{"id":4253,"date":"2019-12-27T10:40:48","date_gmt":"2019-12-27T03:40:48","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4253"},"modified":"2022-10-15T22:47:44","modified_gmt":"2022-10-15T15:47:44","slug":"2-dieu-can-luu-y-truoc-khi-chi-mot-so-tien-lon-cho-bang-thac-si","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/2-dieu-can-luu-y-truoc-khi-chi-mot-so-tien-lon-cho-bang-thac-si\/","title":{"rendered":"2 \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd tr\u01b0\u1edbc khi chi m\u1ed9t s\u1ed1 ti\u1ec1n l\u1edbn cho b\u1eb1ng th\u1ea1c s\u0129"},"content":{"rendered":"<p><strong>Mike Moradian<\/strong> &#8211;<em> Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a HonorSociety.org<\/em><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">V\u1edbi chi ph\u00ed d\u00e0nh cho gi\u00e1o d\u1ee5c ng\u00e0y c\u00e0ng t\u0103ng v\u1ecdt v\u00e0 m\u1ed1i lo ng\u1ea1i ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c kho\u1ea3n vay c\u1ee7a sinh vi\u00ean, th\u00ec kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 khi c\u00e1c chuy\u00ean gia tr\u1ebb tu\u1ed5i mu\u1ed1n b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh \u0111ang c\u00e2n nh\u1eafc v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf. Cu\u1ed9c tranh lu\u1eadn n\u1ea3y ra gay g\u1eaft gi\u1eefa hai ph\u00eda &#8211; \u1ee7ng h\u1ed9 v\u00e0 ch\u1ed1ng &#8211; MBA &#8211; khi\u1ebfn cho m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft \u0111\u1ebfn c\u00e1c \u00fd ki\u1ebfn c\u1ee7a h\u1ecd. Peter Theif th\u1eadm ch\u00ed c\u00f2n c\u1ea5p h\u1ecdc b\u1ed5ng cho c\u00e1c sinh vi\u00ean mu\u1ed1n b\u1ecf h\u1ecdc v\u00e0 b\u1eaft \u0111\u1ea7u kinh doanh ri\u00eang, b\u1eb1ng vi\u1ec7c c\u1ea5p cho h\u1ecd 100 ng\u00e0n \u0111\u00f4-la v\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi doanh nh\u00e2n h\u00f9ng h\u1eadu. T\u00f4i c\u00f3 m\u1ed9t m\u1ed1i li\u00ean k\u1ebft c\u00e1 nh\u00e2n \u0111\u1ed1i v\u1edbi cu\u1ed9c tranh lu\u1eadn n\u00e0y. V\u00e0o n\u0103m 2011, sau khi c\u00f3 m\u1ed9t ch\u00fat ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng, t\u00f4i quy\u1ebft \u0111inh t\u1eeb ch\u1ed1i vi\u1ec7c \u0111\u01b0\u1ee3c nh\u1eadn v\u00e0o Khoa Kinh Doanh Harvard v\u00e0 thay v\u00e0o \u0111\u00f3 l\u00e0 theo \u0111u\u1ed5i vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh. Nh\u01b0ng kh\u00f4ng ph\u1ea3i b\u1ea5t k\u00ec ai c\u0169ng s\u1eb5n s\u00e0ng \u0111\u1ec3 s\u1ed1 ph\u1eadn c\u1ee7a m\u00ecnh n\u1eb1m trong tay c\u1ee7a m\u1ed9t nh\u00f3m c\u1eed tri trong m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn c\u1ea3. V\u1eady b\u00ean c\u1ea1nh giao s\u1ed1 ph\u1eadn c\u1ee7a m\u00ecnh cho m\u1ed9t c\u1ed9ng \u0111\u1ed3ng, th\u00ec khi c\u00e1c chuy\u00ean gia g\u1eb7p nh\u1eefng ng\u00e3 \u0111\u01b0\u1eddng, h\u1ecd l\u00e0m sao bi\u1ebft n\u00ean ch\u1ecdn \u0111i con \u0111\u01b0\u1eddng n\u00e0o cho \u0111\u00fang?<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">H\u00e3y c\u00f9ng xem c\u00e1c doanh nh\u00e2n c\u1ea7n xem x\u00e9t \u0111i\u1ec1u g\u00ec khi h\u1ecd b\u1ecb gi\u1eb1ng x\u00e9 gi\u1eefa vi\u1ec7c l\u1ea5y b\u1eb1ng MBA ho\u1eb7c lao v\u00e0o b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a ri\u00eang m\u00ecnh.