{"id":4234,"date":"2019-12-17T16:40:45","date_gmt":"2019-12-17T09:40:45","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4234"},"modified":"2022-10-15T22:47:44","modified_gmt":"2022-10-15T15:47:44","slug":"3-buoc-dan-den-thanh-cong-cho-doanh-nhan","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/3-buoc-dan-den-thanh-cong-cho-doanh-nhan\/","title":{"rendered":"3 b\u01b0\u1edbc d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng cho doanh nh\u00e2n"},"content":{"rendered":"

Geoff Woods<\/strong> –\u00a0Ph\u00f3 ch\u1ee7 t\u1ecbch The ONE Thing, Ng\u01b0\u1eddi s\u00e1ng l\u1eadp The Mentee Podcast, Doanh nh\u00e2n.<\/em><\/p>\n

L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 nh\u1eadn bi\u1ebft m\u00ecnh l\u00e0 m\u1ed9t doanh nh\u00e2n th\u00e0nh c\u00f4ng th\u1ef1c th\u1ee5?<\/span><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u doanh nh\u00e2n ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 th\u00e0nh c\u00f4ng theo ki\u1ec3u v\u1eadt ch\u1ea5t \u0111\u1ea7y \u0111\u1ee7. Nh\u01b0ng theo nh\u00e0 c\u1ed1 v\u1ea5n th\u00e0nh c\u00f4ng v\u00e0 th\u00f4ng th\u00e1i Jim Brunch c\u1ee7a t\u00f4i th\u00ec th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1 ch\u1ec9 khi b\u1ea1n h\u1ea1nh ph\u00fac, c\u00f3 s\u1ee9c kh\u1ecfe v\u00e0 sung s\u01b0\u1edbng. C\u00f3 r\u1ea5t nhi\u1ec1u doanh nh\u00e2n th\u1ea5t b\u1ea1n khi ngh\u0129 r\u1eb1ng ti\u1ec1n c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c cu\u1ed9c s\u1ed1ng h\u1ea1nh ph\u00fac, m\u1ed9t c\u01a1 th\u1ec3 kh\u1ecfe m\u1ea1nh ho\u1eb7c nh\u1eefng tr\u1ea3i nghi\u1ec7m h\u1ea1nh ph\u00fac l\u00e2u d\u00e0i. S\u1ef1 th\u1eadt l\u00e0 b\u1ea1n ho\u00e0n to\u00e0n kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u n\u00e0y m\u00e0 kh\u00f4ng t\u1eadp trung v\u00e0o \u0111\u1ecbnh h\u01b0\u1edbng, m\u00f4i tr\u01b0\u1eddng ho\u1eb7c m\u1ee5c \u0111\u00edch. H\u1ea7u h\u1ebft c\u00e1c doanh nh\u00e2n th\u1ea5t b\u1ea1i v\u00ec \u0111\u1ecbnh h\u01b0\u1edbng b\u1ea3n th\u00e2n kh\u00f4ng \u0111\u00fang, thi\u1ebft k\u1ebf m\u00f4i tr\u01b0\u1eddng kh\u00f4ng ph\u00f9 h\u1ee3p ho\u1eb7c \u0111\u1eb7t ra sai m\u1ee5c ti\u00eau. H\u00e3y t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p n\u00e0y v\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3i quy\u1ebft ch\u00fang.<\/span><\/p>\n

1. Th\u1ea5t b\u1ea1i trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng b\u1ea3n th\u00e2n.<\/span><\/strong>
\nH\u00e3y ch\u0103m ch\u00fat th\u1eadt k\u0129 t\u00e0i ch\u00ednh, \u0111\u1eddi s\u1ed1ng t\u00ecnh c\u1ea3m v\u00e0 s\u1ee9c kh\u1ecfe c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd g\u1eafp nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 l\u01b0\u01a1ng b\u1ed5ng, \u0111\u1ed3ng nghi\u1ec7p ho\u1eb7c c\u00e1c v\u1eafn \u0111\u1ec1 v\u1ec1 s\u1ee9c kh\u1ecfe ho\u1eb7c h\u00e0ng lo\u1ea1t v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i kh\u00e1c gi\u1ed1ng nh\u01b0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi h\u00e0ng th\u1eadp