{"id":4148,"date":"2019-12-11T18:09:51","date_gmt":"2019-12-11T11:09:51","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4148"},"modified":"2022-10-15T22:47:45","modified_gmt":"2022-10-15T15:47:45","slug":"5-dieu-nen-nho-va-khi-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/5-dieu-nen-nho-va-khi-khoi-nghiep\/","title":{"rendered":"5 \u0111i\u1ec1u n\u00ean nh\u1edd v\u1ea3 khi kh\u1edfi nghi\u1ec7p"},"content":{"rendered":"

B\u1ea1n ch\u1ec9 c\u1ea7n y\u00eau c\u1ea7u s\u1ef1 gi\u00fap \u0111\u1ee1 t\u1eeb ng\u01b0\u1eddi th\u00e2n v\u00e0 b\u1ea1n b\u00e8, h\u1ecd ch\u00ednh l\u00e0 ngu\u1ed3n n\u0103ng l\u1ef1c gi\u00fap \u0111\u1ee1 b\u1ea1n trong th\u1eddi k\u00ec \u0111\u1ea7u l\u1eadp nghi\u1ec7p.<\/span><\/p>\n

Sabine Ghali<\/strong> – Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Buttonwood Property Management<\/em><\/p>\n

Th\u1eddi gian \u0111\u1ea7u t\u1ea1o d\u1ef1ng doanh nghi\u1ec7p r\u1ea5t kh\u00f3 kh\u0103n. Trong nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u v\u00e0o m\u00f4i tr\u01b0\u1eddng kinh doanh,\u00a0 c\u00e1c doanh nh\u00e2n t\u01b0\u01a1ng lai n\u00ean bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng ngu\u1ed3n\u00a0 l\u1ef1c xung quanh nh\u01b0 gia \u0111\u00ecnh, b\u1ea1n b\u00e8 v\u00e0 c\u1ed9ng s\u1ef1 \u0111\u1ec3 gi\u00fap \u0111\u1ee1 h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 vi\u1ec7c m\u00e0 c\u00e1c doanh nh\u00e2n n\u00ean y\u00eau c\u1ea7u s\u1ef1 gi\u00fap \u0111\u1ee1 trong th\u1eddi gian \u0111\u1ea7u c\u1ee7a vi\u1ec7c t\u1ea1o d\u1ef1ng doanh nghi\u1ec7p.<\/span><\/p>\n

1. Nh\u1edd tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1eabu<\/span><\/strong><\/p>\n

\u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c doanh nh\u00e2n, kh\u1edfi \u0111\u1ea7u \u0111\u01a1n gi\u1ea3n l\u00e0 th\u1ef1c t\u1ebf. Vi\u1ec7c \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 h\u1ea7u nh\u01b0 l\u00e0 kh\u00f4ng th\u1ec3, \u0111\u00f3 l\u00e0 ch\u01b0a n\u00f3i \u0111\u1ebfn t\u00ecm m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t. Eric Reis \u0111\u00e3 ph\u1ed5 bi\u1ebfn v\u1ec1 kh\u00e1i ni\u1ec7m s\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u trong cu\u1ed1n s\u00e1ch The Lean Startup<\/a> c\u1ee7a anh \u1ea5y, m\u1ed9t s\u1ea3n ph\u1ea9m m\u1eabu c\u01a1 b\u1ea3n nh\u1ea5t. Ng\u01b0\u1eddi th\u00e2n trong gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n l\u1ef1c tuy\u1ec7t v\u1eddi s\u1eb5n s\u00e0ng \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m m\u1eabu, \u0111\u01b0a ra ph\u1ea3n h\u1ed3i \u0111\u1ec3 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng qu\u00e1 tr\u00ecnh t\u1ea1o ra s\u1ea3n ph\u1ea9m. Vi\u1ec7c ti\u1ebfp thu c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t c\u00e1c ki\u1ebfn th\u1ee9c trong th\u1eddi k\u00ec \u0111\u1ea7u s\u1ebd gi\u00fap gi\u1ea3m thi\u1ec3u c\u00e1c nguy c\u01a1 r\u1ee7i ro xung quanh m\u1ed9t c\u00f4ng cu\u1ed9c kinh doanh. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m r\u00f5 m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u b\u1ea1n mu\u1ed1n c\u00f3 trong t\u00e2m tr\u00ed c\u1ee7a m\u00ecnh. H\u01a1n n\u1eefa, n\u00f3 c\u0169ng s\u1ebd ch\u1ec9 r\u00f5 b\u1ea1n c\u1ea7n ph\u1ea3i v\u1ea1ch ra bao nhi\u00eau c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft \u0111\u1ec3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 quan t\u00e2m, \u0111\u1ee7 \u0111\u1ec3 c\u00e2n nh\u1eafc cho vi\u1ec7c ra m\u1eaft m\u1ed9t doanh nghi\u1ec7p.<\/span><\/p>\n

