{"id":4499,"date":"2020-08-07T15:59:03","date_gmt":"2020-08-07T08:59:03","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4499"},"modified":"2022-10-15T22:47:42","modified_gmt":"2022-10-15T15:47:42","slug":"4-that-bai-thuong-gap-nhat-trong-kinh-doanh-va-cach-de-vuot-qua-chung","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/4-that-bai-thuong-gap-nhat-trong-kinh-doanh-va-cach-de-vuot-qua-chung\/","title":{"rendered":"4 Th\u1ea5t b\u1ea1i th\u01b0\u1eddng g\u1eb7p nh\u1ea5t trong kinh doanh v\u00e0 c\u00e1ch \u0111\u1ec3 v\u01b0\u1ee3t qua ch\u00fang"},"content":{"rendered":"

S\u1edbm hay mu\u1ed9n, th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra, khi\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a ch\u00fang ta suy y\u1ebfu. Trong khi ch\u00fang l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 l\u00e0m suy y\u1ebfu n\u1ec1n m\u00f3ng b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng, ch\u00fang c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i hi\u1ebfm c\u00f3, mang l\u1ea1i cho b\u1ea1n t\u1ea7m nh\u00ecn v\u00e0 tr\u1ea3i nghi\u1ec7m qu\u00fd b\u00e1u.<\/span><\/p>\n

M\u1ed9t s\u1ed1 nh\u1eefng th\u1ea5t b\u1ea1i n\u00e0y th\u01b0\u1eddng g\u1eb7p trong h\u00e0nh tr\u00ecnh c\u1ee7a doanh nh\u00e2n, nh\u01b0ng vi\u1ec7c bi\u1ebft c\u00e1ch x\u1eed l\u00fd ch\u00fang s\u1ebd gi\u00fap b\u1ea1n kh\u00f4ng c\u1ea3m th\u1ea5y tuy\u1ec7t v\u1ecdng khi ch\u00fang x\u1ea3y ra. S\u1ef1 v\u1eefng v\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea9m ch\u1ea5t ch\u00ednh l\u00e0m n\u00ean ng\u01b0\u1eddi doanh nh\u00e2n, v\u00e0 c\u00e1ch ch\u00fang ta \u0111\u1ed1i di\u1ec7n v\u1edbi nh\u1eefng th\u1ea5t b\u1ea1i n\u00e0y s\u1ebd th\u1ec3 hi\u1ec7n nh\u1eefng nguy\u00ean t\u1eafc m\u00e0 ch\u00fang ta c\u00f3 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 s\u00e1ng l\u1eadp. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 trong nh\u1eefng th\u1ea5t b\u1ea1i th\u01b0\u1eddng g\u1eb7p nh\u1ea5t v\u00e0 c\u00e1ch \u0111\u1ec3 ph\u1ee5c h\u1ed3i khi \u0111\u1ed1i m\u1eb7t v\u1edbi ch\u00fang.<\/span><\/p>\n

Th\u1ea5t b\u1ea1i th\u01b0\u1eddng g\u1eb7p 1: M\u1ea5t danh ti\u1ebfng<\/strong><\/span><\/h4>\n

