{"id":4816,"date":"2021-01-11T17:16:40","date_gmt":"2021-01-11T10:16:40","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4816"},"modified":"2022-10-15T22:47:36","modified_gmt":"2022-10-15T15:47:36","slug":"5-loi-khuyen-sinh-ton-cho-cac-doanh-nghiep-nam-2021","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/5-loi-khuyen-sinh-ton-cho-cac-doanh-nghiep-nam-2021\/","title":{"rendered":"5 L\u1eddi khuy\u00ean sinh t\u1ed3n cho c\u00e1c doanh nghi\u1ec7p n\u0103m 2021"},"content":{"rendered":"

D\u1ecbch b\u1ec7nh v\u00e0 nh\u1eefng h\u1ec7 qu\u1ea3 n\u00f3 g\u00e2y ra \u0111\u00e3 khi\u1ebfn cho nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p b\u1ecb b\u1ea5t ng\u1edd v\u00e0 t\u1ec7 h\u01a1n n\u1eefa, khi\u1ebfn cho m\u1ed9t v\u00e0i doanh nghi\u1ec7p ph\u00e1 s\u1ea3n. C\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 th\u1ea5t b\u1ea1i do h\u1ec7 l\u1ee5y c\u1ee7a Covid-19, \u0111em theo \u0111\u00f3 l\u00e0 \u01b0\u1edbc m\u01a1 v\u00e0 c\u00f4ng s\u1ee9c c\u1ee7a kh\u00f4ng bi\u1ebft bao nhi\u00eau doanh nh\u00e2n.<\/span><\/p>\n

N\u0103m m\u1edbi \u0111\u00e3 \u0111\u1ebfn, v\u00e0 kh\u00f4ng ai bi\u1ebft tr\u01b0\u1edbc \u0111\u01b0\u1ee3c t\u01b0\u01a1ng lai tr\u00f4ng s\u1ebd ra sao. Nh\u01b0ng v\u1edbi t\u01b0 c\u00e1ch ch\u1ee7 doanh nghi\u1ec7p, b\u1ea1n ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 chu\u1ea9n b\u1ecb cho c\u00f4ng ty c\u1ee7a m\u00ecnh tr\u01b0\u1edbc nh\u1eefng tai h\u1ecda c\u00f3 th\u1ec3 x\u1ea3y ra.<\/span><\/p>\n

M\u1ed7i ng\u00e0y m\u1edbi l\u00e0 c\u00e1c c\u1ea3i ti\u1ebfn \u0111ang \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng l\u00e0m \u0111i\u1ec1u g\u00ec m\u1edbi v\u00e0 l\u00e0m cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0o tay nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. Steve Jobs t\u1eebng n\u00f3i: \u201cC\u1ea3i ti\u1ebfn l\u00e0 \u0111i\u1ec1u t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 ng\u01b0\u1eddi \u0111i theo\u201d. Ngh\u0129a l\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111i \u0111\u1ea7u trong ng\u00e0nh c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd ph\u1ea3i \u0111em l\u1ea1i nh\u1eefng c\u1ea3i ti\u1ebfn. \u0110i\u1ec1u n\u00e0y l\u00e0 \u0111\u00fang v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c m\u1ea3ng nh\u01b0 marketing, giao h\u00e0ng\u2026<\/span><\/p>\n

2021 l\u00e0 m\u1ed9t n\u0103m kh\u00e1c bi\u1ec7t v\u00e0 r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd mang l\u1ea1i nh\u1eefng th\u1eed th\u00e1ch m\u1edbi, v\u00ec th\u1ebf d\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 l\u1eddi khuy\u00ean gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i.<\/span><\/p>\n

L\u00e0m kh\u00e1ch h\u00e0ng nh\u1edb t\u1edbi b\u1ea1n<\/strong><\/span><\/p>\n

Marketing l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng cho b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o. Nh\u1eefng doanh nghi\u1ec7p t\u1ed3n t\u1ea1i qua n\u0103m 2020 \u0111\u1ec1u l\u00e0 nh\u1eefng doanh nghi\u1ec7p \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n nh\u1ea5t \u0111\u1ecbnh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. N\u1ebfu v\u1eabn c\u00f3 nh\u1eefng bi\u1ebfn c\u1ed1 trong n\u0103m 2021, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng \u1ed5n \u0111\u1ecbnh v\u00e0 khi\u1ebfn doanh thu s\u1ee5t gi\u1ea3m. Tuy nhi\u00ean \u0111\u1eebng d\u1eebng vi\u1ec7c marketing, h\u00e3y ch\u1ec9 gi\u1ea3m ng\u00e2n s\u00e1ch marketing \u0111i th\u00f4i.<\/span><\/p>\n

