{"id":4564,"date":"2020-11-16T15:58:34","date_gmt":"2020-11-16T08:58:34","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4564"},"modified":"2022-10-15T22:47:41","modified_gmt":"2022-10-15T15:47:41","slug":"5-dieu-ma-moi-ke-hoach-marketing-nen-co","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/5-dieu-ma-moi-ke-hoach-marketing-nen-co\/","title":{"rendered":"5 \u0110I\u1ec0U M\u00c0 M\u1eccI K\u1ebe HO\u1ea0CH MARKETING N\u00caN C\u00d3"},"content":{"rendered":"

Khi b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t chi\u1ebfc xe m\u1edbi, t\u1ef1 t\u1ea1o ra m\u1ed9t chi\u1ebfc xe h\u1eb3n kh\u00f4ng n\u1eb1m trong suy ngh\u0129 c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd ph\u1ea3i l\u00e0 m\u1ed9t th\u1ee3 m\u00e1y t\u00e0i n\u0103ng v\u00e0 c\u00f3 chuy\u00ean m\u00f4n r\u1ea5t gi\u1ecfi \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, ch\u01b0a k\u1ec3 \u0111\u1ebfn s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c.<\/span><\/p>\n

Th\u1ebf nh\u01b0ng \u0111\u00f3 l\u1ea1i l\u00e0 \u0111i\u1ec1u m\u00e0 h\u1ea7u nh\u01b0 m\u1ecdi ph\u00f2ng marketing tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u ph\u1ea3i tr\u1ea3i qua. Nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7n nay \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p, v\u1edbi r\u1ea5t nhi\u1ec1u k\u00eanh, nhi\u1ec1u n\u1ed9i dung, nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m v\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 h\u01a1n bao gi\u1edd h\u1ebft. B\u1edfi v\u1eady m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u0169ng \u0111ang ph\u1ea3i g\u00e1nh ch\u1ecbu tr\u00e1ch nhi\u1ec7m to l\u1edbn \u0111\u1ec3 ch\u1ee9ng t\u1ecf gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/span><\/p>\n

H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c nhau cho nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00e1c nhau. C\u00f3 th\u1ec3 h\u1ecd s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 nh\u1eadn b\u00e1o c\u00e1o t\u1ed1t h\u01a1n, ho\u1eb7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c, ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u00ec \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh h\u01b0\u1edbng \u0111i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing. V\u00e0 c\u00f3 t\u1edbi h\u01a1n 8000 c\u00f4ng c\u1ee5 marketing kh\u00e1c nhau m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

V\u1ea5n \u0111\u1ec1 l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y ch\u1ec9 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft ph\u1ea7n n\u00e0o nh\u1eefng v\u01b0\u1edbng m\u1eafc m\u00e0 ai c\u0169ng g\u1eb7p ph\u1ea3i khi l\u00e0m marketing. C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch ch\u1ec9 h\u1eefu d\u1ee5ng khi c\u00f3 s\u1eb5n d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch, c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t kia ch\u1ec9 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 khi \u0111\u00e3 c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e2n \u0111\u1ecbnh r\u00f5 tr\u00e1ch nhi\u1ec7m c\u00f4ng vi\u1ec7c c\u1ee7a t\u1eebng ng\u01b0\u1eddi.<\/span><\/p>\n

Hai \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ch\u1ec9 ra l\u00e0 kh\u00f4ng n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, c\u0169ng nh\u01b0 m\u1ea5t th\u1eddi gian d\u00e0i trong kh\u00e2u chu\u1ea9n b\u1ecb ch\u1ea1y chi\u1ebfn d\u1ecbch.<\/span><\/p>\n

\u00a0C\u00f3 r\u1ea5t nhi\u1ec1u b\u1ed9 ph\u1eadn trong m\u1ed9t ph\u00f2ng marketing, \u0111i\u1ec1u n\u00e0y khi\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch r\u1ea5t kh\u00f3 kh\u0103n, b\u1edfi h\u1ecd \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ea3nh gh\u00e9p trong b\u1ee9c tranh marketing t\u1ed5ng th\u1ec3. T\u1ed1c \u0111\u1ed9 tri\u1ec3n khai chi\u1ebfn d\u1ecbch th\u01b0\u1eddng b\u1ecb l\u00e0m ch\u1eadm b\u1edfi c\u00e1c quy tr\u00ecnh r\u01b0\u1eddm r\u00e0, d\u1eabn \u0111\u1ebfn th\u1eddi gian trung b\u00ecnh l\u00e0 12 tu\u1ea7n \u0111\u1ec3 \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn d\u1ecbch ho\u00e0n ch\u1ec9nh. Qu\u00e1 nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb v\u1eabn \u0111ang d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian c\u1ee7a h\u1ecd ng\u1ed3i vi\u1ebft email, l\u00e0m PowerPoints, ho\u1eb7c chu\u1ea9n b\u1ecb cho c\u00e1c cu\u1ed9c h\u1ecdp thay v\u00ec th\u1ef1c s\u1ef1 l\u00e0m c\u00f4ng vi\u1ec7c Marketing.<\/span><\/p>\n