C\u00f3 m\u1ed9t v\u00e0i l\u00fd do khi\u1ebfn b\u1ea1n m\u1ea5t \u0111i danh ti\u1ebfng c\u1ee7a m\u00ecnh: Nh\u1eadn x\u00e9t ti\u00eau c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng, l\u1eddi vu kh\u00f4ng t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ho\u1eb7c ai \u0111\u00f3 b\u00f3c m\u1ebd c\u00f4ng ty\/c\u00e1 nh\u00e2n b\u1ea1n, v\u00ed d\u1ee5 g\u1ea7n \u0111\u00e2y nh\u1ea5t l\u00e0 Steph Korey \u2013 \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Away \u2013 trong m\u1ed9t b\u00e0i b\u00e1o tr\u00ean The Verge n\u00f3i chi ti\u1ebft v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 trong v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng, s\u1ef1 m\u1ea5t danh ti\u1ebfng c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf gi\u1edbi s\u1ee5p \u0111\u1ed5, nh\u01b0ng c\u00f3 c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n danh ti\u1ebfng v\u1edbi th\u1eddi gian. Thu\u00ea m\u1ed9t c\u00f4ng ty SEO \u0111\u1ec3 gi\u00fap b\u1ea1n v\u1edbi trang nh\u1ea5t Google t\u00ecm ki\u1ebfm n\u1ebfu ai \u0111\u00f3 g\u00f5 t\u00ean b\u1ea1n ho\u1eb7c t\u00ean c\u00f4ng ty c\u1ee7a b\u1ea1n. Khi \u0111ang tr\u1ea3i qua gi\u00f4ng b\u00e3o tai ti\u1ebfng, m\u1ed9t ng\u00e0y c\u00f3 th\u1ec3 d\u00e0i nh\u01b0 m\u1ed9t th\u1eadp k\u1ec9, nh\u01b0ng ai l\u00e0m trong m\u1ea3ng PR c\u0169ng s\u1ebd n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng th\u1eddi gian s\u1ebd h\u1ed3i ph\u1ee5c nh\u1eefng v\u1ebft th\u01b0\u01a1ng \u0111\u00f3.<\/span><\/p>\n

Thay v\u00ec lo l\u1eafng v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n b\u1ea3n th\u00e2n. Th\u1eeba nh\u1eadn tr\u00e1ch nhi\u1ec7m trong l\u1ed7i l\u1ea7m m\u00e0 b\u1ea1n \u0111\u00e3 m\u1eafc ph\u1ea3i, v\u00e0 t\u00ecm c\u00e1ch \u0111\u1ec3 kh\u1eafc ph\u1ee5c sai l\u1ea7m \u0111\u00f3. Ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y r\u1eb1ng b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi v\u1eefng v\u00e0ng.<\/span><\/p>\n

Th\u1ea5t b\u1ea1i th\u01b0\u1eddng g\u1eb7p 2: Th\u00e1ch th\u1ee9c trong cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n<\/strong><\/span><\/h4>\n

M\u1ea5t \u0111i m\u1ed9t ng\u01b0\u1eddi th\u00e2n hay bi\u1ebfn c\u1ed1 l\u1edbn trong \u0111\u1eddi t\u01b0 c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a ch\u00fang ta. N\u1ed7i bu\u1ed3n c\u00f3 th\u1ec3 \u0111\u00e1nh l\u1ea1c h\u01b0\u1edbng v\u00e0 l\u00e0m ch\u00fang ta m\u1ea5t t\u1eadp trung, v\u00e0 ch\u00fang ta kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c g\u00ec c\u1ea3. M\u1ed9t v\u00e0i c\u00f4ng ty cho ph\u00e9p nh\u00e2n vi\u00ean th\u1eddi gian ngh\u1ec9 \u0111\u1ec3 t\u1ed5 ch\u1ee9c tang l\u1ec5 cho ng\u01b0\u1eddi th\u00e2n, v\u00e0 b\u1ea1n c\u0169ng n\u00ean d\u00e0nh th\u1eddi gian, c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t v\u00e0i tu\u1ea7n sau khi tr\u1ea3i qua bi\u1ebfn c\u1ed1 \u0111\u1ec3 h\u1ed3i ph\u1ee5c t\u00e2m tr\u1ea1ng. Trong th\u1eddi gian \u0111\u00f3 h\u00e3y giao quy\u1ec1n \u0111i\u1ec1u h\u00e0nh cho m\u1ed9t ng\u01b0\u1eddi kh\u00e1c m\u00e0 b\u1ea1n tin t\u01b0\u1edfng.<\/span><\/p>\n

