{"id":4212,"date":"2019-12-14T12:11:11","date_gmt":"2019-12-14T05:11:11","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4212"},"modified":"2022-10-15T22:47:45","modified_gmt":"2022-10-15T15:47:45","slug":"bua-sang-va-tra-sua-tran-chau-dang-co-suc-hut-rat-lon-tren-ung-dung-grabfood","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/bua-sang-va-tra-sua-tran-chau-dang-co-suc-hut-rat-lon-tren-ung-dung-grabfood\/","title":{"rendered":"B\u1eefa s\u00e1ng v\u00e0 tr\u00e0 s\u1eefa tr\u00e2n ch\u00e2u \u0111ang c\u00f3 s\u1ee9c h\u00fat r\u1ea5t l\u1edbn tr\u00ean \u1ee9ng d\u1ee5ng GrabFood"},"content":{"rendered":"

Aparajita Saxena<\/strong> – Ph\u00f3 T\u1ed5ng bi\u00ean t\u1eadp Asia Pacific<\/em><\/p>\n

Tr\u00e0 s\u1eefa tr\u00e2n ch\u00e2u v\u00e0 c\u00e0 ph\u00ea rang xay cao c\u1ea5p \u0111ang chi\u1ebfm s\u1ef1 gia t\u0103ng r\u1ea5t l\u1edbn trong c\u00e1c \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t gi\u1eefa b\u1eefa tr\u01b0a v\u00e0 b\u1eefa t\u1ed1i so v\u1edbi c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng kh\u00e1c. Saad Ahmed, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n kinh doanh v\u00e0 h\u1ee3p t\u00e1c c\u1ee7a n\u1ec1n t\u1ea3ng giao th\u1ee9c \u0103n c\u1ee7a Singapore unicorn Grab \u0111\u00e3 ph\u00e1t bi\u1ec3u v\u1edbi Entrepreneur Asia Pacific r\u1eb1ng, khi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh ph\u1ea3i \u0111au \u0111\u1ea7u v\u1edbi c\u01a1n \u0111\u00f3i gi\u1eefa tr\u01b0a c\u1ee7a h\u1ecd th\u00ec vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c b\u1eefa \u0103n nh\u1eb9 \u0111ang tr\u1edf n\u00ean r\u1ea5t quan tr\u1ecdng v\u1edbi c\u00f4ng ty. B\u1eefa s\u00e1ng v\u00e0 b\u1eefa khuya c\u0169ng ch\u00ednh l\u00e0 hai b\u1eefa \u0103n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u order nh\u1ea5t so v\u1edbi b\u1eefa tr\u01b0a v\u00e0 b\u1eefa t\u1ed1i. V\u00e0 Grab tuy\u00ean b\u1ed1 r\u1eb1ng h\u1ecd s\u1ebd ph\u00e1t tri\u1ec3n ch\u00fang m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa b\u1eb1ng c\u00e1ch cung c\u1ea5p dich v\u1ee5 giao th\u1ee9c \u0103n 24h.<\/span><\/p>\n

“Ch\u00fang t\u00f4i l\u01b0u \u00fd r\u1eb1ng kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f3 th\u1ee9c \u0103n c\u1ee7a m\u00ecnh \u0111\u00fang theo y\u00eau c\u1ea7u, b\u1ea5t k\u1ec3 th\u1eddi \u0111i\u1ec3m n\u00e0o trong ng\u00e0y, v\u00e0 ch\u00fang t\u00f4i mu\u1ed1n tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng giao th\u1ee9c \u0103n m\u1ecdi l\u00fac m\u1ecdi n\u01a1i” – tr\u00edch l\u1eddi Ahmed.<\/span><\/p>\n

