{"id":4247,"date":"2019-12-19T15:00:09","date_gmt":"2019-12-19T08:00:09","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4247"},"modified":"2022-10-15T22:47:44","modified_gmt":"2022-10-15T15:47:44","slug":"tai-lopez-chia-se-7-buoc-de-tao-dung-doanh-nghiep-ma-khong-can-tien-hoac-kinh-nghiem","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/tai-lopez-chia-se-7-buoc-de-tao-dung-doanh-nghiep-ma-khong-can-tien-hoac-kinh-nghiem\/","title":{"rendered":"Tai Lopez chia s\u1ebb 7 b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o d\u1ef1ng doanh nghi\u1ec7p m\u00e0 kh\u00f4ng c\u1ea7n ti\u1ec1n ho\u1eb7c kinh nghi\u1ec7m"},"content":{"rendered":"

C\u00e1ch \u0111\u1ec3 tri\u1ec3n khai \u00fd t\u01b0\u1edfng th\u00e0nh s\u1ea3n ph\u1ea9m ch\u1ec9 trong m\u1ed9t \u0111\u1ebfn t\u00e1m tu\u1ea7n.<\/span><\/em>
\nThe Oracles<\/strong> – nh\u00f3m \u0111i\u1ec1u h\u00e0nh doanh nh\u00e2n h\u00e0ng \u0111\u1ea7u<\/em><\/p>\n

Theo 2017 Kauffman Index of Startup Activity<\/a> n\u0103m ngo\u00e1i, c\u00f3 trung b\u00ecnh 310 trong s\u1ed1 100,000 ng\u01b0\u1eddi t\u1ea1o d\u1ef1ng doanh nghi\u1ec7p v\u00e0o m\u1ed7i th\u00e1ng t\u1ea1i M\u1ef9. V\u00e0 h\u1ea7u h\u1ebft trong s\u1ed1 h\u1ecd \u0111\u1ec1u x\u00e2y d\u1ef1ng doanh nghi\u1ec7p d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng th\u1eddi c\u01a1 h\u01a1n v\u00e0 s\u1ef1 c\u1ea7n thi\u1ebft.
\nCh\u00fang t\u00f4i \u0111\u00e3 ph\u1ecfng v\u1ea5n Tai Lopez, m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0, nh\u00e0 t\u1eeb thi\u1ec7n v\u00e0 th\u00e0nh vi\u00ean c\u1ee7a The Oracles, v\u1ec1 vi\u1ec7c \u00f4ng t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 kh\u1edfi nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o. C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a t\u1eebng bi\u1ebft \u0111\u1ebfn Lopez, anh \u1ea5y \u0111\u00e3 t\u01b0 v\u1ea5n cho nhi\u1ec1u doanh nghi\u1ec7p tr\u1ecb gi\u00e1 h\u00e0ng tri\u1ec7u \u0111\u00f4 la v\u00e0 l\u00e0 m\u1ed9t chuy\u00ean gia ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Trong n\u0103m ngo\u00e1i, l\u01b0\u1ee3t theo d\u00f5i tr\u00ean Facebook c\u1ee7a anh \u0111\u00e3 t\u0103ng t\u1eeb 600.000 l\u00ean h\u01a1n s\u00e1u tri\u1ec7u.
\n“Nh\u1edd c\u00f3 c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c tri\u1ec3n khai \u00fd t\u01b0\u1edfng l\u00e0 tr\u1edf n\u00ean r\u1ea5t d\u1ec5 d\u00e0ng. Nh\u01b0ng h\u1ea7u h\u1ebft ch\u00fang ta kh\u00f4ng bao gi\u1edd b\u1eaft \u0111\u1ea7u v\u00ec n\u00f3 qu\u00e1 n\u1eb7ng n\u1ec1”
\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c c\u00e1ch \u0111\u1ec3 b\u1eaft \u0111\u1ea7u:<\/span><\/span><\/span><\/span><\/p>\n