Thomas Coffman, s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a Miracle Real Estate Partners m\u1ea5t c\u1ea3 hai ng\u01b0\u1eddi em g\u00e1i c\u0169ng nh\u01b0 ng\u01b0\u1eddi b\u1ea1n th\u00e2n nh\u1ea5t c\u1ee7a \u00f4ng. Thomas n\u00f3i \u0111i\u1ec1u \u0111\u00e3 gi\u00fap \u00f4ng v\u01b0\u1ee3t qua qu\u00e3ng th\u1eddi gian s\u00f3ng gi\u00f3 \u0111\u00f3 l\u00e0 ni\u1ec1m tin v\u00e0 m\u1ee5c \u0111\u00edch v\u1ec1 \u0111i\u1ec1u g\u00ec \u0111\u00f3 l\u1edbn lao h\u01a1n, c\u0169ng nh\u01b0 l\u00e0 \u00fd ngh\u0129a c\u1ee7a c\u00f4ng vi\u1ec7c m\u00e0 \u00f4ng l\u00e0m. Thomas chia s\u1ebb: \u201cB\u1ea1n ph\u1ea3i tin t\u01b0\u1edfng r\u1eb1ng gi\u1ea5c m\u01a1 ho\u1eb7c c\u00f4ng ty m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng \u0111\u00f3 th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a. Ni\u1ec1m tin l\u00e0 m\u1ed9t s\u1ee9c m\u1ea1nh to l\u1edbn, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y s\u1ee9c m\u1ea1nh \u0111\u00f3 b\u00ean trong b\u1ea3n th\u00e2n m\u00ecnh.\u201d<\/span><\/p>\n

Th\u1ea5t b\u1ea1i th\u01b0\u1eddng g\u1eb7p 3: M\u1ea5t \u0111i m\u1ed9t kh\u00e1ch h\u00e0ng l\u1edbn<\/strong><\/span><\/h4>\n

Nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 m\u1ed9t v\u00e0i kh\u00e1ch h\u00e0ng l\u1edbn \u0111\u00f3ng g\u00f3p ph\u1ea7n l\u1edbn cho doanh thu cu\u1ed1i k\u00ec c\u1ee7a c\u00f4ng ty. V\u1eady n\u00ean khi h\u1ecd quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u00e1c ho\u1eb7c kh\u00f4ng c\u1ea7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n n\u1eefa, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty b\u1ea1n. H\u00e3y c\u1ea3m \u01a1n v\u1ec1 qu\u00e3ng th\u1eddi gian m\u00e0 h\u1ecd \u0111\u00e3 d\u00e0nh v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n, v\u00e0 \u0111\u1ea9y m\u1ea1nh n\u1ed7 l\u1ef1c marketing\/sale l\u00ean.<\/span><\/p>\n

Vi\u1ec7c t\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao b\u1ea1n m\u1ea5t \u0111i kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 t\u1ed1i quan tr\u1ecdng. H\u00e3y n\u00f3i chuy\u1ec7n ch\u00e2n th\u00e0nh v\u1edbi h\u1ecd v\u1ec1 c\u00e1ch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m kh\u00e1c \u0111i \u0111\u1ec3 khi\u1ebfn h\u1ecd th\u1ecfa m\u00e3n h\u01a1n v\u1edbi c\u00f4ng vi\u1ec7c m\u00e0 b\u1ea1n l\u00e0m, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh khi b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng kh\u00e1c. N\u1ebfu nh\u01b0 nguy\u00ean do kh\u00f4ng ph\u1ea3i b\u1ea1n m\u00e0 l\u00e0 do nh\u1eefng thay \u0111\u1ed5i trong n\u1ed9i b\u1ed9 c\u00f4ng ty c\u1ee7a h\u1ecd, h\u00e3y h\u1ecfi l\u1eddi l\u00e0m ch\u1ee9ng \u0111\u1ec3 tr\u01b0ng b\u00e0y ch\u00fang tr\u00ean trang web ho\u1eb7c s\u1eed d\u1ee5ng ch\u00fang trong sale trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

Th\u1ea5t b\u1ea1i th\u01b0\u1eddng g\u1eb7p 4: Th\u00e1ch th\u1ee9c trong l\u00e0m vi\u1ec7c \u0111\u1ed9i nh\u00f3m<\/strong><\/span><\/h4>\n