Grab ra m\u1eaft m\u00f4 h\u00ecnh giao th\u1ee9c \u0103n t\u1ea1i Singapore v\u00e0o n\u0103m 2016, nh\u01b0ng ch\u1ec9 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n giao th\u1ee9c \u0103n b\u00ean ngo\u00e0i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba sau khi c\u00f4ng ty th\u00e2u t\u00f3m t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c v\u1eadn h\u00e0nh c\u1ee7a Uber trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, trong \u0111\u00f3 bao g\u1ed3m UberEats. T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, GrabFood c\u00f3 m\u1eb7t \u1edf h\u01a1n 200 th\u00e0nh ph\u1ed1 trong khu v\u1ef1c v\u00e0 n\u1ec1n t\u1ea3ng giao th\u1ee9c \u0103n \u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng trong 5 tr\u00ean t\u1ed5ng s\u1ed1 6 qu\u1ed1c gia Grab hi\u1ec7n di\u1ec7n. T\u1ea1i qu\u1ed1c gia \u0111\u00f4ng d\u00e2n nh\u1ea5t \u0110\u00f4ng Nam \u00c1 Indonesia, GrabFoods nh\u01b0\u1eddng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u cho \u1ee9ng d\u1ee5ng v\u00e0 c\u0169ng l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd l\u00e0 GoJek, m\u1ed9t c\u00f4ng ty Indonesia c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh v\u1edbi c\u1ea5p s\u1ed1 nh\u00e2n trong khu v\u1ef1c. Nh\u01b0ng Indonesia v\u1eabn c\u00f2n l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ed1t l\u00f5i cho Grabfoods, n\u01a1i m\u00e0 \u0111\u01b0\u1ee3c k\u00ec v\u1ecdng s\u1ebd gi\u00fap GrabFoods tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong th\u1ecb ph\u1ea7n giao th\u1ee9c \u0103n ch\u1ec9 trong v\u00e0i th\u00e1ng s\u1eafp t\u1edbi.<\/span><\/p>\n

Ahmed nh\u1ea5n m\u1ea1nh r\u1eb1ng “C\u1ea1nh tranh th\u1ef1c s\u1ef1 khi\u1ebfn ch\u00fang t\u00f4i lu\u00f4n ph\u1ea3i s\u1eb5n s\u00e0ng”<\/span><\/p>\n

\"\"<\/p>\n

G\u1ea7n \u0111\u00e2y, Grab \u0111\u00e3 n\u00f3i r\u1eb1ng h\u1ecd \u0111ang \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o m\u1ea3ng giao th\u1ee9c \u0103n \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn cho c\u00f4ng ty, v\u1edbi l\u00ed do \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb CNBC l\u00e0 “c\u00f2n r\u1ea5t nhi\u1ec1u \u0111\u1ea5t \u0111\u1ec3 ph\u00e1t tri\u1ec3n” t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. Nh\u00ecn chung, b\u00e1o c\u00e1o cho th\u1ea5y GrabFood chi\u1ebfm kho\u1ea3ng 20% t\u1ed5ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i c\u1ee7a Grab, so v\u1edbi ch\u1ec9 5% v\u00e0o n\u0103m 2018. \u0110i\u1ec1u gi\u00fap nh\u1eefng c\u1eeda h\u00e0ng b\u00e1n th\u1ee9c \u0103n v\u00e0o giai \u0111o\u1ea1n \u0111\u1ea7u ch\u00ednh l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 c\u1ee7a Grab, nh\u1eefng ng\u01b0\u1eddi m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 s\u1eed d\u1ee5ng Grab nh\u01b0 m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1ec3 \u0111i l\u1ea1i.<\/span><\/p>\n

“M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u r\u1ea5t k\u0129 l\u00e0 c\u00e1c bu\u1ed5i ph\u1ecfng v\u1edbi ng\u01b0\u1eddi d\u00f9ng Grab truy\u1ec1n th\u1ed1ng. V\u00e0 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ec3 t\u00ecm ra c\u00e1ch khi\u1ebfn h\u1ecd c\u0169ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u00f9ng GrabFood” – tr\u00edch l\u1eddi Ahmed.<\/span><\/p>\n

