{"id":4828,"date":"2021-01-18T09:19:02","date_gmt":"2021-01-18T02:19:02","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4828"},"modified":"2022-10-15T22:47:36","modified_gmt":"2022-10-15T15:47:36","slug":"5-phuong-an-marketing-hop-tui-tien-cho-startup","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/5-phuong-an-marketing-hop-tui-tien-cho-startup\/","title":{"rendered":"5 Ph\u01b0\u01a1ng \u00e1n Marketing h\u1ee3p t\u00fai ti\u1ec1n cho Startup"},"content":{"rendered":"

Marketing c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 b\u1ea1n \u0111\u1ed5 c\u00f4ng s\u1ee9c v\u00e0o th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, nh\u1ea5t l\u00e0 n\u1ebfu b\u1ea1n m\u1edbi kh\u1edfi nghi\u1ec7p v\u00e0 c\u00f2n \u0111ang c\u1ed1 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang m\u00ecnh.<\/span><\/p>\n

Tr\u00e1i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi ni\u1ec1m tin th\u00f4ng th\u01b0\u1eddng, markeing kh\u00f4ng h\u1ec1 \u0111\u1eaft \u0111\u1ecf v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u00e2n r\u1ed9ng n\u00f3. C\u00f3 nhi\u1ec1u v\u00ed d\u1ee5 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng b\u1ea5t k\u1ec3 quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p v\u00e0 ng\u00e2n s\u00e1ch. Marketing trong nh\u1eefng giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a startup c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch, v\u00e0 khi b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch marketing t\u01b0\u01a1ng \u0111\u1ed1i, b\u1ea1n \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c k\u00eanh n\u00e0o l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch v\u00e0 \u0111\u01a1n h\u00e0ng. Vi\u1ec7c t\u00ecm hi\u1ec3u \u0111i\u1ec1u n\u00e0y s\u1edbm l\u00e0 r\u1ea5t quan tr\u1ecdng, b\u1edfi startup th\u01b0\u1eddng ph\u00e1t tri\u1ec3n r\u1ea5t nhanh. Tr\u01b0\u1edbc khi b\u1ea1n nh\u1eadn ra, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t ng\u00e2n s\u00e1ch kha kh\u00e1 \u0111\u1ec3 d\u00e0nh cho marketing. V\u00ec th\u1ebf, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 l\u1eddi khuy\u00ean marketing h\u1ee3p t\u00fai ti\u1ec1n cho startup.<\/span><\/p>\n

Marketing n\u1ed9i dung l\u00e0 mi\u1ec5n ph\u00ed<\/strong><\/span><\/p>\n

B\u1ea1n kh\u00f4ng m\u1ea5t ti\u1ec1n khi marketing b\u1eb1ng n\u1ed9i dung, nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb l\u1edbn nh\u01b0 qu\u1ea3ng c\u00e1o. H\u00e3y b\u1eaft \u0111\u1ea7u vi\u1ebft ngay b\u00e2y gi\u1edd. S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a d\u00e0i \u0111\u1ec3 b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n hi\u1ec7n ra m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i tr\u1ea3 ti\u1ec1n. N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 m\u1ed9t trang web, h\u00e3y s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook \u0111\u1ec3 \u0111\u0103ng t\u1ea3i c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i.<\/span><\/p>\n

S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed<\/strong><\/span><\/p>\n

H\u00e3y t\u1eadn d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i cho ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng. L\u1ea5y Facebook l\u00e0m v\u00ed d\u1ee5, c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 marketing mi\u1ec5n ph\u00ed m\u00e0 c\u00e1c startup ho\u1eb7c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng. M\u1ed9t v\u00ed\u00a0 d\u1ee5 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p tr\u00ean Tin nh\u1eafn Facebook c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u th\u1eddi gian tr\u1ec5 khi ph\u1ea3n h\u1ed3i v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c, c\u0169ng nh\u01b0 gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u00f4ng tin c\u1ea7n thi\u1ebft m\u1ed9t c\u00e1ch nhanh ch\u00f3ng \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong><\/span><\/p>\n

M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u00f3 m\u1ed9t danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ec3 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. B\u1edfi s\u1ed1 l\u01b0\u1ee3ng n\u1ed9i dung tr\u00ean m\u1ea1ng hi\u1ec7n t\u1ea1i l\u00e0 r\u1ea5t l\u1edbn, nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a d\u00e0i \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd mu\u1ed1n.<\/span><\/p>\n

S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i l\u00e0m nhi\u1ec1u nghi\u00ean c\u1ee9u. C\u00e1c doanh nghi\u1ec7p \u0111\u1ea7u ti\u00ean ph\u1ea3i \u0111\u1ecbnh v\u1ecb t\u1eeb kh\u00f3a, sau \u0111\u00f3 th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 h\u00e0ng tu\u1ea7n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng t\u1eeb kh\u00f3a. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t c\u01a1 s\u1edf yoga mu\u1ed1n t\u00ecm ki\u1ebfm nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n th\u00f4ng qua c\u00e1c t\u1eeb kh\u00f3a, v\u00e0 tr\u1ee5 s\u1ee3 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf Denver, Colorado, h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 \u201cDenver Yoga\u201d v\u00e0 \u201cl\u1edbp h\u1ecdc yoga t\u1ea1i Denver\u201d v\u00e0 google \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed trang web h\u00e0ng tu\u1ea7n. N\u1ebfu trang web n\u1eb1m trong n\u0103m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 trang weg c\u00f3 chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3. H\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c theo d\u00f5i c\u00e1c t\u1eeb kh\u00f3a n\u00e0y tr\u00ean Google v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ee9 h\u1ea1ng c\u1ee7a trang web m\u1ed7i tu\u1ea7n. C\u00e1c t\u1eeb kh\u00f3a nh\u01b0 \u201cDenver Yoga\u201d v\u00e0 \u201cl\u1edbp h\u1ecdc yoga t\u1ea1i Denver\u201d lu\u00f4n lu\u00f4n hi\u1ec7u qu\u1ea3,\u00a0 c\u00f2n c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 \u201cl\u1edbp h\u1ecdc yoga ngo\u00e0i tr\u1eddi t\u1ea1i Denver\u201d ho\u1eb7c \u201cl\u1edbp h\u1ecdc yoga Zoom\u201d s\u1ebd ch\u1ec9 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c trong m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n

