{"id":4720,"date":"2020-12-22T16:25:20","date_gmt":"2020-12-22T09:25:20","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4720"},"modified":"2022-10-15T22:47:38","modified_gmt":"2022-10-15T15:47:38","slug":"cach-de-chien-thang-trong-mot-thi-truong-da-bao-hoa","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cach-de-chien-thang-trong-mot-thi-truong-da-bao-hoa\/","title":{"rendered":"C\u00e1ch \u0111\u1ec3 chi\u1ebfn th\u1eafng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a"},"content":{"rendered":"

Khi ch\u00fang ta ngh\u0129 ra m\u1ed9t gi\u1ea3i ph\u00e1p ho\u1eb7c \u00fd t\u01b0\u1edfng m\u1edbi, kh\u1ea3 n\u0103ng cao l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd c\u00f3 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean trong th\u1ebf gi\u1edbi kinh doanh. Kh\u00f4ng ph\u1ea3i th\u1ecb tr\u01b0\u1eddng n\u00e0o c\u0169ng b\u00e3o h\u00f2a, nh\u01b0ng c\u00e1i g\u00ec c\u0169ng c\u00f3 gi\u1ea3i ph\u00e1p thay th\u1ebf.\u00a0 S\u1ef1 c\u1ea1nh tranh c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nh\u1eefng \u0111i\u1ec1u kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n, m\u00e0 c\u00f3 th\u1ec3 l\u00e0 c\u1ea1nh tranh trong c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c nhau. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng c\u00e1c r\u1ea1p chi\u1ebfu phim ch\u1ec9 c\u00f3 c\u00e1c r\u1ea1p chi\u1ebfu kh\u00e1c l\u00e0 c\u1ea1nh tranh, ho\u1eb7c c\u00f9ng l\u1eafm l\u00e0 v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 xem phim t\u1ea1i nh\u00e0. Nh\u01b0ng th\u1ef1c ra th\u00ec r\u1ea1p chi\u1ebfu phim ph\u1ea3i c\u1ea1nh tranh v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh gi\u1ea3i tr\u00ed kh\u00e1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n v\u00e0o ng\u00e0y h\u00f4m \u0111\u00f3.<\/span><\/p>\n

Nh\u1eefng s\u1ea3n ph\u1ea9m chi\u1ebfn th\u1eafng l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9c chi\u1ebfm kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u1ee9 g\u00ec \u0111\u00f3 m\u00e0 kh\u00f4ng ai kh\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0a ra. \u0110\u00e2y l\u00e0 l\u00fd do m\u00e0 iPhone l\u1ea1i th\u00e0nh c\u00f4ng \u0111\u1ebfn v\u1eady, ch\u00fang cung c\u1ea5p m\u1ed9t v\u1ecb th\u1ebf \u0111\u1eb7c bi\u1ec7t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch m\u00e0 b\u1ea1n s\u1ebd bi\u1ebft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o s\u1ebd chi\u1ebfn th\u1eafng.<\/span><\/p>\n

