{"id":4736,"date":"2020-12-22T17:11:29","date_gmt":"2020-12-22T10:11:29","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4736"},"modified":"2022-10-15T22:47:38","modified_gmt":"2022-10-15T15:47:38","slug":"5-loi-khuyen-de-su-dung-mang-xa-hoi-trong-viec-phat-trien-doanh-nghiep-cua-ban","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/5-loi-khuyen-de-su-dung-mang-xa-hoi-trong-viec-phat-trien-doanh-nghiep-cua-ban\/","title":{"rendered":"5 L\u1eddi khuy\u00ean \u0111\u1ec3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i trong vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n"},"content":{"rendered":"

M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong ng\u00e0nh marketing hi\u1ec7n \u0111\u1ea1i. Trong n\u0103m 2020, c\u00f3 kho\u1ea3ng 3.5 t\u1ec9 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau. Theo nh\u01b0 m\u1ed9t b\u00e1o c\u00e1o t\u1eeb oberlo.com, m\u1ed7i ng\u01b0\u1eddi d\u00e0nh kho\u1ea3ng 3 ti\u1ebfng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. H\u01a1n n\u1eefa, 54% ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

R\u1ea5t d\u1ec5 \u0111\u1ec3 th\u1ea5y r\u1eb1ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00fang c\u00e1ch l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng ty b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c. Trong m\u1ed9t cu\u1ed9c n\u00f3i chuy\u1ec7n g\u1ea7n \u0111\u00e2y, chuy\u00ean gia marketing online Rei Prendi t\u1eeb Elektronika.al chia s\u1ebb n\u0103m c\u00e1ch m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 bi\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i th\u00e0nh b\u1ec7 ph\u00f3ng m\u1ea1nh m\u1ebd.<\/span><\/p>\n

X\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/span><\/p>\n

Trong khung c\u1ea3nh hi\u1ec7n t\u1ea1i, nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd gh\u00e9 th\u0103m trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi truy c\u1eadp v\u00e0o trang web. Nh\u01b0 Prendi \u0111\u00e3 n\u00f3i: \u201cM\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u1ec3 lam quen v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Khi h\u1ecd t\u00ecm c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u00ean Google, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao trong th\u1ee9 t\u1ef1 t\u00ecm ki\u1ebfm.\u201d<\/span><\/p>\n

H\u00e3y \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ea1ng x\u00e3 h\u1ed9i. Thi\u1ebft k\u1ebf m\u1ed9t logo b\u1eaft m\u1eaft cho b\u1ea3n th\u00e2n b\u1ea1n ho\u1eb7c cho th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 d\u00e0nh th\u1eddi gian t\u1ea1o ra m\u1ed9t trang web t\u1ed1t. Trong th\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1, vi\u1ec7c th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng. H\u00e3y l\u00e0m t\u1eebng b\u01b0\u1edbc m\u1ed9t v\u00e0 x\u00e2y d\u1ef1ng v\u1ecb th\u1ebf c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn.<\/span><\/p>\n

T\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i nh\u1ea5t \u0111\u1ecbnh<\/strong><\/span><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn, r\u1ea5t kh\u00f3 \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o n\u1ec1n t\u1ea3ng n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. Theo nh\u01b0 Prendi: \u201cB\u1ea1n ph\u1ea3i bi\u1ebft r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00edch s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0o. H\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng n\u1ec1n t\u1ea3ng \u0111\u00f3 tr\u01b0\u1edbc v\u00e0 m\u1edf r\u1ed9ng ra nh\u1eefng n\u1ec1n t\u1ea3ng kh\u00e1c sau.\u201d<\/span><\/p>\n

H\u00e3y x\u00e2y d\u1ef1ng v\u1ecb th\u1ebf c\u1ee7a b\u1ea1n tr\u00ean Facebook ho\u1eb7c Instagram tr\u01b0\u1edbc. T\u00f9y v\u00e0o ng\u00e0nh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c n\u1eefa. N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n chuy\u00ean v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ngh\u1ec7 thu\u1eadt, h\u00e3y s\u1eed d\u1ee5ng Pinterest. B\u1ea1n c\u00f3 hay chia s\u1ebb c\u00e1c n\u1ed9i dung d\u01b0\u1edbi d\u1ea1ng video? M\u1ed9t k\u00eanh Youtube s\u1ebd h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

