{"id":4639,"date":"2020-11-30T11:05:22","date_gmt":"2020-11-30T04:05:22","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4639"},"modified":"2022-10-15T22:47:40","modified_gmt":"2022-10-15T15:47:40","slug":"4-loi-ich-cua-noi-dung-duoi-dang-video","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/4-loi-ich-cua-noi-dung-duoi-dang-video\/","title":{"rendered":"4 L\u1ee3i \u00edch c\u1ee7a n\u1ed9i dung d\u01b0\u1edbi d\u1ea1ng video"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. R\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5, \u1ee9ng d\u1ee5ng v\u00e0 n\u1ec1n t\u1ea3ng \u0111ang c\u1ea1nh tranh \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, v\u00e0 s\u1ef1 qu\u00e1 t\u1ea3i v\u1ec1 n\u1ed9i dung \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd.<\/span><\/p>\n

N\u0103m n\u0103m tr\u01b0\u1edbc, m\u1ed9t nghi\u00ean c\u1ee9u th\u1ef1c hi\u1ec7n b\u1edfi Microsoft cho th\u1ea5y r\u1eb1ng hi\u1ec7n nay con ng\u01b0\u1eddi c\u00f3 kho\u1ea3ng th\u1eddi gian t\u1eadp trung ch\u1ec9 d\u00e0i c\u00f3 8 gi\u00e2y \u2013 20 n\u0103m tr\u01b0\u1edbc, con s\u1ed1 \u0111\u00f3 l\u00e0 12 gi\u00e2y. \u0110\u00f3 l\u00e0 l\u00fd do m\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c, th\u1ef1c s\u1ef1 th\u00fa v\u1ecb ho\u1eb7c c\u00f3 \u00edch, n\u1ebfu kh\u00f4ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng quan t\u00e2m.<\/span><\/p>\n

Khi marketing tr\u00ean m\u1ea1ng, b\u1ea1n c\u0169ng s\u1ebd c\u1ea7n s\u1eed d\u1ee5ng \u0111\u00fang c\u00f4ng c\u1ee5. C\u00e1c doanh nh\u00e2n, startup v\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng video \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi n\u1ed9i dung hay. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 l\u1ee3i \u00edch ch\u00ednh:<\/span><\/p>\n

C\u00f4ng c\u1ee5 \u0111a ph\u01b0\u01a1ng ti\u1ec7n ph\u00f9 h\u1ee3p cho m\u00e0n h\u00ecnh c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7<\/strong><\/span><\/p>\n

Nh\u1eefng n\u1ed9i dung thu h\u00fat s\u1ef1 ch\u00fa \u00fd th\u01b0\u1eddng l\u00e0 \u0111\u1ecbnh d\u1ea1ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 h\u00ecnh \u1ea3nh ho\u1eb7c video. H\u00e3y ngh\u0129 v\u1ec1 c\u00e1ch m\u00e0 Facebook v\u00e0 Instagram \u0111\u00e3 tr\u1edf n\u00ean th\u00f4ng d\u1ee5ng b\u1edfi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i t\u0103ng v\u1ecdt.<\/span><\/p>\n

\u0110\u1ecbnh d\u1ea1ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n c\u0169ng r\u1ea5t ti\u1ec7n \u00edch cho nh\u1eefng thi\u1ebft b\u1ecb v\u1edbi m\u00e0n h\u00ecnh nh\u1ecf, khi ng\u01b0\u1eddi d\u00f9ng li\u00ean t\u1ee5c cu\u1ed9n cho \u0111\u1ebfn khi c\u00f3 \u0111i\u1ec1u g\u00ec thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd. Ng\u01b0\u1ee3c l\u1ea1i, m\u1eaft c\u1ee7a ch\u00fang ta x\u1eed l\u00fd th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng ch\u1eef ch\u1eadm h\u01a1n, nh\u1ea5t l\u00e0 n\u1ebfu c\u00f3 nhi\u1ec1u ch\u1eef v\u00e0 k\u00ed t\u1ef1.<\/span><\/p>\n

Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n g\u1ea7n \u0111\u00e2y v\u1edbi Entrepreneuer, Eyal Betzalel, CEO v\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Primis n\u00f3i: \u201cNh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t video th\u00e0nh c\u00f4ng khi h\u1ecd cho kh\u00e1n gi\u1ea3 nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb. B\u1edfi s\u1ed1 l\u01b0\u1ee3ng video tr\u00ean m\u1ea1ng l\u00e0 qu\u00e1 l\u1edbn, \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i th\u1ebf, b\u1ea1n ph\u1ea3i t\u1eadp trung v\u00e0o \u0111i\u1ec1u m\u00e0 kh\u00e1n gi\u1ea3 mu\u1ed1n th\u1ea5y. B\u1ea1n n\u00ean cho h\u1ecd nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c.\u201d<\/span><\/p>\n

