{"id":4841,"date":"2021-01-18T10:03:42","date_gmt":"2021-01-18T03:03:42","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4841"},"modified":"2022-10-15T22:47:36","modified_gmt":"2022-10-15T15:47:36","slug":"5-sai-lam-trong-markeing-tren-mang-xa-hoi-ma-ban-can-tranh","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/5-sai-lam-trong-markeing-tren-mang-xa-hoi-ma-ban-can-tranh\/","title":{"rendered":"5 Sai l\u1ea7m trong Markeing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 b\u1ea1n c\u1ea7n tr\u00e1nh"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\">Khi t\u00f4i m\u1edbi b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc v\u00e0o ng\u00e0nh marketing, nhi\u1ec1u ng\u01b0\u1eddi n\u00f3i r\u1eb1ng internet ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea1m th\u1eddi. V\u00e0i n\u0103m sau, khi c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i b\u1eaft \u0111\u1ea7u ra \u0111\u1eddi, nhi\u1ec1u ng\u01b0\u1eddi c\u0169ng n\u00f3i \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1. Hi\u1ec7n t\u1ea1i, r\u00f5 r\u00e0ng nh\u1eefng nh\u1eadn \u0111\u1ecbnh \u0111\u00f3 l\u00e0 kh\u00e1 ngu ng\u1ed1c, nh\u01b0ng v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u nh\u1eefng sai l\u1ea7m m\u00e0 m\u1ecdi ng\u01b0\u1eddi nh\u1ea7m t\u01b0\u1edfng khi n\u00f3i v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 kh\u00f4ng ch\u00ednh x\u00e1c k\u1ebft m\u00e0 h\u1ecd s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c, c\u1ea7n \u0111\u1ed5 bao nhi\u00eau c\u00f4ng s\u1ee9c v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 h\u1ecd n\u00ean s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 th\u1ebf n\u00e0o. C\u00e1c sai l\u1ea7m \u0111\u00f3 g\u00e2y thi\u1ec7t h\u1ea1i cho h\u1ecd b\u1edfi ch\u00fang l\u00e0m t\u1ed1n t\u00e0i nguy\u00ean, c\u00f4ng s\u1ee9c v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy\u1ebft \u0111\u1ecbnh m\u00e0 kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 x\u1ee9ng \u0111\u00e1ng.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">T\u00f4i mu\u1ed1n gi\u00fap b\u1ea1n tr\u00e1nh sa v\u00e0o nh\u1eefng c\u1ea1m b\u1eaby n\u00e0y \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, ph\u1ee5c v\u1ee5 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n n\u1eefa v\u00e0 mang gi\u00e1 tr\u1ecb \u0111\u1ebfn cho c\u1ed9ng \u0111\u1ed3ng. V\u1eady ch\u00fang ta h\u00e3y n\u00f3i v\u1ec1 nh\u1eefng sai l\u1ea7m m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi m\u1eafc ph\u1ea3i khi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1ch \u0111\u1ec3 tr\u00e1nh ch\u00fang v\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea1n n\u00ean l\u00e0m \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Kh\u00f4ng \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Nhi\u1ec1u ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u r\u1ea5t h\u1ee9ng kh\u1edfi, nh\u01b0ng \u0111\u1ed9ng l\u1ef1c \u0111\u00f3 nhanh ch\u00f3ng bi\u1ebfn m\u1ea5t.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0110i\u1ec1u n\u00e0y l\u00e0 r\u1ea5t d\u1ec5 hi\u1ec3u. Doanh nh\u00e2n r\u1ea5t b\u1eadn r\u1ed9n, v\u00e0 khi b\u1ea1n k\u1ebft h\u1ee3p \u0111i\u1ec1u \u0111\u00f3 v\u1edbi k\u00ec v\u1ecdng kh\u00f4ng th\u1ef1c t\u1ebf v\u1ec1 vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nhanh ch\u00f3ng, h\u1ecd d\u1eebng \u0111\u0103ng b\u00e0i sau m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn. Nh\u01b0ng \u0111a s\u1ed1 hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, n\u00ean d\u1eabn \u0111\u1ebfn vi\u1ec7c nhi\u1ec1u ng\u01b0\u1eddi