1. Chon \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p.<\/span><\/strong>
\nPeter Drucker \u0111\u00e3 vi\u1ebft trong cu\u1ed1n\u00a0Managing Oneself<\/a> “H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ngh\u0129 m\u00ecnh hi\u1ec3u r\u00f5 b\u1ea3n th\u00e2n gi\u1ecfi v\u1ec1 l\u0129nh v\u1ef1c n\u00e0o. Nh\u01b0ng h\u1ecd ch\u1ec9 l\u1ea7m t\u01b0\u1edfng th\u00f4i”
\nLopez cho r\u1eb1ng “\u0110\u00f3 ch\u00ednh l\u00e0 quy t\u1eafc quan tr\u1ecdng nh\u1ea5t t\u00f4i \u0111\u01b0\u1ee3c h\u1ecdc. C\u00f3 r\u1ea5t nhi\u1ec1u doanh nh\u00e2n kh\u00f4ng nh\u00ecn ra \u0111\u01b0\u1ee3c doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111ang d\u1ea7n \u0111i xu\u1ed1ng, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 n\u00f3 b\u1eb1ng nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh. “L\u00e0m vi\u1ec7c m\u00ecnh th\u00edch” ch\u1ec9 ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi s\u1edf th\u00edch, \u0111\u1eebng x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh b\u1eb1ng nh\u01b0\u1ee3c \u0111i\u1ec3m.
\n“T\u00f4i r\u1ea5t y\u00eau b\u00f3ng r\u1ed5, nh\u01b0ng t\u00f4i kh\u00f4ng gi\u1ecfi \u0111\u1ec3 ch\u01a1i chuy\u00ean nghi\u1ec7p. N\u1ebfu t\u00f4i c\u1ed1 g\u1eafng theo \u0111u\u1ed5i n\u00f3 nh\u01b0 m\u1ed9t ngh\u1ec1 nghi\u1ec7p, t\u00f4i s\u1ebd th\u1ea5t b\u1ea1i v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh. V\u00ec th\u1ebf t\u00f4i ch\u1ec9 xem b\u00f3ng r\u1ed5 nh\u01b0 l\u00e0 m\u1ed9t s\u1edf th\u00edch v\u00e0 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p tr\u00ean n\u1ec1n t\u1ea3ng nh\u1eefng th\u1ee9 t\u00f4i c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t: n\u00f3i tr\u01b0\u1edbc c\u00f4ng ch\u00fang, d\u1ef1ng video, ti\u00eap th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i.”
\nLopez n\u00f3i r\u1eb1ng hay b\u00ecnh th\u1ea3n trong vi\u1ec7c t\u1ef1 nh\u1eadn th\u1ee9c. “N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi n\u0103ng \u0111\u1ed9ng v\u00e0 th\u00edch \u0111\u1eb7t c\u00e2u h\u1ecfi, b\u1ea1n n\u00ean th\u1eed s\u1ee9c b\u1eb1ng vi\u1ec7c thu podcast ho\u1eb7c d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh s\u1ef1 ki\u1ec7n. N\u1ebfu b\u1ea1n gi\u1ecfi v\u1ec1 m\u1eb7t t\u1ed5 ch\u1ee9c, vi\u1ec7c th\u1eed s\u1ee9c v\u1edbi vai tr\u00f2 tr\u1ee3 l\u00fd \u1ea3o c\u0169ng r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 th\u1eed.<\/span><\/span><\/span><\/p>\n

\"\"<\/p>\n

2. N\u1eafm b\u1eaft xu h\u01b0\u1edbng.<\/span><\/strong>
\nM\u1ed9t l\u00fd do th\u1ea5t b\u1ea1i kh\u00e1c c\u1ee7a startup theo Lopez \u0111\u00f3 l\u00e0 c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp kh\u00f4ng h\u1ec1 \u0111\u1ec3 m\u1eaft \u0111\u1ebfn xu h\u01b0\u1edbng. “V\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c c\u00e1c doanh nghi\u1ec7p nh\u1ecf ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi m\u1ea3ng truy\u1ec1n th\u00f4ng. Nhi\u1ec1u ng\u01b0\u1eddi \u0111ang b\u1ecf h\u1ecdc \u0111\u1ea1i h\u1ecdc \u0111\u1ec3 ki\u1ebfm vi\u1ec7c l\u00e0m. M\u1ecdi ng\u01b0\u1eddi mu\u1ed1n c\u00f3 k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c ki\u1ebfm ti\u1ec1n nhanh ch\u00f3ng. V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 t\u1ea1o ra m\u1ed9t doanh nghi\u1ec7p tr\u1ecb gi\u00e1 h\u00e0ng tri\u1ec7u \u0111\u00f4 la \u0111\u1ec3 d\u1ea1y m\u1ecdi ng\u01b0\u1eddi c\u00e1ch qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf. H\u00e3y xem c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 gi\u00fap \u0111\u1ee1 m\u1ecdi ng\u01b0\u1eddi. B\u1ea1n s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n nh\u01b0 m\u1ed9t ph\u1ea7n th\u01b0\u1edfng cho gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3 theo t\u1ef7 l\u1ec7 t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u00e3 gi\u1ea3i quy\u1ebft.”<\/span><\/p>\n

