{"id":4472,"date":"2020-08-07T15:06:38","date_gmt":"2020-08-07T08:06:38","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4472"},"modified":"2022-10-15T22:47:42","modified_gmt":"2022-10-15T15:47:42","slug":"tao-gia-tri-trong-thoi-covid-19","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/tao-gia-tri-trong-thoi-covid-19\/","title":{"rendered":"T\u1ea1o gi\u00e1 tr\u1ecb trong th\u1eddi COVID-19"},"content":{"rendered":"

Trong v\u00e0i tu\u1ea7n qua, ch\u00fang ta \u0111\u00e3 v\u00e0 \u0111ang th\u1ea5y s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a k\u1ebb m\u1ea1nh nh\u1ea5t. T\u1ea1i Monk\u2019s Hill Ventures, ch\u00fang t\u00f4i chia c\u00e1c c\u00f4ng ty ra l\u00e0m ba nh\u00f3m:<\/span><\/p>\n

\u0110\u1ea7u ti\u00ean l\u00e0 nh\u00f3m \u0111\u00f3ng b\u0103ng \u2013 b\u1ea5t k\u00ec nh\u1eefng c\u00f4ng ty n\u00e0o n\u00ean \u0111\u01b0\u1ee3c t\u1ea1m d\u1eebng trong th\u1eddi bu\u1ed5i d\u1ecbch b\u1ec7nh n\u00e0y. C\u01a1 h\u1ed9i \u0111\u1ec3 c\u00f3 doanh thu v\u1edbi nh\u1eefng doanh nghi\u1ec7p n\u00e0y l\u00e0 g\u1ea7n nh\u01b0 b\u1eb1ng kh\u00f4ng, v\u00ed d\u1ee5 nh\u01b0 nh\u1eefng c\u00f4ng ty du l\u1ecbch ho\u1eb7c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/span><\/p>\n

Nh\u00f3m th\u1ee9 hai l\u00e0 nh\u1eefng c\u00f4ng ty c\u1ea7n thay \u0111\u1ed5i, v\u00ed d\u1ee5 nh\u01b0 nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea7n c\u00f3 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi, ho\u1eb7c h\u1ecd c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m b\u00e1n ra. \u0110\u00f4i khi h\u1ecd ch\u1ec9 c\u1ea7n t\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1c trong t\u1ec7p kh\u00e1ch h\u00e0ng ho\u1eb7c thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 h\u1ecd \u0111ang cung c\u1ea5p m\u1ed9t ch\u00fat; nh\u01b0ng \u0111\u00f4i khi vi\u1ec7c t\u1ea1o ra m\u1ed9t k\u00eanh m\u1edbi l\u00e0 c\u1ea7n thi\u1ebft (\u0111i\u1ec1u n\u00e0y r\u1ea5t kh\u00f3 \u0111\u1ec3 l\u00e0m trong kh\u1ee7ng ho\u1ea3ng).<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng, nh\u00f3m th\u1ee9 ba l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1eafng cu\u1ed9c \u2013 nh\u1eefng doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n t\u1ed1t trong ho\u00e0n c\u1ea3nh n\u00e0y nh\u01b0 c\u00e1c c\u00f4ng ty b\u00e1n h\u00e0ng online, ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 y t\u1ebf ho\u1eb7c c\u00e1c ph\u1ea7n m\u1ec1m li\u00ean l\u1ea1c qua m\u1ea1ng.<\/span><\/p>\n

