{"id":4831,"date":"2021-01-18T09:22:19","date_gmt":"2021-01-18T02:22:19","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4831"},"modified":"2022-10-15T22:47:36","modified_gmt":"2022-10-15T15:47:36","slug":"4-loi-khuyen-de-ban-chon-ten-doanh-nghiep-hieu-qua","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/4-loi-khuyen-de-ban-chon-ten-doanh-nghiep-hieu-qua\/","title":{"rendered":"4 L\u1eddi khuy\u00ean \u0111\u1ec3 b\u1ea1n ch\u1ecdn t\u00ean doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

Kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i th\u1ee9 hai \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u. L\u00e0 m\u1ed9t doanh nghi\u1ec7p, \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u, l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean l\u00e0 v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00e0 m\u1ed9t c\u00e1i t\u00ean t\u1ed1t l\u00e0 t\u1ea5t c\u1ea3. N\u00f3 l\u00e0 ch\u1ee7 \u0111\u1ec1 ch\u00ednh m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n xoay quanh. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u c\u00f2n l\u1ea1i bay quanh qu\u1ef9 \u0111\u1ea1o n\u00e0y.<\/span><\/p>\n

Khi m\u1ecdi ng\u01b0\u1eddi nghe t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd n\u00ean ngay l\u1eadp t\u1ee9c c\u00f3 kh\u00e1i ni\u1ec7m v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 g\u00ec. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t c\u00f4ng ty v\u1edbi t\u00ean g\u1ecdi \u201cThi\u1ebft k\u1ebf m\u01a1 m\u00e0ng\u201d. B\u1ea1n ngh\u0129 \u0111\u1ebfn \u0111i\u1ec1u g\u00ec \u0111\u1ea7u ti\u00ean? Th\u1eddi trang? Ki\u1ebfn tr\u00fac? Gi\u1edd h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n ngh\u0129 g\u00ec n\u1ebfu h\u1ecd n\u00f3i r\u1eb1ng c\u00f4ng ty s\u1ea3n xu\u1ea5t \u0111\u1ed3 \u0103n, ho\u1eb7c c\u00f4ng ty n\u00e0y cung c\u1ea5p d\u1ecbch v\u1ee5 an ninh.<\/span><\/p>\n

H\u00e3y nh\u1eadn bi\u1ebft r\u1eb1ng khi ai \u0111\u00f3 nghe t\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, h\u1ecd b\u1eaft \u0111\u1ea7u v\u1ebd n\u00ean m\u1ed9t b\u1ee9c tranh tinh th\u1ea7n v\u1ec1 c\u00f4ng vi\u1ec7c m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0m. V\u00ec th\u1ebf, b\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 suy ngh\u0129 v\u1ec1 l\u1ef1a ch\u1ecdn t\u00ean g\u1ecdi.<\/span><\/p>\n

T\u00ean g\u1ecdi c\u1ee7a doanh nghi\u1ec7p ch\u00ednh l\u00e0 danh t\u00ednh c\u1ee7a doanh nghi\u1ec7p. Nhi\u1ec1u doanh nghi\u1ec7p th\u1ea5t b\u1ea1i \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1edfi h\u1ecd ch\u1ecdn sai t\u00ean g\u1ecdi. Ch\u1ecdn l\u1ef1a m\u1ed9t c\u00e1i t\u00ean hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng cho c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft, b\u1edfi n\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch th\u1ecb tr\u01b0\u1eddng ph\u1ea3n \u1ee9ng v\u1edbi doanh nghi\u1ec7p. B\u00ean d\u01b0\u1edbi l\u00e0 4 l\u1eddi khuy\u00ean cho c\u00e1ch ch\u1ecdn l\u1ef1a t\u00ean doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

T\u1eeb kh\u00f3a b\u1ea1n s\u1eed d\u1ee5ng c\u1ea7n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m<\/strong><\/span><\/p>\n

Y\u1ebfu t\u1ed1 ch\u00ednh trong t\u00ean g\u1ecdi hi\u1ec7u qu\u1ea3 l\u00e0 n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ee9c thu h\u00fat. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00ean gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i. Nh\u01b0 v\u1eady, kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 t\u00ecm \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u1ebfu h\u1ecd g\u1eb7p ph\u1ea3i nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/span><\/p>\n

V\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 Google Trends v\u00e0 ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch nh\u1eefng chi ti\u1ebft ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm khi h\u1ecd mu\u1ed1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. V\u1edbi Google Trends, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i nh\u1eefng xu h\u01b0\u1edbng c\u0169 \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3 v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft nh\u1eefng xu h\u01b0\u1edbng hi\u1ec7n\u00a0 t\u1ea1i v\u00e0 xem c\u00e1ch n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch b\u1ea1n l\u1ef1a ch\u1ecdn t\u00ean g\u1ecdi doanh nghi\u1ec7p.<\/span><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t t\u00ean doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3, c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng trong \u0111\u1ea7u. H\u00e3y s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1eeb kh\u00f3a \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00f3 m\u00e0 b\u1ea1n c\u00f3. Nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u00f3 s\u1ebd cho b\u1ea1n th\u1ea5y t\u1ea7n su\u1ea5t t\u00ecm ki\u1ebfm c\u1ee7a t\u1eebng t\u1eeb kh\u00f3a. N\u1ebfu t\u1eeb m\u00e0 b\u1ea1n ch\u1ecdn \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u l\u1ea7n, b\u1ea1n \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/span><\/p>\n

T\u00ean c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ed9c \u0111\u00e1o<\/strong><\/span><\/p>\n