3. Cho ra m\u1eaft nhanh ch\u00f3ng.<\/span><\/strong>
\nLopez chia s\u1ebb \u0111i\u1ec1u m\u00e0 ng\u01b0\u1eddi c\u1ed1 v\u1ea5n \u0111\u1ea7u ti\u00ean c\u1ee7a anh, Joel Salatin, n\u00f3i v\u1edbi anh n\u0103m 19 tu\u1ed5i: “Tai, \u0111\u00f4i khi v\u1eeba \u0111\u1ee7 l\u00e0 ho\u00e0n h\u1ea3o”. Tri\u1ebft l\u00fd n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1eabu v\u1eeba \u0111\u1ee7 ti\u00eau chu\u1ea9n \u0111\u1ec3 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. “Sai l\u1ea7m l\u1edbn nh\u1ea5t m\u00e0 c\u00e1c doanh nh\u00e2n nghi\u1ec7p d\u01b0 th\u01b0\u1eddng g\u1eb7p \u0111\u00f3 l\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng ai mu\u1ed1n mua. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1eabu th\u1eed, b\u1ea1n s\u1ebd t\u1eadp trung h\u01a1n trong vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m. Ch\u00fang t\u00f4i ch\u1ea7n ch\u1eeb trong vi\u1ec7c ra m\u1eaft doanh nghi\u1ec7p b\u1edfi v\u00ec s\u1ef1 c\u1ea7u to\u00e0n d\u00e0nh cho l\u1ea7n \u0111\u1ea7u. Sau \u0111\u00f3, ch\u00fang t\u00f4i m\u1ea5t h\u1ee9ng th\u00fa v\u00e0 d\u1ef1 \u00e1n kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh.
\n\u0110\u1eebng bao gi\u1edd qu\u00ean: v\u1eeba \u0111\u1ee7 l\u00e0 ho\u00e0n h\u1ea3o.<\/span><\/p>\n

4. Xoay quanh mong mu\u1ed1n kh\u00e1ch h\u00e0ng.<\/span><\/strong>
\nLopez gi\u1ea3i th\u00edch r\u1eb1ng c\u00e1c doanh nh\u00e2n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi r\u1ea5t nhi\u1ec1u t\u1eeb Apple v\u00e0 Kodak. IPhone \u0111\u00e3 li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n theo mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. Ng\u01b0\u1ee3c l\u1ea1i, m\u1eb7c d\u00f9 Kodak l\u00e0 th\u01b0\u01a1ng hi\u1ec7u nhi\u1ebfp \u1ea3nh h\u00e0ng \u0111\u1ea7u trong h\u01a1n c\u1ea3 th\u1ebf k\u1ef7 v\u00e0 khi c\u1ed5 phi\u1ebfu “ch\u1eafc ch\u1eafn \u0111\u1eb7t c\u01b0\u1ee3c”, h\u1ecd \u0111\u00e3 b\u1ecf qua c\u00e1c c\u1ea3nh b\u00e1o v\u00e0 kh\u00f4ng \u0111\u1ee7 xoay v\u00f2ng trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ebfn n\u0103m 2012, c\u00f4ng ty b\u1ecb ph\u00e1 s\u1ea3n. “Khi ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p, \u0111\u1eebng qu\u00e1 ch\u00fa t\u00e2m v\u00e0o c\u00e1c \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. \u00dd t\u01b0\u1edfng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n trong kh\u1edfi \u0111\u1ea7u nh\u01b0 c\u0169ng c\u00f3 th\u1ec3 b\u1ecb thay th\u1ebf sau n\u00e0y. C\u1ea3i thi\u1ec7n \u00fd t\u01b0\u1edfng th\u00f4ng qua kinh nghi\u1ec7m v\u00e0 c\u00e1c ph\u00e9p th\u1eed. N\u1ebfu kh\u00f4ng th\u00ec b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i”.<\/span><\/p>\n

