{"id":4549,"date":"2020-11-16T13:40:44","date_gmt":"2020-11-16T06:40:44","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4549"},"modified":"2022-10-15T22:47:41","modified_gmt":"2022-10-15T15:47:41","slug":"4-cach-cac-doanh-nghiep-dang-tan-dung-su-dich-chuyen-cua-van-hoa-mua-hang-online","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/4-cach-cac-doanh-nghiep-dang-tan-dung-su-dich-chuyen-cua-van-hoa-mua-hang-online\/","title":{"rendered":"4 C\u00c1CH C\u00c1C DOANH NGHI\u1ec6P \u0110ANG T\u1eacN D\u1ee4NG S\u1ef0 D\u1ecaCH CHUY\u1ec2N C\u1ee6A V\u0102N H\u00d3A MUA H\u00c0NG ONLINE"},"content":{"rendered":"

Theo nh\u01b0 kh\u1ea3o s\u00e1t eMarketer m\u1edbi nh\u1ea5t, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd ph\u00e1t tri\u1ec3n 18% trong n\u0103m 2020. Nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u00f3 h\u00e0nh vi mua h\u00e0ng online, v\u00e0 c\u00e1c s\u1ef1 l\u1ef1a ch\u1ecdn trong ph\u01b0\u01a1ng ph\u00e1p nh\u1eadn h\u00e0ng l\u00e0 m\u1ed9t trong l\u00fd do cho s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y.<\/span><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y. Trong v\u00e0i th\u00e1ng qua, ch\u00fang tha \u0111\u00e3 th\u1ea5y nhi\u1ec1u doanh nghi\u1ec7p chuy\u1ec3n sang s\u1ea3n xu\u1ea5t n\u01b0\u1edbc r\u1eeda tay c\u0169ng nh\u01b0 s\u1ef1 n\u1edf r\u1ed9 c\u1ee7a xu h\u01b0\u1edbng gi\u1ea3i tr\u00ed \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

V\u1edbi s\u1ef1 linh ho\u1ea1t, b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh s\u1ed1ng s\u00f3t v\u00e0 c\u00f2n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n, ngay c\u1ea3 khi d\u1ecbch b\u1ec7nh \u0111ang ho\u00e0nh h\u00e0nh. H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o n\u00e0y v\u00e0 t\u01b0\u1edfng t\u01b0\u1ee3ng c\u00e1ch nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u00f3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n thu nh\u1eadp c\u1ee7a b\u1ea1n ra sao tr\u01b0\u1edbc khi n\u0103m 2020 k\u1ebft th\u00fac.<\/span><\/p>\n

S\u1eed d\u1ee5ng video<\/strong><\/span><\/p>\n

Trong k\u1ec9 nguy\u00ean TikTok v\u00e0 livestream, video l\u00e0 vua. Trong ho\u00e0n c\u1ea3nh hi\u1ec7n t\u1ea1i, video l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong khi c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng nh\u01b0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n l\u00e0 kh\u00f4ng th\u1ec3.<\/span><\/p>\n

Trong khi b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n cho kh\u00e1ch h\u00e0ng n\u1ebfu d\u00f9ng c\u00e1ch n\u00e0y, thay \u0111\u1ed5i t\u1eeb vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng sang s\u1eed d\u1ee5ng video c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf trong marketing. C\u00e1c s\u1ef1 ki\u1ec7n tr\u00ean m\u1ea1ng cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ea1i kh\u00f4ng gian c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd, khi\u1ebfn h\u1ecd tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n. Vi\u1ec7c \u0111\u0103ng c\u00e1c video online c\u0169ng cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n do nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u01a1n. T\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n mi\u1ec5n ph\u00ed s\u1ebd cho b\u1ea1n thi\u1ec7n ch\u00ed t\u1eeb kh\u00e1ch h\u00e0ng, trong khi m\u1ed9t s\u1ef1 ki\u1ec7n b\u00e1n v\u00e9 s\u1ebd c\u00f3 th\u1ec3 mang l\u1ee3i nhu\u1eadn v\u1ec1 cho b\u1ea1n.<\/span><\/p>\n

Ngo\u00e0i c\u00e1c s\u1ef1 ki\u1ec7n, h\u00e3y c\u00e2n nh\u1eafc c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua h\u00e0ng tr\u00ean m\u1ea1ng. M\u1ed9t c\u1eeda h\u00e0ng v\u1ea3i t\u1ea1i San Antonio bi\u1ebfn vi\u1ec7c mua h\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m online qua t\u00ednh n\u0103ng Facebook Live video. M\u1ed7i lo\u1ea1i v\u1ea3i \u0111\u01b0\u1ee3c g\u1eafn s\u1ed1, v\u00e0 nh\u00e2n vi\u00ean cho kh\u00e1ch h\u00e0ng th\u1ea5y c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c nhau. \u0110\u1ec3 mua, kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n tr\u1ea3 l\u1eddi v\u1edbi con s\u1ed1 m\u00e0 h\u1ecd mu\u1ed1n.<\/span><\/p>\n