Video khi\u1ebfn vi\u1ec7c h\u1ecdc tr\u1edf n\u00ean ti\u1ec7n l\u1ee3i h\u01a1n<\/strong><\/span><\/p>\n

N\u1ebfu m\u1ed9t b\u1ee9c \u1ea3nh \u0111\u00e1ng gi\u00e1 ngh\u00ecn t\u1eeb, video c\u00f2n gi\u00e1 tr\u1ecb h\u01a1n g\u1ea5p \u0111\u00f4i.<\/span><\/p>\n

Nh\u01b0 \u0111\u00e3 n\u00f3i \u0111\u1ebfn \u1edf tr\u00ean, c\u00e2u ch\u1eef kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1edbi h\u00ecnh \u1ea3nh v\u00e0 video tr\u00ean m\u00e0n h\u00ecnh c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Theo nh\u01b0 Nielsen Norman, nh\u1eefng ng\u01b0\u1eddi v\u00e0o trang web s\u1ebd ch\u1ec9 \u0111\u1ecdc trung b\u00ecnh 20% c\u00e1c ch\u1eef tr\u00ean m\u1ed9t trang v\u1edbi 593 t\u1eeb. T\u1ea1i sao b\u1ea1n n\u00ean qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 theo c\u00e1ch m\u00e0 kh\u00f4ng t\u1ea1o ra hi\u1ec7u qu\u1ea3?<\/span><\/p>\n

Hi\u1ec7n nay ng\u01b0\u1eddi s\u1eed d\u1ee5ng mu\u1ed1n ti\u00eau th\u1ee5 n\u1ed9i dung video, v\u00e0 l\u00fd do l\u1edbn nh\u1ea5t l\u00e0 h\u1ecd c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, d\u1ec5 d\u00e0ng v\u00e0 ti\u1ec7n l\u1ee3i. Theo nh\u01b0 \u0111\u1ea1i l\u00fd marketing 99Firms, Youtube \u0111\u01b0\u1ee3c xem t\u1ed5ng c\u1ed9ng 500 tri\u1ec7u gi\u1edd m\u1ed7i ng\u00e0y, c\u00f2n \u1edf tr\u00ean Facebook th\u00ec ng\u01b0\u1eddi d\u00f9ng xem t\u1ed5ng c\u1ed9ng l\u00e0 100 tri\u1ec7u gi\u1edd m\u1ed7i ng\u00e0y.<\/span><\/p>\n

Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi nh\u1eefng nh\u00e0 l\u00e0m phim Hollywood li\u00ean t\u1ee5c chuy\u1ec3n th\u1ec3 nh\u1eefng cu\u1ed1n s\u00e1ch hay. Nh\u1eefng b\u1ed9 phim hay ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n do nhi\u1ec1u y\u1ebfu t\u1ed1. B\u1ea1n h\u00e3y th\u1eed \u0111\u1ecdc c\u00e1ch n\u01b0\u1edbng m\u1ed9t chi\u1ebfc b\u00e1nh \u2013 b\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch n\u01b0\u1edbng b\u00e1nh d\u1ec5 h\u01a1n nhi\u1ec1u n\u1ebfu xem video c\u1ee7a ai \u0111\u00f3 h\u01b0\u1edbng d\u1eabn.<\/span><\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb 2018 ccho th\u1ea5y 60% dung l\u01b0\u1ee3ng truy c\u1eadp internet l\u00e0 \u0111\u1ec3 xem video, trong \u0111\u00f3 Netflix chi\u1ebfm t\u1edbi 12%. Ng\u01b0\u1eddi xem mu\u1ed1n xem v\u1ec1 l\u1ecbch s\u1eed ho\u1eb7c v\u0103n h\u1ecdc truy\u1ec1n th\u1ed1ng\u00a0 tr\u00ean TV h\u01a1n l\u00e0 ph\u1ea3i ng\u1ed3i \u0111\u1ecdc s\u00e1ch v\u1ec1 nh\u1eefng \u0111\u1ec1 t\u00e0i \u0111\u00f3.<\/span><\/p>\n

Video khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc quen v\u1edbi t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n<\/strong><\/span><\/p>\n

