{"id":4753,"date":"2021-01-05T13:27:41","date_gmt":"2021-01-05T06:27:41","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4753"},"modified":"2022-10-15T22:47:38","modified_gmt":"2022-10-15T15:47:38","slug":"cach-cai-thien-hinh-anh-thuong-hieu-cua-ban-voi-cac-video-tu-youtube","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cach-cai-thien-hinh-anh-thuong-hieu-cua-ban-voi-cac-video-tu-youtube\/","title":{"rendered":"C\u00e1ch c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c video t\u1eeb Youtube"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\">Ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1ebf gi\u1edbi k\u0129 thu\u1eadt s\u1ed1, v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111ang thay \u0111\u1ed5i. M\u1ecdi ng\u01b0\u1eddi th\u00edch xem video h\u01a1n l\u00e0 \u0111\u1ecdc m\u1ed9t b\u00e0i vi\u1ebft 10,000 t\u1eeb. N\u1ebfu ch\u00fang ta th\u00eam v\u00e0o y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac m\u00e0 c\u00e1c marketing b\u1eb1ng video mang l\u1ea1i, s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f2n l\u1edbn h\u01a1n n\u1eefa.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">V\u00ec th\u1ebf, n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Youtube, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi v\u00e0 \u0111\u1ed3ng th\u1eddi l\u00e0 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i video kh\u1ed5ng l\u1ed3, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u1ea5t l\u1edbn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Vi\u1ec7c c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u qua video l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf l\u1ee1.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">N\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh c\u1ea7n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn h\u01a1n n\u1eefa v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1ch kh\u00e1ch h\u00e0ng ngh\u0129 v\u1ec1 doanh nghi\u1ec7p, h\u00e3y cho ng\u01b0\u1eddi xem nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb th\u00f4ng qua c\u00e1c video.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>T\u1ea1i sao s\u1eed d\u1ee5ng Youtube \u0111\u1ec3 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Video \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ecbnh d\u1ea1ng truy\u1ec1n th\u00f4ng m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi th\u00edch s\u1eed d\u1ee5ng nh\u1ea5t. Video c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c chia s\u1ebb, c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m x\u00fac m\u00e3nh li\u1ec7t trong l\u00f2ng ng\u01b0\u1eddi xem ( \u0111\u1ec3 h\u1ecd nh\u1edb b\u1ea1n trong m\u1ed9t th\u1eddi gian d\u00e0i), v\u00e0 khi\u1ebfn b\u1ea1n t\u1ea1o ra v\u1ecb th\u1ebf trong th\u1ecb tr\u01b0\u1eddng, c\u0169ng nh\u01b0 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra l\u00e0n s\u00f3ng m\u1edbi n\u1ebfu video c\u1ee7a b\u1ea1n lan t\u1ecfa r\u1ed9ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">V\u1eady \u0111i\u1ec1u g\u00ec \u0111ang ng\u0103n c\u1ea3n b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c video marketing v\u00e0 s\u1eed d\u1ee5ng youtube? Video \u0111em l\u1ea1i s\u1ef1 gi\u1ea3i tr\u00ed cho ng\u01b0\u1eddi xem, t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c v\u00e0 cung c\u1ea5p n\u1ed9i dung qu\u00fd gi\u00e1 cho ng\u01b0\u1eddi xem. Ch\u00fang \u0111\u1ec1u l\u00e0 th\u1ebf m\u1ea1nh. B\u1ea1n ch\u1ec9 c\u1ea7n ph\u1ea3i l\u00ean chi\u1ebfn l\u01b0\u1ee3c Youtube, c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Nh\u1eefng l\u1eddi khuy\u00ean \u0111\u1ec3 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh h\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean Youtube<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Tr\u01b0\u1edbc khi \u0111\u0103ng nh\u1eefng video \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i tr\u00ean Youtube, t\u00f4i ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng m\u00e0 t\u00f4i mu\u1ed1n ch\u1ec9 ra \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng ngay t\u1ee9c th\u00ec.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng, gi\u00e1o d\u1ee5c hay gi\u1ea3i tr\u00ed? T\u00f9y v\u00e0o m\u1ee5c ti\u00eau, lo\u1ea1i video m\u00e0 b\u1ea1n l\u00e0m c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ea1t ki\u1ebfn th\u1ee9c v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra video \u0111\u1ec3 cho l\u1eddi khuy\u00ean, ho\u1eb7c webinar tr\u1ef1c ti\u1ebfp, tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi tr\u00ean video\u2026<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Ho\u1eb7c n\u1ebfu b\u1ea1n mu\u1ed1n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi xem, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m c\u00e1c video h\u01b0\u1edbng d\u1eabn, k\u1ec3 c\u00e1c c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau h\u1eadu k\u00ec v\u1ec1 doanh nghi\u1ec7p, d\u1eabn ch\u1ee9ng nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Cu\u1ed1i c\u00f9ng, n\u1ebfu m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n ch\u1ec9 l\u00e0 \u0111\u1ec3 gi\u1ea3i