k\u1ef7 nay. \u0110\u00f3 l\u00e0 b\u1edfi v\u1eady m\u1ed7i ch\u00fang ta \u0111\u1ec1u c\u00f3 “m\u00e1y \u0111i\u1ec1u nhi\u1ec7t” n\u1ed9i t\u00e2m \u0111i\u1ec1u ch\u1ec9nh m\u1ed9t nhi\u1ec7t \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh khi ta c\u1ea3m th\u1ea5y d\u1ec5 ch\u1ecbu ho\u1eb7c kh\u00f3 ch\u1ecbu! N\u1ebfu ch\u00fang ta v\u01b0\u1ee3t qu\u00e1 m\u1ee9c nhi\u1ec7t \u0111\u1ed9 n\u00e0y do qu\u00e1 h\u0103ng say ki\u1ebfm ti\u1ec1n ho\u1eb7c \u00e9p gi\u1ea3m c\u00e2n qu\u00e1 nhi\u1ec1u, ta s\u1ebd mau ch\u00f3ng quay v\u1ec1 tr\u1ea1ng th\u00e1i kh\u00f3 ch\u1ecbu. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m ph\u00e1 h\u1ecfng c\u00e1c m\u1ed1i quan h\u1ec7, l\u00e0m m\u1ea5t \u0111i c\u00e1c giao d\u1ecbch bu\u00f4n b\u00e1n ho\u1eb7c t\u0103ng c\u00e2n tr\u1edf l\u1ea1i.
\nGi\u1ea3i ph\u00e1p: \u0110\u1ecbnh h\u01b0\u1edbng b\u1ea3n th\u00e2n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 lo\u1ea1i b\u1ecf s\u1ef1 m\u01a1 h\u1ed3. Vi\u1ec7c nh\u1eadn th\u1ee9c r\u00f5 b\u1ea3n th\u00e2n mu\u1ed1n g\u00ec s\u1ebd gi\u00fap b\u1ea1n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng n\u00e0o khi\u1ebfn b\u1ea1n m\u1eafc k\u1eb9t trong m\u1ed9t khu\u00f4n kh\u1ed5 b\u1ecb l\u1eb7p l\u1ea1i. Sau \u0111\u00f3, h\u00e3y h\u1ecdc c\u00e1ch ti\u1ebft ch\u1ebf n\u1ed7i s\u1ee3, s\u1ef1 l\u00f4 \u00e2u ho\u1eb7c t\u1ee9c gi\u1eadn. V\u00ed d\u1ee5 nh\u01b0 n\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y l\u01b0\u1eddi bi\u1ebfng sau khi gi\u1ea3m dc 10 pounds ho\u1eb7c t\u1ef1 cho ph\u00e9p b\u1ea3n th\u00e2n \u0103n th\u1ef1c ph\u1ea9m kh\u00f4ng l\u00e0nh m\u1ea1nh, h\u00e3y t\u1ef1 ki\u1ec1m ch\u1ebf b\u1ea3n th\u00e2n! Ki\u1ec3u suy ngh\u0129 n\u00e0y l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c v\u00f4 th\u1ee9c \u0111\u1ec3 b\u1ea1n gi\u1eef \u0111\u01b0\u1ee3c m\u1ee9c c\u00e2n n\u1eb7ng c\u0169. Cu\u1ed1i c\u00f9ng, h\u00e3y \u0111\u1eb7t ra m\u1ee5c ti\u00eau h\u1ee3p l\u00fd m\u00e0 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n v\u01b0\u1ee3t kh\u1ecfi m\u1ee9c “nhi\u1ec7t \u0111\u1ed9” hi\u1ec7n t\u1ea1i. C\u1ed1 g\u1eafng th\u1ef1c hi\u1ec7n \u0111i\u1ec1u g\u00ec qu\u00e1 s\u1ee9c ch\u1ec9 khi\u1ebfn b\u1ea1n th\u1ea5t b\u1ea1n (T\u00f4i s\u1ebd gi\u1ea3m \u0111\u01b0\u1ee3c 100 pounds trong 1 th\u00e1ng!)<\/span><\/span><\/p>\n

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2. Th\u1ea5t b\u1ea1i trong vi\u1ec7c t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng ph\u00f9 h\u1ee3p.<\/span><\/strong>
\nM\u00f4i tr\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n. Theo Jim c\u00f3 t\u1edbi “9 m\u00f4i tr\u01b0\u1eddng d\u00e0nh cho b\u1ea1n”. N\u1ebfu b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng kh\u00f4ng ph\u00f9 h\u1ee3p m\u00e0 l\u1ea1i c\u1ed1 g\u1eafng \u00e9p b\u1ea3n th\u00e2n th\u00edch nghi th\u00ec kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1eadt \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec3 tr\u1edf th\u00e0nh doanh nh\u00e2n.
