{"id":4240,"date":"2019-12-17T18:19:54","date_gmt":"2019-12-17T11:19:54","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4240"},"modified":"2022-10-15T22:47:44","modified_gmt":"2022-10-15T15:47:44","slug":"cach-de-khoi-dau-mot-doanh-nghiep-dua-tren-nen-tang-kinh-nghiem-co-san","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cach-de-khoi-dau-mot-doanh-nghiep-dua-tren-nen-tang-kinh-nghiem-co-san\/","title":{"rendered":"C\u00e1ch \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ed9t doanh nghi\u1ec7p d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng kinh nghi\u1ec7m c\u00f3 s\u1eb5n"},"content":{"rendered":"

N\u1eafm b\u1eaft xu h\u01b0\u1edbng c\u1ee7a c\u00e1c doanh nh\u00e2n kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng d\u1ef1a tr\u00ean mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb v\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/span><\/em><\/p>\n

Shelly Cohen<\/strong> –\u00a0Tr\u01b0\u1edfng ph\u00f2ng Ph\u00e1t tri\u1ec3n Kinh doanh<\/em><\/p>\n

Jenn Nicken \u0111ang l\u00e0m vi\u1ec7c v\u1edbi v\u1ecb tr\u00ed gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb t\u1ea1i Apple th\u00ec c\u00f4 \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c l\u1edbp h\u1ecdc n\u1ea5u \u0103n, cho n\u00ean c\u00f4 \u1ea5y \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh ra m\u1eaft c\u00f4ng ty The Chef and the Dish, chuy\u00ean d\u1ea1y n\u1ea5u \u0103n tr\u1ef1c tuy\u1ebfn qua Skype t\u1eeb c\u00e1c \u0111\u1ea7u b\u1ebfp qu\u1ed1c t\u1ebf n\u1ed5i ti\u1ebfng. Alexandra Kenin c\u0169ng cps m\u1ed9t c\u00e2u chuy\u1ec7n gi\u1ed1ng v\u1eady. C\u00f4 b\u1ecb cu\u1ed1n h\u00fat v\u00e0o vi\u1ec7c \u0111i b\u1ed9 \u0111\u01b0\u1eddng d\u00e0i trong th\u00e0nh ph\u1ed1 sau khi chuy\u1ec3n \u0111\u1ebfn San Francisco \u0111\u1ec3 l\u00e0m vi\u1ec7c t\u1ea1i Google. Cu\u1ed1i c\u00f9ng, c\u00f4 b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111i b\u1ed9 c\u00f3 c\u00f9ng ch\u00ed h\u01b0\u1edbng trong c\u00e1c chuy\u1ebfn du ngo\u1ea1n quanh th\u00e0nh ph\u1ed1, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 San Francisco Urban Hikers. \u0110i\u1ec3m chung c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef n\u00e0y l\u00e0 c\u1ea3 hai \u0111\u1ec1u chuy\u1ec3n t\u1eeb c\u00f4ng vi\u1ec7c c\u00f4ng ngh\u1ec7 l\u1edbn sang kinh doanh. C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 tham gia v\u00e0o c\u00f9ng m\u1ed9t xu h\u01b0\u1edbng – nhu c\u1ea7u tr\u1ea3i nghi\u1ec7m ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

\"\"<\/p>\n

‘Kinh t\u1ebf tr\u1ea3i nghi\u1ec7m’ \u0111ang b\u00f9ng n\u1ed5<\/span><\/strong><\/p>\n