2. Gi\u00fap thi\u1ebft l\u1eadp b\u1ea3n k\u1ebf ho\u1ea1ch trong kinh doanh<\/span><\/strong><\/p>\n

S\u1ebd r\u1ea5t tuy\u1ec7t v\u1eddi n\u1ebfu ch\u00fang ta kh\u00f4ng c\u1ea7n ph\u1ea3i vi\u1ebft ra m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh. Trong m\u1ed9t v\u00e0i tr\u01b0\u1eddng h\u1ee3p, v\u1edbi ni\u1ec1m ph\u1ea5n kh\u00edch v\u1edbi \u00fd t\u01b0\u1edfng m\u1edbi, thi\u1ebfu kinh nghi\u1ec7m trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n v\u00e0 s\u1eb5n s\u00e0ng g\u1ecdi v\u1ed1n th\u00ec tr\u00f4ng c\u00f3 v\u1ebb vi\u1ec7c l\u00e0m t\u1ed1t nh\u1ea5t ch\u00ednh l\u00e0 b\u1eaft \u0111\u1ea7u \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o th\u1ecb tr\u01b0\u1eddng s\u1edbm nh\u1ea5t c\u00f3 th\u1ec3. Tuy nhi\u00ean, d\u00e0nh ra th\u1eddi gian \u0111\u1ec3 vi\u1ebft m\u1ed9t k\u1ebf ho\u1ea1ch l\u00e0 vi\u1ec7c r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 gi\u00fap t\u00ecm ra \u0111\u01b0\u1ee3c c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o th\u1ecb tr\u01b0\u1eddng. B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 s\u1ea3n ph\u1ea9m v\u1edbi thi\u1ebft k\u1ebf tuy\u1ec7t v\u1eddi, nh\u01b0ng n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u00e0i ch\u00ednh th\u00edch h\u1ee3p, kh\u00f4ng c\u00f3 m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1ea5p d\u1eabn tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 \u0111\u1ee7 l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u1ebfn th\u00e0nh c\u00f4ng. G\u00f3c nh\u00ecn th\u1ee9 ba trong c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 nh\u00ecn ra nh\u1eefng \u0111i\u1ec1u c\u1ea7n thi\u1ebft tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng nhi\u1ec1u c\u01a1 h\u1ed9i. Nh\u01b0 ch\u00fang ta v\u1eabn th\u01b0\u1eddng n\u00f3i, nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch th\u00ec c\u0169ng ch\u1ec9 l\u00e0 nh\u1eefng m\u01a1 \u01b0\u1edbc vi\u1ec3n v\u00f4ng.<\/span><\/p>\n

\"\"<\/p>\n

3. Th\u1ef1c hi\u1ec7n \u0111\u1ea7u t\u01b0<\/span><\/strong><\/p>\n

Trong giai \u0111o\u1ea1n \u0111\u1ea7u kh\u1edfi nghi\u1ec7p , r\u1ea5t kh\u00f3 \u0111\u1ec3 k\u00eau g\u1ecdi \u0111\u01b0\u1ee3c v\u1ed1n t\u1eeb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn ho\u1eb7c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00e1 nh\u00e2n. M\u1ed9t kho\u1ea3n vay kinh doanh ho\u1eb7c kho\u1ea3n tr\u1ee3 c\u1ea5p kinh doanh nghe c\u00f3 v\u1ebb \u1ed5n nh\u01b0ng k\u00e8m theo \u0111\u00f3 l\u00e0 c\u00e1c kho\u1ea3n chi ph\u00ed: l\u00e3i su\u1ea5t \u0111\u1ed1i v\u1edbi kho\u1ea3n vay v\u00e0 m\u1ed9t quy tr\u00ecnh l\u00e0m h\u1ed3 s\u01a1 kh\u00f3 kh\u0103n cho c\u00e1c kho\u1ea3n tr\u1ee3 c\u1ea5p. Khi nh\u1eefng nh\u00e0 kh\u1edfi nghi\u1ec7p kh\u00f4ng th\u1ec3 c\u00f3 ngu\u1ed3n t\u00e0i ch\u00ednh \u0111\u1ee7 cho startup c\u1ee7a m\u00ecnh th\u00ec gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i ch\u00ednh r\u1ea5t h\u1ee3p l\u00fd trong giai \u0111o\u1ea1n \u0111\u1ea7u. C\u00e1c s\u1ed1 li\u1ec7u cho th\u1ea5y gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 \u0111\u00e3 g\u00f3p l\u00ean \u0111\u1ebfn 60 t\u1ef7 \u0111\u00f4 ti\u1ec1n v\u1ed1n cho c\u00e1c startup.<\/span><\/p>\n