Marketing l\u00e0 c\u00e1ch b\u1ea1n hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi, v\u00e0 gi\u1eef ch\u00e2n h\u1ecd l\u1ea1i. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing c\u00f3 th\u1ec3 kh\u00f4ng d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00e1ch mua h\u00e0ng ngay l\u1eadp t\u1ee9c, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd x\u1ea3y ra n\u1ebfu b\u1ea1n \u0111\u1ee7 ki\u00ean tr\u00ec.<\/span><\/p>\n

N\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n n\u00ean l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady nh\u1ea5t trong nh\u1eefng n\u0103m s\u1eafp t\u1edbi. C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng 50% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00f3 l\u00e0 h\u01a1n 3 t\u1ec9 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u00ean to\u00e0n c\u1ea7u.<\/span><\/p>\n

M\u1ed9t ph\u1ea7n c\u1ee7a vi\u1ec7c l\u00e0m kh\u00e1ch h\u00e0ng nh\u1edb t\u1edbi b\u1ea1n l\u00e0 \u1edf g\u1ea7n ch\u1ed7 m\u00e0 h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y, v\u00e0 marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cho b\u1ea1n c\u01a1 h\u1ed9i \u0111\u1ec3 ki\u1ec3m so\u00e1t v\u1ecb th\u1ebf \u0111\u00f3. B\u1ea5t k\u1ec3 b\u1ea1n ch\u1ecdn ph\u01b0\u01a1ng \u00e1n marketing n\u00e0o, b\u1ea1n ph\u1ea3i n\u1ed7 l\u1ef1c \u0111\u1ec3 lu\u00f4n \u1edf trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

S\u1eed d\u1ee5ng \u0111\u00fang ng\u01b0\u1eddi<\/strong><\/span><\/p>\n

Nh\u00e2n vi\u00ean t\u1ed1t \u0111\u1ed3ng ngh\u0129a v\u1edbi doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng b\u1ed9 n\u00e3o s\u00e1ng gi\u00e1 nh\u1ea5t cho c\u00f4ng vi\u1ec7c. B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng nh\u00e2n vi\u00ean tuy\u1ec7t v\u1eddi.<\/span><\/p>\n

Vi\u1ec7c tuy\u1ec3n nh\u00e2n vi\u00ean ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc, b\u1ea1n c\u00f2n ph\u1ea3i hu\u1ea5n luy\u1ec7n v\u00e0 gi\u1eef cho h\u1ecd h\u1ea1nh ph\u00fac. Ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i th\u1ea5u hi\u1ec3u, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng s\u1edf l\u00e0 l\u00e0nh m\u1ea1nh v\u00e0 cho nh\u00e2n vi\u00ean m\u1ee5c \u0111\u00edch trong c\u00f4ng vi\u1ec7c.<\/span><\/p>\n

L\u00e0m sao m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c \u0111\u00f3? Ai c\u0169ng mu\u1ed1n b\u1ea3n th\u00e2n \u0111\u01b0\u1ee3c l\u1eafng nghe. V\u1eady c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch ch\u1ee7 doanh nghi\u1ec7p l\u00e0 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng m\u00e0 ai c\u0169ng c\u00f3 th\u1ec3 chia s\u1ebb \u00fd ki\u1ebfn c\u1ee7a b\u1ea3n th\u00e2n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi c\u00f4ng vi\u1ec7c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra t\u1ea1i c\u00e1c bu\u1ed5i h\u1ecdp h\u00e0ng tu\u1ea7n. S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, v\u00e0 khi\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1eefng v\u00e0ng h\u01a1n.<\/span><\/p>\n

B\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n<\/strong><\/span><\/p>\n

L\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, b\u1ea1n bi\u1ebft r\u1eb1ng c\u00f3 nhi\u1ec1u \u0111i\u1ec1u c\u00f3 th\u1ec3 l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n, khi\u1ebfn b\u1ea1n m\u1ea5t ti\u1ec1n. R\u1ea5t nhi\u1ec1u doanh nh\u00e2n b\u1ecf qua v\u1ea5n \u0111\u1ec1 n\u00e0y, nh\u01b0ng b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n ngay c\u1ea3 trong tr\u01b0\u1eddng h\u1ee3p ki\u1ec7n t\u1ee5ng l\u00e0 m\u1ed9t \u0111i\u1ec1u m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd.<\/span><\/p>\n

Kh\u00f4ng ai b\u1eaft \u0111\u1ea7u m\u1ed9t doanh nghi\u1ec7p m\u00e0 ngh\u0129 r\u1eb1ng s\u1ebd c\u00f3 ng\u00e0y ph\u1ea3i ra t\u00f2a \u00e1n ph\u00e2n x\u1eed, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 ch\u00ednh l\u00e0 l\u00fd do m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi g\u1eb7p r\u1eafc r\u1ed1i. Sony c\u0169ng t\u1eebng m\u1ea5t 200 tri\u1ec7u USD t\u00e0i s\u1ea3n, \u0111i\u1ec1u m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 ng\u0103n \u0111\u01b0\u1ee3c n\u1ebfu c\u00f3 ch\u00ednh s\u00e1ch b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n t\u1eeb tr\u01b0\u1edbc. \u0110i\u1ec1u th\u00fa v\u1ecb h\u01a1n n\u1eefa, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1ea5t k\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u1edbn nh\u1ecf ra sao.<\/span><\/p>\n