Theo McKinsey, chi ti\u00eau theo kinh nghi\u1ec7m \u0111ang t\u0103ng nhanh g\u1ea5p b\u1ed1n l\u1ea7n so v\u1edbi chi ti\u00eau cho h\u00e0ng h\u00f3a, v\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 Y \u0111ang d\u1eabn \u0111\u1ea7u vi\u1ec7c chi ti\u00eau n\u00e0y. Trung b\u00ecnh, h\u1ecd chi ti\u00eau nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc v\u00e0o gi\u1ea3i tr\u00ed, s\u1ef1 ki\u1ec7n v\u00e0 t\u1eadp th\u1ec3 d\u1ee5c. \u0110\u00e2y c\u00f3 th\u1ec3 xem nh\u01b0 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a vi\u1ec7c thay \u0111\u1ed5i gi\u00e1 tr\u1ecb, kinh t\u1ebf v\u00e0 c\u00f3 l\u1ebd c\u0169ng c\u00f3 li\u00ean quan \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.
\nCh\u1ee7 t\u1ecbch v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Booking Holdings, c\u00f4ng ty m\u1eb9 c\u1ee7a c\u00e1c doanh nghi\u1ec7p kayak, OpenTable v\u00e0 Booking.com, Glenn Fogel \u0111\u00e3 ngh\u0129 nh\u01b0 v\u1eady. T\u1ea1i m\u1ed9t h\u1ed9i th\u1ea3o g\u1ea7n \u0111\u00e2y v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, \u00f4ng \u0111\u00e3 g\u00e1n cho c\u00e1c c\u00f4ng ty c\u1ee7a m\u00ecnh danh hi\u1ec7u “nh\u1eefng ng\u01b0\u1eddi ch\u1ee5p \u1ea3nh”. Nh\u01b0ng n\u00f3 kh\u00f4ng n\u00ean l\u00e0 nh\u1eefng trang chuy\u00ean v\u1ec1 du l\u1ecbch ho\u1eb7c cho ng\u01b0\u1eddi d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ea7y kinh nghi\u1ec7m. N\u1ebfu nh\u01b0 v\u1eady th\u00ec nh\u1eefng doanh nh\u00e2n m\u1edbi n\u1ed5i, nh\u1eefng ng\u01b0\u1eddi c\u00f3 quy\u1ec1n truy c\u1eadp \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn s\u1ebd \u0111\u01b0\u1ee3c nh\u1edd v\u00e0o l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i n\u00e0y. Wix cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng, hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed cho ph\u00e9p c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf thi\u1ebft l\u1eadp c\u1eeda h\u00e0ng v\u00e0 c\u1ea1nh tranh tr\u1ef1c tuy\u1ebfn. Ch\u1ee9c n\u0103ng kinh doanh \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o b\u1edfi ch\u1ea5t l\u01b0\u1ee3ng chuy\u00ean nghi\u1ec7p v\u00e0 t\u00ednh th\u1ea9m m\u1ef9 h\u1ea5p d\u1eabn cung c\u1ea5p n\u1ec1n t\u1ea3ng ho\u00e0n h\u1ea3o cho c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o ph\u00e1t tri\u1ec3n th\u00e0nh c\u00e1c c\u00f4ng ty ch\u00ednh th\u1ee9c. Cho d\u00f9 c\u00e1c doanh nh\u00e2n \u0111ang b\u00e1n h\u00e0ng h\u00f3a v\u1eadt l\u00fd, gi\u1ea3ng d\u1ea1y ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c, nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111ang th\u1ea5y r\u1eb1ng kinh nghi\u1ec7m ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 th\u00e0nh c\u00f4ng. H\u1ecd th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u00f3 c\u01a1 h\u1ed9i v\u01b0\u1ee3t qua c\u00e1c doanh nghi\u1ec7p l\u1edbn h\u01a1n trong l\u0129nh v\u1ef1c n\u00e0y. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a Gartner \u0111\u00e3 thu h\u00fat c\u00e1c m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa n\u1ec1n kinh t\u1ebf \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 kinh t\u1ebf tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. N\u00f3 \u0111\u01b0a ra k\u1ebft lu\u1eadn r\u1eb1ng\u00a0rong khi h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb doanh nghi\u1ec7p tin r\u1eb1ng c\u00e1c c\u00f4ng ty c\u1ee7a h\u1ecd c\u1ea7n ph\u1ea3i c\u1ea1nh tranh ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1ec9 kho\u1ea3ng m\u1ed9t ph\u1ea7n n\u0103m cho bi\u1ebft tr\u1ea3i nghi\u1ec7m h\u1ecd cung c\u1ea5p v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c doanh nh\u00e2n x\u00e2y d\u1ef1ng doanh nghi\u1ec7p xung quanh nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u00fd t\u01b0\u1edfng r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u1ed1t cho kh\u00e1ch h\u00e0ng.<\/span><\/span><\/p>\n

