{"id":4137,"date":"2019-12-11T18:10:32","date_gmt":"2019-12-11T11:10:32","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4137"},"modified":"2022-10-15T22:47:45","modified_gmt":"2022-10-15T15:47:45","slug":"y-tuong-kinh-doanh-cua-ban-co-thuc-su-hoan-hao","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/y-tuong-kinh-doanh-cua-ban-co-thuc-su-hoan-hao\/","title":{"rendered":"\u00dd t\u01b0\u1edfng kinh doanh c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 ho\u00e0n h\u1ea3o?"},"content":{"rendered":"

N\u00ean ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m hay n\u00ean chuy\u1ec3n qua b\u01b0\u1edbc ti\u1ebfp theo?<\/em><\/span><\/p>\n

Adam Bornstein<\/strong> – nh\u00e0 s\u00e1ng l\u1eadp Pen Name Consulting<\/em><\/p>\n

C\u00e2u h\u1ecfi: T\u00f4i \u0111\u00e3 d\u00e0nh m\u1ed9t n\u0103m \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m m\u1edbi, nh\u01b0ng l\u1ea1i kh\u00f4ng th\u00e0nh c\u00f4ng. V\u1eady t\u00f4i n\u00ean l\u00e0m g\u00ec ti\u1ebfp theo?<\/span><\/strong><\/p>\n

C\u00f3 m\u1ed9t c\u00e2u h\u1ecfi m\u00e0 t\u00f4i mong kh\u00e1ch h\u00e0ng h\u1ecfi trong g\u1ea7n 10 n\u0103m l\u00e0m t\u01b0 v\u1ea5n: “\u00dd t\u01b0\u1edfng kinh doanh c\u1ee7a t\u00f4i c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng?”<\/span><\/p>\n

\u0110\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean m\u00e0 ch\u00fang t\u00f4i h\u1ecfi khi l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng. Nhi\u1ec7m v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u00f3 l\u00e0 ph\u1ea3i nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 kh\u00e1ch h\u00e0ng quan tr\u1ecdng, hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u1ec3 thu h\u00fat h\u1ecd v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m. Nh\u01b0ng b\u1ea1n v\u1eabn ch\u01b0a th\u1eadt s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u1ebfn khi t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng – ph\u00e9p m\u00e0u n\u00e0y ch\u1ec9 x\u1ea3y ra khi con ng\u01b0\u1eddi ta lu\u00f4n \u0111\u00f2i h\u1ecfi h\u01a1n nh\u1eefng g\u00ec b\u1ea1n \u0111\u01b0a ra. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p l\u00e0 r\u1ea5t kh\u00f3, v\u00e0 th\u01b0\u1eddng r\u1ea5t d\u1ec5 b\u1ecb hi\u1ec3u l\u1ea7m. Nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng l\u00e0 m\u1ed9t si\u00eau n\u0103ng l\u1ef1c, v\u00e0 vi\u1ec7c n\u00e0y l\u00e0 c\u1ef1c k\u00ec kh\u00f3. Ng\u01b0\u1eddi kh\u00e1c mua nh\u1eefng th\u1ee9 b\u1ea1n \u0111ang b\u00e1n kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn. Tr\u00e1i l\u1ea1i, ch\u1ec9 v\u00ec b\u1ea1n kh\u00f4ng ph\u00e1t tri\u1ec3n kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang \u0111i sai h\u01b0\u1edbng. V\u1eady th\u00ec l\u00e0m c\u00e1ch n\u00e0o b\u1ea1n bi\u1ebft khi n\u00e0o n\u00ean n\u1ed7 l\u1ef1c h\u01a1n?<\/span><\/p>\n

\"\"<\/p>\n

1. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/strong><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p c\u1ed1 g\u1eafng t\u00ecm \u0111i\u1ec3m y\u1ebfu tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 sau \u0111\u00f3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Nh\u01b0ng th\u1ef1c t\u1ebf c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 bi\u1ebfn \u0111\u1ed9ng v\u00e0 ta kh\u00f4ng th\u1ec3 l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c. Thay v\u00e0o \u0111\u00f3, h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n mu\u1ed1n t\u1ea1o ra, \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1ch ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1ch \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 m\u1eaft t\u1edbi ch\u00fang. N\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau d\u00f9ng ch\u00ednh c\u1ee7a b\u1ea1n th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u tr\u00ean.<\/span><\/p>\n