\"\u0111\u1ea7u<\/a><\/p>\n

5. T\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3<\/span><\/strong>
\nLopez cho r\u1eb1ng “H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u hi\u1ec3u sai v\u1ec1 c\u1ea5u tr\u00fac gi\u00e1 th\u00e0nh c\u1ee7a m\u00ecnh”
\n“Trong quy\u1ec3n s\u00e1ch “Smart Pricing<\/a>” ,\u00a0hai gi\u00e1o s\u01b0 c\u1ee7a Wharton \u0111\u00e3 ph\u00e2n t\u00edch v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u c\u00f3 th\u1ec3 l\u00e0m mang l\u1ea1i k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Trong \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 l\u00e0 tr\u00ean h\u1ebft. H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p c\u00f3 m\u1ee9c gi\u00e1 c\u1ea3 qu\u00e1 th\u1ea5p ho\u1eb7c qu\u00e1 cao.”
\n“N\u1ebfu b\u1ea1n h\u1ecdc v\u1ec1 kinh t\u1ebf, th\u00ec \u0111\u00e2y l\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a vi\u1ec7c ph\u00e2n b\u1ed5 c\u00e1c ngu\u1ed3n l\u1ef1c khan hi\u1ebfm. Tr\u1eeb khi b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi theo \u0111\u1ea1o H\u1ed3i c\u1ee7a \u1ea2 R\u1eadp, th\u00ec h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 ti\u1ec1n h\u1ea1n ch\u1ebf. V\u00ec th\u1ebf, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. N\u1ebfu nh\u01b0 v\u1eabn kh\u00f4ng c\u00f3 ai mua h\u00e0ng, h\u00e3y t\u1ea1m d\u1eebng doanh nghi\u1ec7p ho\u1eb7c l\u00e0m m\u1ed9t c\u00fa xoay v\u00f2ng l\u1edbn. Nh\u01b0ng n\u1ebfu s\u1ea3n ph\u1ea9m b\u00e1n ra \u0111\u01b0\u1ee3c, ho\u1eb7c kh\u00e1ch h\u00e0ng ch\u1ecbu chi m\u1ed9t kho\u1ea3n ti\u1ec1n l\u1edbn cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1eb7c d\u00f9 n\u00f3 \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng, th\u00ec b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 m\u1edf r\u1ed9ng doanh nghi\u1ec7p.”<\/span><\/span><\/span><\/p>\n


\n6. Ph\u00e1t tri\u1ec3n.<\/strong>
\nLopez cho r\u1eb1ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u00ec c\u1ea7n 2 \u0111i\u1ec1u t\u1ea5t y\u1ebfu: ti\u1ebfp th\u1ecb h\u00ecnh \u1ea3nh mi\u1ec5n ph\u00ed v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 th\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.
\n“T\u1ef7 ph\u00fa Charlie Munger \u0111\u00e3 n\u00f3i ‘B\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u00e1nh b\u00f3ng nh\u1eefng th\u1ee9 t\u1ec7 h\u1ea1i’. M\u1ed9t v\u00e0i ng\u01b0\u1eddi c\u1ed1 g\u1eafng qu\u1ea3ng c\u00e1o nh\u1eefng th\u1ee9 kinh kh\u1ee7ng v\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean vi\u1ec7c \u0111\u00f3 s\u1ebd kh\u00f4ng th\u00e0nh c\u00f4ng.”<\/span><\/span><\/span><\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

TH\u01af\u01a0NG HI\u1ec6U – \u0110\u01af\u1edcNG V\u00c0O T\u00c2M TR\u00cd KH\u00c1CH H\u00c0NG<\/span><\/span><\/a><\/strong> (GV: V\u01b0\u01a1ng Thanh Long<\/a><\/strong><\/span>)<\/p>\n