{"id":4844,"date":"2021-01-18T10:11:48","date_gmt":"2021-01-18T03:11:48","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4844"},"modified":"2022-10-15T22:47:36","modified_gmt":"2022-10-15T15:47:36","slug":"cach-su-dung-ham-muon-cua-khach-hang-de-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cach-su-dung-ham-muon-cua-khach-hang-de-tang-doanh-thu\/","title":{"rendered":"C\u00e1ch s\u1eed d\u1ee5ng ham mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng doanh thu"},"content":{"rendered":"

N\u1ed7i s\u1ee3 b\u1ecf qua th\u1ee9 g\u00ec \u0111\u00f3 hay FOMO, l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt Marketing \u0111\u1eb7c bi\u1ec7t s\u1eed d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc c\u1ee7a con ng\u01b0\u1eddi. Ch\u00fang ta lo l\u1eafng r\u1eb1ng m\u00ecnh kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m t\u1ed1t \u0111\u1eb9p gi\u1ed1ng ng\u01b0\u1eddi kh\u00e1c, v\u00ec th\u1ebf ch\u00fang ta mu\u1ed1n nh\u1eefng \u0111i\u1ec1u \u0111\u1ec3 l\u00e0m b\u1ea3n th\u00e2n ngang b\u1eb1ng v\u1edbi h\u1ecd.<\/span><\/p>\n

Theo nh\u01b0 Strategy Online, 64% ng\u01b0\u1eddi d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 t\u1eebng tr\u1ea3i nghi\u1ec7m FOMO, \u0111a s\u1ed1 n\u1eb1m trong nh\u00f3m tu\u1ed5i t\u1eeb 18-30, trong khi 60% n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng theo c\u1ea3m t\u00ednh sau khi c\u1ea3m nh\u1eadn FOMO.<\/span><\/p>\n

C\u00e1c \u00f4ng l\u1edbn trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Amazon, Sephora, Alibaba v\u00e0 nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c \u0111\u00e3 t\u1eadn d\u1ee5ng t\u00e2m l\u00fd n\u00e0y \u0111\u1ec3 \u0111\u1ea1t doanh thu cao. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/span><\/p>\n

\u0110\u1eb7t gi\u1edbi h\u1ea1n th\u1eddi gian v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/strong><\/span><\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 \u0111\u1ed3ng h\u1ed3 \u0111\u1ebfm ng\u01b0\u1ee3c th\u1eddi gian c\u00f2n l\u1ea1i cho \u01b0u \u0111\u00e3i, nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd c\u1ea3m th\u1ea5y h\u1ecd c\u1ea7n ph\u1ea3i mua h\u00e0ng tr\u01b0\u1edbc khi th\u1eddi gian \u01b0u \u0111\u00e3i k\u1ebft th\u00fac. Nh\u1eefng \u0111\u1ee3t gi\u1ea3m gi\u00e1 trong ng\u00e0y c\u0169ng c\u00f3 th\u1ec3 l\u00e0m t\u0103ng doanh thu r\u1ea5t nhi\u1ec1u.<\/span><\/p>\n

N\u1ed7i s\u1ee3 b\u1ecf qua c\u01a1 h\u1ed9i v\u00e0ng s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi \u01b0u \u0111\u00e3i bi\u1ebfn m\u1ea5t, ngay c\u1ea3 khi n\u1ebfu h\u1ecd ch\u01b0a c\u1ea7n s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u00e0o th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. Hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n l\u1ea1i c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 k\u00edch ho\u1ea1t FOMO. N\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho gi\u1ea3m s\u00fat, h\u1ecd s\u1ebd mu\u1ed1n mua h\u00e0ng tr\u01b0\u1edbc khi t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m bi\u1ebfn m\u1ea5t kh\u1ecfi k\u1ec7. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00e2m l\u00fd n\u00e0y \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 b\u1edfi Amazon.<\/span><\/p>\n

Cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng mi\u1ec5n ph\u00ed<\/strong><\/span><\/p>\n

