{"id":4615,"date":"2020-11-30T10:18:54","date_gmt":"2020-11-30T03:18:54","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4615"},"modified":"2022-10-15T22:47:40","modified_gmt":"2022-10-15T15:47:40","slug":"4-ly-do-tap-trung-vao-cong-dong-la-chien-luoc-marketing-tot-nhat","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/4-ly-do-tap-trung-vao-cong-dong-la-chien-luoc-marketing-tot-nhat\/","title":{"rendered":"4 L\u00fd do t\u1eadp trung v\u00e0o c\u1ed9ng \u0111\u1ed3ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed1t nh\u1ea5t"},"content":{"rendered":"

C\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn \u0111ang nhanh ch\u00f3ng tr\u1edf th\u00e0nh ngu\u1ed3n h\u1ed7 tr\u1ee3 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1c c\u00f4ng ty. M\u1ed9t b\u00e0i b\u00e1o \u0111\u0103ng g\u1ea7n \u0111\u00e2y b\u1edfi Wall Street Journal n\u00f3i r\u1eb1ng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh t\u1ea1i M\u1ef9 gi\u1edd ti\u00eau 16 gi\u1edd m\u1ed9t ng\u00e0y tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn nh\u01b0 v\u1eady, m\u1ed9t \u0111i\u1ec1u m\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm l\u00e0 s\u1ef1 k\u1ebft n\u1ed1i ch\u00e2n th\u00e0nh v\u1edbi ng\u01b0\u1eddi kh\u00e1c, c\u0169ng nh\u01b0 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n cho gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd tin t\u01b0\u1edfng.<\/span><\/p>\n

Kh\u00e1i ni\u1ec7m c\u1ed9ng \u0111\u1ed3ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng r\u00f5 r\u00e0ng. C\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 l\u00e0 c\u00e1c forum, ho\u1eb7c trang m\u1ea1ng x\u00e3 h\u1ed9i, nh\u00f3m k\u00edn, ho\u1eb7c trong v\u00e0i tr\u01b0\u1eddng h\u1ee3p l\u00e0 k\u1ebft h\u1ee3p c\u1ee7a ch\u00fang. \u0110\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a m\u00ecnh, h\u1ecd cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng r\u1ea5t th\u00edch v\u00e0 s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. Nh\u1eefng c\u1ed9ng \u0111\u1ed3ng t\u1ed1t nh\u1ea5t th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua th\u1eddi gian v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t k\u00eanh marketing r\u1ea5t hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi CMO v\u00e0 nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Binance Yi He, c\u1ed9ng \u0111\u1ed3ng lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng tr\u00ean con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p c\u1ee7a c\u00f4, v\u00e0 c\u0169ng l\u00e0 \u0111\u1ed9ng c\u01a1 \u0111\u1eb1ng sau s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng trao \u0111\u1ed5i tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. Ch\u1ec9 trong v\u00f2ng 3 n\u0103m, m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Binance \u0111\u00e3 mang l\u1ea1i cho h\u1ecd h\u01a1n 15 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/span><\/p>\n

Yi \u0111\u00e3 cung c\u1ea5p cho ch\u00fang ta m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean m\u00e0 c\u00e1c doanh nh\u00e2n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 g\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng cho th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hay cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd.<\/span><\/p>\n

Marketing c\u1ed9ng \u0111\u1ed3ng c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn v\u00e0 hi\u1ec7u qu\u1ea3 cao<\/strong><\/span><\/p>\n

Trong qu\u1ea3n l\u00fd v\u00e0 marketing c\u1ed9ng \u0111\u1ed3ng, chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng quan tr\u1ecdng b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn. Vi\u1ec7c t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng ho\u1ea1t \u0111\u1ed9ng xung quanh ng\u01b0\u1eddi d\u00f9ng l\u00e0 r\u1ea5t quan tr\u1ecdng. Marketing c\u1ed9ng \u0111\u1ed3ng bao g\u1ed3m nh\u1eefng bu\u1ed5i livestream tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, webinars v\u00e0 nh\u1eefng bu\u1ed5i t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn. M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng m\u00e0 b\u1ea1n ph\u1ea3i nh\u1edb, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 s\u1ef1 nh\u1eabn n\u1ea1i.<\/span><\/p>\n

