{"id":4493,"date":"2020-08-07T15:26:29","date_gmt":"2020-08-07T08:26:29","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4493"},"modified":"2022-10-15T22:47:42","modified_gmt":"2022-10-15T15:47:42","slug":"2-dieu-khong-bao-gio-thay-doi-ve-marketing","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/2-dieu-khong-bao-gio-thay-doi-ve-marketing\/","title":{"rendered":"2 \u0110i\u1ec1u kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i v\u1ec1 Marketing"},"content":{"rendered":"

Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n. Th\u1ef1c t\u1ebf l\u00e0 Facebook th\u01b0\u1eddng xuy\u00ean t\u1eeb ch\u1ed1i c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. \u0110\u1ec3 quay tr\u1edf l\u1ea1i n\u1ec1n t\u1ea3ng \u0111\u1ed3 s\u1ed9 n\u00e0y, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng ph\u1ea3i l\u00e0m l\u1ea1i trang web v\u00e0 \u0111i\u1ec1u n\u00e0y khi\u1ebfn vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i tr\u1edf n\u00ean kh\u00f3 kh\u0103n. \u0110\u1eebng \u0111\u00e1nh gi\u00e1 th\u1ea5p v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/span><\/p>\n

Tuy nhi\u00ean, c\u00f3 hai \u0111i\u1ec1u v\u1eabn kh\u00f4ng v\u00e0 s\u1ebd kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i, b\u1ea5t k\u1ec3 m\u00f4 h\u00ecnh v\u00e0 h\u00ecnh th\u1ee9c Marketing c\u00f3 l\u00e0 g\u00ec \u0111i ch\u0103ng n\u1eefa. Ch\u00fang ta s\u1ebd xem ch\u00fang l\u00e0 g\u00ec nh\u00e9.<\/span><\/p>\n

Tam gi\u00e1c v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a Marketing v\u1eabn ch\u01b0a thay \u0111\u1ed5i<\/strong><\/span><\/h4>\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u00fang, th\u00f4ng \u0111i\u1ec7p \u0111\u00fang, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u00fang.<\/span><\/p>\n

Vi\u1ec7c ph\u00e1t ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p cho h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi qua m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng l\u00e0 v\u00f4 \u00edch v\u1edbi \u0111a s\u1ed1 c\u00e1c doanh nghi\u1ec7p. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 GoPro v\u00e0 Redbull l\u00e0 nh\u1eefng v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng video lan truy\u1ec1n v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 b\u1eadt l\u00ean t\u1eeb ch\u1ed7 kh\u00f4ng t\u00ean tu\u1ed5i \u0111\u1ebfn \u00f4ng l\u1edbn trong th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Nh\u01b0ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 l\u1ebd l\u00e0 kh\u00f4ng gi\u1ed1ng nh\u01b0 h\u1ecd. B\u1ea1n c\u1ea7n ph\u1ea3i r\u1ea5t c\u1ea9n th\u1eadn trong vi\u1ec7c l\u00e0m gi\u1ed1ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. L\u1ea5y kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh v\u00e0 nh\u00e2n l\u1ef1c l\u00e0m v\u00ed d\u1ee5. N\u1ebfu b\u1ea1n \u0111ang d\u00f9ng ti\u1ec1n b\u00e1n nh\u00e0 ho\u1eb7c l\u1ee3i nhu\u1eadn t\u1eeb c\u00f4ng ty \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng ty, b\u1ea1n \u0111ang \u1edf m\u1ed9t v\u1ecb tr\u00ed ho\u00e0n to\u00e0n kh\u00e1c so v\u1edbi m\u1ed9t c\u00f4ng ty c\u00f3 h\u00e0ng tr\u0103m tri\u1ec7u USD ti\u1ec1n \u0111\u1ea7u t\u01b0 t\u1eeb ph\u1ed1 Wall.<\/span><\/p>\n

H\u01a1n n\u1eefa, c\u00e1c n\u1ed9i dung lan truy\u1ec1n kh\u00f4ng h\u1eb3n l\u00e0 \u0111\u00e3 \u0111em l\u1ea1i l\u1ee3i \u00edch l\u1edbn nh\u01b0 b\u1ea1n \u0111\u00e3 hy v\u1ecdng. Greg Levitt – \u0110\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a 33Across.com, m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u2013 chia s\u1ebb nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh:<\/span><\/p>\n