\"\"<\/p>\n

S\u1ee9c m\u1ea1nh c\u1ee7a c\u1ea3m x\u00fac<\/span><\/strong><\/p>\n

Tr\u1edf l\u1ea1i n\u0103m 1998, Joseph Pine v\u00e0 James Gilmore d\u1ef1 \u0111o\u00e1n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf d\u1ef1a tr\u00ean kinh nghi\u1ec7m “kinh nghi\u1ec7m v\u1ed1n ch\u1ec9 mang t\u00ednh c\u00e1 nh\u00e2n v\u00e0 ch\u1ec9 t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi n\u00e0o s\u1ed1ng v\u00ec t\u00ecnh c\u1ea3m, th\u1ec3 ch\u1ea5t, tr\u00ed tu\u1ec7 ho\u1eb7c th\u1eadm ch\u00ed m\u1ee9c \u0111\u1ed9 t\u00e2m linh” trong b\u00e0i \u0111\u00e1nh gi\u00e1 kinh doanh Harvard. Tr\u1ea3i nghi\u1ec7m tinh th\u1ea7n ho\u1eb7c c\u1ea3m x\u00fac c\u00f3 th\u1ec3 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p kinh nghi\u1ec7m. \u0110\u00f3 l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Matt Gardner, ng\u01b0\u1eddi \u0111\u00e3 t\u1edbi Nepal, l\u00e0m vi\u1ec7c cho m\u1ed9t t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 v\u1ec7 sinh n\u01b0\u1edbc v\u00e0 cu\u1ed1i c\u00f9ng l\u1ea1i \u0111i\u1ec1u h\u00e0nh C\u00e2u l\u1ea1c b\u1ed9 xe m\u00e1y Hearts and Tears c\u00f9ng v\u1edbi \u0111\u1ed1i t\u00e1c Jo Pytel. Nh\u1eefng c\u00e2u l\u1ea1c b\u1ed9 n\u00e0y cung c\u1ea5p c\u00e1c tour du l\u1ecbch \u0111\u00e1ng nh\u1edb b\u1eb1ng nh\u1eefng chi\u1ebfc xe m\u00e1y c\u1ed5 \u0111i\u1ec3n. Gi\u1ed1ng nh\u01b0 Jenn, Alexandra v\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c, h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p n\u00e0y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb trong qu\u00e1 tr\u00ecnh chia s\u1ebb v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t doanh nghi\u1ec7p. Ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty l\u00e0 m\u1eddi m\u1ecdi ng\u01b0\u1eddi tham gia v\u00e0o m\u1ed9t tr\u1ea3i nghi\u1ec7m, m\u1ed9t cu\u1ed9c phi\u00eau l\u01b0u, tr\u1edf th\u00e0nh m\u1ed9t h\u00e0nh tr\u00ecnh c\u00e1 nh\u00e2n s\u00e2u s\u1eafc – v\u00e0 m\u1ed9t l\u1ea7n n\u1eefa \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi hy v\u1ecdng m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 s\u1ebd c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh l\u00e1i xe.<\/span><\/p>\n

Trong n\u1ec1n kinh t\u1ebf tr\u1ea3i nghi\u1ec7m m\u1edbi, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 suy ngh\u0129 v\u1ec1 vi\u1ec7c b\u1eaft \u0111\u1ea7u kinh doanh. Th\u1eadm ch\u00ed n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng kinh doanh gi\u1ed1ng nh\u01b0 tr\u00ean th\u00ec \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t b\u00e0i th\u1ef1c h\u00e0nh c\u00f3 \u00edch v\u1ec1 vi\u1ec7c m\u1eddi m\u1ecdi ng\u01b0\u1eddi tham gia tr\u1ea3i nghi\u1ec7m c\u00f9ng m\u00ecnh, v\u00e0 s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng mang n\u00f3 ra to\u00e0n th\u1ebf gi\u1edbi thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 bu\u00f4n b\u00e1n.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n