Markerting tr\u1ea3 ph\u00ed: B\u1eaft \u0111\u1ea7u khi\u00eam t\u1ed1n t\u1eeb s\u1edbm<\/strong><\/span><\/p>\n

Nh\u1eefng ph\u01b0\u01a1ng \u00e1n qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm v\u00e0 h\u00ecnh \u1ea3nh tr\u1ea3 ph\u00ed l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 ch\u1ee7 ch\u1ed1t c\u1ee7a chi\u1ebfn d\u1ecbch marketing l\u1edbn, nh\u01b0ng b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 ng\u00e2n s\u00e1ch cao \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 ng\u00e2n s\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u00ec c\u0169ng kh\u00f4ng sao. Nh\u01b0 b\u1ea1n \u0111\u00e3 bi\u1ebft, vi\u1ec7c t\u1ea1o t\u00e0i kho\u1ea3n doanh nghi\u1ec7p tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng b\u00e0i \u0111\u0103ng nh\u1ecf v\u00e0 h\u1ecdc h\u1ecfi v\u1ec1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. R\u1ed3i sau \u0111\u00f3 th\u1eed nghi\u1ec7m A\/B li\u00ean t\u1ee5c, t\u1eadp trung v\u00e0o nh\u1eadn di\u1ec7n nh\u1eefng \u0111i\u1ec1u c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p \u2013 nh\u01b0 nh\u1eefng k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t, lo\u1ea1i n\u1ed9i dung v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Nh\u01b0 v\u1eady, khi b\u1ea1n b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 b\u1ed7ng d\u01b0ng c\u00f3 nhi\u1ec1u ti\u1ec1n \u0111\u1ea7u t\u01b0 v\u00e0o marketing, b\u1ea1n s\u1ebd bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c n\u00e0o l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t cho m\u1ed7i \u0111\u1ed3ng b\u1ea1n b\u1ecf ra.<\/span><\/p>\n

S\u1eed d\u1ee5ng \u0111\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd<\/strong><\/span><\/p>\n

Thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 r\u1ea5t quan tr\u1ecdng khi b\u1ea1n s\u1edf h\u1eefu m\u1ed9t c\u1eeda h\u00e0ng. Nh\u01b0ng b\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng s\u1eed d\u1ee5ng \u0111\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd c\u0169ng r\u1ea5t quan tr\u1ecdng cho nh\u1eefng doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng?<\/span><\/p>\n

V\u00ed d\u1ee5, c\u00f3 m\u1ed9t startup h\u1ed7 tr\u1ee3 k\u1ebft n\u1ed1i sinh vi\u00ean \u0111\u1ea1i h\u1ecdc v\u1edbi h\u1ecdc sinh c\u1ea5p ba \u0111\u1ec3 d\u1ea1y h\u1ecdc. B\u1edfi v\u00ec startup n\u00e0y r\u1ea5t m\u1edbi, h\u1ecd b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch tuy\u1ec3n c\u00e1c gi\u00e1o vi\u00ean, sau \u0111\u00f3 t\u00ecm nh\u1eefng ng\u01b0\u1eddi \u0111ang h\u1ecdc t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc t\u1ea1i M\u1ef9. \u0110\u1ec3 gi\u00fap qu\u00e1 tr\u00ecnh tuy\u1ec3n ng\u01b0\u1eddi \u0111\u0103ng k\u00ed, doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1eefng l\u1eddi \u0111\u1ea3m b\u1ea3o t\u1eeb c\u00e1c gi\u00e1o vi\u00ean \u0111\u00e3 tham gia n\u1ec1n t\u1ea3ng v\u00e0 c\u00f3 l\u1edbp h\u1ecdc c\u1ee7a ri\u00eang m\u00ecnh.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn h\u1ecdc sinh c\u1ee7a t\u1eebng n\u01a1i c\u1ee5 th\u1ec3, nh\u01b0 v\u1eady h\u1ecdc sinh t\u1ea1i m\u1ed9t n\u01a1i c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c l\u1eddi \u0111\u1ea3m b\u1ea3o c\u1ee7a c\u00e1c gi\u00e1o vi\u00ean t\u1ea1i khu v\u1ef1c \u0111\u00f3. \u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5, c\u00e1c kh\u1ea3 n\u0103ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e0 r\u1ea5t nhi\u1ec1u.<\/span><\/p>\n

Theo Entrepreneur<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 b\u1ea1n \u0111\u1ed5 c\u00f4ng s\u1ee9c v\u00e0o th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, nh\u1ea5t l\u00e0 n\u1ebfu b\u1ea1n m\u1edbi kh\u1edfi nghi\u1ec7p v\u00e0 c\u00f2n \u0111ang…<\/p>\n","protected":false},"author":1,"featured_media":4829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[50],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/marketing-hop-tui-tien-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4828"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4828"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4829"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}