Khi b\u1ea1n h\u1ecfi nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb l\u00e0m vi\u1ec7c cho c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn v\u1ec1 \u0111i\u1ec1u g\u00e2y r\u1eafc r\u1ed1i cho h\u1ecd, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa gi\u1ea5c m\u01a1 v\u00e0 th\u1ef1c t\u1ea1i. Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh t\u1ea1i h\u01a1n 300 c\u00f4ng ty l\u1edbn, 88% cho bi\u1ebft vi\u1ec7c n\u1eafm \u0111\u01b0\u1ee3c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch nhanh ch\u00f3ng l\u00e0 r\u1ea5t quan tr\u1ecdng, nh\u01b0ng ch\u1ec9 c\u00f3 24% n\u00f3i r\u1eb1ng h\u1ecd l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 v\u1eady, 88% c\u0169ng n\u00f3i r\u1eb1ng \u0111\u1ea9y nhanh chi\u1ebfn d\u1ecbch kh\u1eafp c\u00e1c k\u00eanh c\u0169ng r\u1ea5t quan tr\u1ecdng, trong khi ch\u1ec9 37% l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y, b\u1edfi \u0111\u1ea1i d\u1ecbch COVID khi\u1ebfn vi\u1ec7c \u0111\u00f3 tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.\u00a0 S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y c\u0169ng hi\u1ec7n ra \u1edf c\u00e1c m\u1eb7t kh\u00e1c nh\u01b0 ki\u1ec3m so\u00e1t chi\u1ebfn d\u1ecbch theo \u0111\u00fang ng\u00e2n s\u00e1ch, \u0111\u00fang nghi\u00ean c\u1ee9u, s\u1ef1 d\u1ec5 d\u00e0ng trong qu\u1ea3n l\u00fd n\u1ed9i dung.<\/span><\/p>\n

C\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eefng kh\u00f3 kh\u0103n n\u00e0y, nh\u01b0ng ch\u00fang s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft khi b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn b\u00e0i b\u1ea3n. Trong b\u1ee9c tranh marketing hi\u1ec7n t\u1ea1i, c\u00f4ng ngh\u1ec7 \u0111ang l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh d\u1eabn \u0111\u1ebfn s\u1ef1 suy tho\u00e1i c\u1ee7a c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn c\u0169, v\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn b\u00e0i b\u1ea3n, to\u00e0n di\u1ec7n \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3.<\/span><\/p>\n

Tr\u1edf v\u1ec1 v\u00ed d\u1ee5 chi\u1ebfc xe, ph\u01b0\u01a1ng ti\u1ec7n c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 \u0111i xa tr\u1eeb khi b\u00e1nh xe, \u0111\u1ed9ng c\u01a1, b\u00e1nh l\u00e1i v\u00e0 th\u1eafng xe ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru v\u00e0 \u0111\u1ed3ng b\u1ed9.<\/span><\/p>\n

D\u1ef1a v\u00e0o kinh nghi\u1ec7m c\u1ee7a nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng nh\u1ea5t, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c 5 tr\u1ee5 c\u1ed9t c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn b\u00e0i b\u1ea3n.<\/span><\/p>\n

L\u00e0m vi\u1ec7c nh\u00f3m<\/strong><\/span><\/p>\n

Vi\u1ec7c c\u00f3 m\u1ed9t nh\u00f3m l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 c\u00f9ng nhau l\u00e0 r\u1ea5t quan tr\u1ecdng. H\u1ecd c\u1ea7n ph\u1ea3i c\u00f3 quy tr\u00ecnh l\u00e0m vi\u1ec7c r\u00f5 r\u00e0ng, ph\u00e2n \u0111\u1ecbnh tr\u00e1ch nhi\u1ec7m v\u00e0 quy\u1ec1n h\u1ea1n c\u1ee5 th\u1ec3 \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c, \u0111\u00e2u l\u00e0 \u0111i\u1ec3m quan tr\u1ecdng, c\u0169ng nh\u01b0 ph\u1ea3i c\u1ea3i thi\u1ec7n \u0111i\u1ec3m n\u00e0o \u0111\u1ec3 \u0111\u00fang ti\u1ebfn \u0111\u1ed9.<\/span><\/p>\n

N\u1ed9i dung<\/strong><\/span><\/p>\n

S\u1ef1 quan tr\u1ecdng c\u1ee7a n\u1ed9i dung l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn, b\u1ea5t k\u1ec3 l\u00e0 trong vi\u1ec7c th\u00fac \u0111\u1ea9y sale ho\u1eb7c t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00e0 c\u0169ng nh\u01b0 trong \u0111\u1ed9i nh\u00f3m, c\u1ea7n c\u00f3 nhi\u1ec1u s\u1ef1 h\u1ee3p t\u00e1c \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung. Ki\u1ec3m so\u00e1t n\u1ed9i dung c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c xem tr\u1ecdng b\u1edfi \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 c\u00f3 th\u1ec3 li\u00ean t\u1ee5c t\u1ea1o ra n\u1ed9i dung m\u1edbi.<\/span><\/p>\n