Theo l\u1eddi Ahmed, ch\u00e2m ng\u00f4n v\u1ec1 cu\u1ed9c ch\u01a1i c\u1ee7a Grab b\u00e2y gi\u1edd l\u00e0 “L\u00e0m cu\u1ed9c s\u1ed1ng ti\u1ec7n nghi h\u01a1n” cho nh\u1eefng kh\u00e1ch h\u00e0ng. V\u00e0 c\u00f9ng v\u1edbi m\u1ed9t tri\u1ebft l\u00fd \u0111\u00f3, Grab \u0111\u00e3 m\u1edf r\u1ed9ng t\u1eeb v\u1eadn chuy\u1ec3n, th\u1ee9c \u0103n v\u00e0 thanh to\u00e1n cho \u0111\u1ebfn \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n v\u00e0 v\u00e9 m\u00e1y bay, d\u1ecbch v\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch chuy\u1ebfn \u0111i, quay\u00a0 video tr\u1ef1c ti\u1ebfp, mua s\u1eafm, t\u1ea1p ho\u00e1 v\u00e0 g\u1ea7n \u0111\u00e2y nh\u1ea5t l\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb. Grab, Gojek v\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 n\u1ec1n t\u1ea3ng internet kh\u00e1c \u0111ang t\u1ea1o n\u00ean m\u1ed9t cu\u1ed9c \u0111\u00e1nh c\u01b0\u1ee3c c\u1ea7n thi\u1ebft m\u00e0 s\u1ebd \u0111\u1ea3m b\u1ea3o cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 ch\u00ednh l\u00e0 vi\u1ec7c c\u00e0ng ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet. \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 t\u1eebng l\u00e0 khu v\u1ef1c t\u01b0\u01a1ng \u0111\u1ed1i ch\u1eadm trong vi\u1ec7c thu h\u00fat c\u00e1c d\u1ecbch v\u1ee5 internet, \u00edt nh\u1ea5t l\u00e0 so v\u1edbi Trung Qu\u1ed1c ho\u1eb7c M\u1ef9. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 thay \u0111\u1ed5i kh\u00e1 nhi\u1ec1u trong v\u00e0i n\u0103m qua, nh\u1edd c\u00e1c d\u1ecbch v\u1ee5 internet tr\u1edf n\u00ean r\u1ebb h\u01a1n v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u00e3 th\u00e2m nh\u1eadp v\u00e0o c\u1ea3 nh\u1eefng n\u01a1i xa x\u00f4i nh\u1ea5t.<\/span><\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u chung c\u1ee7a Google, Temasek v\u00e0 Bain & Co cho th\u1ea5y, n\u1ec1n kinh t\u1ebf internet \u1edf \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 v\u01b0\u1ee3t m\u1ed1c 100 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2019, sau khi t\u0103ng tr\u01b0\u1edfng g\u1ea5p ba l\u1ea7n so v\u1edbi b\u1ed1n n\u0103m tr\u01b0\u1edbc. Kinh t\u1ebf \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd \u0111\u1ea1t 300 t\u1ef7 USD v\u00e0o n\u0103m 2025, nh\u1edd s\u1ef1 ra \u0111\u1eddi c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, s\u1ef1 gia t\u0103ng nhanh ch\u00f3ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean internet v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng lai trong khu v\u1ef1c. Nghi\u00ean c\u1ee9u c\u0169ng cho bi\u1ebft th\u00eam r\u1eb1ng h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 tr\u01b0\u1edbc, ch\u1ec9 m\u1ed9t trong n\u0103m ng\u01b0\u1eddi \u1edf \u0110\u00f4ng Nam \u00c1 c\u00f3 k\u1ebft n\u1ed1i internet. Nh\u01b0ng ng\u00e0y nay, trong s\u1ed1 g\u1ea7n 570 tri\u1ec7u ng\u01b0\u1eddi s\u1ed1ng trong khu v\u1ef1c, 360 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet v\u00e0 c\u00e1c c\u00f4ng ty \u0111\u1ea7y gi\u00e1 tr\u1ecb nh\u01b0 Grab v\u00e0 GoJek c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c t\u1eeb m\u1ee9c \u0111\u1ed9 lan r\u1ed9ng internet ch\u00ednh l\u00e0 c\u1ea3m h\u1ee9ng cho s\u1ef1 ra \u0111\u1eddi c\u1ee7a h\u00e0ng ch\u1ee5c ng\u00e0n e-starup trong khu v\u1ef1c. M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng \u1edf ch\u00e2u \u00c1 t\u1ea3i xu\u1ed1ng nhi\u1ec1u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u00e0 c\u00e1c si\u00eau \u1ee9ng d\u1ee5ng, nh\u01b0 nh\u1eefng g\u00ec m\u00e0 GoJek v\u00e0 Grab \u0111ang t\u1eadn d\u1ee5ng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch qu\u1ea3ng b\u00e1 \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd nh\u01b0 m\u1ed9t lo\u1ea1i d\u1ecbch v\u1ee5 “\u0111em-c\u1ea3-th\u1ebf-gi\u1edbi-ti\u1ec7n-\u00edch-trong-m\u1ed9t-\u1ee9ng-d\u1ee5ng”<\/span><\/p>\n