C\u00f3 \u00edt th\u1ee9 hi\u1ec7n t\u1ea1i l\u00e0 ho\u00e0n to\u00e0n nguy\u00ean b\u1ea3n ho\u1eb7c \u0111\u1ed9c \u0111\u00e1o. Nh\u01b0ng ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean \u0111\u00e3 t\u1ed3n t\u1ea1i l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed3i. Thay v\u00ec t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu. T\u1ec7 h\u01a1n n\u1eefa, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng bao gi\u1edd v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1i b\u00f3ng m\u00e0 doanh nghi\u1ec7p tr\u01b0\u1edbc \u0111\u1ec3 l\u1ea1i.<\/span><\/p>\n

T\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t startup hi\u1ec7n t\u1ea1i v\u1edbi c\u00e1i t\u00ean Mark Donals. H\u1ecd kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 b\u1ecb ki\u1ec7n, m\u00e0 c\u00f2n b\u1ecb ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng gh\u00e9t. M\u1ecdi ng\u01b0\u1eddi mu\u1ed1n th\u1ea5y b\u1ea1n n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ea1o ra \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t.<\/span><\/p>\n

\u0110\u1eb7t t\u00ean cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u00f3 kh\u0103n, nh\u01b0ng ph\u1ea7n th\u01b0\u1edfng l\u00e0 x\u1ee9ng \u0111\u00e1ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u00ec s\u1ef1 kh\u00e9o l\u00e9o, ch\u00e2n th\u00e0nh v\u00e0 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o. V\u1edbi nh\u1eefng ph\u1ea9m ch\u1ea5t n\u00e0y, t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n tr\u1edf th\u00e0nh gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

H\u00e3y t\u1eadn d\u1ee5ng nh\u1eefng d\u1ecbch v\u1ee5 \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p kh\u00e1c nhau c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y b\u1ea1n s\u1ebd c\u00f3 \u00fd t\u01b0\u1edfng v\u00e0 kh\u00e1i ni\u1ec7m r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 qu\u00e1 tr\u00ecnh v\u00e0 c\u00e1ch \u0111\u1eb7t t\u00ean cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t s\u1ed1 c\u00f2n s\u1eed d\u1ee5ng c\u1ea3 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 ph\u00e2n t\u00edch th\u00f4ng tin, d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t c\u00e1i t\u00ean h\u1ea5p d\u1eabn.<\/span><\/p>\n

\u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u00ean \u0111\u00f3 theo lu\u1eadt ph\u00e1p<\/strong><\/span><\/p>\n

Nhi\u1ec1u doanh nh\u00e2n tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1ec3 l\u00e0m ch\u1ee9ng cho \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i t\u00ean tuy\u1ec7t v\u1eddi cho doanh nghi\u1ec7p, sau \u0111\u00f3 t\u1ea1o ra logo v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 r\u1ed3i nh\u1eadn ra r\u1eb1ng c\u00e1i t\u00ean \u0111\u00f3 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/span><\/p>\n

\u0110\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean, h\u00e3y c\u00e2n nh\u1eafc c\u00e1c l\u1ef1a ch\u1ecdn ph\u00e1p l\u00fd c\u1ee7a b\u1ea1n. C\u00f3 nhi\u1ec1u con \u0111\u01b0\u1eddng v\u00e0 c\u01a1 quan m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/span><\/p>\n

M\u1ed9t khi b\u1ea1n x\u00e1c \u0111\u1ecbnh r\u1eb1ng c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh l\u00e0 kh\u1ea3 thi, b\u1ea1n c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n

T\u00ean d\u1ec5 \u0111\u1ecdc<\/strong><\/span><\/p>\n

N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ph\u00e1t \u00e2m c\u00e1i t\u00ean m\u00e0 b\u1ea1n \u0111\u00e3 ch\u1ecdn, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n.<\/span><\/p>\n

S\u1eed d\u1ee5ng nh\u1eefng c\u00e1i t\u00ean l\u1ea1 n\u1ebfu ch\u00fang d\u1ec5 ph\u00e1t \u00e2m. B\u1ea1n kh\u00f4ng mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi \u0111o\u00e1n xem th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 \u00fd ngh\u0129a ho\u1eb7c t\u01b0\u1ee3ng tr\u01b0ng cho \u0111i\u1ec1u g\u00ec n\u1ebfu b\u1ea1n mu\u1ed1n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh cho th\u1ebf gi\u1edbi.<\/span><\/p>\n

H\u00e3y \u0111\u1eb7t b\u1ea3n th\u00e2n b\u1ea1n v\u00e0o g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ef1 \u0111\u1ecdc t\u00ean doanh nghi\u1ec7p m\u00ecnh ra. H\u1ecfi \u00fd ki\u1ebfn ng\u01b0\u1eddi kh\u00e1c xem h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c t\u00ean doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i l\u00e0 \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, h\u00e3y \u0111\u1ea3m b\u1ea3o \u0111i\u1ec1u \u0111\u00f3 l\u00e0 \u0111\u00fang b\u1eb1ng h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch qu\u1ea3n l\u00fd m\u1ed9t doanh nghi\u1ec7p, nh\u01b0ng nh\u1eefng l\u1eddi khuy\u00ean \u0111\u01b0\u1ee3c chia s\u1ebb trong b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 l\u1ee3i th\u1ebf h\u01a1n trong vi\u1ec7c ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p.<\/span><\/p>\n

\u00a0<\/strong>Theo Entrepreneur<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i th\u1ee9 hai \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u. L\u00e0 m\u1ed9t doanh nghi\u1ec7p, \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u, l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean l\u00e0 v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u…<\/p>\n","protected":false},"author":1,"featured_media":4832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[43],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/ten-scaled.jpg?fit=2560%2C966&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4831"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4831"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4832"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}