{"id":4488,"date":"2020-08-07T15:23:16","date_gmt":"2020-08-07T08:23:16","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4488"},"modified":"2022-10-15T22:47:42","modified_gmt":"2022-10-15T15:47:42","slug":"cac-doanh-nghiep-online-va-covid-19-cach-de-phat-trien-trong-mot-the-gioi-moi","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cac-doanh-nghiep-online-va-covid-19-cach-de-phat-trien-trong-mot-the-gioi-moi\/","title":{"rendered":"C\u00e1c doanh nghi\u1ec7p Online v\u00e0 COVID-19: C\u00e1ch \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong m\u1ed9t th\u1ebf gi\u1edbi m\u1edbi"},"content":{"rendered":"

\u0110\u1ea1i d\u1ecbch COVID-19 l\u00e0 m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng y t\u1ebf to\u00e0n c\u1ea7u. N\u00f3 c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi m\u1ea5t vi\u1ec7c l\u00e0m. V\u1eady l\u00e0 khi c\u00e1c qu\u1ed1c gi\u00e1 b\u1eaft \u0111\u1ea7u m\u1edf c\u1eeda tr\u1edf l\u1ea1i, c\u00e1c doanh nghi\u1ec7p \u2013 nh\u1ea5t l\u00e0 c\u00e1c SMEs \u2013 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00edt ti\u1ec1n h\u01a1n \u0111\u1ec3 chi c\u0169ng nh\u01b0 h\u1ecd \u00edt ti\u1ebfp x\u00fac h\u01a1n v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n

Trong th\u1ef1c t\u1ea1i m\u1edbi n\u00e0y, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Internet \u0111\u1ec3 mua h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 nhi\u1ec1u h\u01a1n. \u0110\u00e2y l\u00e0 l\u00fd do nhi\u1ec1u SMEs coi COVID-19 nh\u01b0 m\u1ed9t th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng online. Nh\u01b0ng nhi\u1ec1u chuy\u00ean gia marketing k\u0129 thu\u1eadt s\u1ed1 s\u1ebd cho b\u1ea1n bi\u1ebft r\u1eb1ng th\u00e0nh c\u00f4ng trong b\u00e1n h\u00e0ng online l\u00e0 r\u1ea5t kh\u00f3. \u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng kh\u00f3 kh\u0103n s\u1eafp t\u1edbi, c\u00e1c SMEs kinh doanh online c\u1ea7n ph\u1ea3i c\u1ee7ng c\u1ed1 doanh nghi\u1ec7p c\u1ee7a h\u1ecd \u0111\u1ec3 tr\u1edf n\u00ean v\u1eefng v\u00e0ng h\u01a1n. \u0110\u1ec3 gi\u00fap c\u00e1c b\u1ea1n trong vi\u1ec7c \u0111\u00f3, \u0111\u00e2y l\u00e0 3 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n SMEs c\u1ee7a h\u1ecd.<\/span><\/p>\n

C\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn<\/strong><\/span><\/h4>\n

Khi m\u1ed9t SME c\u00f3 l\u1ee3i nhu\u1eadn t\u1ed1t, c\u00f4ng ty kh\u00f4ng c\u1ea7n ph\u1ea3i b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u1ea5y l\u1ea1i v\u1ed1n v\u00e0 c\u1ea3i thi\u1ec7n d\u00f2ng ti\u1ec1n, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

M\u1ed9t c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), m\u00e1y h\u1ecdc (ML) v\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t trong c\u00e1c m\u1ea3ng kh\u00e1c nhau, bao g\u1ed3m marketing, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd kho. Nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c SME bi\u1ebft c\u00e1c th\u00f4ng tin qu\u00fd b\u00e1u nh\u01b0 kh\u00e1ch h\u00e0ng n\u00e0o kh\u1ea3 n\u0103ng cao chi th\u00eam ti\u1ec1n \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, ho\u1eb7c s\u1ea3n ph\u1ea9m n\u00e0o b\u00e1n ch\u1ea1y nh\u1ea5t trong 7 ng\u00e0y t\u1edbi. Nh\u1eefng th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 gi\u00fap SME gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 t\u1ed1i thi\u1ec3u nh\u1eefng th\u1ea5t tho\u00e1t trong ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

Nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n nh\u1edd v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng SaaS nh\u01b0 Alavi.ai. Ph\u1ea7n m\u1ec1m n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh cho c\u00e1c SME n\u00ean r\u1ea5t d\u1ec5 \u0111\u1ec3 c\u00e0i \u0111\u1eb7t v\u00e0 s\u1eed d\u1ee5ng. B\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 x\u1eed l\u00fd d\u1eef li\u1ec7u AI, Alavi c\u00f3 th\u1ec3 ch\u1ec9 ra nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i doanh thu t\u1ed1t nh\u1ea5t, khi\u1ebfn cho l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/span><\/p>\n

M\u1edf r\u1ed9ng v\u00e0o c\u00e1c khu v\u1ef1c kh\u00e1c<\/strong><\/span><\/h4>\n