<\/span><\/p>\n<p><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">1. T\u00ednh c\u00e1ch<\/span><\/strong><br \/>\n<span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 b\u01b0\u1edbc ti\u1ebfn n\u00e0o v\u1ec1 ph\u00eda tr\u01b0\u1edbc, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 l\u00f9i l\u1ea1i v\u00e0 suy ng\u1eabm. Ch\u1eafc ch\u1eafn r\u1eb1ng \u00fd t\u01b0\u1edfng v\u1ec1 vi\u1ec7c \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p r\u1ea5t th\u00fa v\u1ecb, th\u1eadm ch\u00ed l\u00e3ng m\u1ea1ng. Nh\u01b0ng m\u1ecdi th\u1ee9 ch\u1ec9 l\u00e0 suy ngh\u0129 tho\u00e1ng qua. Th\u1eddi gian s\u1ebd l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi t\u1ebf nh\u1ea5t v\u00e0 n\u00f3 s\u1ebd x\u00e1c nh\u1eadn r\u1eb1ng kh\u1edfi nghi\u1ec7p l\u00e0 con \u0111\u01b0\u1eddng t\u1ed1t nh\u1ea5t. C\u00e1c b\u00e0i ki\u1ec3m tra t\u00ednh c\u00e1ch c\u00f3 gi\u00e1 tr\u1ecb v\u00ec ch\u00fang gi\u00fap ng\u01b0\u1eddi tham gia hi\u1ec3u \u0111\u01b0\u1ee3c trang \u0111i\u1ec3m t\u00e2m l\u00fd v\u00e0 t\u00ednh c\u00e1ch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. V\u00ed d\u1ee5 nh\u01b0 ph\u01b0\u01a1ng ph\u00e1o c\u1ee7a Myers-Briggs xem x\u00e9t t\u00ednh c\u00e1ch c\u1ee7a ai \u0111\u00f3 b\u1eb1ng c\u00e1ch h\u1ecd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh, \u0111i\u1ec1u n\u00e0y gi\u1ea3i th\u00edch v\u00ec sao n\u00f3 l\u00e0 b\u00e0i ki\u1ec3m tra ph\u1ed5 bi\u1ebfn trong gi\u1edbi kinh doanh. Minnesota Multiphasic Personality Inventory (MMPI) l\u00e0 m\u1ed9t b\u00e0i ki\u1ec3m tra t\u00ednh c\u00e1ch ph\u1ed5 bi\u1ebfn kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c chuy\u00ean gia s\u1ee9c kho\u1ebb t\u00e2m th\u1ea7n. B\u00ean c\u1ea1nh vi\u1ec7c d\u00f9ng \u0111\u1ec3 ch\u1ea9n \u0111o\u00e1n, n\u00f3 c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap s\u00e0ng l\u1ecdc c\u00e1c \u1ee9ng vi\u00ean c\u00f4ng vi\u1ec7c. Nh\u1eefng b\u00e0i ki\u1ec3m tra n\u00e0y cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 c\u00e1ch m\u1ed9t ng\u01b0\u1eddi suy ngh\u0129, nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh \u0111\u1ed9ng trong t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a cu\u1ed9c s\u1ed1ng. Khi \u0111\u1ecdc nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y, h\u00e3y t\u1ef1 h\u1ecfi li\u1ec7u xem ch\u00fang c\u00f3 thu\u1ed9c v\u1ec1 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o m\u1ea1nh m\u1ebd kh\u00f4ng? C\u00e2n nh\u1eafc vi\u1ec7c thu\u00ea m\u1ed9t ng\u01b0\u1eddi hu\u1ea5n lu\u1ef5\u1ec7n cu\u1ed9c s\u1ed1ng \u0111\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. H\u1ecd l\u00e0 ng\u01b0\u1eddi \u0111i\u1ec1u khi\u1ec3n con t\u00e0u v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t chi\u1ebfc la b\u00e0n \u0111\u1ea1o \u0111\u1ee9c chuy\u00ean nghi\u1ec7p c\u1ea7n thi\u1ebft. H\u1ecd s\u1ebd l\u00e0 ng\u01b0\u1eddi th\u00fac \u0111\u1ea9y, mang l\u1ea1 s\u1ef1 r\u00f5 r\u00e0ng, v\u1ea1ch