l\u1ea1i \u0111\u0103ng b\u00e0i sau m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">V\u1ea5n \u0111\u1ec1 t\u1ea1o ra \u1edf \u0111\u00e2y l\u00e0 r\u1ea5t \u0111a chi\u1ec1u. \u0110\u1ea7u ti\u00ean l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u1ed9ng l\u1ef1c. N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng ph\u1ea3i \u0111\u1ea9y m\u1ed9t chi\u1ebfc xe, b\u1ea1n hi\u1ec3u \u0111i\u1ec1u t\u00f4i n\u00f3i. M\u1ed9t khi b\u1ea1n \u0111\u00e3 v\u00e0o gu\u1ed3ng quay c\u1ee7a vi\u1ec7c \u0111\u0103ng t\u1ea3i b\u00e0i vi\u1ebft, k\u1ebft qu\u1ea3 mang l\u1ea1i s\u1ebd l\u00e0 r\u1ea5t nhi\u1ec1u m\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c nhi\u1ec1u h\u01a1n. Khi c\u00f4ng vi\u1ec7c n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u1eddng nh\u1eadt, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 l\u00ean \u00fd t\u01b0\u1edfng n\u1ed9i dung, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi theo d\u00f5i m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">V\u1ea5n \u0111\u1ec1 th\u1ee9 hai l\u00e0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a \u0111\u1ed9c gi\u1ea3. Khi h\u1ecd th\u1ea5y b\u1ea1n xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch kh\u00f4ng th\u01b0\u1eddng xuy\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1ch tu\u1ea7n ho\u1eb7c c\u00e1ch th\u00e1ng, h\u1ecd s\u1ebd \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a b\u1ea1n. M\u1eb7t kh\u00e1c, khi h\u1ecd th\u1ea5y b\u1ea1n th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng b\u00e0i vi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb m\u1ed7i ng\u00e0y, h\u1ecd s\u1ebd ngh\u0129 r\u1eb1ng b\u1ea1n c\u0169ng s\u1ebd nh\u1ea5t qu\u00e1n trong c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a c\u00f4ng vi\u1ec7c.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Th\u1ee9 ba l\u00e0 nh\u1eefng thu\u1eadt to\u00e1n quy\u1ebft \u0111\u1ecbnh xem \u0111i\u1ec1u g\u00ec s\u1ebd hi\u1ec7n l\u00ean trong m\u1ee5c tin t\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Khi b\u1ea1n \u0111\u0103ng b\u00e0i li\u00ean t\u1ee5c, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u201chu\u1ea5n luy\u1ec7n\u201d thu\u1eadt to\u00e1n \u0111\u1ec3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi nh\u00ecn th\u1ea5y b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n h\u01a1n \u2013 gi\u1ea3 \u0111\u1ecbnh \u1edf \u0111\u00e2y l\u00e0 h\u1ecd th\u1ea5y b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n h\u1eefu d\u1ee5ng. V\u1edbi k\u1ebft qu\u1ea3 nh\u01b0 v\u1eady, nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n h\u01a1n, cho thu\u1eadt to\u00e1n bi\u1ebft r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n h\u1eefu \u00edch, v\u00e0 ng\u01b0\u1ee3c l\u1ea1i s\u1ebd khi\u1ebfn b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi th\u1ea5y h\u01a1n. T\u1eeb hi\u1ec7u \u1ee9ng qu\u1ea3 c\u1ea7u tuy\u1ebft, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u0110\u0103ng c\u00e1c n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0110\u00f4i khi b\u1ea1n s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 ngh\u0129 ra \u0111\u01b0\u1ee3c n\u1ed9i dung ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1eef v\u1eefng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1ec3 c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ch\u1ecdn c\u00e1ch \u0111\u0103ng t\u1ea3i c\u00e1c n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, m\u1eb7c d\u00f9 c\u00f3 th\u1ec3 n\u1ed9i dung \u0111\u00f3 hay. \u0110i\u1ec1u n\u00e0y g\u00e2y h\u1ea1i cho b\u1ea1n b\u1edfi \u0111i\u1ec1u \u0111\u00f3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1ecb l\u00e0m lo\u00e3ng \u0111i.