f3 l\u1ee3i cho c\u1ed9ng \u0111\u1ed3ng c\u1ea7n nhi\u1ec1u h\u01a1n vi\u1ec7c h\u01b0\u1edbng v\u00e0o m\u1ed9t gi\u1ea3i golf t\u1eeb thi\u1ec7n m\u00e0 CEO tham gia, nh\u01b0ng \u0111\u00f3 l\u00e0 v\u00e0o n\u0103m 2012. \u0110i\u1ec1u \u0111\u00f3 ch\u1ec9 ra r\u1eb1ng, h\u00e3y tho\u1ea3i m\u00e1i m\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb \u0111i\u1ec1u nh\u1ecf h\u01a1n l\u00e0 \u1ea5p \u1ee7 m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u00e1nh v\u00e0o m\u1ed9t d\u1ef1 \u00e1n thay \u0111\u1ed5i l\u1edbn, ch\u00fa tr\u1ecdng h\u01a1n v\u00e0o vi\u1ec7c kh\u01a1i d\u1eady s\u1ef1 \u0111\u1ed3ng c\u1ea3m m\u1ed9t c\u00e1ch t\u1eeb t\u1ed1n th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00edch lu\u1ef9. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u1ea1o n\u00ean m\u00f4i tr\u01b0\u1eddng c\u1ee7a s\u1ef1 tin t\u01b0\u1edfng n\u01a1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y an to\u00e0n \u0111\u1ec3 ph\u00e1t bi\u1ec3u trong nh\u1eefng bu\u1ed5i h\u1ecdp.
\nV\u1edbi nh\u1eefng \u0111\u1eb7c t\u00ednh ch\u1ee7 ch\u1ed1t c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ea7y s\u1ef1 c\u1ea3m th\u00f4ng trong t\u00e2m tr\u00ed, h\u00e3y nh\u00ecn qua ba c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 \u201cki\u1ec3m tra s\u1ef1 s\u00e1ng su\u1ed1t\u201d cho v\u0103n ho\u00e1 c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/span><\/span><\/p>\n

Ki\u1ec3m tra s\u1ef1 s\u00e1ng su\u1ed1t<\/span><\/strong>: Ch\u00fang ta th\u1ef1c s\u1ef1 c\u00f3 v\u0103n ho\u00e1 c\u1ea3m th\u00f4ng hay kh\u00f4ng?
\nCho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y t\u00ednh c\u1ea3m th\u00f4ng \u0111\u00e3 r\u00f5 r\u00e0ng: s\u1ef1 c\u1ea3m th\u00f4ng d\u1eabn t\u1edbi vi\u1ec7c k\u1ebft n\u1ed1i \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n, th\u00fac \u0111\u1ea9y n\u0103ng su\u1ea5t v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Nh\u01b0ng b\u1eb1ng c\u00e1ch n\u00e0o b\u1ea1n th\u1ef1c s\u1ef1 bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng li\u1ec7u b\u1ea1n \u0111\u00e3 d\u00e1m n\u00f3i d\u00e1m l\u00e0m hay ch\u1ec9 d\u00e1m n\u00f3i m\u00e0 kh\u00f4ng d\u00e1m l\u00e0m?<\/span><\/span><\/p>\n

\"\"<\/p>\n

Ba c\u00e2u h\u1ecfi sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 s\u1ef1 c\u1ea3m th\u00f4ng \u0111\u00edch th\u1ef1c hay kh\u00f4ng:<\/span><\/p>\n

1. Ch\u00fang ta c\u00f3 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty hay kh\u00f4ng?<\/span><\/strong>
\nTrong l\u00fac ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing \u201cS\u1ed1ng xanh\u201d th\u00ec nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n s\u1ebd ch\u1ecdn b\u1ed9 m\u1eb7t gi\u1ea3 t\u1ea1o c\u1ee7a s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1ec1 v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 gia t\u0103ng doanh s\u1ed1 cho c\u00f4ng ty b\u1ea1n. \u0110\u1ec3 ng\u0103n ng\u1eeba vi\u1ec7c th\u1ec3 hi\u1ec7n nh\u01b0 m\u1ed9t s\u1ef1 \u0111\u1ed3ng c\u1ea3m kh\u00f4ng trung th\u1ef1c th\u00ec b\u1ea1n n\u00ean ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n s\u1ebd s\u1ed1ng ch\u1ebft v\u1edbi s\u1ee9 m\u1ec7nh c\u00f9ng v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty v\u00e0 th\u1ec3 hi\u1ec7n \u0111i\u1ec1u n\u00e0y v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