ra chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ch\u1ed1ng l\u1ea1i t\u1ea5t c\u1ea3m gi\u00e1c b\u1ea5t an v\u00e0 s\u1ef1 t\u1ef1 ti. M\u1ed9t doanh nh\u00e2n giori c\u00f3 \u00fd th\u1ee9c m\u1ea1nh m\u1ebd, bi\u1ebft thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3. Nh\u1eefng b\u00e0i t\u1eadp t\u1ef1 l\u1eadp lu\u1eadn n\u00e0y gi\u00fap ph\u00e1p tri\u1ec3n \u00fd th\u1ee9c s\u00e2u s\u1eafc v\u1ec1 b\u1ea3n th\u00e2n v\u00e0 s\u1ebd h\u1ed7 tr\u1ee3 trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1edbn v\u00e0 nh\u1ecf.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-4255 aligncenter\" src=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/12\/mba-degree-business-1068x713.jpg?resize=1068%2C713&#038;ssl=1\" alt=\"\" width=\"1068\" height=\"713\" srcset=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/12\/mba-degree-business-1068x713.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/12\/mba-degree-business-1068x713.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/12\/mba-degree-business-1068x713.jpg?resize=1024%2C684&amp;ssl=1 1024w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/12\/mba-degree-business-1068x713.jpg?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/12\/mba-degree-business-1068x713.jpg?resize=370%2C247&amp;ssl=1 370w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/12\/mba-degree-business-1068x713.jpg?resize=1068%2C713&amp;ssl=1 1068w\" sizes=\"(max-width: 1068px) 100vw, 1068px\" data-recalc-dims=\"1\" \/><\/p>\n<p><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">2. Chi ph\u00ed cho gi\u00e1o d\u1ee5c<\/span><\/strong><br \/>\n<span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">V\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh MBA h\u00e0ng \u0111\u1ea7u nh\u01b0 \u1edf Harvard s\u1ebd c\u00f3 chi ph\u00ed l\u00ean t\u1edbi 100.000 \u0111\u00f4-la, v\u00e0 kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 khi c\u00e1c doanh nh\u00e2n tham v\u1ecdng \u0111\u1ec1u \u0111\u1eb7t ch\u1ed7 ghi danh. Quan tr\u1ecdng l\u00e0 ph\u1ea3i nghi\u00ean c\u1ee9u v\u1ec1 ROI \u0111\u1ec3 tr\u00e1nh r\u01a1i v\u00e0o kho\u1ea3n n\u1ee3 kh\u1ed5ng l\u1ed3, \u0111i\u1ec1u kh\u00f4ng ph\u1ea3i l\u00e0 hi\u1ebfm.<br \/>\nNghi\u00ean c\u1ee9u v\u00e0o n\u0103m 2014 c\u1ee7a Graduate Management Admission Council (GMAC) ch\u1ec9 ra r\u1eb1ng 21% trong s\u1ed1 12,000 sinh vi\u00ean MBA d\u1ef1a v\u00e0o c\u00e1c kho\u1ea3n vay \u0111\u1ec3 trang tr\u1ea3i vi\u1ec7c h\u1ecdc. Sau khi t\u1ed1t nghi\u1ec7p, h\u1ecd mu\u1ed1n c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i ki\u1ebfm \u0111\u1ee7 ti\u1ec1n \u0111\u1ec3 s\u1ed1ng m\u1ed9t cu\u1ed9c s\u1ed1ng tho\u1ea3i m\u00e1i v\u00e0 tr\u1ea3 n\u1ee3. Ngo\u00e0i ROI, vi\u1ec7c x\u00e1c \u0111\u1ecbnh l\u00fd do ch\u00ednh \u0111\u00e1ng \u0111\u1ec3 theo \u0111u\u1ed5i b\u1eb1ng MBA c\u0169ng r\u1ea5t quan tr\u1ecdng. Sinh vi\u00ean c\u00f3 \u0111\u01b0\u1ee3c b\u1eb1ng MBA ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft m\u1ea1nh m\u1ebd v\u1ec1 qu\u1ea3n l\u00fd v\u00e0 s\u1ef1 nh\u1ea1y b\u00e9n trong kinh