L\u00e0m sao \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng nh\u01b0ng v\u1eabn t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m xu\u1ea5t s\u1eafc. H\u00e3y l\u00e0m gi\u1ed1ng nh\u01b0 nh\u1eefng doanh nh\u00e2n kh\u00e1c, h\u1ecd s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

H\u1ed9i th\u1ea3o online \u0111ang l\u00e0 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Nh\u1ea1c s\u0129 v\u00e0 ca s\u0129 \u0111ang s\u1eed d\u1ee5ng Facebook ho\u1eb7c Instagram \u0111\u1ec3 stream c\u00e1c bu\u1ed5i bi\u1ec3u di\u1ec5n c\u1ee7a h\u1ecd. C\u00e1c hi\u1ec7u s\u00e1ch \u0111ang b\u00e1n v\u00e9 cho c\u00e1c bu\u1ed5i tr\u00f2 chuy\u1ec7n v\u1ec1 s\u00e1ch online v\u00e0 g\u1eedi s\u00e1ch t\u1edbi cho kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc c\u00e1c s\u1ef1 ki\u1ec7n. Nh\u1eefng ngh\u1ec7 s\u0129 ba-l\u00ea \u0111ang stream c\u00e1c bu\u1ed5i bi\u1ec3u di\u1ec5n c\u1ee7a h\u1ecd l\u00ean Youtube \u0111\u1ec3 c\u00f3 th\u00eam nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i. V\u1edbi m\u1ed9t \u00edt s\u00e1ng t\u1ea1o, b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y v\u00f4 v\u00e0n kh\u1ea3 n\u0103ng.<\/span><\/p>\n

B\u00e1n h\u00e0ng qua m\u1ea1ng<\/strong><\/span><\/p>\n

Kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n m\u1ed9t c\u1eeda h\u00e0ng v\u1edbi m\u1eb7t b\u1eb1ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n. Nurx, m\u1ed9t c\u00f4ng ty s\u1ee9c kh\u1ecfe online \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u01a1n h\u00e0ng k\u1ec3 t\u1eeb th\u00e1ng Ba.<\/span><\/p>\n

Sau khi \u0111i\u1ec1n phi\u1ebfu kh\u1ea3o s\u00e1t tr\u00ean m\u1ea1ng v\u00e0 trao \u0111\u1ed5i v\u1edbi c\u00e1c chuy\u00ean gia, Nurx s\u1ebd giao thu\u1ed1c \u0111\u1ebfn t\u1eadn nh\u00e0 cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf quy tr\u00ecnh \u0111i \u0111\u1ebfn ph\u00f2ng kh\u00e1m, kh\u00e1ch h\u00e0ng s\u1ebd m\u1ea5t \u00edt th\u1eddi gian h\u01a1n, v\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng r\u1ea5t thu\u1eadn l\u1ee3i trong th\u1eddi bu\u1ed5i m\u00e0 vi\u1ec7c \u1edf chung ph\u00f2ng v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb.<\/span><\/p>\n

M\u1eb7c d\u00f9 t\u00ecnh h\u00ecnh b\u1ec7nh d\u1ecbch \u0111\u00e3 c\u00f3 ph\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t, nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn s\u1ebd kh\u00f4ng \u0111i ra ngo\u00e0i nhi\u1ec1u nh\u01b0 b\u00ecnh th\u01b0\u1eddng. C\u00f3 l\u1ebd doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 ho\u1ea1t \u0111\u1ed9ng ho\u00e0n to\u00e0n online nh\u01b0 Nurx, nh\u01b0ng b\u1ea1n c\u0169ng n\u00ean ngh\u0129 v\u1ec1 nh\u1eefng d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p online ho\u1eb7c qua video. Tr\u00ean h\u1ebft, h\u00e3y \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00ean tr\u00ean m\u1ea1ng.<\/span><\/p>\n