Si\u00eau \u1ee9ng d\u1ee5ng – t\u1ed1t cho ng\u01b0\u1eddi d\u00f9ng, tuy\u1ebft v\u1eddi cho nh\u00e0 \u0111\u1ea7u t\u01b0<\/span><\/strong>
\nTrong th\u1ebf gi\u1edbi \u0111\u1ea7u t\u01b0, c\u00e1c si\u00eau \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ng\u00e0nh kinh doanh c\u00f3 l\u1ee3i nhu\u00e2n cao h\u01a1n h\u1eb3n so v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng ch\u1ec9 chuy\u00ean v\u1ec1 m\u1ed9t lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5, ch\u1eb3ng h\u1ea1n nh\u01b0 g\u1ecdi xe, ho\u1eb7c giao th\u1ee9c \u0103n. Uber l\u00e0 c\u00f4ng ty c\u00f3 \u1ee9ng d\u1ee5ng g\u1ecdi xe l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, v\u00e0o h\u00f4m th\u1ee9 Hai \u0111\u00e3 b\u00e1o c\u00e1o kho\u1ea3n l\u1ed7 qu\u00fd ba l\u00e0 1,16 t\u1ef7 \u0111\u00f4 la, t\u1eeb m\u1ee9c 986 tri\u1ec7u \u0111\u00f4 la m\u1ed9t n\u0103m tr\u01b0\u1edbc. Trong IPO c\u1ee7a m\u00ecnh, c\u00f4ng ty tuy\u00ean b\u1ed1 h\u1ecd t\u00ecm th\u1ea5y m\u1ed9t con \u0111\u01b0\u1eddng n\u00e0o r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn l\u1ee3i nhu\u1eadn, \u00edt nh\u1ea5t l\u00e0 trong th\u1eddi gian t\u1edbi. M\u1eb7t kh\u00e1c, c\u00e1c si\u00eau \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c cho l\u00e0 \u1ed5n \u0111\u1ecbnh h\u01a1n t\u1eeb tr\u00ean xu\u1ed1ng d\u01b0\u1edbi v\u00ec ch\u00fang d\u1ec5 m\u1edf r\u1ed9ng h\u01a1n v\u00e0 vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng khi\u1ebfn h\u1ecd tr\u1ea3 ti\u1ec1n t\u1eeb d\u1ecbch v\u1ee5 n\u00e0y sang d\u1ecbch v\u1ee5 kh\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n h\u1eb3n so v\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi. \u1ede m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c, vi\u1ec7c c\u00f3 hai si\u00eau \u1ee9ng d\u1ee5ng l\u1edbn c\u1ea1nh tranh v\u1edbi nhau \u0111\u1ec3 gi\u00e0nh th\u1ecb ph\u1ea7n trong c\u00f9ng m\u1ed9t khu v\u1ef1c s\u1ebd d\u1eabn \u0111\u1ebfn gi\u00e1 c\u1ea3 lu\u00f4n so k\u00e8 v\u1edbi nhau v\u00e0 ng\u01b0\u1eddi c\u00f3 l\u1ee3i l\u00e0 kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn r\u1ebb h\u01a1n, nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty, n\u00f3 s\u1ebd d\u1eabn \u0111\u1ebfn \u00e1p l\u1ef1c k\u00fd qu\u1ef9 qu\u00e1 m\u1ee9c, \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra v\u1edbi UberEats khi c\u1ea1nh tranh v\u1edbi Grubhub \u1edf M\u1ef9.<\/span><\/p>\n