T\u1ea1o ra n\u1ed9i dung gi\u00e1 tr\u1ecb<\/strong><\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb hi\u1ec3n nhi\u00ean, nh\u01b0ng t\u1ea1o ra n\u1ed9i dung gi\u00e1 tr\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u d\u1ec5 d\u00e0ng. N\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u0103ng l\u00ean ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c n\u1ed9i dung \u0111\u00f3 c\u00f3 li\u00ean quan v\u00e0 gi\u00fap \u00edch kh\u00e1ch h\u00e0ng l\u00e0 t\u1ed1i quan tr\u1ecdng. Thay v\u00ec c\u00e1c h\u00ecnh \u1ea3nh t\u0129nh, h\u00e3y \u0111\u0103ng video s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh m\u1edbi c\u1ee7a doanh nghi\u1ec7p. H\u00e3y t\u1ef1 vi\u1ebft b\u00e0i n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3 ho\u1eb7c chia s\u1ebb v\u1edbi ng\u01b0\u1eddi theo d\u00f5i, nh\u01b0 v\u1eady b\u1ea1n s\u1ebd t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n gi\u1eefa ng\u01b0\u1eddi s\u1eed d\u1ee5ng\u00a0 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. T\u00ecm hi\u1ec3u xem nh\u1eefng n\u1ed9i dung n\u00e0o nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c v\u00e0 t\u1eadp trung v\u00e0o ch\u00fang.<\/span><\/p>\n

T\u1ea1o ra ch\u1ed7 \u0111\u1ee9ng ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

M\u1ecdi doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u1ed1 g\u1eafng \u0111\u1ec3 c\u00f3 v\u1ecb th\u1ebf \u0111\u1eb7c bi\u1ec7t trong m\u1ed9t m\u1ea3ng n\u00e0o \u0111\u00f3. Tuy nhi\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00f4 c\u00f9ng c\u1ea1nh tranh, v\u00e0 tr\u1edf n\u00ean n\u1ed5i b\u1eadt c\u00f3 th\u1ec3 r\u1ea5t kh\u00f3 kh\u0103n. Kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i bi\u1ebft ch\u00ednh x\u00e1c b\u1ea1n gi\u1ecfi \u0111i\u1ec1u g\u00ec v\u00e0 nh\u1eefng \u0111i\u1ec1u khi\u1ebfn b\u1ea1n\u00a0 \u0111\u1eb7c bi\u1ec7t.<\/span><\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 gi\u1ea5y ch\u1ee9ng nh\u1eadn, b\u1eb1ng c\u1ea5p ho\u1eb7c gi\u1ea3i th\u01b0\u1edfng \u0111\u1ec3 minh ch\u1ee9ng cho v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ec3 cho ng\u01b0\u1eddi theo d\u00f5i bi\u1ebft. H\u00e3y chia s\u1ebb nh\u1eefng n\u1ed9i dung b\u1ed5 \u00edch, ho\u1eb7c d\u00e0nh th\u1eddi gian x\u00e2y d\u1ef1ng trang web thu h\u00fat kh\u00e1ch h\u00e0ng. V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn t\u1eadp trung n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 l\u00f2ng tin v\u00e0o b\u1ea1n v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5,\u00a0 nh\u01b0 v\u1eady doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

T\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi theo d\u00f5i<\/strong><\/span><\/p>\n

Ai c\u0169ng th\u00edch nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c. Prendi c\u0169ng n\u00f3i th\u00eam: \u201cT\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean v\u00e0 hi\u1ec7u qu\u1ea3 v\u1edbi ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n s\u1ebd mang l\u1ea1i r\u1ea5t nhi\u1ec1u hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c. B\u1ea1n s\u1ebd t\u1ea1o ra l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd mang l\u1ea1i doanh thu.\u201d<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecfi \u0111\u00e1p, nh\u1eefng th\u0103m d\u00f2 \u00fd ki\u1ebfn, \u0111\u0103ng nh\u1eefng c\u00e2u chuy\u1ec7n ng\u1ed9 ngh\u0129nh, gi\u1ea3i \u0111\u00e1p c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng. H\u1ecd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ch\u1ec9 ra nh\u1eefng \u0111i\u1ec3m y\u1ebfu, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eefng \u0111i\u1ec1u \u0111\u00f3. X\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng.<\/span><\/p>\n

Th\u1ebf gi\u1edbi \u0111ang ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng k\u0129 thu\u1eadt s\u1ed1, v\u00e0 xu h\u01b0\u1edbng n\u00e0y s\u1ebd kh\u00f4ng d\u1eebng l\u1ea1i. Nh\u1eefng ai bi\u1ebft c\u00e1ch th\u00edch nghi s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i; s\u1eed d\u1ee5ng v\u00e0 am hi\u1ec3u v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n r\u1ea5t nhi\u1ec1u trong vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea3n th\u00e2n.<\/span><\/p>\n

Theo Entrepreneur<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong ng\u00e0nh marketing hi\u1ec7n \u0111\u1ea1i. Trong n\u0103m 2020, c\u00f3 kho\u1ea3ng 3.5 t\u1ec9 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3…<\/p>\n","protected":false},"author":1,"featured_media":4737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[80],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2020\/12\/mang-xa-hoi-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4736"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4736"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4737"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}