doanh. Nh\u01b0ng li\u1ec7u n\u00f3 c\u00f3 ho\u00e0n to\u00e0n c\u1ea7n thi\u1ebft cho c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd? \u0110\u00f3 l\u00e0 v\u1ec1 v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u1ea5p hay ki\u1ebfn th\u1ee9c? N\u1ebfu l\u00e0 ki\u1ebfn th\u1ee9c, th\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u ngu\u1ed3n h\u1ecdc tr\u1ef1c tuy\u1ebfn nh\u01b0 Coaching Ourselves, OpenCulture, Coursera, c\u00e1c podcasts v\u00e0 r\u1ea5t nhi\u1ec1u ngu\u1ed3n h\u1ecdc kh\u00e1c. M\u1eb7c d\u00f9 vi\u1ec7c h\u1ecdc n\u00e0y kh\u00f4ng th\u1ec3 so \u00e1nh v\u1edbi MBA tr\u00ean m\u1ecdi ph\u01b0\u01a1ng di\u1ec7n, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 cho b\u1ea1n v\u1edbi m\u1ee5c \u0111\u00edch ti\u1ebft ki\u1ec7m chi ph\u00ed. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd, h\u00e3y xem x\u00e9t vi\u1ec7c tham gia c\u00e1c t\u1ed5 ch\u1ee9c chuy\u00ean nghi\u1ec7p. Trong c\u00e1c nh\u00f3m x\u00e3 h\u1ed9i n\u00e0y, c\u00e1c th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 chia s\u1ebb \u00fd t\u01b0\u1edfng, g\u1eb7p g\u1ee1 nh\u1eefng ng\u01b0\u1eddi m\u1edbi, tham gia c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o v\u00e0 th\u1ec3 hi\u1ec7n t\u00e0i n\u0103ng c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1ed5 ch\u1ee9c HonorSociety.org c\u1ee7a t\u00f4i \u0111\u00e3 nh\u1eadn ra r\u1eb1ng 60% trong s\u1ed1 1,295 chuy\u00ean gia \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t v\u00e0o th\u00e1ng 6\/2016 \u0111\u00e3 chia s\u1ebb r\u1eb1ng c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd v\u00e0 65% \u0111\u1ed3ng \u00fd r\u1eb1ng t\u1ed5 ch\u1ee9c chuy\u00ean nghi\u1ec7p c\u1ee7a h\u1ecd gi\u00fap h\u1ecd m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi, g\u1eb7p g\u1ee1 m\u1ecdi ng\u01b0\u1eddi ng\u01b0\u1eddi, chia s\u1ebb \u00fd t\u01b0\u1edfng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n t\u1ea3ng blog c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi kh\u00e1c \u0111\u1ec3 \bt\u1ea1o n\u00ean m\u1ed9t m\u1ea1ng l\u01b0\u1edbi l\u1edbn h\u01a1n. S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 xu\u1ea5t b\u1ea3n c\u00e1c n\u1ed9i dung, b\u00ecnh lu\u1eadn, chia s\u1ebb v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-4256 aligncenter\" src=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/12\/1525203564-mbavsembanode.jpg?resize=710%2C399&#038;ssl=1\" alt=\"\" width=\"710\" height=\"399\" srcset=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/12\/1525203564-mbavsembanode.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/12\/1525203564-mbavsembanode.jpg?w=710&amp;ssl=1 710w\" sizes=\"(max-width: 710px) 100vw, 710px\" data-recalc-dims=\"1\" \/><\/p>\n<p><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">3. M\u1ee5c ti\u00eau c\u1ee7a c\u00e1 nh\u00e2n v\u00e0 ngh\u1ec1 nghi\u1ec7p.