K\u00eanh<\/strong><\/span><\/p>\n

N\u1ed9i dung kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb g\u00ec tr\u1eeb khi ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean m\u1ed9t k\u00eanh n\u00e0o \u0111\u00f3, b\u1ea5t k\u1ec3 k\u00eanh \u0111\u00f3 c\u00f3 l\u00e0 tr\u00ean trang web, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i\u2026 Chuy\u1ec3n d\u1ecbch tr\u01a1n tru t\u1eeb vi\u1ec7c t\u1ea1o ra n\u1ed9i dung \u0111\u1ebfn vi\u1ec7c \u0111\u1ea9y n\u1ed9i dung \u0111\u00f3 l\u00ean c\u00e1c k\u00eanh qu\u1ea3ng b\u00e1 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c t\u1ed5 ch\u1ee9c chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Th\u1ef1c hi\u1ec7n<\/strong><\/span><\/p>\n

Th\u1ef1c hi\u1ec7n t\u1ed1t t\u1eeb kh\u00e2u l\u00ean k\u1ebf ho\u1ea1ch, cho \u0111\u1ebfn c\u00e1ch l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 tri\u1ec3n khai l\u00e0 t\u1ed1i quan tr\u1ecdng trong vi\u1ec7c c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u00e0nh c\u00f4ng. \u0110i\u1ec1u n\u00e0y c\u0169ng bao g\u1ed3m nh\u1eefng c\u00f4ng ngh\u1ec7 m\u00e0 b\u1ea1n \u0111\u1ecbnh s\u1eed d\u1ee5ng trong chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh, b\u1edfi sai su\u1ea5t trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ebd d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1eadu qu\u1ea3 kh\u00f3 l\u01b0\u1eddng tr\u01b0\u1edbc.<\/span><\/p>\n

D\u1eef li\u1ec7u<\/strong><\/span><\/p>\n

N\u1ebfu n\u1ed9i dung l\u00e0 vua, th\u00ec d\u1eef li\u1ec7u gi\u1edd l\u00e0 n\u1eef ho\u00e0ng c\u1ee7a Marketing. B\u1ea1n c\u1ea7n d\u1eef li\u1ec7u \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, c\u0169ng nh\u01b0 \u0111\u1ec3 ph\u00e2n t\u00edch n\u1ed9i dung n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c t\u1eadp trung nhi\u1ec1u h\u01a1n, li\u1ec7u \u0111\u1ed9i nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n\u2026<\/span><\/p>\n

N\u1ebfu b\u1ea5t k\u00ec y\u1ebfu t\u1ed1 n\u00e0o trong s\u1ed1 n\u00e0y d\u1eebng ho\u1ea1t \u0111\u1ed9ng, t\u1ea5t c\u1ea3 m\u1ecdi y\u1ebfu t\u1ed1 kh\u00e1c trong chi\u1ebfn d\u1ecbch marketing s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0m vi\u1ec7c tr\u01a1n tru v\u00e0 hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau t\u01b0\u1edfng ch\u1eebng b\u1ea5t kh\u1ea3 thi. Nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u h\u1ecd mu\u1ed1n \u2013 l\u00ean k\u1ebf ho\u1ea1ch, thay \u0111\u1ed5i ch\u00fang t\u00f9y theo ho\u00e0n c\u1ea3nh, v\u00e0 b\u00e1o c\u00e1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1eefng g\u00ec h\u1ecd bi\u1ebft.<\/span><\/p>\n

C\u00f4ng ngh\u1ec7\u00a0 l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 bi\u1ebfn \u0111i\u1ec1u n\u00e0y th\u00e0nh hi\u1ec7n th\u1ef1c, nh\u01b0ng ch\u00fang kh\u00f4ng th\u1ec3 ch\u1ec9 cho b\u1ea1n c\u00e1ch ti\u1ebfp c\u1eadn. B\u1ea1n ph\u1ea3i t\u1ef1 t\u1ea1o ra c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n ch\u1ec9nh, \u0111\u00f3 l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi nh\u1eefng kh\u00f3 kh\u0103n t\u1ea1o ra t\u1eeb ho\u00e0n c\u1ea3nh thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n

Theo Entrepreneuer<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Khi b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t chi\u1ebfc xe m\u1edbi, t\u1ef1 t\u1ea1o ra m\u1ed9t chi\u1ebfc xe h\u1eb3n kh\u00f4ng n\u1eb1m trong suy ngh\u0129 c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd ph\u1ea3i l\u00e0 m\u1ed9t th\u1ee3 m\u00e1y t\u00e0i…<\/p>\n","protected":false},"author":1,"featured_media":4565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[50],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2020\/11\/ke-hoach-scaled.jpg?fit=2560%2C1462&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4564"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4564"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4565"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}