S\u1ea3n ph\u1ea9m \u0111\u1eb9p h\u01a1n<\/strong><\/span><\/p>\n

Ch\u00fang ta bi\u1ebft r\u1eb1ng kh\u00e1ch h\u00e0ng mua b\u1edfi c\u1ea3m x\u00fac c\u1ee7a h\u1ecd, v\u00ec th\u1ebf th\u1ea9m m\u1ef9 l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng trong h\u00e0nh vi mua h\u00e0ng. \u0110\u00e2y l\u00e0 l\u00fd do ng\u01b0\u1eddi d\u00f9ng r\u1ea5t th\u00edch d\u00f9ng Pinterest \u0111\u1ec3 mua h\u00e0ng. Theo nh\u01b0 Hootsuite: \u201c85% ng\u01b0\u1eddi mua h\u00e0ng c\u00e2n nh\u1eafc th\u1ea9m m\u1ef9 khi mua qu\u1ea7n \u00e1o v\u00e0 n\u1ed9i th\u1ea5t.\u201d Ch\u00fang ta s\u1ebd mua \u0111\u1ed3 khi ch\u00fang ta th\u00edch v\u1ebb ngo\u00e0i c\u1ee7a qu\u1ea7n \u00e1o, ho\u1eb7c n\u1ebfu tr\u00f4ng n\u00f3 \u0111\u1eb9p trong nh\u00e0. \u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb hi\u1ec3n nhi\u00ean, nh\u01b0ng c\u00e2u h\u1ecfi \u1edf \u0111\u00e2y l\u00e0, ai c\u00f3 th\u1ec3 n\u00f3i \u0111\u01b0\u1ee3c c\u00e1i g\u00ec l\u00e0 x\u1ea5u v\u00e0 c\u00e1i g\u00ec l\u00e0 \u0111\u1eb9p? Khi\u1ebfu th\u1ea9m m\u1ef9 c\u1ee7a c\u00e1 nh\u00e2n m\u1ed7i ng\u01b0\u1eddi l\u00e0 kh\u00e1c nhau, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 s\u1ef1 nh\u1eadn bi\u1ebft. N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c th\u1ea5y ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng m\u1eb7c m\u1ed9t lo\u1ea1i qu\u1ea7n \u00e1o, h\u1ecd c\u0169ng s\u1ebd th\u00edch lo\u1ea1i qu\u1ea7n \u00e1o \u0111\u00f3.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u0169ng ch\u1ec9 ra r\u1eb1ng kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn v\u1ebb ngo\u00e0i v\u00e0 th\u1ea7n th\u00e1i c\u1ee7a h\u1ecd. Nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd mu\u1ed1n \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u00e0 sang tr\u1ecdng, gi\u00e0u sang, quan tr\u1ecdng\u2026 \u0110\u00e2y l\u00e0 l\u00fd do m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi s\u1eb5n s\u00e0ng chi h\u00e0ng ch\u1ee5c, h\u00e0ng tr\u0103m tri\u1ec7u mua \u0111\u1ed3 h\u00e0ng hi\u1ec7u. B\u1ea1n h\u00e3y t\u1eadn d\u1ee5ng t\u00e2m l\u00fd n\u00e0y v\u00e0 l\u00e0m vi\u1ec7c c\u00f9ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 thay \u0111\u1ed5i c\u00e1ch nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

S\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n<\/strong><\/span><\/p>\n

C\u00f3 th\u1ec3 l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n. L\u1ea5y v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t con dao c\u1eaft t\u1ed1t h\u01a1n hay m\u1ed9t thu\u1eadt to\u00e1n gi\u00fap ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 d\u1ec5 d\u00e0ng h\u01a1n. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng t\u1edbi l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi s\u1ea3n ph\u1ea9m. N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd lu\u00f4n ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/span><\/p>\n

\u0110\u00f4i khi, \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng ho\u1eb7c v\u1eadn h\u00e0nh s\u1ea3n ph\u1ea9m. N\u1ebfu m\u1ed9t \u1ee9ng d\u1ee5ng qu\u00e1 ch\u1eadm ho\u1eb7c m\u1ed9t c\u00e1i khuy\u00ean c\u00e0i qu\u00e1 ch\u1eb7t, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd kh\u00f4ng mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3m ph\u1ea9m \u0111\u00f3, v\u00e0 h\u1ecd s\u1ebd n\u00f3i v\u1edbi b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 minh ch\u1ee9ng hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m qua kinh nghi\u1ec7m kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1c s\u1ed1 li\u1ec7u ho\u1eb7c nghi\u00ean c\u1ee9u. Ho\u1eb7c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng m\u1ed9t tr\u1ea3i nghi\u1ec7m mua h\u00e0ng m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00f4ng th\u1ec3 cung c\u1ea5p.<\/span><\/p>\n

