{"id":4793,"date":"2021-01-05T16:00:16","date_gmt":"2021-01-05T09:00:16","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4793"},"modified":"2022-10-15T22:47:37","modified_gmt":"2022-10-15T15:47:37","slug":"tai-sao-dinh-vi-lai-quan-trong-hon-bao-gio-het","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/tai-sao-dinh-vi-lai-quan-trong-hon-bao-gio-het\/","title":{"rendered":"T\u1ea1i sao \u0110\u1ecbnh v\u1ecb l\u1ea1i quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\">C\u00f3 m\u1ed9t cu\u1ed1n s\u00e1ch r\u1ea5t hay \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n n\u0103m 2001 mang t\u00ean <em>\u0110\u1ecbnh v\u1ecb <\/em>vi\u1ebft b\u1edfi Al Ries v\u00e0 Jack Trout. Cu\u1ed1n s\u00e1ch t\u1eadp trung v\u00e0o s\u1ef1 quan tr\u1ecdng v\u00e0 \u1ea3nh h\u01b0\u1edfng m\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 v\u1ecb th\u1ebf \u0111\u1eb7c tr\u01b0ng trong th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u01b0\u1ee3c, qua nh\u1eefng v\u00ed d\u1ee5 m\u00e0 hi\u1ec7n t\u1ea1i \u0111\u00e3 l\u1ed7i th\u1eddi. Nh\u1eefng nguy\u00ean t\u1eafc c\u1ee7a \u00fd t\u01b0\u1edfng n\u00e0y \u0111\u00e3 d\u1ea7n m\u1ea5t \u0111i qua n\u0103m th\u00e1ng, v\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u00e3 \u0111\u1ebfn \u0111\u1ec3 mang kh\u00e1i ni\u1ec7m n\u00e0y tr\u1edf l\u1ea1i.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0110\u1ecbnh v\u1ecb kh\u00f4ng ch\u1ec9 b\u1ecb m\u1ea5t \u0111i \u1edf m\u1ee9c \u0111\u1ed9 s\u1ea3n ph\u1ea9m, n\u01a1i m\u00e0 c\u00e1c nh\u00f3m l\u00e0m s\u1ea3n ph\u1ea9m li\u00ean t\u1ee5c t\u00ecm c\u00e1ch l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e1c t\u00ednh n\u0103ng m\u1edbi, m\u00e0 ngay c\u1ea3 \u1edf t\u1ea7m c\u00f4ng ty, \u0111\u1ecbnh v\u1ecb c\u0169ng \u0111ang kh\u00f4ng c\u00f2n nh\u01b0 c\u0169. L\u1ea5y v\u00ed d\u1ee5 nh\u01b0 c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh. C\u00f3 m\u1ed9t nh\u00f3m nh\u1ecf c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh v\u1edbi v\u1ecb th\u1ebf \u0111\u1eb7c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng \u0111a s\u1ed1 c\u00e1c ng\u00e2n h\u00e0ng v\u00e0 t\u1ed5 ch\u1ee9c t\u00edn d\u1ee5ng c\u00f3 c\u00f9ng th\u00f4ng \u0111i\u1ec7p. Ch\u00fang t\u00f4i \u0111\u00e1ng tin. Ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o c\u1ed9ng \u0111\u1ed3ng. Ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn kh\u00e1cnich h\u00e0ng. V\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean l\u00e0 l\u00e3i su\u1ea5t c\u1ee7a ch\u00fang t\u00f4i c\u0169ng r\u1ea5t c\u1ea1nh tranh.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0110\u1ecbnh v\u1ecb l\u00e0 quy tr\u00ecnh m\u00e0 b\u1ea1n truy\u1ec1n \u0111\u1ea1t nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t nh\u1ea5t c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n d\u1ef1a v\u00e0o nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c t\u1ea1o ra c\u1ea9n th\u1eadn v\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u0111\u00edch \u0111\u1ec3 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t. N\u00f3i ng\u1eafn g\u1ecdn, \u0111\u1ecbnh v\u1ecb m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u1eafng nghe v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd h\u00e0nh \u0111\u1ed9ng. N\u1ebfu b\u1ea1n kh\u00f4ng n\u1ed5i b\u1eadt, b\u1ea1n \u0111ang kh\u00f4ng \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c d\u1ec5 d\u00e0ng. Hi\u1ec7n t\u1ea1i, nhi\u1ec1u t\u1ed5 ch\u1ee9c thi\u1ebfu t\u1ea7m nh\u00ecn, s\u1ef1 n\u0103ng \u0111\u1ed9ng v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110\u1ec3 c\u00f3 th\u1ec3 ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh an to\u00e0n, nhi\u1ec1u t\u1ed5 ch\u1ee9c l\u00e0m theo \u201cc\u00e1c \u0111\u1ed1i th\u1ee7 th\u00e0nh c\u00f4ng\u201d, sao ch\u00e9p nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u00e0 nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u00f3.\u00a0 C\u0169ng c\u00f3 m\u1ed9t s\u1ed1 doanh nghi\u1ec7p sa v\u00e0o g\u00f3c nh\u00ecn h\u1ea1n h\u1eb9p c\u1ee7a h\u1ecd v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u chung chung nh\u01b0 \u201ct\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng\u201d.