{"id":4477,"date":"2020-08-07T15:10:23","date_gmt":"2020-08-07T08:10:23","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4477"},"modified":"2022-10-15T22:47:42","modified_gmt":"2022-10-15T15:47:42","slug":"lam-sao-de-biet-ban-dang-tao-ra-noi-dung-gia-tri","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/lam-sao-de-biet-ban-dang-tao-ra-noi-dung-gia-tri\/","title":{"rendered":"L\u00e0m sao \u0111\u1ec3 bi\u1ebft b\u1ea1n \u0111ang t\u1ea1o ra n\u1ed9i dung gi\u00e1 tr\u1ecb?"},"content":{"rendered":"

M\u1eb7c d\u00f9 Content Marketing ( Marketing N\u1ed9i dung) \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn nhi\u1ec1u l\u1ea7n trong v\u00e0i n\u0103m qua, nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn ch\u01b0a c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch v\u1eefng ch\u1eafc. B\u00e1o c\u00e1o 2020 c\u1ee7a H\u1ecdc vi\u1ec7n Content Marketing cho th\u1ea5y ch\u1ec9 41% doanh nghi\u1ec7p c\u00f3 k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng v\u1ec1 Content Marketing, m\u1eb7c d\u00f9 84% c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng n\u00f3i r\u1eb1ng n\u1ed9i dung gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

R\u00f5 r\u00e0ng, ti\u1ec1m n\u0103ng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng content marketing trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t l\u1edbn, nh\u01b0ng vi\u1ec7c l\u00e0m content marketing v\u00e0 th\u00e0nh c\u00f4ng trong vi\u1ec7c n\u00e0y l\u00e0 hai \u0111i\u1ec1u ho\u00e0n to\u00e0n kh\u00e1c nhau. Ti\u00eau chu\u1ea9n v\u1ec1 n\u1ed9i dung thay \u0111\u1ed5i qua th\u1eddi gian c\u00f9ng v\u1edbi internet. Vi\u1ec7c \u0111\u1ea3m b\u1ea3o b\u1ea1n th\u1ecfa m\u00e3n k\u00ec v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd quy\u1ebft \u0111\u1ecbnh kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec1u b\u1ea1n c\u1ea7n ch\u00fa \u00fd.<\/span><\/p>\n

S\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c t\u1ea1o n\u1ed9i dung cho m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh<\/strong><\/span><\/h4>\n

\u0110\u1ec3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u1edbi nhi\u1ec1u s\u1ef1 c\u1ea1nh tranh, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung b\u1ea1n t\u1ea1o ra nh\u1eafm tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n mu\u1ed1n. V\u00ed d\u1ee5, ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o v\u1ecb tr\u00ed c\u1ee7a h\u1ecd trong ph\u1ec5u sale s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e0o s\u00e2u h\u01a1n v\u00e0o c\u00e2u h\u1ecfi m\u00e0 h\u1ecd \u0111\u1eb7t ra.<\/span><\/p>\n

B\u00e1o c\u00e1o kh\u1ea3o s\u00e1t 2019 c\u1ee7a Evergage\u2019s Trend trong m\u1ee5c C\u00e1 nh\u00e2n h\u00f3a ch\u1ec9 ra r\u1eb1ng 88% ng\u01b0\u1eddi l\u00e0m marketing th\u1ea5y c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap h\u1ecd t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, trong khi 59% n\u00f3i r\u1eb1ng \u0111i\u1ec1u n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng, 50% n\u00f3i r\u1eb1ng h\u1ecd \u0111o \u0111\u01b0\u1ee3c ROI t\u1eeb c\u1ed1 g\u1eafng n\u00e0y.<\/span><\/p>\n

C\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng ch\u1ec9 l\u00e0 g\u1eafn t\u00ean kh\u00e1ch h\u00e0ng v\u00e0o email. N\u00f3 c\u00f2n c\u00f3 ngh\u0129a l\u00e0 th\u1ed5i h\u1ed3n v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n qua nh\u1eefng c\u00e2u chuy\u1ec7n g\u1ea7n g\u0169i v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

T\u1ea1o ra nhi\u1ec1u lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau<\/strong><\/span><\/h4>\n

B\u1ea1n s\u1ebd ph\u1ea3i t\u1ea1o ra r\u1ea5t nhi\u1ec1u n\u1ed9i dung tr\u01b0\u1edbc khi b\u1ea1n t\u00ecm th\u1ea5y th\u1ee9 g\u00ec \u0111\u00f3 v\u1edbi s\u1ee9c lan t\u1ecfa m\u1ea1nh m\u1ebd ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 c\u1ea3i thi\u1ec7n sale. Sau \u0111\u00f3 l\u00e0 \u0111\u1ebfn l\u00fac t\u1ed1i \u0111a h\u00f3a \u1ea3nh h\u01b0\u1edfng n\u00e0y. Nh\u00e0 s\u00e1ng l\u1eadp WordStream Larry Kim \u0111\u00e3 vi\u1ebft tr\u00ean Medium: \u201dKhi b\u1ea1n t\u00ecm th\u1ea5y m\u1ed9t v\u00e0ng tr\u00ean m\u1ed9t k\u00eanh, qu\u1ea3ng b\u00e1 n\u00f3 tr\u00ean c\u00e1c k\u00eanh kh\u00e1c. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n 100 ho\u1eb7c 1000 l\u1ea7n. B\u1ea1n c\u0169ng n\u00ean t\u1ea1o ra c\u00e1c b\u00e0i vi\u1ebft v\u1edbi c\u00f9ng ch\u1ee7 \u0111\u1ec1, vi\u1ebft tr\u00ean c\u00e1c trang kh\u00e1c, t\u1ea1o ra nh\u1eefng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n, bi\u1ebfn ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 th\u00e0nh h\u00ecnh \u1ea3nh ho\u1eb7c video cho m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c webinar trong c\u00f9ng ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 t\u1ea1o ra lead.\u201d<\/span><\/p>\n