S\u1ea3n ph\u1ea9m ti\u1ec7n l\u1ee3i h\u01a1n<\/strong><\/span><\/p>\n

Kh\u00e1ch h\u00e0ng r\u1ea5t qu\u00fd tr\u1ecdng th\u1eddi gian c\u1ee7a h\u1ecd. S\u1ef1 ti\u1ec7n l\u1ee3i \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch theo v\u00e0i c\u00e1ch. C\u00f3 th\u1ec3 l\u00e0 th\u1eddi gian giao h\u00e0ng, ho\u1eb7c s\u1ef1 d\u1ec5 d\u00e0ng trong vi\u1ec7c t\u00ecm th\u1ee9 g\u00ec \u0111\u00f3,\u2026 M\u1ed9t b\u00e0i vi\u1ebft v\u1edbi t\u00ean g\u1ecdi \u201cNh\u1eefng c\u00f4ng ty cung c\u1ea5p s\u1ef1 ti\u1ec7n l\u1ee3i \u0111ang d\u1ea7n chi\u1ebfm th\u1ebf gi\u1edbi\u201d n\u00f3i v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i trong mua s\u1eafm tr\u00ean m\u1ea1ng \u0111\u00e3 d\u1eabn t\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 b\u00e1n h\u00e0ng online. B\u00e0i vi\u1ebft c\u0169ng l\u00fd gi\u1ea3i s\u1ef1 th\u00e0nh c\u00f4ng\u00a0 c\u1ee7a Amazon, khi h\u1ecd c\u00f3 nh\u1eefng d\u1ecbch v\u1ee5 nh\u01b0 mua t\u1ea1p h\u00f3a giao t\u1eadn nh\u00e0 hay giao h\u00e0ng mi\u1ec5n ph\u00ed trong v\u00f2ng 2 ng\u00e0y.<\/span><\/p>\n

B\u00e0i vi\u1ebft ch\u1ec9 ra r\u1eb1ng: \u201cKh\u00e1ch h\u00e0ng mu\u1ed1n mua h\u00e0ng t\u1ea1i n\u01a1i v\u00e0 th\u1eddi \u0111i\u1ec3m ti\u1ec7n l\u1ee3i nh\u1ea5t cho h\u1ecd. H\u1ecd kh\u00f4ng mu\u1ed1n c\u00f3 c\u1ea3n tr\u1edf trong tr\u1ea3i nghi\u1ec7m \u0111\u00f3, b\u1edfi cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 qu\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 c\u0103ng th\u1eb3ng r\u1ed3i.\u201d V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00fang trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p. Ch\u00fang ta bi\u1ebft r\u1eb1ng qu\u00e1 nhi\u1ec1u b\u01b0\u1edbc trong ph\u1ec5u b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u00f9n b\u01b0\u1edbc. N\u1ebfu gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n cung c\u1ea5p s\u1ef1 ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng, v\u00e0 b\u1ea1n l\u00e0m qu\u00e1 tr\u00ecnh mua h\u00e0ng d\u1ec5 d\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3, b\u1ea1n s\u1ebd th\u1eafng.<\/span><\/p>\n

Nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t \u0111\u1ec1u s\u1eed d\u1ee5ng t\u1ed1t c\u1ea3 ba y\u1ebfu t\u1ed1 n\u00e0y. Th\u01b0\u1eddng th\u00ec ch\u00fang s\u1ebd l\u00e0m r\u1ea5t t\u1ed1t m\u1ed9t trong ba \u0111i\u1ec1u tr\u00ean, v\u00e0 hai \u0111i\u1ec1u c\u00f2n l\u1ea1i h\u1ed7 tr\u1ee3 th\u00eam \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t. H\u00e3y li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 c\u1ea3i ti\u1ebfn \u0111\u1ebfn khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ea1nh tranh t\u1ea1i m\u1ed7i kh\u00eda c\u1ea1nh n\u00e0y. \u0110\u00f3 s\u1ebd l\u00e0 th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1.<\/span><\/p>\n

Theo Entrepreneur<\/span><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

MUA C\u1ed4 PHI\u1ebeU D\u00c0I H\u1ea0N<\/a><\/strong><\/span> (GV: L\u00e2m Minh Ch\u00e1nh<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u r\u00f5 2 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n \u0111\u1ea1t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao: ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 theo tr\u01b0\u1eddng ph\u00e1i gi\u00e1 tr\u1ecb v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn c\u1ed5 phi\u1ebfu v\u00e0 l\u1eadp danh m\u1ee5c \u0111\u1ea7u t\u01b0. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Khi ch\u00fang ta ngh\u0129 ra m\u1ed9t gi\u1ea3i ph\u00e1p ho\u1eb7c \u00fd t\u01b0\u1edfng m\u1edbi, kh\u1ea3 n\u0103ng cao l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd c\u00f3 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean trong th\u1ebf…<\/p>\n","protected":false},"author":1,"featured_media":4721,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[134],"tags":[48],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2020\/12\/Successful-bsinessman-536404-scaled.jpg?fit=2560%2C1709&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4720"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4720"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4721"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}