2. Nh\u1eefng ch\u00ednh s\u00e1ch v\u00e0 th\u1ef1c ti\u1ec5n n\u1ed9i b\u1ed9 n\u00e0o \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed3ng c\u1ea3m?<\/span><\/strong>
\nM\u1ed9t khi b\u1ea1n bi\u1ebft th\u00f4ng \u0111i\u1ec7p g\u1eafn li\u1ec1n v\u1edbi v\u0103n ho\u00e1 c\u00f4ng ty c\u1ee7a m\u00ecnh l\u00e0 g\u00ec, h\u00e3y \u0111\u1ea3m b\u1ea3n r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch n\u1ed9i b\u1ed9 c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p \u0111\u00f3. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n vi\u1ec7c d\u00e1m n\u00f3i d\u00e1m l\u00e0m. Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n ngh\u0129 r\u1eb1ng kh\u00f4ng ai \u0111\u1ec3 \u00fd \u0111\u1ebfn th\u00ec m\u1ed9t v\u00e0i nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi M\u1ef9 k\u1ef3 v\u1ecdng c\u00e1c c\u00f4ng ty s\u1ebd th\u1ec3 hi\u1ec7n s\u1ef1 c\u1ea3m th\u00f4ng nhi\u1ec1u h\u01a1n. H\u00e3y r\u00e0 so\u00e1t l\u1ea1i t\u1eeb tr\u00ean xu\u1ed1ng d\u01b0\u1edbi to\u00e0n b\u1ed9 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, tuy\u1ec3n d\u1ee5ng, nh\u00e2n vi\u00ean, ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9, v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch v\u1edbi \u0111\u1ed1i t\u00e1c. v\u00e0 h\u00e3y \u0111i\u1ec1u ch\u1ec9nh n\u1ebfu c\u1ea7n thi\u1ebft.<\/span><\/p>\n

3. Ch\u00fang ta c\u00f3 \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng an to\u00e0n v\u00e0 \u0111\u00e1ng tin hay kh\u00f4ng?<\/span><\/strong> \u0110i\u1ec1u cu\u1ed1i c\u00f9ng l\u00e0 vi\u1ec7c t\u1ea1o n\u00ean m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u01a1i m\u00e0 nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c an to\u00e0n v\u00e0 \u0111\u01b0\u1ee3c l\u1eafng nghe l\u00e0 ch\u00eca kho\u00e1 \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t v\u0103n ho\u00e1 c\u1ea3m th\u00f4ng \u0111\u00edch th\u1ef1c. Khi nh\u1eefng nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong vi\u1ec7c h\u1ee3p t\u00e1c v\u00e0 \u0111\u01b0\u01a1ng \u0111\u1ea7u m\u1ea1o hi\u1ec3m nh\u01b0 l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00ec c\u00f4ng ty \u0111\u00f3 s\u1ebd ph\u00e1t tri\u1ec3n theo nh\u1eefng c\u00e1ch \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t.
\nKh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 l\u1ed1i t\u1eaft n\u00e0o trong cu\u1ed9c h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 c\u1ea3m th\u00f4ng \u0111\u00edch th\u1ef1c. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi th\u1ee9 t\u1eeb vi\u1ec7c \u0111\u1ea3m b\u1ea3o ch\u00ednh s\u00e1ch c\u00f4ng ty ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ebfn vi\u1ec7c th\u01b0\u1edfng cho c\u00e1c h\u00e0nh \u0111\u1ed9ng mang l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c. Khi b\u1ea1n t\u1eadp trung v\u00e0o v\u00e0o nh\u1eefng \u0111i\u1ec1u n\u00e0y tr\u01b0\u1edbc v\u00e0 \u0111\u1ea3m b\u1ea3o b\u1ea5t k\u00ec s\u1ef1 thay \u0111\u1ed5i n\u00e0o \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u00e2n vi\u00ean, th\u00ec b\u1ea1n s\u1ebd t\u1ea1o n\u00ean s\u1ef1 c\u1ea3m th\u00f4ng t\u1eeb ch\u00ednh b\u00ean trong v\u00e0 c\u1ea3 b\u00ean ngo\u00e0i c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/span><\/span><\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

TH\u01af\u01a0NG HI\u1ec6U – \u0110\u01af\u1edcNG V\u00c0O T\u00c2M TR\u00cd KH\u00c1CH H\u00c0NG<\/span><\/span><\/a><\/strong> (GV: V\u01b0\u01a1ng Thanh Long<\/a><\/strong><\/span>)<\/p>\n