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u201cQuy lu\u1eadt\u201d gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 kh\u00e1c nhau, v\u00e0 c\u00f2n c\u00f3 th\u1ec3 kh\u00e1c bi\u1ec7t gi\u1eefa t\u1eebng th\u01b0\u01a1ng hi\u1ec7u n\u1eefa, nh\u01b0ng quy t\u1eafc c\u01a1 b\u1ea3n l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n \u0111\u0103ng t\u1ea3i c\u1ea7n ph\u1ea3i c\u00f3 chung gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh c\u00e1ch v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ea1i di\u1ec7n.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Ch\u1ee7 \u0111\u1ec1<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">C\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e0 ch\u1ecdn 5 ch\u1ee7 \u0111\u1ec1 ch\u00ednh m\u00e0 b\u1ea1n c\u00f3 \u0111am m\u00ea \u0111\u1ec3 l\u00e0m n\u1ec1n m\u00f3ng. V\u00ed d\u1ee5, c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee7a t\u00f4i bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\">Marketing<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 12pt;\">Kinh doanh<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 12pt;\">S\u1ef1 t\u1ef1 do<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 12pt;\">S\u1ef1 b\u1ec1n b\u1ec9<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 12pt;\">Qu\u00e2n nh\u00e2n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt;\">T\u1ea5t c\u1ea3 nh\u1eefng n\u1ed9i dung m\u00e0 t\u00f4i vi\u1ebft s\u1ebd r\u01a1i v\u00e0o m\u1ed9t trong s\u1ed1 c\u00e1c th\u1ec3 lo\u1ea1i n\u00e0y. H\u00e3y s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn t\u01b0\u01a1ng t\u1ef1 n\u1ebfu b\u1ea1n mu\u1ed1n c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh \u0111\u1ed3ng nh\u1ea5t v\u00e0 quy c\u1ee7 v\u1ec1 n\u1ed9i dung.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Khi ch\u1ecdn \u0111\u1ec1 t\u00e0i, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n qua c\u00e1c c\u00e2u chuy\u1ec7n ho\u1eb7c v\u00ed d\u1ee5, v\u00e0 ch\u00fang c\u00f3 m\u1ed1i li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn v\u1edbi \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u01b0\u1ee3ng tr\u01b0ng.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Th\u00f4ng th\u01b0\u1eddng th\u00ec m\u1ed9t ho\u1eb7c hai ch\u1ee7 \u0111\u1ec1 s\u1ebd li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u0111i\u1ec1u b\u1ea1n l\u00e0m cho kh\u00e1ch h\u00e0ng, v\u00e0 nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u00f2n l\u1ea1i s\u1ebd xoay quanh con ng\u01b0\u1eddi b\u1ea1n l\u00e0 ai v\u00e0 b\u1ea1n mu\u1ed1n l\u00e0m g\u00ec.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Nh\u1eefng ch\u1ee7 \u0111\u1ec1 \u0111\u1ea7u ti\u00ean l\u00e0 r\u00f5 r\u00e0ng b\u1edfi ch\u00fang li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c m\u00e0 b\u1ea1n l\u00e0m. Nh\u00f3m ch\u1ee7 \u0111\u1ec1 th\u1ee9 hai c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m, b\u1edfi nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng ch\u1ecdn m\u1ed9t doanh nghi\u1ec7p d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p \u0111\u00f3 \u0111\u1ea1i di\u1ec7n.