<\/span><\/strong><br \/>\n<span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00e1c chuy\u00ean gia \u0111\u1ea7y tham v\u1ecdng n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c vi\u1ebft ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n v\u00e0 ngh\u1ec1 nghi\u1ec7p c\u1ee7a h\u1ecd. Vi\u1ec7c vi\u1ebft ra c\u00e1c m\u1ee5c ti\u00eau v\u00e0 chia s\u1ebb ch\u00fang \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 gi\u1eef ch\u00fang ri\u00eang cho b\u1ea3n th\u00e2n. M\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2014 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi Palgrave Communications v\u1ec1 k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp c\u1ee7a sinh vi\u00ean \u0111\u1ea1i h\u1ecdc n\u0103m th\u1ee9 nh\u1ea5t ch\u1ec9 ra r\u1eb1ng vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch vi\u1ebft ra \u0111\u00e3 &#8220;th\u00fac \u0111\u1ea9y th\u00e0nh t\u00edch h\u1ecdc t\u1eado v\u00e0 gia t\u0103ng kh\u1ea3 n\u1ea3ng duy tr\u00ec th\u00e0nh t\u00edch \u0111\u00f3&#8221; R\u1ea5t kh\u00f3 kh\u0103n \u0111\u1ec3 th\u1ef1c hi\u1ec7n v\u00e0 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau khi kh\u00f4ng th\u1ec3 vi\u1ebft ch\u00fang ra v\u00e0 chia s\u1ebb. Vi\u1ec7c vi\u1ebft ra m\u1ee5c ti\u00eau c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ebft blog, ho\u1eb7c nh\u1eadt k\u00ed. Vi\u1ebft nh\u1eadt k\u00fd gi\u00fap m\u1ecdi ng\u01b0\u1eddi d\u1ee1 b\u1ecf c\u00e1c \u00fd t\u01b0\u1edfng, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac, trong khi vi\u1ebft blog l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n c\u00f4ng khai h\u01a1n. T\u1ef1 ng\u01b0\u1eddi vi\u1ebft s\u1ebd x\u00e1c \u0111\u1ecbnh ni\u1ec1m tin v\u00e0 khuy\u1ebfn kh\u00edch tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng t\u1ef1 ph\u1ee5c h\u1ed3i v\u00e0 s\u1ef1 ki\u00ean tr\u00ec \u0111\u1ed1i v\u1edbi th\u00e0nh t\u00edch. Nh\u1eefng lo\u1ea1i b\u00e0i t\u1eadp n\u00e0y gi\u00fap s\u1eafp x\u1ebfp c\u00e1c \u00fd ngh\u0129 v\u00e0 t\u1ea1o ra m\u1ed9t kh\u00f4ng gian \u0111\u1ec3 t\u00ecm ra l\u00fd do \u0111\u1eb1ng sau m\u1ed9t m\u1ee5c ti\u00eau. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp d\u1ef1a tr\u00ean nhi\u1ec1u h\u01a1n m\u1ed9t ni\u1ec1m \u0111am m\u00ea m\u01a1 h\u1ed3 ho\u1eb7c m\u1ed9t \u00fd t\u01b0\u1edfng n\u1eeda v\u1eddi. Ch\u00fang c\u1ea7n ph\u1ea3i c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c suy ngh\u0129 th\u1ea5u \u0111\u00e1o. \u0110\u1ec3 hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 \u00fd ngh\u0129a c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn n\u00e0y, c\u00e1c chuy\u00ean gia ph\u1ea3i nh\u00ecn v\u00e0o b\u1ea3n th\u00e2n v\u00e0\b t\u00ecm ra c\u00e1i gi\u00e1 ph\u1ea3i tr\u1ea3 cho s\u1ef1 theo \u0111u\u1ed5i c\u1ee7a h\u1ecd. C\u1ea3 hai con \u0111\u01b0\u1eddng \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u theo m\u1ed9t c\u00e1ch ri\u00eang bi\u1ec7t. B\u00e2y gi\u1edd ch\u00ednh l\u00e0 l\u00fac v\u1ea1ch ra chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c hi\u1ec7n b\u01b0\u1edbc nh\u1ea3y v\u1ecdt.