\nGi\u1ea3i ph\u00e1p: H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c \u0111\u00e1nh gi\u00e1 9 lo\u1ea1i m\u00f4i tr\u01b0\u1eddng trong \u0111\u1eddi b\u1ea1n.
\n– N\u0103m ng\u01b0\u1eddi m\u00e0 b\u1ea1n d\u00e0nh th\u1eddi gian nhi\u1ec1u nh\u1ea5t \u0111\u00e3 t\u1ea1o cho b\u1ea1n kh\u00f4ng kh\u00ed nh\u01b0 th\u1ebf n\u00e0o?
\n– M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o? N\u00f3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho s\u1ef1 s\u00e1ng t\u1ea1o hay ch\u1ec9 mang l\u1ea1i s\u1ef1 ng\u1ed9t ng\u1ea1t?
\n– B\u1ea1n d\u00e0nh th\u1eddi gian cho nh\u1eefng m\u00f4i tr\u01b0\u1eddng kh\u00f4ng l\u00e0nh m\u1ea1nh s\u1ebd ph\u00e1 ho\u1ea1i m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra hay kh\u00f4ng?
\nCh\u1ec9 c\u00f3 c\u00e1ch t\u1ea1o d\u1ef1ng v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t m\u00f4i tr\u01b0\u1eddng ph\u00f9 h\u1ee3p theo m\u1ed9t c\u00e1ch c\u00f3 \u00fd th\u1ee9c m\u1edbi c\u00f3 th\u1ec3 m\u1ea1ng l\u1ea1i ni\u1ec1m vui, s\u1ee9c kh\u1ecfe vafh h\u1ea1nh ph\u00fac.<\/span><\/span><\/span><\/span><\/span><\/p>\n

3. Th\u1ea5t b\u1ea1n trong vi\u1ec7c thi\u1ebfp l\u1eadp m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p.<\/span><\/strong>
\nH\u1ea7u h\u1ebft kh\u00f4ng ai hi\u1ec3u m\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c \u0111\u1eb7t ra m\u1ee5c ti\u00eau, h\u1ecd th\u01b0\u1eddng ngh\u0129 \u0111\u00f3 ch\u1ec9 l\u00e0 vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 g\u00ec \u0111\u00f3. N\u1ebfu nh\u01b0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 mua chi\u1ebfc xe h\u01a1i th\u1ec3 thao m\u00e0 b\u1ea1n th\u00edch, mua nh\u00e0 ngay b\u00e3i bi\u1ec3n ho\u1eb7c con Rolex th\u00ec t\u00f4i s\u1ebd khi\u1ebfn b\u1ea1n v\u1ee1 m\u1ed9ng \u0111\u1ea5y!