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“Qu\u00ea nh\u00e0” c\u0169ng l\u00e0 m\u1ed9t h\u01b0\u01a1ng v\u1ecb quan tr\u1ecdng<\/span><\/strong>
\nGrab kh\u00f4ng ch\u1ec9 ph\u1ea3i c\u1ea1nh tranh v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a Indonesia Gojek m\u00e0 c\u00f2n v\u1edbi nh\u1eefng \u1ee9ng d\u1ee5ng chuy\u00ean nghi\u1ec7p nh\u01b0 Foodpanda v\u00e0 Deliveryoo, c\u00f9ng v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a ri\u00eang c\u00e1c doanh nghi\u00eap nh\u1ecf h\u01a1n v\u00e0 c\u00e1c qu\u00e1n \u0103n. T\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u c\u00f9ng chia s\u1ebb “mi\u1ebfng b\u00e1nh” giao th\u1ee9c \u0103n. Nh\u01b0ng c\u1ea3 hai \u0111\u1ec1u \u0111\u1eb7t m\u00ecnh t\u00e1ch bi\u1ec7t ra kh\u1ecfi hai \u0111\u1ed1i th\u1ee7 n\u01b0\u1edbc ngo\u00e0i b\u1eb1ng c\u00e1ch \u0111\u1ecbnh h\u00ecnh m\u00ecnh l\u00e0 c\u00f4ng ty hyoerlocal, h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 da d\u1ea1ng v\u0103n ho\u00e1 trong khu v\u1ef1c. V\u00e0o n\u0103m 2012, Uber \u0111\u00e3 ra m\u1eaft chi\u1ebfn d\u1ecbch \u2018Ice Cream Day’, t\u1ea1i ch\u00e2u \u00c1, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t m\u00f3n tr\u00e1ng mi\u1ec7ng ngay l\u1eadp t\u1ee9c tr\u00ean n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh, trong m\u1ed9t ng\u00e0y duy nh\u1ea5t v\u00e0o m\u1ed7i m\u00f9a h\u00e8. V\u00e0o n\u0103m 2015, nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Grab, Anthony Tan \u0111\u00e3 ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch GrabDurian, mang \u0111\u1ebfn s\u1ea7u ri\u00eang – m\u1ed9t lo\u1ea1i tr\u00e1i c\u00e2y ch\u00e2u \u00c1 c\u00f3 m\u00f9i h\u01b0\u01a1ng n\u1ed3ng nh\u01b0ng r\u1ea5t ngon – cho kh\u00e1ch h\u00e0ng. K\u1ebft q\u1ee7a l\u00e0 kh\u00e1ch h\u00e0ng \b\u01b0u \u00e1i chi\u1ebfn d\u1ecbch c\u1ee7a Grab nhi\u1ec1u h\u01a1n Uber v\u00ec n\u00f3 khai th\u00e1c v\u00e0o m\u1ed9t ph\u1ea7n r\u1ea5 quen thu\u1ed9c c\u1ee7a v\u0103n h\u00f3a khu v\u1ef1c. Tan ph\u00e1t bi\u1ec3u r\u1eb1ng “Kh\u00f4ng ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i n\u00e0o ngh\u0129 r\u1eb1ng s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00f3. V\u00e0 Uber \u0111\u00e3 kh\u00f4ng \u0111\u00e1nh gi\u00e1 cao y\u1ebfu t\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do h\u1ecd kh\u00f4ng th\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng t\u1ea1i \u0110\u00f4ng Nam \u00c1.<\/span><\/p>\n