    \n
  • Ng\u01b0\u1eddi d\u00f9ng r\u1ea5t th\u00edch chia s\u1ebb c\u00e1c b\u00e0i vi\u1ebft, b\u00e0i b\u00e1o ho\u1eb7c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn khoa h\u1ecdc, nh\u01b0ng ch\u1ec9 9% b\u1ea5m v\u00e0o \u0111\u1ec3 \u0111\u1ecdc b\u00e0i \u0111\u0103ng.<\/span><\/li>\n
  • Tin t\u1ee9c trong ng\u00e0y v\u00e0 tin ch\u00ednh tr\u1ecb \u0111\u01b0\u1ee3c chia s\u1ebb \u00edt h\u01a1n 2%, nh\u01b0ng t\u1ec9 l\u1ec7 b\u1ea5m l\u00e0 86% v\u00e0 77%.<\/span><\/li>\n
  • C\u00e1c b\u00e0i \u0111\u0103ng li\u00ean quan \u0111\u1ebfn kinh doanh: 4% chia s\u1ebb v\u00e0 24% b\u1ea5m v\u00e0o link \u0111\u1ec3 \u0111\u1ecdc.<\/span><\/li>\n
  • S\u1ee9c kh\u1ecfe: 3% chia s\u1ebb, 15% b\u1ea5m.<\/span><\/li>\n
  • Gi\u1ea3i tr\u00ed v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng: 2% chia s\u1ebb, nh\u01b0ng 40% b\u1ea5m.<\/span><\/li>\n
  • Nh\u1eadn x\u00e9t s\u1ea3n ph\u1ea9m\/doanh nghi\u1ec7p: 1% chia s\u1ebb, 4% b\u1ea5m.<\/span><\/li>\n
  • T\u00e0i ch\u00ednh c\u00e1 nh\u00e2n: 1% chia s\u1ebb, 11% b\u1ea5m.<\/span><\/li>\n<\/ul>\n

    (Nh\u1eefng s\u1ed1 li\u1ec7u tr\u00ean d\u1ef1a v\u00e0o kh\u1ea3o s\u00e1t t\u1eeb 500 nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung tr\u00ean m\u1ea1ng.)<\/span><\/p>\n

    Levitt chia s\u1ebb l\u00fd do cho s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa t\u1ec9 l\u1ec7 chia s\u1ebb v\u00e0 t\u1ec9 l\u1ec7 b\u1ea5m v\u00e0o \u0111\u1ec3 \u0111\u1ecdc l\u00e0 \u201cchia s\u1ebb c\u00e1i t\u00f4i\u201d. Ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb nh\u1eefng n\u1ed9i dung m\u00e0 h\u1ecd tin r\u1eb1ng s\u1ebd khi\u1ebfn h\u1ecd tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n trong m\u1eaft ng\u01b0\u1eddi kh\u00e1c, ho\u1eb7c c\u00f3 v\u1ecb th\u1ebf cao h\u01a1n,\u2026 b\u1ea5t k\u1ec3 ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ea5y nh\u1eefng b\u00e0i chia s\u1ebb n\u00e0y th\u00fa v\u1ecb hay kh\u00f4ng. K\u1ebft qu\u1ea3 l\u00e0 tr\u00ean trung b\u00ecnh, 3% l\u01b0\u1ee3t chia s\u1ebb v\u00e0 24% ng\u01b0\u1eddi d\u00f9ng b\u1ea5m v\u00e0o n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb.<\/span><\/p>\n

    \u0110\u1ed1i v\u1edbi t\u00f4i, \u0111i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 c\u00f3 2 ph\u01b0\u01a1ng \u00e1n: \u0110\u1ea7u ti\u00ean, l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cao v\u00e0 c\u00f3 th\u1ec3 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a h\u1ecd n\u1ebfu \u0111\u01b0\u1ee3c chia s\u1ebb. Nh\u01b0 v\u1eady b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed1c 3%, nh\u01b0ng nh\u00f3m 24% m\u1edbi l\u00e0 m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a b\u1ea1n. Ho\u1eb7c ph\u01b0\u01a1ng \u00e1n hai l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i v\u01b0\u01a1n \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 kh\u1ed5ng l\u1ed3 \u0111\u1ec3 con s\u1ed1 3% \u0111\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

    Nh\u1eefng con s\u1ed1 v\u1ec1 chia s\u1ebb \u201cnh\u1eadn x\u00e9t\u201d s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00f4ng ty cho th\u1ea5y r\u1eb1ng s\u1ef1 h\u00e1o h\u1ee9c v\u1ec1 \u0111i\u1ec1u n\u00e0y \u2013 c\u0169ng nh\u01b0 ti\u1ec1n v\u00e0 th\u1eddi gian \u0111\u1ed5 v\u00e0o n\u00f3 \u2013 c\u00f3 th\u1ec3 l\u00e0 qu\u00e1 nhi\u1ec1u.<\/span><\/p>\n