C\u1ea3m \u01a1n v\u00ec b\u1ea1n \u0111\u00e3 h\u1ecfi.<\/span><\/p>\n

2. H\u00e3y t\u1eadn d\u1ee5ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/strong><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 s\u00e1ng l\u1eadp mu\u1ed1n m\u1ecdi th\u1ee9 ph\u1ea3i ho\u00e0n h\u1ea3o ngay l\u1eadp t\u1ee9c, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t sai l\u1ea7m l\u1edbn. \u0110i\u1ec1u b\u1ea1n c\u1ea7n \u0111\u00f3 l\u00e0 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m, sau \u0111\u00f3 m\u1edbi l\u1eb7p l\u1ea1i. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y, nh\u01b0ng c\u00e1ch t\u1ed1t nh\u1ea5t v\u1eabn lu\u00f4n l\u00e0: ph\u00e2n t\u00edch v\u00e0 t\u00ecm hi\u1ec3u k\u1ef9.<\/span><\/p>\n

H\u00e3y mang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi m\u1ecdi ng\u01b0\u1eddi v\u00e0 h\u00e3y xem c\u00e1ch h\u1ecd ph\u1ea3n h\u1ed3i v\u1ec1 n\u00f3. Vi\u1ec7c ch\u1ec9 h\u1ecfi h\u1ecd c\u00f3 th\u00edch ch\u00fang hay kh\u00f4ng kh\u00f4ng \u0111\u1ee7, nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi qua loa th\u01b0\u1eddng mang l\u1ea1i k\u1ebft qu\u1ea3 kh\u00f4ng ch\u00ednh x\u00e1c. Thay v\u00e0o \u0111\u00f3 h\u00e3y t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n n\u1eefa. V\u00e0 Net Promoter Score l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng tuy\u1ec7t v\u1eddi c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 kh\u1ea3o s\u00e1t ng\u01b0\u1eddi d\u00f9ng (v\u00e0 c\u1ea3 ng\u01b0\u1eddi kh\u00f4ng s\u1eed d\u1ee5ng) \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c suy ngh\u0129 c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m. B\u1ea1n c\u1ea7n bi\u1ebft r\u00f5 h\u1ecd \u0111\u00e3 \u0111\u1ecdc g\u00ec, c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng n\u00f3, v\u00e0 \u0111i\u1ec1u h\u1ecd s\u1ebd n\u00f3i l\u1ea1i v\u1edbi b\u1ea1n b\u00e8. T\u1eebng chi ti\u1ebft s\u1ebd g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t b\u1ee9c h\u1ecda chi ti\u1ebft v\u1ec1 s\u1ef1 ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u1eefng thi\u1ebfu s\u00f3t c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\"\"<\/p>\n

3. Bi\u1ebft \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng.<\/span><\/strong><\/p>\n

M\u1ed9t khi b\u1ea1n hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng trong \u0111\u00fang th\u1ecb tr\u01b0\u1eddng. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng ba c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n: Hi\u1ec7n t\u1ea1i c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng? Ti\u1ec1m n\u0103ng d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng m\u1edbi l\u00e0 g\u00ec? Nh\u1eefng r\u00e0o c\u1ea3n c\u1ee7a vi\u1ec7c th\u00e2u l\u1ea1i ng\u01b0\u1eddi d\u00f9ng l\u00e0 g\u00ec?<\/span><\/p>\n

Lu\u00f4n nh\u1edb r\u1eb1ng th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p kh\u00f4ng ph\u1ea3i ch\u1ec9 c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n, m\u00e0 n\u00f3 l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n hi\u1ec3u r\u00f5 nh\u1ea5t. Khi t\u00ecm ki\u1ebfm s\u1ef1 ph\u00f9 h\u1ee3p cho b\u1ea3n th\u00e2n, h\u00e3y t\u1ef1 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n. V\u00e0 \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u00f3, b\u1ea1n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n t\u1eebng chi ti\u1ebft, t\u1eebng m\u1eabu thi\u1ebft k\u1ebf, v\u00e0 l\u1eb7p l\u1ea1i \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng cho kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 t\u00e1c \u0111\u1ed9ng l\u00e2u b\u1ec1n.<\/span><\/p>\n

Theo quy lu\u1eadt th\u00ec b\u1ea1n h\u00e3y cho m\u00ecnh 12 th\u00e1ng \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p. Kinh doanh l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i s\u1ed1ng c\u00f2n, n\u1ebfu \u0111\u00e3 d\u1ea5n th\u00e2n v\u00e0o th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 v\u01b0\u1ee3t qua n\u00f3. H\u00e3y b\u1eaft tay v\u00e0o c\u00f4ng vi\u1ec7c v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng th\u1ee9 do b\u1ea1n t\u1ea1o ra s\u1ebd gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng.
\n<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n