T\u00e0i ch\u00ednh v\u00e0 ng\u00e2n s\u00e1ch<\/strong><\/span><\/p>\n

K\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n c\u0169ng n\u00ean \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00e0i ch\u00ednh b\u1edfi m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n ti\u1ec1n \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng. L\u00ean k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch l\u00e0 l\u1ed9 tr\u00ecnh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, b\u1ea1n s\u1ebd \u0111\u1eb7t doanh nghi\u1ec7p m\u00ecnh v\u00e0o nguy hi\u1ec3m n\u1ebfu kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch r\u00f5 r\u00e0ng.<\/span><\/p>\n

Riley Panko n\u00f3i: \u201cDoanh nghi\u1ec7p b\u1ea5t k\u1ec3 l\u1edbn nh\u1ecf n\u00ean c\u00f3 ng\u00e2n s\u00e1ch n\u1ebfu h\u1ecd kh\u00f4ng mu\u1ed1n \u0111\u1eb7t s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0o r\u1ee7i ro. Doanh nghi\u1ec7p s\u1ebd t\u1ef1 t\u1ea1o kh\u00f3 kh\u0103n cho b\u1ea3n th\u00e2n n\u1ebfu h\u1ecd kh\u00f4ng l\u00ean k\u1ebf ho\u1ea1ch cho ng\u00e2n s\u00e1ch. \u0110\u00e2y l\u00e0 b\u1edfi v\u00ec ng\u00e2n s\u00e1ch s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1ecf t\u1eadp trung h\u01a1n.\u201d<\/span><\/p>\n

Ng\u00e2n s\u00e1ch s\u1ebd quy\u1ebft \u0111\u1ecbnh xem k\u1ebf ho\u1ea1ch marketing, tuy\u1ec3n ng\u01b0\u1eddi, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c m\u1ea3ng kh\u00e1c c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru hay kh\u00f4ng. B\u1ea1n n\u00ean d\u1ef1 \u0111o\u00e1n nh\u1eefng nhu c\u1ea7u ng\u00e2n s\u00e1ch c\u1ea3 ng\u1eafn h\u1ea1n l\u1eabn d\u00e0i h\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i thu\u00ea k\u1ebf to\u00e1n \u0111\u1ec3 th\u1ed1ng k\u00ea t\u1ea5t c\u1ea3 nh\u1eefng chi ph\u00ed v\u00e0 doanh thu c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

S\u1eb5n s\u00e0ng th\u00edch \u1ee9ng v\u1edbi b\u1ea5t k\u00ec ho\u00e0n c\u1ea3nh n\u00e0o<\/strong><\/span><\/p>\n

Kh\u00f4ng ai c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c 2020, nh\u01b0ng n\u00f3 \u0111\u00e3 x\u1ea3y ra, v\u00e0 m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i \u201cth\u00edch nghi hay l\u00e0 ch\u1ebft\u201d. Gu\u1ed3ng quay b\u00ecnh th\u01b0\u1eddng m\u00e0 ch\u00fang ta \u0111\u00e3 quen thu\u1ed9c kh\u00f4ng c\u00f2n ho\u1ea1t \u0111\u1ed9ng n\u1eefa. T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ph\u1ea3i l\u00e0m quen v\u1edbi h\u1ecdp tr\u1ef1c tuy\u1ebfn, h\u1ecdc online v\u00e0 gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn nh\u1eefng c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

Kh\u00f4ng ai bi\u1ebft \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra trong n\u0103m 2021, nh\u01b0ng \u0111i\u1ec1u b\u1ea1n nh\u1ea5t thi\u1ebft ph\u1ea3i l\u01b0u \u00fd l\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi m\u1ecdi ho\u00e0n c\u1ea3nh. B\u1ea5t k\u1ec3 d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m hay chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, b\u1ea1n ph\u1ea3i s\u1eb5n s\u00e0ng thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 ho\u00e0n c\u1ea3nh.<\/span><\/p>\n

Theo Entrepreneur<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u1ecbch b\u1ec7nh v\u00e0 nh\u1eefng h\u1ec7 qu\u1ea3 n\u00f3 g\u00e2y ra \u0111\u00e3 khi\u1ebfn cho nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p b\u1ecb b\u1ea5t ng\u1edd v\u00e0 t\u1ec7 h\u01a1n n\u1eefa, khi\u1ebfn cho m\u1ed9t v\u00e0i doanh nghi\u1ec7p ph\u00e1…<\/p>\n","protected":false},"author":1,"featured_media":4818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[134],"tags":[48],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/sinh-ton-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4816"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4816"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4818"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}