R\u1ea5t nhi\u1ec1u c\u00e1c SME ch\u1ec9 d\u1ef1a v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean t\u1eeb m\u1ed9t khu v\u1ef1c duy nh\u1ea5t. Ng\u00e0y nay, \u0111i\u1ec1u n\u00e0y l\u00e0 r\u1ea5t r\u1ee7i ro b\u1edfi m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng c\u00f3 th\u1ec3 khi\u1ebfn cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty b\u1ecb \u0111\u00ecnh tr\u1ec7. V\u1eady n\u00ean m\u1ed9t SME c\u1ea7n c\u00e2n nh\u1eafc b\u00e1n h\u00e0ng tr\u00ean c\u00e1c khu v\u1ef1c kh\u00e1c n\u1eefa \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 gi\u1eef v\u1eefng doanh thu.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c SMEs, c\u00f4ng ngh\u1ec7 \u0111\u00e3 khi\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng ra c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c h\u1ebft s\u1ee9c d\u1ec5 d\u00e0ng. V\u00ed d\u1ee5, \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng, Shopify c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u1ecbch ra nhi\u1ec1u th\u1ee9 ti\u1ebfng kh\u00e1c nhau v\u00e0 gi\u00fap v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a kh\u1eafp th\u1ebf gi\u1edbi.<\/span><\/p>\n

Nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u1edf c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau c\u0169ng c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng nhau th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 MS Office 365 v\u00e0 Google Apps, nh\u01b0 v\u1eady SME c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t th\u00f4ng tin quan tr\u1ecdng trong khi c\u00e1c d\u1ef1 \u00e1n quan tr\u1ecdng v\u1eabn \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh. C\u00f3 nh\u1eefng ph\u1ea7n m\u1ec1m kh\u00e1c \u0111o n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean nh\u01b0 MURAL v\u00e0 Wurkr, ch\u00fang c\u0169ng t\u1ea1o ra m\u1ed9t kh\u00f4ng gian tr\u00ean m\u1ea1ng \u0111\u1ec3 \u0111\u1ed3ng nghi\u1ec7p c\u00f3 th\u1ec3 giao ti\u1ebfp v\u00e0 h\u1ee3p t\u00e1c.<\/span><\/p>\n

Marketing b\u1eb1ng nhi\u1ec1u k\u00eanh<\/strong><\/span><\/h4>\n

B\u1ea5t k\u1ec3 l\u00e0 marketing b\u1eb1ng c\u00e1ch tr\u1ea3 ti\u1ec1n m\u1ed7i click, email marketing hay qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, nhi\u1ec1u SME ch\u1ec9 d\u1ef1a v\u00e0o m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb online duy nh\u1ea5t. D\u01b0\u1edbi nh\u1eefng \u0111i\u1ec1u ki\u1ec7n b\u00ecnh th\u01b0\u1eddng, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 (nh\u01b0ng kh\u00f4ng t\u1ed1i \u01b0u). Trong ho\u00e0n c\u1ea3nh hi\u1ec7n t\u1ea1i, c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi \u0111ang chuy\u1ec3n sang mua s\u1eafm online, qu\u1ea3ng c\u00e1o qua nhi\u1ec1u k\u00eanh s\u1ebd cho ph\u00e9p SME gi\u0103ng l\u01b0\u1edbi r\u1ed9ng h\u01a1n \u0111\u1ec3 thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi l\u1eabn c\u0169. \u0110i\u1ec1u n\u00e0y c\u0169ng b\u1ea3o v\u1ec7 SME ph\u00f2ng khi m\u1ed9t c\u00e1ch m\u1ea5t hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty nh\u1ecf, c\u1ea1nh tranh tr\u00ean m\u1ea1ng lu\u00f4n l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn. Nh\u01b0ng trong ho\u00e0n c\u1ea3nh hi\u1ec7n t\u1ea1i, kh\u00e1ch h\u00e0ng c\u00f3 \u00edt ti\u1ec1n h\u01a1n v\u00e0 ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m k\u0129 h\u01a1n, cu\u1ed9c chi\u1ebfn sinh t\u1ed3n ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u00f3 l\u00e0 l\u00fd do c\u00e1c SME c\u1ea7n ph\u1ea3i tr\u1edf n\u00ean v\u1eefng v\u00e0ng h\u01a1n. B\u1ea5t k\u1ec3 l\u00e0 b\u1eb1ng c\u00e1ch t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, m\u1edf r\u1ed9ng ra c\u00e1c khu v\u1ef1c kh\u00e1c hay qu\u1ea3ng c\u00e1o qua nhi\u1ec1u k\u00eanh, v\u1edbi h\u01b0\u1edbng \u0111i v\u00e0 c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n

Entrepreneuer<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ea1i d\u1ecbch COVID-19 l\u00e0 m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng y t\u1ebf to\u00e0n c\u1ea7u. N\u00f3 c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi m\u1ea5t vi\u1ec7c l\u00e0m. V\u1eady l\u00e0 khi c\u00e1c qu\u1ed1c gi\u00e1…<\/p>\n","protected":false},"author":1,"featured_media":4491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[134,33],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2020\/08\/earth-405096_1920.jpg?fit=1920%2C1280&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4488"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4488"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4491"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}