R\u1ea5t kh\u00f3 \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi m\u1ed9t t\u00e1c gi\u1ea3 cho \u0111\u1ebfn khi h\u1ecd \u0111\u00e3 \u0111\u1ecdc r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft v\u00e0 s\u00e1ch c\u1ee7a t\u00e1c gi\u1ea3 \u0111\u00f3. Video cho ph\u00e9p ng\u01b0\u1eddi xem d\u1ec5 d\u00e0ng l\u00e0m quen v\u1edbi t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n, v\u00ec th\u1ebf uy t\u00edn v\u00e0 c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng kh\u00e1 nhanh. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t t\u00ednh c\u00e1ch n\u1ed5i b\u1eadt ho\u1eb7c m\u1ed9t gi\u1ecdng n\u00f3i d\u1ec5 nghe, ng\u01b0\u1eddi xem s\u1ebd ghi nh\u1edb nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, v\u00e0 h\u1ecd s\u1ebd \u0111\u0103ng k\u00ed xem, ho\u1eb7c mua h\u00e0ng, ho\u1eb7c chia s\u1ebb video c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n

Trong m\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o 2018, d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng \u0111\u1ea1i \u0111a s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i th\u00edch xem video. H\u1ecd c\u0169ng th\u1ea5y r\u1eb1ng 80% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb h\u00e0i l\u00f2ng v\u1edbi k\u1ebft qu\u1ea3 m\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch marketing qua video mang l\u1ea1i cho h\u1ecd.<\/span><\/p>\n

Video c\u1ea3i thi\u1ec7n t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/span><\/p>\n

Ng\u01b0\u1eddi xem s\u1ebd d\u1ec5 kh\u00f3c h\u01a1n khi xem phim thay v\u00ec khi \u0111\u1ecdc s\u00e1ch. Khi b\u1ea1n xem m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh n\u1ea5u \u0103n, v\u1ecb gi\u00e1c v\u00e0 kh\u1ee9u gi\u00e1c c\u1ee7a b\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c k\u00edch th\u00edch. Video t\u1ea1o ra nh\u1eefng \u1ea5n t\u01b0\u1ee3ng kh\u00f3 phai b\u1edfi ch\u00fang k\u00edch th\u00edch c\u00e1c gi\u00e1c quan c\u1ee7a con ng\u01b0\u1eddi.<\/span><\/p>\n

M\u1eb7t kh\u00e1c, nh\u1eefng nh\u00e0 v\u0103n th\u01b0\u1eddng v\u00f4 h\u00ecnh v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, b\u1edfi nh\u1eefng g\u00ec vi\u1ebft ra tr\u00ean gi\u1ea5y th\u00ec \u0111\u1ec1u im l\u1eb7ng. Khi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c m\u00e1y t\u00ednh, nh\u1eefng n\u1ed9i dung im l\u1eb7ng s\u1ebd b\u1ecb c\u00e1c n\u1ed9i dung \u00e2m thanh hay h\u00ecnh \u1ea3nh chi\u1ebfm m\u1ea5t ch\u1ed7.<\/span><\/p>\n

R\u1ea5t kh\u00f3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u01b0\u1ee3t nh\u1ea5p qua ch\u1eef b\u1edfi ph\u1ea7n l\u1edbn ng\u01b0\u1eddi \u0111\u1ecdc ch\u1ec9 l\u01b0\u1edbt qua nh\u1eefng n\u1ed9i dung \u0111\u00f3. \u0110\u1eb7t video tr\u00ean m\u1ed9t trang \u0111\u00edch s\u1ebd gi\u00fap chuy\u1ec3n \u0111\u1ed5i t\u0103ng h\u01a1n 80%, theo nh\u01b0 HubSpot. Th\u00eam n\u1eefa, d\u1eef li\u1ec7u t\u1eeb Precision Marketing Group cho th\u1ea5y ch\u1ec9 c\u1ea7n \u0111\u1eb7t video v\u00e0o trong email th\u00f4i gi\u00fap t\u0103ng l\u01b0\u1ee3t click 200% – 300%.<\/span><\/p>\n

Nh\u1eefng doanh nh\u00e2n, nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf n\u00ean s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a video. N\u00f3i \u0111\u01a1n gi\u1ea3n, ch\u00fang \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi ch\u1ec9 marketing b\u1eb1ng ch\u1eef.<\/span><\/p>\n

Theo Entrepreneuer<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. R\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5, \u1ee9ng d\u1ee5ng v\u00e0 n\u1ec1n t\u1ea3ng \u0111ang c\u1ea1nh tranh…<\/p>\n","protected":false},"author":1,"featured_media":4640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[50],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2020\/11\/noi-dung-video-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4639"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4639"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4640"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}