\nTuy nhi\u00ean, t\u00f4i s\u1ebd l\u00e0m r\u00f5 h\u01a1n s\u1ef1 kh\u00e1c nhau gi\u1eefa b\u1ec1 n\u1ed5i v\u00e0 chi\u1ec1u s\u00e2u c\u1ee7a h\u1ea1nh ph\u00fac th\u1eadt s\u1ef1, s\u1ee9c kh\u1ecfe l\u00e2u b\u1ec1n v\u00e0 s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng c\u1ee7a m\u1ecdi kh\u00eda c\u1ea1nh trong cu\u1ed9c s\u1ed1ng. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1eb7t m\u1ee5c ti\u00eau v\u1edbi hy v\u1ecdng s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n n\u1eefa nh\u01b0 xe x\u1ecbn h\u01a1n, nh\u00e0 to h\u01a1n, ho\u1eb7c c\u00f3 c\u01a1 th\u1ec3 h\u1ea5p d\u1eabn h\u01a1n. Nh\u01b0ng khi ch\u00fang ta ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u1ee9 \u0111\u00f3 thay v\u00ec t\u00edch l\u0169y \u0111\u01b0\u1ee3c kinh nghi\u1ec7m, ta s\u1ebd ho\u00e0n to\u00e0n kh\u00f4ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1eadt c\u1ee7a vi\u1ec7c \u0111\u1eb7t ra m\u1ee5c ti\u00eau. M\u1ee5c \u0111\u00edch c\u1ee7a m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1eb7t ra kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hay gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3, m\u00e0 n\u00f3 khi\u1ebfn b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi bi\u1ebft t\u1eadn h\u01b0\u1edfng s\u1ef1 h\u1ea1nh ph\u00fac, kh\u1ecfe m\u1ea1nh v\u00e0 gi\u00e0u c\u00f3.
\nGi\u1ea3i ph\u00e1p: \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y, b\u1ea1n n\u00ean:
\n– \u0110\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau \u0111\u1ea7y c\u1ea3m h\u1ee9ng ti\u1ebfp th\u00eam n\u0103ng l\u01b0\u1ee3ng cho b\u1ea1n, tr\u00e1nh c\u00e1c m\u1ee5c ti\u00eau khi\u1ebfn b\u1ea1n m\u1ec7t m\u1ecfi v\u00e0 ki\u1ec7t s\u1ee9c.
\n– Kh\u00f4ng bao gi\u1edd \u0111\u1eb7t m\u1ee5c ti\u00eau trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 s\u1eb5n, \u0111i\u1ec1u n\u00e0y s\u1ebd ch\u1ec9 t\u1ea1o ra nh\u1eefng k\u1ebft qu\u1ea3 quen thu\u1ed9c!
\n– \u0110\u1eb7t m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng trong 90 ng\u00e0y ch\u1ee9 \u0111\u1eebng l\u00ean k\u1ebf ho\u1ea1ch n\u1eb7ng n\u1ec1 cho 30 n\u0103m.
\n– Xem x\u00e9t t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n khi \u0111\u1eb7t m\u1ee5c ti\u00eau.
\n– T\u1eadp trung v\u00e0o m\u1edf r\u1ed9ng tr\u00ed tu\u1ec7 v\u00e0 tinh th\u1ea7n b\u00ean c\u1ea1nh l\u1ee3i \u00edch t\u00e0i ch\u00ednh.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

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N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00e1nh ba l\u0129nh v\u1ef1c m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nh\u00e2n th\u1ea5t b\u1ea1i nh\u01b0 tr\u00ean, b\u1ea1n ph\u1ea3i c\u00f3 \u00fd th\u1ee9c v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng, m\u00f4i tr\u01b0\u1eddng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch thi\u1ebfp l\u1eadp l\u1ea1i \u00fd th\u1ee9c b\u00ean trong b\u1ea1n, s\u1eeda \u0111\u1ed5i m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111\u1eb7t \u0111\u00fang lo\u1ea1i m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u1ea1nh ph\u00fac, s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 gi\u00e0u c\u00f3.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n