B\u1eb1ng c\u00e1ch t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung kh\u00e1c nhau, b\u1ea1n \u0111ang t\u1ef1 t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 v\u01b0\u01a1n t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng r\u1ed9ng h\u01a1n v\u00e0 c\u1ea3i thi\u1ec7n t\u01b0\u01a1ng t\u00e1c. Nghi\u00ean c\u1ee9u c\u1ee7a Nielsen Norman Group cho th\u1ea5y r\u1eb1ng ch\u1ec9 c\u00f3 20% kh\u00e1ch h\u00e0ng \u0111\u1ecdc b\u00e0i vi\u1ebft v\u1edbi h\u01a1n 600 t\u1eeb, nh\u01b0ng l\u1ea1i c\u00f3 t\u1edbi 54% s\u1ed1 ng\u01b0\u1eddi mu\u1ed1n xem th\u00eam video t\u1eeb nh\u00e3n h\u00e0ng m\u00e0 h\u1ecd th\u00edch.<\/span><\/p>\n

\u0110\u1ec3 ng\u01b0\u1eddi s\u1eed d\u1ee5ng k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd<\/strong><\/span><\/h4>\n

\u0110a s\u1ed1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd nh\u1eadn ra r\u1eb1ng m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a nh\u1eefng n\u1ed9i dung b\u1ea1n t\u1ea1o ra l\u00e0 \u0111\u1ec3 t\u0103ng sale v\u00e0 t\u1ea1o lead, v\u00e0 c\u00f3 th\u1ec3 h\u1ecd s\u1ebd nghi ng\u1edd v\u1ec1 \u0111\u1ed9 tin c\u1eady c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao r\u1ea5t nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c content marketing th\u00e0nh c\u00f4ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o ra n\u1ed9i dung c\u1ee7a h\u1ecd. Nh\u01b0 Chaya Baradhwaaj t\u1eebng vi\u1ebft: \u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng tin v\u00e0o nh\u1eefng nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi kh\u00e1c khi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. H\u1ecd mu\u1ed1n bi\u1ebft nh\u1eefng chuy\u00ean gia ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi am hi\u1ec3u n\u00f3i g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i thu gom nh\u1eefng ph\u1ea3n h\u1ed3i ch\u00e2n th\u1ef1c n\u00e0y v\u00e0 \u0111\u1eb7t ch\u00fang v\u00e0o \u0111\u00fang ch\u1ed7 trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.\u201d<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, thu gom v\u00e0 s\u1eed d\u1ee5ng n\u1ed9i dung ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u1ea1o ra l\u00e0 th\u00e1ch th\u1ee9c ch\u00ednh trong vi\u1ec7c t\u1ea1o ra n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng cao. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u1eddi nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean trang web c\u1ee7a m\u00ecnh, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t gi\u00e1 tr\u1ecb, nh\u01b0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111i s\u00e2u h\u01a1n v\u00e0o c\u00e1c chi ti\u1ebft.<\/span><\/p>\n

T\u00f9y v\u00e0o doanh nghi\u1ec7p, c\u00f3 th\u1ec3 b\u1ea1n n\u00ean s\u1eed d\u1ee5ng Instagram \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb c\u00e1c b\u00e0i \u0111\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Th\u00eam ph\u1ea7n th\u01b0\u1edfng v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00f3 s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb nhi\u1ec7t t\u00ecnh h\u01a1n v\u00e0 t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung gi\u00e1 tr\u1ecb.<\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p B2B th\u01b0\u1eddng g\u1eb7t h\u00e1i l\u1ee3i \u00edch t\u1eeb c\u00e1c case-study n\u00f3i v\u1ec1 c\u00f4ng vi\u1ec7c h\u1ecd l\u00e0m cho kh\u00e1ch h\u00e0ng. H\u00e3y nh\u1edb r\u1eb1ng c\u00e1c case-study n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 PR cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, ngh\u0129a l\u00e0 h\u1ecd s\u1ebd tham gia m\u1ed9t c\u00e1ch nhi\u1ec7t t\u00ecnh h\u01a1n.<\/span><\/p>\n

Khi b\u1ea1n t\u1ea1o ra nhi\u1ec1u lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau, chia s\u1ebb c\u00e1c c\u00e2u chuy\u1ec7n \u00fd ngh\u0129a v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n s\u1ebd \u1edf v\u1ecb th\u1ebf t\u1ed1t h\u01a1n trong vi\u1ec7c x\u1eed l\u00fd c\u00e1c th\u1eafc m\u1eafc v\u00e0 lo l\u1eafng c\u1ee7a kh\u00e1ch h\u00e0ng trong h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u01b0\u01a1n t\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/span><\/p>\n

N\u1ed9i dung gi\u00e1 tr\u1ecb s\u1ebd \u0111em l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 b\u1ea5t ng\u1edd, nh\u01b0ng b\u1ea1n m\u1edbi l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh xem c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ra sao.<\/span><\/p>\n

Entrepreneuer<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1eb7c d\u00f9 Content Marketing ( Marketing N\u1ed9i dung) \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn nhi\u1ec1u l\u1ea7n trong v\u00e0i n\u0103m qua, nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn ch\u01b0a c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch v\u1eefng ch\u1eafc. B\u00e1o…<\/p>\n","protected":false},"author":1,"featured_media":4485,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2020\/08\/social-1958769_1920.jpg?fit=1920%2C1280&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4477"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4477"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4485"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}