C\u00e2u chuy\u1ec7n kh\u1edfi ngu\u1ed3n<\/span><\/strong>
\nTan v\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a m\u00ecnh, Tan Hooi Ling \u0111\u00e3 \u1ea5p \u1ee7 \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty g\u1ecdi xe mang t\u00ean Grab, trong khi theo h\u1ecdc b\u1eb1ng MBA t\u1ea1i Tr\u01b0\u1eddng Kinh doanh Harvard. Grab ban \u0111\u1ea7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh nh\u01b0 m\u1ed9t d\u1ef1 \u00e1n t\u1ea1i \u0111\u1ea1i h\u1ecdc v\u00e0 \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c 25.000 \u0111\u00f4 la ti\u1ec1n th\u01b0\u1edfng t\u1eeb m\u1ed9t cu\u1ed9c thi do tr\u01b0\u1eddng t\u1ed5 ch\u1ee9c. \u0110\u1ebfn t\u1eeb Malaysia, b\u1ed9 \u0111\u00f4i n\u00e0y hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea3nh h\u1ed7n lo\u1ea1n v\u00e0 v\u00f4 t\u1ed5 ch\u1ee9c m\u00e0 ng\u00e0nh v\u1eadn t\u1ea3i \u0110\u00f4ng Nam \u00c1 \u0111ang m\u1eafc ph\u1ea3i. H\u01a1n n\u1eefa, vi\u1ec7c tri\u1ec3n khai m\u1ed9t d\u1ecbch v\u1ee5 \u0111i nh\u1edd trong khu v\u1ef1c s\u1ebd mang l\u1ea1i cho h\u1ecd l\u1ee3i th\u1ebf kinh doanh \u0111\u1ea7u ti\u00ean. K\u1ebft h\u1ee3p ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb kinh doanh v\u00e0 qu\u1ea3n l\u00fd, c\u1ea3 hai b\u1eaft \u0111\u1ea7u l\u1eadp ra m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 x\u00e2y d\u1ef1ng \u1ee9ng d\u1ee5ng v\u1edbi s\u1ed1 ti\u1ec1n th\u01b0\u1edfng h\u1ecd gi\u00e0nh \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed9c thi tr\u01b0\u1edbc \u0111\u00f3. Sau nh\u1eefng \u0111\u00eam kh\u00f4ng ng\u1ee7 v\u00e0 v\u00f4 s\u1ed1 nh\u1eefng bu\u1ed5i th\u1ea3o lu\u1eadn \u00fd t\u01b0\u1edfng, cu\u1ed1i c\u00f9ng th\u00ec Anthony v\u00e0 Tan \u0111\u00e3 tri\u1ec3n khai GrabTaxi v\u00e0o n\u0103m 2012 t\u1ea1i Malaysia. Ch\u1ec9 m\u1ed9t n\u0103m tr\u01b0\u1edbc khi Uber ra m\u1eaft d\u1ecbch v\u1ee5 g\u1ecdi xe t\u1ea1i Singapore v\u00e0 hai n\u0103m sau Go-Jek \u1edf Indonesia.
\n<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

L\u00c3NH \u0110\u1ea0O KI\u1ec6T XU\u1ea4T<\/a><\/strong><\/span> (GV: Brian Tracy<\/a><\/strong><\/span>)<\/p>\n

C\u00f3 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng\u00a0l\u00e0 do t\u1ed1 ch\u1ea5t b\u1ea9m sinh, v\u00e0 c\u0169ng c\u00f3 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng l\u00e0 do r\u00e8n luy\u1ec7n, do ho\u00e0n c\u1ea3nh. V\u1edbi h\u01a1n 9 ch\u1ee7 \u0111\u1ec1 v\u00e0 h\u01a1n\u00a03 gi\u1edd h\u1ecdc, \u00a0kh\u00f3a h\u1ecdc “L\u00c3NH \u0110\u1ea0O KI\u1ec6T XU\u1ea4T C\u00d9NG\u00a0BRIAN TRACY” cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 ph\u00e2n t\u00edch nh\u1eefng t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf\u00a0c\u1ea7n thi\u1ebft nh\u1eb1m gi\u00fap h\u1ecdc vi\u00ean\u00a0n\u1eafm v\u1eefng nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 r\u00e8n luy\u1ec7n tr\u1edf th\u00e0nh nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u00e0i ba v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p.<\/p>\n

TRI TH\u1ee8C CHO CH\u1ee6 DOANH NGHI\u1ec6P<\/a><\/strong><\/span> (GV: Nguy\u1ec5n C\u1ea3nh B\u00ecnh<\/a><\/strong><\/span>)<\/p>\n