T\u00f9y v\u00e0o m\u00f4 h\u00ecnh c\u00f4ng ty, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ed3ng s\u00e1ng l\u1eadp ho\u1eb7c m\u1ed9t nh\u00f3m nh\u1eefng ng\u01b0\u1eddi l\u00e0m thu\u00ea cho m\u00ecnh. Nhi\u1ec1u khi xung \u0111\u1ed9t ho\u1eb7c b\u1ee9c x\u00fac gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m s\u1ebd x\u1ea3y ra. Startup l\u00e0 m\u00f4i tr\u01b0\u1eddng \u00e1p l\u1ef1c cao, v\u00e0 khi nhi\u1ec1u t\u00ednh c\u00e1ch kh\u00e1c nhau g\u1eb7p g\u1ee1, xung \u0111\u1ed9t l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. Cu\u1ed1n s\u00e1ch \u201cThe Founder\u2019s Dilemmas\u201d n\u1ed5i ti\u1ebfng chia s\u1ebb nghi\u00ean c\u1ee9u v\u1edbi s\u1ed1 li\u1ec7u ch\u1ec9 ra r\u1eb1ng 65% startup th\u1ea5t b\u1ea1i b\u1edfi v\u00ec xung \u0111\u1ed9t trong m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp.<\/span><\/p>\n

Trong khi c\u00f3 nhi\u1ec1u l\u00fd do cho s\u1ef1 b\u1ea5t \u0111\u1ed3ng n\u00e0y, m\u1ed9t nguy\u00ean do th\u01b0\u1eddng th\u1ea5y l\u00e0 nh\u1eefng \u0111i\u1ec1u u\u1ea9n kh\u00fac. Nh\u00e0 tr\u1ecb li\u1ec7u t\u00e2m l\u00fd Esther Perel chia s\u1ebb r\u1eb1ng khi b\u00e0 gi\u00fap \u0111\u1ee1 nh\u1eefng nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u01b0\u1ee3t qua v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3, m\u1ed9t c\u00e2u h\u1ecfi b\u00e0 hay \u0111\u1eb7t ra l\u00e0: \u201cC\u00f3 v\u1ea5n \u0111\u1ec1 kh\u00fac m\u1eafc g\u00ec kh\u00f4ng?\u201d. B\u00e0 nh\u1eadn th\u1ea5y r\u1eb1ng c\u00f3 3 nh\u00f3m v\u1ea5n \u0111\u1ec1 kh\u00fac m\u1eafc th\u01b0\u1eddng th\u1ea5y: T\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 s\u1ef1 ki\u1ec3m so\u00e1t; S\u1ef1 quan t\u00e2m v\u00e0 g\u1ea7n g\u0169i; T\u00f4n tr\u1ecdng v\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn. Khi m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u01b0\u1ee3c t\u00ecm ra, th\u1ea3o lu\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft, xung \u0111\u1ed9t s\u1ebd bi\u1ebfn m\u1ea5t v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m s\u1ebd v\u1eefng ch\u1eafc h\u01a1n.<\/span><\/p>\n

Vi\u1ec7c v\u01b0\u1ee3t qua 4 th\u1ea5t b\u1ea1i n\u00e0y l\u00e0 r\u1ea5t kh\u00f3 kh\u0103n, nh\u01b0ng c\u01a1 h\u1ed9i \u0111\u1ec3 ch\u1ee9ng t\u1ecf s\u1ef1 v\u1eefng v\u00e0ng c\u1ee7a b\u1ea1n ho\u1eb7c c\u00f3 ni\u1ec1m tin to l\u1edbn h\u01a1n th\u00f4ng qua nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y s\u1ebd gi\u00fap \u00edch b\u1ea1n r\u1ea5t nhi\u1ec1u trong con \u0111\u01b0\u1eddng sau n\u00e0y.<\/span><\/p>\n

Entrepreneuer<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1edbm hay mu\u1ed9n, th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra, khi\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a ch\u00fang ta suy y\u1ebfu. Trong khi ch\u00fang l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 l\u00e0m…<\/p>\n","protected":false},"author":1,"featured_media":4501,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[133,142],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2020\/08\/mistake-876597_1920.jpg?fit=1920%2C1280&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4499"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4499"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4501"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}