M\u1ed9t \u0111i\u1ec1u \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t r\u00f5 r\u00e0ng, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp thu\u1ed9c nh\u00f3m 2 v\u00e0 3, gi\u1edd l\u00e0 l\u00fac b\u1ea1n n\u00ean tr\u1edf th\u00e0nh ng\u01b0\u1eddi t\u1ea1o gi\u00e1 tr\u1ecb. L\u00fd do l\u00e0 b\u1edfi v\u00ec \u2013 b\u1ea5t k\u00ec k\u00eanh sale n\u00e0o m\u00e0 b\u1ea1n t\u1ea1o ra h\u00f4m nay c\u0169ng s\u1ebd ng\u1eebng hi\u1ec7u qu\u1ea3 trong v\u00f2ng 3 ho\u1eb7c 12 th\u00e1ng t\u1edbi. \u0110i\u1ec1u hi\u1ec7u qu\u1ea3 h\u00f4m nay c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3 sau 12 th\u00e1ng t\u1edbi. H\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o gi\u00e1 tr\u1ecb v\u00e0 c\u1ee7ng c\u1ed1 n\u1ec1n m\u00f3ng c\u1ee7a b\u1ea1n, b\u1ea5t k\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng, nh\u00e2n l\u1ef1c, s\u1ea3n ph\u1ea9m, marketing hay sales,\u2026<\/span><\/p>\n

M\u1ed9t c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n nh\u01b0ng mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp c\u1ea7n t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n, \u0111\u00f3 l\u00e0 m\u1ecdi chuy\u1ec7n s\u1ebd ra sao khi m\u1ecdi th\u1ee9 tr\u1edf v\u1ec1 b\u00ecnh th\u01b0\u1eddng? L\u00e0m sao m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng th\u00f3i quen t\u1ed1t khi th\u1ebf gi\u1edbi tr\u1edf v\u1ec1 b\u00ecnh th\u01b0\u1eddng?<\/span><\/p>\n

V\u1edbi nh\u1eefng c\u00f4ng ty \u1edf nh\u00f3m ba, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u1ea7n c\u00e2n nh\u1eafc:<\/span><\/p>\n

Ti\u1ec1n m\u1eb7t:<\/strong> \u0110\u00e2y l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng cho vi\u1ec7c sinh t\u1ed3n. \u0110\u00f3 l\u00e0 l\u00fd do c\u00e1c c\u00f4ng ty \u1edf nh\u00f3m 1 n\u00ean t\u1ea1m d\u1eebng ho\u1ea1t \u0111\u1ed9ng. Ch\u00fang ta \u0111\u00e3 nh\u00ecn th\u1ea5y qu\u00e1 nhi\u1ec1u c\u00e1c startup (k\u1ec3 c\u1ea3 \u1edf trong ho\u00e0n c\u1ea3nh b\u00ecnh th\u01b0\u1eddng) ph\u00e1 s\u1ea3n b\u1edfi h\u1ecd gi\u1ea3 \u0111\u1ecbnh t\u00ecnh hu\u1ed1ng t\u1ed1t nh\u1ea5t. Gi\u1edd kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fac l\u1eadp k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean t\u00ecnh hu\u1ed1ng t\u1ed1t nh\u1ea5t. Khi b\u1ea1n kh\u00f4ng bi\u1ebft \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra, ti\u1ec1n m\u1eb7t l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t cho vi\u1ec7c sinh t\u1ed3n c\u1ee7a startup. H\u00e3y c\u1eaft b\u1ecf nh\u1eefng g\u00ec kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i l\u00e2u h\u01a1n.<\/span><\/p>\n

Nh\u00e2n l\u1ef1c:<\/strong> H\u00e3y t\u1eadp trung v\u00e0o ph\u1ea7n n\u00e0y. T\u00ecm nh\u1eefng ng\u01b0\u1eddi t\u1ed1t nh\u1ea5t cho \u0111\u1ed9i nh\u00f3m c\u1ee7a b\u1ea1n, b\u1ea5t k\u1ec3 l\u00e0 m\u1ed9t CFO, CMO, hay m\u1ed9t ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 chia s\u1ebb c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 xem ai trong nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecbu \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c cao, ai l\u00e0 ng\u01b0\u1eddi m\u00e0 b\u1ea1n mu\u1ed1n l\u00e0m vi\u1ec7c c\u00f9ng trong l\u00fac n\u01b0\u1edbc s\u00f4i l\u1eeda b\u1ecfng. H\u00e3y gi\u1eef nh\u1eefng ng\u01b0\u1eddi n\u00e0y trong su\u1ed1t s\u1ef1 nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