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">V\u1ea5n \u0111\u1ec1 l\u00e0 \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i \u0111\u1ecbnh v\u1ecb. V\u00ed d\u1ee5 nh\u01b0 th\u00f4ng \u0111i\u1ec7p \u201ct\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng\u201d. B\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c \u1edf \u0111i\u1ec3m g\u00ec n\u1ebfu t\u1eadp trung g\u1eedi th\u00f4ng \u0111i\u1ec7p n\u00e0y? B\u1ea1n kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y t\u1ed1t h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c? \u0110i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 c\u00f3 ngh\u0129a l\u00e0 g\u00ec? M\u1eb7t kh\u00e1c, li\u1ec7u c\u00f3 \u0111\u1ed1i th\u1ee7 n\u00e0o n\u00f3i r\u1eb1ng h\u1ecd kh\u00f4ng t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng hay kh\u00f4ng? Cu\u1ed1i c\u00f9ng th\u00ec th\u00f4ng \u0111i\u1ec7p n\u00e0y th\u1ef1c s\u1ef1 ch\u1ec9 l\u00e0 m\u1ed9t ni\u1ec1m tin v\u00e0 b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng \u0111i\u1ec1u kh\u00e1c \u0111\u1ec3 l\u00e0m b\u1ea3n th\u00e2n kh\u00e1c bi\u1ec7t.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">N\u1ebfu t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd ph\u1ea3i th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c g\u00ec \u0111\u1ec3 minh ch\u1ee9ng \u0111i\u1ec1u \u0111\u00f3? Nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0o trong s\u1ed1 \u0111\u00f3 s\u1ebd th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t? N\u1ebfu b\u1ea1n ch\u00e0o kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00ean khi h\u1ecd b\u01b0\u1edbc qua c\u1eeda, \u0111i\u1ec1u n\u00e0y t\u1ed1t, nh\u01b0ng g\u1eedi thi\u1ec7p c\u00e1 nh\u00e2n v\u00e0 qu\u00e0 t\u1eb7ng khi kh\u00e1ch h\u00e0ng c\u00f3 bi\u1ebfn c\u1ed1 x\u1ea3y ra trong cu\u1ed9c \u0111\u1eddi h\u1ecd (v\u00ed d\u1ee5 nh\u01b0 chuy\u1ec3n nh\u00e0, m\u1ea5t ng\u01b0\u1eddi th\u00e2n, m\u1ea5t vi\u1ec7c\u2026) s\u1ebd \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc. C\u00e1ch b\u1ea1n chuy\u1ec3n l\u1eddi n\u00f3i th\u00e0nh h\u00e0nh \u0111\u1ed9ng m\u1edbi cho th\u1ea5y t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ecbnh v\u1ecb.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0110\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c c\u00f4ng ty xem x\u00e9t l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e1nh gi\u00e1 xem h\u1ecd \u0111ang t\u1ea1o ra v\u1ecb th\u1ebf \u0111\u1eb7c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng ra sao. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng v\u0103n h\u00f3a c\u00f4ng ty v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1eadn h\u00e0nh m\u00e0 c\u00f2n gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a marketing. B\u1eb1ng c\u00e1ch c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng, nh\u1eefng th\u00f4ng \u0111i\u1ec7p marketing s\u1ebd t\u1ea1o ra hi\u1ec7u qu\u1ea3 h\u01a1n. N\u1ebfu b\u1ea1n mu\u1ed1n v\u01b0\u1ee3t qua nh\u1eefng ti\u1ebfng \u1ed3n v\u00e0 v\u01b0\u01a1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ec3 thi\u1ebft l\u1eadp s\u1ef1 k\u1ebft n\u1ed1i, t\u1ea5t c\u1ea3 \u0111\u1ec1u b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c t\u1ef1 tin \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n.<\/span><\/p>\n<p style=\"text-align: right;\"><em><span style=\"font-size: 10pt;\">Theo Entrepreneur<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3 m\u1ed9t cu\u1ed1n s\u00e1ch r\u1ea5t hay \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n n\u0103m 2001 mang t\u00ean \u0110\u1ecbnh v\u1ecb vi\u1ebft b\u1edfi Al Ries v\u00e0 Jack Trout. Cu\u1ed1n s\u00e1ch t\u1eadp trung v\u00e0o s\u1ef1 quan tr\u1ecdng&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[50],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/2-scaled.jpg?fit=2560%2C1709&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4793"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4793"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4794"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}