Yi gi\u1ea3i th\u00edch: \u201cX\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng r\u1ea5t t\u1ed1n th\u1eddi gian, nh\u01b0ng k\u1ebft qu\u1ea3 r\u1ea5t x\u1ee9ng \u0111\u00e1ng. M\u1ed9t m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi c\u1ed9ng \u0111\u1ed3ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n. \u0110i\u1ec1u \u0111\u00f3 bao g\u1ed3m ph\u1ea3n h\u1ed3i v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang, ngh\u0129a l\u00e0 b\u1ed9 ph\u1eadn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ph\u1ea3i c\u1ed9ng t\u00e1c v\u1edbi b\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1.\u201d<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y nghe c\u00f3 th\u1ec3 r\u1ea5t kh\u00f3 kh\u0103n, nh\u01b0ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c, v\u00e0 s\u1ebd \u0111em l\u1ea1i cho b\u1ea1n r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch. Yi n\u00f3i th\u00eam: \u201cM\u1ed9t bu\u1ed5i tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi tr\u1ef1c tuy\u1ebfn v\u1edbi CEO ho\u1eb7c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao c\u1ee7a c\u00f4ng ty \u0111\u1ec3 ph\u1ea3n h\u1ed3i v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c nh\u1eefng t\u00ednh n\u0103ng m\u1edbi s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00e0n lan.\u201d<\/span><\/p>\n

T\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng gi\u00fap c\u00e1c c\u00f4ng ty c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/span><\/p>\n

C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng t\u00edch c\u1ef1c l\u00e0 s\u1ef1 ch\u00e2n th\u00e0nh. Minh b\u1ea1ch s\u1ebd \u0111em l\u1ea1i l\u00f2ng tin, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u1ed9ng \u0111\u1ed3ng ph\u00e1t tri\u1ec3n nhanh h\u01a1n, c\u0169ng nh\u01b0 \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch l\u1edbn \u0111\u1ebfn v\u1edbi c\u00f4ng ty.<\/span><\/p>\n

N\u1ebfu l\u00e3nh \u0111\u1ea1o c\u1ea5p cao c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t ph\u1ea7n trong k\u1ebf ho\u1ea1ch n\u00e0y, \u1ea3nh h\u01b0\u1edfng mang l\u1ea1i s\u1ebd c\u00f2n m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa. CEO CZ c\u1ee7a Binance ho\u1ea1t \u0111\u1ed9ng r\u1ea5t nhi\u1ec1u tr\u00ean Twitter, \u00f4ng t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a h\u00e0ng ng\u00e0n ng\u01b0\u1eddi m\u1ed7i ng\u00e0y. Yi n\u00f3i r\u1eb1ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed1i li\u00ean k\u1ebft c\u00e1 nh\u00e2n v\u1edbi c\u00f4ng ty, khi\u1ebfn h\u1ecd trung th\u00e0nh h\u01a1n.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty m\u00e0 kh\u00f4ng l\u00e3nh \u0111\u1ea1o c\u1ea5p cao n\u00e0o mu\u1ed1n \u0111\u1ee9ng ra l\u00e0m b\u1ed9 m\u1eb7t \u0111\u1ea1i di\u1ec7n, t\u1eadp trung v\u00e0o nh\u1eefng t\u01b0\u01a1ng t\u00e1c nh\u1ecf s\u1ebd gi\u00fap doanh nghi\u1ec7p tr\u1edf n\u00ean d\u1ec5 g\u1ea7n h\u01a1n. Theo nh\u01b0 Yi: \u201cMarketing c\u1ed9ng \u0111\u1ed3ng y\u00eau c\u1ea7u b\u1ea1n bi\u1ebft kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 g\u00ec v\u00e0 c\u00f3 nhu c\u1ea7u ra sao, c\u0169ng nh\u01b0 nh\u1eefng \u0111i\u1ec1u m\u00e0 h\u1ecd kh\u00f4ng quan t\u00e2m t\u1edbi. H\u00e3y t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd mu\u1ed1n.\u201d<\/span><\/p>\n

Marketing c\u1ed9ng \u0111\u1ed3ng hi\u1ec7u qu\u1ea3 mang l\u1ea1i nh\u1eefng \u0111\u1ed5i m\u1edbi<\/strong><\/span><\/p>\n