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>N\u1ec1n t\u1ea3ng<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1ed7i m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u1eb7c bi\u1ec7t, v\u00e0 \u0111i\u1ec1u c\u00f3 hi\u1ec7u qu\u1ea3 t\u1ea1i n\u01a1i n\u00e0y c\u00f3 th\u1ec3 l\u1ea1i kh\u00f4ng hi\u1ec7u qu\u1ea3 t\u1ea1i n\u01a1i kh\u00e1c, \u0111i\u1ec1u thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed9t n\u01a1i l\u1ea1i c\u00f3 th\u1ec3 l\u00e0m h\u1ecd c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu t\u1ea1i m\u1ed9t n\u01a1i kh\u00e1c. C\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u c\u1ea7n c\u00e2n nh\u1eafc ngay c\u1ea3 trong m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng nhi\u1ec1u n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n nh\u01b0ng l\u1ea1i kh\u00f4ng h\u1ee3p v\u1edbi danh t\u00ednh c\u1ee7a b\u1ea1n tr\u00ean trang ch\u1ee7 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi Facebook l\u1ea1i c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 Instagram ho\u1eb7c Tiktok.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">B\u1ea1n c\u1ea7n ph\u1ea3i am hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 bi\u1ebft \u0111i\u1ec1u g\u00ec thu h\u00fat h\u1ecd tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Nh\u1edd b\u1ea1n b\u00e8 th\u00edch ho\u1eb7c theo d\u00f5i trang c\u1ee7a b\u1ea1n<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ed7i c\u01a1 b\u1ea3n m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi hay m\u1eafc ph\u1ea3i nh\u1ea5t, v\u00e0 ch\u00fang ta \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u00e3 th\u1ea5y c\u00e1c b\u00e0i \u0111\u0103ng d\u1eabn \u0111\u1ebfn vi\u1ec7c n\u00e0y.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">C\u00f3 th\u1ec3 h\u1ecd s\u1ebd m\u1edf \u0111\u1ea7u b\u00e0i \u0111\u0103ng b\u1eb1ng c\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c h\u1ecd \u0111ang ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, ph\u1ee5c v\u1ee5 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n ho\u1eb7c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi c\u1ee7a b\u1ea3n th\u00e2n.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Nh\u00ecn s\u01a1 qua th\u00ec \u0111i\u1ec1u n\u00e0y l\u00e0 v\u00f4 h\u1ea1i. Ng\u01b0\u1eddi quen th\u00edch trang c\u1ee7a b\u1ea1n th\u00ec l\u00e0m sao? Th\u1ef1c t\u1ebf l\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd mang l\u1ea1i nh\u1eefng h\u1ec7 qu\u1ea3 v\u00f4 c\u00f9ng ti\u00eau c\u1ef1c.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">R\u1ea5t nhi\u1ec1u trang ban \u0111\u1ea7u c\u00f3 \u00edt ng\u01b0\u1eddi theo d\u00f5i, v\u00e0 v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u00ec \u0111a s\u1ed1 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i n\u00e0y l\u00e0 gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8, nh\u1eefng ng\u01b0\u1eddi s\u1ebd kh\u00f4ng bao gi\u1edd mua h\u00e0ng. V\u00e0 b\u1edfi v\u00ec h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung m\u00e0 b\u1ea1n t\u1ea1o ra.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0110i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn t\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n, khi\u1ebfn cho t\u1ea7m v\u1edbi t\u1ef1 nhi\u00ean c\u1ee7a b\u1ea1n b\u1ecb gi\u1ea3m s\u00fat. N\u00f3i c\u00e1ch kh\u00e1c, khi t\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u00e0i \u0111\u0103ng b\u1ea1n th\u1ea5p, thu\u1eadt to\u00e1n s\u1ebd hi\u1ec3u r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 s\u1ebd cho \u00edt ng\u01b0\u1eddi th\u1ea5y b\u00e0i \u0111\u0103ng h\u01a1n. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o ra m\u1ed9t v\u00f2ng xo\u00e1y kh\u00f4ng ng\u1eebng, k\u1ebft qu\u1ea3 l\u00e0 trang c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 v\u1ef1c \u0111\u1ea7u l\u00ean n\u1ed5i.