4. Gi\u00fap qu\u1ea3n l\u00fd b\u1ea3n th\u00e2n<\/span><\/strong><\/p>\n

Vi\u1ec7c b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng cu\u1ed9c kinh doanh m\u1edbi r\u1ea5t t\u1ed1n th\u1eddi gian v\u00e0 c\u1ef1c k\u00ec c\u0103ng th\u1eb3ng. Nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 cu\u1ed1n v\u00e0o nh\u1eefng \u0111i\u1ec1u m\u00e0 startup c\u1ea7n m\u1ed7i ng\u00e0y \u0111\u1ebfn n\u1ed7i m\u00e0 h\u1ecd ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 qu\u1ea3n l\u00fd h\u1ea1nh ph\u00fac c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n, c\u1ea3 v\u1ec1 th\u1ec3 ch\u1ea5t v\u00e0 tinh th\u1ea7n. Th\u1ef1c t\u1ebf ch\u1ec9 ra r\u1eb1ng, h\u1ecd kh\u00f4ng h\u1ec1 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c kinh doanh \u0111\u00e3 \u0111\u00e1nh ph\u00ed tr\u00ean s\u1ee9c kho\u1ebb c\u1ee7a h\u1ecd. S\u1ebd r\u1ea5t \u0111\u00e1ng qu\u00fd khi c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t ng\u01b0\u1eddi b\u1ea1n \u0111\u1eddi, nh\u1eefng th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh, b\u1ea1n th\u00e2n v\u00e0 nh\u1eefng c\u1ed1 v\u1ea5n s\u1eb5n l\u00f2ng g\u1eb7p b\u1ea1n th\u01b0\u1eddng xuy\u00ean nh\u01b0 m\u1ed9t ban \u0111i\u1ec1u h\u00e0nh \u0111\u1ec3 chia s\u1ebb c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 nh\u1eefng kh\u00f3 kh\u0103n, v\u00e0 gi\u00fap t\u00ecm l\u1ea1i s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n. Vi\u1ec7c \u0111\u00f3 s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp ch\u0103m s\u00f3c cho b\u1ea3n th\u00e2n v\u00e0 lu\u00f4n \u1edf v\u1ecb tr\u00ed s\u1eb5n s\u00e0ng \u0111\u1ec3 ch\u0103m lo cho c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a h\u1ecd.<\/span><\/p>\n

\"\"<\/p>\n

5. Tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn cho m\u00ecnh<\/span><\/strong><\/p>\n

C\u00e1c startup nh\u00ecn chung \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, nh\u01b0ng nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y th\u01b0\u1eddng \u0111\u00e3 c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ebd m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 h\u1ecdc h\u1ecfi c\u00e1c v\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n v\u00e0 tinh t\u1ebf nh\u1ea5t trong l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n mu\u1ed1n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn. C\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t ng\u01b0\u1eddi hi\u1ec3u r\u00f5 l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t \u0111i\u1ec1u r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb cho vi\u1ec7c \u0111\u1ecbnh h\u00ecnh v\u1ecb tr\u00ed startup c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111i tr\u01b0\u1edbc. V\u1edbi vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u00ean m\u1ed9t startup m\u1edbi \u0111\u1ea7y ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 r\u1ea5t nhi\u1ec1u vi\u1ec7c ph\u1ea3i \u0111\u01b0\u01a1ng \u0111\u1ea7u. Nh\u01b0ng tin t\u1ed1t l\u00e0 b\u1ea1n kh\u00f4ng c\u00f4 \u0111\u01a1n trong cu\u1ed9c chi\u1ebfn n\u00e0y. H\u00e3y t\u1eadn d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ee3i c\u00f3 s\u1eb5n trong c\u00e1c m\u1ed1t quan h\u1ec7 v\u00e0 s\u1eed d\u1ee5ng ch\u00fang cho th\u1eadt t\u1ed1t.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n