M\u00f4 h\u00ecnh kinh doanh:<\/strong> Ngo\u00e0i vi\u1ec7c l\u00e0 ng\u01b0\u1eddi t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1ch th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00e3y c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 ch\u1ed7 \u0111\u1ee9ng k\u1ec3 c\u1ea3 sau \u0111\u1ea1i d\u1ecbch. C\u00f3 thay \u0111\u1ed5i g\u00ec c\u1ea7n th\u1ef1c hi\u1ec7n trong c\u1ea5u tr\u00fac gi\u00e1 c\u1ea3, m\u00f4 h\u00ecnh th\u00e0nh vi\u00ean hay \u0111i\u1ec3m th\u01b0\u1edfng hay kh\u00f4ng?<\/span><\/p>\n

V\u1ec1 vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng: <\/strong>L\u00e0m sao b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 gi\u1eef ch\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ngay c\u1ea3 khi m\u1ecdi vi\u1ec7c tr\u1edf v\u1ec1 b\u00ecnh th\u01b0\u1eddng? B\u1ea1n c\u00f3 th\u1ec3 th\u00eam s\u1ea3n ph\u1ea9m ph\u1ee5 n\u00e0o kh\u00f4ng? L\u00e0m sao m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng khi h\u1ecd s\u1ebd \u0111i ra ngo\u00e0i th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 kh\u00f4ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u v\u1edbi n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea1n n\u1eefa? Li\u1ec7u b\u1ea1n c\u00f3 c\u1ea7n ph\u1ea3i t\u1ea1o ra n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing m\u1edbi?<\/span><\/p>\n

Trong khi m\u1ecdi vi\u1ec7c \u0111ang t\u1ed1t \u0111\u1eb9p, h\u00e3y l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc v\u00e0 ngh\u0129 v\u1ec1 t\u01b0\u01a1ng lai. C\u00f3 th\u1ec3 n\u00f3i COVID-19 \u0111\u00e3 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khi\u1ebfn h\u1ecd s\u1eed d\u1ee5ng c\u00e1c k\u00eanh mua h\u00e0ng online, c\u00e1c n\u1ec1n t\u1ea3ng l\u00e0m vi\u1ec7c\/h\u1ecdc t\u1eadp t\u1eeb xa v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111i k\u00e8m. V\u1ecb tr\u00ed c\u1ee7a c\u00f4ng ty b\u1ea1n trong vi\u1ec5n c\u1ea3nh \u0111\u00f3 l\u00e0 \u1edf \u0111\u00e2u?\u00a0<\/span><\/p>\n

Thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf \u0110\u00f4ng Nam \u00c1 c\u0169ng s\u1ebd l\u00e0 ti\u1ec1n \u0111\u1ec1 cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c ng\u00e0nh kh\u00e1c nh\u01b0 logistic v\u00e0 fintech. Tr\u1edb tr\u00eau thay, ch\u00fang ta c\u0169ng th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u quay tr\u1edf l\u1ea1i v\u1edbi h\u00e0nh vi s\u1eed d\u1ee5ng ti\u1ec1n ti\u1ebft ki\u1ec7m h\u01a1n, gi\u1ed1ng v\u1edbi nh\u1eefng th\u1eddi k\u00ec kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nhu c\u1ea7u cho c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m ti\u1ec1n h\u01a1n, khi\u1ebfn c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c thi\u1ebft k\u1ebf l\u1ea1i \u00fd t\u01b0\u1edfng, m\u00f4 h\u00ecnh v\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a h\u1ecd.<\/span><\/p>\n

Entrepreneuer<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong v\u00e0i tu\u1ea7n qua, ch\u00fang ta \u0111\u00e3 v\u00e0 \u0111ang th\u1ea5y s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a k\u1ebb m\u1ea1nh nh\u1ea5t. T\u1ea1i Monk\u2019s Hill Ventures, ch\u00fang t\u00f4i chia c\u00e1c c\u00f4ng ty ra l\u00e0m ba…<\/p>\n","protected":false},"author":1,"featured_media":4475,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[134,33],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2020\/08\/together-2643652_1920.jpg?fit=1920%2C1920&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4472"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4472"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4475"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}