    Tr\u1edb tr\u00eau thay, v\u00e0 b\u1ea5t k\u1ec3 nh\u1eefng \u0111i\u1ec1u t\u00f4i \u0111\u00e3 ch\u1ec9 ra, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra lu\u1eadn \u0111i\u1ec3m r\u1eb1ng vi\u1ec7c c\u00f3 m\u1ea1ng x\u00e3 h\u1ed9i trong chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 r\u1ea5t quan tr\u1ecdng.\u00a0 Nh\u01b0ng h\u00e3y ti\u1ebfp c\u1eadn n\u00f3 m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c, v\u1edbi h\u01b0\u1edbng \u0111i r\u00f5 r\u00e0ng v\u00e0 nh\u1eefng nguy\u00ean t\u1eafc kinh doanh nh\u01b0 khi b\u1ea1n ti\u1ebfp c\u1eadn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c.<\/span><\/p>\n

    Ng\u00e2n h\u00e0ng v\u1eabn kh\u00f4ng thay \u0111\u1ed5i<\/strong><\/span><\/h4>\n

    B\u1ea1n kh\u00f4ng th\u1ec3 \u0111i \u0111\u1ebfn ng\u00e2n h\u00e0ng v\u00e0 g\u1eedi l\u01b0\u1ee3t th\u00edch, chia s\u1ebb, l\u01b0\u1ee3t xem hay \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0o t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c. Ng\u00e2n h\u00e0ng ch\u1ec9 mu\u1ed1n m\u1ed9t th\u1ee9 duy nh\u1ea5t. H\u1ecd c\u0169ng s\u1ebd kh\u00f4ng ch\u1ea5p nh\u1eadn rau qu\u1ea3 b\u1ea1n t\u1ef1 tr\u1ed3ng hay bitcoin. H\u1ecd ch\u1ec9 mu\u1ed1n gi\u1ea5y b\u1ea1c, ti\u1ec1n th\u1eadt.<\/span><\/p>\n

    B\u1ea1n c\u0169ng ph\u1ea3i ki\u00ean \u0111\u1ecbnh nh\u01b0 v\u1eady v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng. Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi t\u01b0 t\u01b0\u1edfng th\u00f4ng th\u01b0\u1eddng, kh\u00f4ng c\u00f3 k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o l\u00e0 kh\u00e1c bi\u1ec7t. Kh\u00f4ng k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o \u0111\u01b0\u1ee3c ph\u00e9p vi ph\u1ea1m nguy\u00ean t\u1eafc c\u1ee7a b\u1ea1n ch\u1ec9 b\u1edfi n\u00f3 kh\u00e1c bi\u1ec7t. \u0110\u1eebng b\u1ecb l\u1eeba g\u1ea1t. H\u00e3y c\u00f3 m\u1ed9t t\u01b0 duy c\u1edfi m\u1edf, linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o, nh\u01b0ng h\u00e3y lu\u00f4n \u0111\u1ec3 m\u1eaft \u0111\u1ebfn chi ph\u00ed b\u1ea1n ph\u1ea3i b\u1ecf ra.<\/span><\/p>\n

    C\u01a1 h\u1ed9i v\u00e0 s\u1ef1 ho\u00e0i nghi c\u00f3 th\u1ec3 song song \u0111\u1ed3ng h\u00e0nh c\u00f9ng nhau. Ch\u00fang n\u00ean \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p, gi\u1ed1ng nh\u01b0 Walt Disney, ng\u01b0\u1eddi nh\u00ecn xa tr\u00f4ng r\u1ed9ng, l\u00e0m vi\u1ec7c c\u00f9ng v\u1edbi Roy Disney, ng\u01b0\u1eddi gi\u00e1m s\u00e1t t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty. Ti\u1ebfp c\u1eadn m\u1ea1ng x\u00e3 h\u1ed9i theo c\u00e1ch n\u00e0y v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i h\u1ed1i h\u1eadn.<\/span><\/p>\n

    Entrepreneuer<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n. Th\u1ef1c t\u1ebf l\u00e0 Facebook th\u01b0\u1eddng xuy\u00ean t\u1eeb ch\u1ed1i c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. \u0110\u1ec3 quay tr\u1edf l\u1ea1i n\u1ec1n t\u1ea3ng \u0111\u1ed3…<\/p>\n","protected":false},"author":1,"featured_media":4497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2020\/08\/social-3408791_1920.jpg?fit=1920%2C1280&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4493"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4493"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4497"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}