Ch\u1ecdn c\u1ed9ng s\u1ef1<\/strong><\/span><\/p>\n

Khi m\u1ed9t khu ch\u1ee3 n\u00f4ng s\u1ea3n c\u1ee7a Missouri b\u1ecb thi\u1ebfu h\u1ee5t l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn mua h\u00e0ng do d\u1ecbch b\u1ec7nh, nh\u1eefng ng\u01b0\u1eddi n\u00f4ng d\u00e2n \u1edf \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c. H\u1ecd cho ra m\u1eaft nh\u1eefng g\u00f3i s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n \u0111\u1ec3 chuy\u1ec3n \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Do s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y, nh\u1eefng g\u00f3i s\u1ea3n ph\u1ea9m n\u00e0y r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng v\u00e0 th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c b\u00e1n h\u1ebft.<\/span><\/p>\n

H\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 mang \u0111\u1ebfn nh\u1eefng d\u1ecbch v\u1ee5 m\u00e0 m\u1ed9t m\u00ecnh b\u1ea1n kh\u00f4ng th\u1ec3 cung c\u1ea5p. Nh\u01b0 v\u1eady c\u1ea3 doanh nghi\u1ec7p l\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 l\u1ee3i. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n b\u00e1n bia, h\u00e3y c\u00e2n nh\u1eafc b\u00e1n bia k\u00e8m theo v\u1edbi \u0111\u1ed3 nh\u1eafm c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng kh\u00e1c. N\u1ebfu b\u1ea1n \u0111\u1ecbnh t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n online, h\u00e3y th\u1eed xem b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c \u0111\u1ec3 l\u00f4i k\u00e9o s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng.<\/span><\/p>\n

B\u00e1n h\u00e0ng online<\/strong><\/span><\/p>\n

Nh\u1eefng c\u00f4ng ty b\u00e1n h\u00e0ng online th\u1ef1c s\u1ef1 \u0111\u00e3 v\u1edb \u0111\u01b0\u1ee3c v\u00e0ng v\u00e0o n\u0103m nay. Doanh thu t\u1eeb m\u1ea3ng b\u00e1n h\u00e0ng online c\u1ee7a Walmart nh\u1ea3y 74% ch\u1ec9 trong qu\u00fd \u0111\u1ea7u ti\u00ean b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn n\u1ebfu h\u1ecd mu\u1ed1n mua h\u00e0ng online. Tuy nhi\u00ean b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 m\u1ed9t doanh nghi\u1ec7p kh\u1ed5ng l\u1ed3 nh\u01b0 Walmart \u0111\u1ec3 c\u00f3 th\u1ec3 thu l\u1ee3i t\u1eeb xu h\u01b0\u1edbng n\u00e0y.<\/span><\/p>\n

Ai c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0y. B\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u; b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t \u1ee9ng d\u1ee5ng hay m\u1ed9t giao di\u1ec7n ph\u1ee9c t\u1ea1p. Th\u1eadm ch\u00ed b\u1ea1n kh\u00f4ng c\u1ea7n c\u00f3 m\u1ed9t trang web.<\/span><\/p>\n

\u0110\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n h\u00e3y cho ph\u00e9p kh\u00e1ch h\u00e0ng g\u1ecdi \u0111i\u1ec7n v\u00e0 \u0111\u1eb7t \u0111\u01a1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i. H\u1ecfi th\u00f4ng tin giao h\u00e0ng t\u1eeb kh\u00e1ch. B\u1eb1ng c\u00e1ch tr\u1edf n\u00ean linh ho\u1ea1t, b\u1ea1n \u0111ang t\u1ef1 cho b\u1ea3n th\u00e2n nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u01a1n, v\u00e0 \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1u khi\u1ebfn cho b\u1ea1n tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng thay v\u00ec c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng d\u00e0nh cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u1ea1n \u0111ang m\u1ea5t \u0111i l\u1ee3i nhu\u1eadn n\u1ebfu kh\u00f4ng c\u00f3 m\u1eb7t trong m\u00f4i tr\u01b0\u1eddng b\u00e1n h\u00e0ng thu\u1eadn l\u1ee3i n\u00e0y. N\u1ebfu nh\u01b0 ng\u00e0nh phim \u1ea3nh c\u00f3 th\u1ec3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n m\u00f4 h\u00ecnh kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n online, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1.<\/span><\/p>\n

\u00a0<\/em><\/span><\/p>\n

Entrepreneuer<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Theo nh\u01b0 kh\u1ea3o s\u00e1t eMarketer m\u1edbi nh\u1ea5t, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd ph\u00e1t tri\u1ec3n 18% trong n\u0103m 2020. Nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u00f3 h\u00e0nh vi mua h\u00e0ng…<\/p>\n","protected":false},"author":1,"featured_media":4552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[134],"tags":[48],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2020\/11\/mua-hang-online-scaled.jpg?fit=2560%2C1746&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4549"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4549"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4552"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}