<\/span><\/p>\n<p style=\"text-align: right;\"><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">www.entrepreneur.com<\/span><\/strong><\/p>\n<p><em><strong><span style=\"font-size: 17pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n<p>M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/digital-marketing\">DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/greg-gottfried-160.html\">Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Kh\u00f3a h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, c\u00e1ch s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, T\u1ea1o trang Web, t\u1ea1o v\u00e0 s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 Free traffic, Google Places, Email Marketing, Email Marketing, SEO, Qu\u1ea3ng c\u00e1o Google, Google Analytics\u2026<\/li>\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft l\u00ean vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing v\u00e0 Social Media hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/truyen-thong-marketing-chi-phi-thap\">TRUY\u1ec0N TH\u00d4NG MARKETING CHI PH\u00cd TH\u1ea4P<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/le-quoc-vinh-118.html\">L\u00ea Qu\u1ed1c Vinh<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Hi\u1ec3u r\u00f5 v\u00e0 th\u1ef1c thi x\u00e2y d\u1ef1ng con \u0111\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1edd n\u1eafm b\u1eaft h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ki\u1ec3u m\u1edbi<\/li>\n<li>Ti\u1ebfp c\u1eadn m\u00f4 h\u00ecnh chuy\u1ec3n \u0111\u1ed5i hi\u1ec7n \u0111\u1ea1i trong ph\u00e2n t\u00edch tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u201c\u0111i\u1ec3m ch\u1ea1m\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>N\u1eafm v\u1eefng m\u00f4 h\u00ecnh marketing mix hi\u1ec7n \u0111\u1ea1i<\/li>\n<li>H\u01b0\u1edbng d\u1eabn 5 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/marketing-7p\">M\u00d4 H\u00ccNH CHI\u1ebeN L\u01af\u1ee2C MARKETING 7P<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/vo-van-quang-104.html\">V\u00f5 V\u0103n Quang<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Ti\u1ebfp c\u1eadn ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed9c quy\u1ec1n: 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a m\u00f4 h\u00ecnh 7P<\/li>\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft ph\u00e2n t\u00edch marketing SWOT th\u00f4ng qua v\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/li>\n<li>H\u01b0\u1edbng d\u1eabn c\u00f4ng c\u1ee5 \u201cBrand Diagnosis\u201d k\u1ebft h\u1ee3p d\u1eef li\u1ec7u marketing \u0111\u1ec3 ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh K\u00e9o &amp; \u0110\u1ea9y t\u1eeb t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Mike Moradian &#8211; Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a HonorSociety.org V\u1edbi chi ph\u00ed d\u00e0nh cho gi\u00e1o d\u1ee5c ng\u00e0y c\u00e0ng t\u0103ng v\u1ecdt v\u00e0 m\u1ed1i lo ng\u1ea1i ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,139,134],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/12\/study-equipment.jpg?fit=750%2C500&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4253"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4253"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4254"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}