Marketing c\u1ed9ng \u0111\u1ed3ng hi\u1ec7u qu\u1ea3 s\u1ebd \u0111em l\u1ea1i s\u1ef1 qu\u1ea3ng b\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t. Theo nh\u01b0 Nielsen, 92% kh\u00e1ch h\u00e0ng tin v\u00e0o l\u1eddi gi\u1edbi thi\u1ec7u c\u1ee7a gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o. Marketing truy\u1ec1n mi\u1ec7ng nh\u01b0 v\u1eady l\u00e0 c\u00f4ng c\u1ee5 marketing m\u1ea1nh m\u1ebd nh\u1ea5t m\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 c\u00f3, b\u1edfi n\u00f3 \u0111\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1eeb doanh nghi\u1ec7p.<\/span><\/p>\n

Trong nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, ng\u01b0\u1eddi s\u1eed d\u1ee5ng kh\u00f4ng thi\u1ebfu c\u00e1c l\u1ef1a ch\u1ecdn. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m m\u00e0 s\u1ef1 hi\u1ec7u qu\u1ea3 t\u1eeb marketing c\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh: \u201cKhi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng, c\u00f4ng ty c\u00f3 th\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh. Marketing c\u1ed9ng \u0111\u1ed3ng hi\u1ec7u qu\u1ea3 c\u0169ng c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng.\u201d<\/span><\/p>\n

Qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng \u0111\u00fang c\u00e1ch l\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t<\/strong><\/span><\/p>\n

Trong n\u0103m 2019, Binance tr\u1ea3i qua m\u1ed9t v\u1ee5 hack t\u1ed5n th\u1ea5t 40 t\u1ec9 USD khi\u1ebfn cho c\u1ea3 th\u1ecb tr\u01b0\u1eddng r\u01a1i v\u00e0o t\u00ecnh th\u1ebf ho\u1ea3ng lo\u1ea1n. Nh\u01b0ng thay v\u00ec tr\u1ed1n ch\u1ea1y, c\u00f4ng ty nhanh ch\u00f3ng h\u00e0nh \u0111\u1ed9ng v\u00e0 th\u1eeba nh\u1eadn m\u1ed9t l\u1ed7 h\u1ed5ng an ninh \u0111\u00e3 g\u00e2y ra s\u1ef1 c\u1ed1 n\u00e0y. Quan tr\u1ecdng h\u01a1n, Binance c\u00f3 ng\u00e2n s\u00e1ch kh\u1ea9n c\u1ea5p, cho ph\u00e9p h\u1ecd \u0111\u1ec1n b\u00f9 thi\u1ec7t h\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng n\u00ean kh\u00f4ng ai b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/span><\/p>\n

Ngo\u00e0i v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh n\u00e0y, ng\u01b0\u1eddi s\u1eed d\u1ee5ng th\u01b0\u1eddng t\u00ecm t\u1edbi c\u00e1c c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 mong nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3. C\u00e1c doanh nh\u00e2n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u1ed9ng \u0111\u1ed3ng nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 theo d\u00f5i \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 CMO, tr\u00e1ch nhi\u1ec7m c\u1ee7a Yi l\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng l\u00e0m vi\u1ec7c s\u00e1t sao c\u00f9ng v\u1edbi \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\u201cKhi c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, n\u00f3 mang l\u1ea1i nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ea1o ra \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u1ed9ng \u0111\u1ed3ng, v\u00ec th\u1ebf \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t \u0111i\u1ec1u b\u1ea1n lu\u00f4n c\u1ea7n ph\u1ea3i \u0111\u1ec3 m\u1eaft t\u1edbi.\u201d<\/span><\/p>\n

Theo Entrepreneuer<\/span><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

C\u00c1CH \u0110\u1ea6U T\u01af C\u1ed4 PHI\u1ebeU D\u00c0I H\u1ea0N<\/a><\/strong><\/span> (GV: L\u00e2m Minh Ch\u00e1nh<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u r\u00f5 2 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n \u0111\u1ea1t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao: ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 theo tr\u01b0\u1eddng ph\u00e1i gi\u00e1 tr\u1ecb v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn c\u1ed5 phi\u1ebfu v\u00e0 l\u1eadp danh m\u1ee5c \u0111\u1ea7u t\u01b0. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn \u0111ang nhanh ch\u00f3ng tr\u1edf th\u00e0nh ngu\u1ed3n h\u1ed7 tr\u1ee3 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1c c\u00f4ng ty. M\u1ed9t b\u00e0i b\u00e1o \u0111\u0103ng g\u1ea7n \u0111\u00e2y b\u1edfi Wall Street Journal…<\/p>\n","protected":false},"author":1,"featured_media":4616,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[50],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2020\/11\/cong-dong-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4615"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4615"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4616"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}