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1eddi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng th\u00edch trang c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, nh\u01b0ng s\u1ebd \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn t\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n. Thay v\u00ec l\u00e0m \u0111i\u1ec1u n\u00e0y, h\u00e3y t\u1eadp trung x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u b\u1ea1n \u0111\u0103ng.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Th\u00eam nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng li\u00ean quan v\u00e0o nh\u00f3m<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Ch\u00fang ta ai c\u0169ng gh\u00e9t khi b\u1ecb th\u00eam v\u00e0o nh\u1eefng nh\u00f3m l\u1ea1 m\u00e0 ch\u01b0a c\u00f3 s\u1ef1 cho ph\u00e9p, tuy nhi\u00ean kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 ch\u1eb7n \u0111i\u1ec1u n\u00e0y kh\u1ecfi x\u1ea3y ra.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1ed7i ng\u00e0y t\u00f4i \u0111\u01b0\u1ee3c th\u00eam v\u00e0o m\u1ed9t s\u1ed1 nh\u00f3m \u2013 \u0111\u00f4i khi b\u1edfi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u00f3 \u00fd \u0111\u1ed3 t\u1ed1t, \u0111\u00f4i khi b\u1edfi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n qu\u1ea3ng b\u00e1 \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd hay nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp th\u1ecb d\u1ecfm mu\u1ed1n \u201cgi\u00fap t\u00f4i\u201d b\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m \u201ctuy\u1ec7t v\u1eddi\u201d c\u1ee7a h\u1ecd. Cu\u1ed1i c\u00f9ng th\u00ec k\u1ebft qu\u1ea3 nh\u01b0 nhau: ch\u00fang ta ngay l\u1eadp t\u1ee9c c\u00f3 c\u00e1i nh\u00ecn kh\u00f4ng t\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">C\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p m\u00e0 vi\u1ec7c m\u1eddi ng\u01b0\u1eddi kh\u00e1c v\u00e0o nh\u00f3m c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi h\u1ecfi \u00fd ki\u1ebfn h\u1ecd l\u00e0 \u0111\u01b0\u1ee3c, nh\u01b0ng ch\u1ec9 \u00e1p d\u1ee5ng cho nh\u1eefng ai r\u1ea5t th\u00e2n quen v\u1edbi b\u1ea1n, v\u00e0 h\u1ecd s\u1ebd c\u00f3 ham mu\u1ed1n th\u1ef1c s\u1ef1 \u0111\u1ebfn v\u1edbi nh\u00f3m \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1eddi nh\u1eefng ng\u01b0\u1eddi ng\u1eabu nhi\u00ean v\u00e0o trong nh\u00f3m m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 cho ph\u00e9p c\u1ee7a h\u1ecd s\u1ebd khi\u1ebfn b\u1ea1n gi\u1ed1ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng ngo\u00e0i ch\u1ee3 b\u1ea5u v\u00edu kh\u00e1ch h\u00e0ng \u0111i ngang qua \u0111\u1ec3 c\u1ed1 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. H\u00e0nh \u0111\u1ed9ng n\u00e0y t\u1ea1o c\u1ea3m gi\u00e1c b\u1ea1n tuy\u1ec7t v\u1ecdng v\u00e0 kh\u00f4ng \u0111\u00e1ng tin t\u01b0\u1edfng, v\u00e0 s\u1ebd g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u l\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1ed9t \u0111i\u1ec3m tr\u1eeb n\u1eef l\u00e0 b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t nh\u00f3m nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung b\u1ea1n \u0111\u01b0a ra, \u0111\u01b0a t\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c xu\u1ed1ng. \u0110i\u1ec1u n\u00e0y s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn thu\u1eadt to\u00e1n \u0111\u00e1nh gi\u00e1 b\u1ea1n, ngh\u0129a l\u00e0 ng\u00e0y c\u00e0ng s\u1ebd c\u00f3 \u00edt ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung, v\u00e0 Facebook s\u1ebd \u0111\u01b0a n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi \u00edt ng\u01b0\u1eddi h\u01a1n. \u0110\u00e2y l\u00e0 l\u00fd do ch\u00fang ta c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00fang trong nh\u00f3m.