tr\u00ed, b\u1ea1n c\u00f3 th\u1ec3 c\u1ed9ng t\u00e1c c\u00f9ng v\u1edbi nh\u1eefng \u0111\u1ed3ng nghi\u1ec7p ho\u1eb7c ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 n\u00f3i v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>T\u1ed1i \u01b0u h\u00f3a k\u00eanh c\u1ee7a b\u1ea1n<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1ed9t trang th\u00f4ng tin kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 s\u1ebd cho th\u1ea5y r\u1eb1ng b\u1ea1n kh\u00f4ng chuy\u00ean nghi\u1ec7p. Nh\u1eefng th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n c\u00f3 tr\u00ean Youtube l\u00e0:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\">\u1ea2nh \u0111\u1ea1i di\u1ec7n v\u00e0 c\u00f3 logo c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">\u1ea2nh ti\u00eau \u0111\u1ec1 l\u00f4i cu\u1ed1n<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">T\u1ea1o ra m\u1ed9t trailer \u0111\u1ec3 ng\u01b0\u1eddi xem bi\u1ebft th\u00eam v\u1ec1 b\u1ea1n c\u0169ng nh\u01b0 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u0103ng k\u00ed k\u00eanh. B\u1ea1n s\u1ebd ph\u1ea3i n\u00f3i cho h\u1ecd bi\u1ebft b\u1ea1n l\u00e0m g\u00ec v\u00e0 h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec n\u1ebfu h\u1ecd theo d\u00f5i.<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">T\u1ea1o ra m\u1ed9t danh m\u1ee5c nh\u1eefng video n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a b\u1ea1n. V\u1eady khi ng\u01b0\u1eddi xem m\u1edbi \u0111\u1ebfn k\u00eanh, h\u1ecd s\u1ebd th\u1ea5y nh\u1eefng video \u0111\u00f3. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu h\u1ecd m\u1edbi v\u00e0o v\u00e0 th\u1ea5y r\u1eb1ng video c\u1ee7a b\u1ea1n c\u00f3 \u00edt ng\u01b0\u1eddi xem, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n. H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n ph\u1ea3i thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi xem.<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Th\u00eam logo c\u1ee7a c\u00f4ng ty b\u1ea1n v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c video. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y t\u1eeb Youtube Studio, trong m\u1ee5c Th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1eb7t logo \u1edf \u0111\u00e2u v\u00e0 bao l\u00e2u.<\/span><\/li>\n<\/ul>\n<p><strong style=\"font-size: 14pt;\">S\u1eed d\u1ee5ng \u0111\u00fang t\u1eeb<\/strong><\/p>\n<p><span style=\"font-size: 12pt;\">N\u1ebfu kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i, b\u1ea1n s\u1ebd ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1ch x\u01b0ng h\u00f4 ph\u00f9 h\u1ee3p. \u0110\u00f3 l\u00e0 l\u00fd do t\u00f4i lu\u00f4n n\u00f3i hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch cho b\u1ea5t k\u00ec k\u1ebf ho\u1ea1ch marketing n\u00e0o.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, h\u00e3y n\u00f3i chuy\u1ec7n m\u1ed9t c\u00e1ch g\u1ea7n g\u0169i, th\u00e2n thi\u1ec7n, nh\u01b0ng v\u1eabn gi\u1eef s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ea7n thi\u1ebft.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>T\u1ea1o ra video ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Video \u0111\u01b0\u1ee3c ghi h\u00ecnh v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh t\u1ed1t l\u00e0 m\u1ed9t \u0111i\u1ec3m n\u1eefa \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea3n th\u00e2n n\u1ed5i b\u1eadt h\u01a1n.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Kh\u00f4ng ch\u1ec9 ch\u1ea5t l\u01b0\u1ee3ng, m\u1ed9t \u0111i\u1ec1u m\u00e0 n\u1ed9i dung video kh\u00f4ng bao gi\u1edd thi\u1ebfu l\u00e0 c\u00e1c c\u00e2u chuy\u1ec7n. Ch\u00fang s\u1ebd l\u00f4i k\u00e9o ng\u01b0\u1eddi xem \u0111\u1ebfn khi video k\u1ebft th\u00fac. \u0110i\u1ec1u t\u1ed1t nh\u1ea5t m\u00e0 ch\u00fang c\u00f3 th\u1ec3 l\u00e0m l\u00e0 khi\u1ebfn ng\u01b0\u1eddi xem h\u00e0nh \u0111\u1ed9ng theo \u00fd b\u1ea1n mu\u1ed1n: chia s\u1ebb video, truy c\u1eadp v\u00e0o m\u1ed9t trang web n\u00e0o \u0111\u00f3, cung c\u1ea5p th\u00f4ng tin\u2026<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">H\u00e3y t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh c\u1ee7a video b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t k\u00eanh Youtube. B\u1ea1n s\u1ebd kh\u00f4ng ch\u1ec9 t\u1ea1o ra nh\u1eefng n\u1ed9i dung tuy\u1ec7t v\u1eddi c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi xem m\u00e0 c\u00f2n c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: right;\"><em><span style=\"font-size: 10pt;\">Theo Entrepreneuer<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1ebf gi\u1edbi k\u0129 thu\u1eadt s\u1ed1, v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111ang thay \u0111\u1ed5i. M\u1ecdi ng\u01b0\u1eddi th\u00edch xem video h\u01a1n&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4759,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[50],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/video-scaled.jpg?fit=2560%2C1440&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4753"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4753"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4759"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}