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 h\u00e3y m\u1eddi h\u1ecd th\u00f4ng qua email ho\u1eb7c tin nh\u1eafn, ho\u1eb7c ngay c\u1ea3 nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n n\u1eefa. \u0110i\u1ec1u n\u00e0y s\u1ebd cho h\u1ecd l\u1ef1a ch\u1ecdn gia nh\u1eadp n\u1ebfu h\u1ecd <em>quan t\u00e2m<\/em>, thay v\u00ec \u00e9p bu\u1ed9c h\u1ecd gia nh\u1eadp. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 \u0111\u00fang ng\u01b0\u1eddi trong nh\u00f3m c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">R\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c n\u00ean \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a, nh\u01b0ng m\u1ed9t s\u1ed1 \u00a0ng\u01b0\u1eddi \u0111\u1ea9y \u0111i\u1ec1u n\u00e0y \u0111i qu\u00e1 xa. M\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a, nh\u01b0ng b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y v\u1edbi to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00ed s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u0103ng b\u00e0i t\u1ef1 \u0111\u1ed9ng, \u0111\u1eb7t l\u1ecbch cho m\u1ed9t lo\u1ea1t b\u00e0i \u0111\u0103ng v\u00e0 b\u1ecf qu\u00ean t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. H\u1ecd kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi theo d\u00f5i, v\u00e0 s\u1ebd c\u00f3 hai \u0111i\u1ec1u x\u1ea3y ra trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0110i\u1ec1u th\u1ee9 nh\u1ea5t l\u00e0 ng\u01b0\u1eddi theo d\u00f5i th\u1ea5y r\u1eb1ng b\u1ea1n kh\u00f4ng quan t\u00e2m \u0111\u1ebfn h\u1ecd. H\u1ecd s\u1ebd nh\u1eadn ra r\u1eb1ng b\u1ea1n s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i ch\u1ec9 nh\u01b0 m\u1ed9t c\u00e1i loa ph\u00f3ng thanh cho nh\u1eefng ai \u0111i ngang qua. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nh\u1eadn \u0111\u1ecbnh t\u1ed1t \u0111\u1eb9p cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">V\u1ea5n \u0111\u1ec1 th\u1ee9 hai l\u00e0 thu\u1eadt to\u00e1n s\u1ebd b\u1eaft \u0111\u1ea7u gi\u1ea3m h\u1ea1ng c\u1ee7a n\u1ed9i dung b\u1ea1n \u0111\u01b0a ra. V\u1eady l\u00e0 ch\u00fang ta l\u1ea1i quay l\u1ea1i v\u1edbi v\u00f2ng xo\u00e1y nghi\u1ec7t ng\u00e3 n\u00e0y.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 k\u1ebft qu\u1ea3 t\u1eeb c\u00e1c n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd ph\u1ea3i l\u00e0m nhi\u1ec1u h\u01a1n l\u00e0 \u0111\u0103ng n\u1ed9i dung h\u00e0ng ng\u00e0y. B\u1ea1n s\u1ebd ph\u1ea3i t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi theo d\u00f5i v\u00e0 cho h\u1ecd th\u1ea5y r\u1eb1ng b\u1ea1n quan t\u00e2m \u0111\u1ebfn h\u1ecd.<\/span><\/p>\n<p style=\"text-align: right;\"><em><span style=\"font-size: 10pt;\">Theo Entrepreneur<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi t\u00f4i m\u1edbi b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc v\u00e0o ng\u00e0nh marketing, nhi\u1ec1u ng\u01b0\u1eddi n\u00f3i r\u1eb1ng internet ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea1m th\u1eddi. V\u00e0i n\u0103m sau, khi c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i b\u1eaft&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[50],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/sai-lam-marketing-scaled.jpg?fit=2560%2C1706&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4841"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4841"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4842"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}