Nhi\u1ec1u khi ph\u00ed giao h\u00e0ng c\u00f3 th\u1ec3 khi\u1ebfn ch\u00fang ta c\u1ea3m th\u1ea5y ng\u1ea1i khi mua m\u1ed9t m\u00f3n \u0111\u1ed3. Theo m\u1ed9t kh\u1ea3o s\u00e1t t\u1eeb MarketingLand, c\u00f3 t\u1edbi 90% ng\u01b0\u1eddi s\u1eed d\u1ee5ng n\u00f3i r\u1eb1ng d\u1ecbch v\u1ee5 giao h\u00e0ng mi\u1ec5n ph\u00ed l\u00e0 \u0111i\u1ec1u thuy\u1ebft ph\u1ee5c h\u1ecd mua h\u00e0ng qua m\u1ea1ng. N\u1ebfu b\u1ea1n giao h\u00e0ng mi\u1ec5n ph\u00ed trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c cho nh\u1eefng \u0111\u01a1n h\u00e0ng gi\u00e1 tr\u1ecb, kh\u00e1ch h\u00e0ng s\u1ebd mua h\u00e0ng \u0111\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 \u0111\u00f3.<\/span><\/p>\n

\u01afu \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t<\/strong><\/span><\/p>\n

Kh\u00e1ch h\u00e0ng r\u1ea5t qu\u00fd tr\u1ecdng nh\u1eefng \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho h\u1ecd, b\u1edfi \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y b\u1ea1n quan t\u00e2m v\u00e0 qu\u00fd tr\u1ecdng h\u1ecd. Nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t n\u00e0y c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng combo \u0111i k\u00e8m ho\u1eb7c c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c mua tr\u01b0\u1edbc nh\u1eefng s\u1ea3n ph\u1ea9m ch\u01b0a ra m\u1eaft. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 b\u00e1n ch\u00e9o c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 v\u00e0 hay \u0111i k\u00e8m. N\u1ebfu \u01b0u \u0111\u00e3i n\u00e0y ch\u1ec9 \u0111\u01b0\u1ee3c cung c\u1ea5p cho m\u1ed9t s\u1ed1 ng\u01b0\u1eddi nh\u1ea5t \u0111\u1ecbnh, kh\u00e1ch h\u00e0ng s\u1ebd mu\u1ed1n theo d\u00f5i nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 v\u00e0 kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i.<\/span><\/p>\n

S\u1eed d\u1ee5ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/strong><\/span><\/p>\n

\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 cho th\u1ea5y m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m qua tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u01b0\u1edbc. Nh\u1eefng n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng online hay s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb nh\u1eefng l\u1ea7n kh\u00e1ch h\u00e0ng mua h\u00e0ng tr\u01b0\u1edbc v\u00e0 s\u1ed1 ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m. Ch\u00fang ta t\u00ecm ki\u1ebfm \u00fd ki\u1ebfn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, ho\u1eb7c \u0111\u1ecdc nh\u1eadn x\u00e9t s\u1ea3n ph\u1ea9m \u0111\u1ec3 thuy\u1ebft ph\u1ee5c b\u1ea3n th\u00e2n r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh mua s\u1eafm \u0111\u00fang \u0111\u1eafn.<\/span><\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 n\u00e2ng uy t\u00edn c\u1ee7a trang web khi s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng c\u1eeda s\u1ed5 th\u00f4ng tin, ch\u00fang hi\u1ec7n ra khi kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u1eeda s\u1ed5 \u0111\u00f3 c\u00f3 th\u1ec3 hi\u1ec7n th\u00f4ng tin mua h\u00e0ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e3 b\u00e1n, gi\u00fap ng\u01b0\u1eddi d\u00f9ng th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ed9 tin c\u1eady c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

S\u1eed d\u1ee5ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra<\/strong><\/span><\/p>\n

Nh\u1eefng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra nh\u01b0 nh\u1eadn x\u00e9t, blog hay b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 nh\u1eefng b\u1eb1ng ch\u1ee9ng th\u1ef1c s\u1ef1 cho th\u1ea5y gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m. K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a nhi\u1ec1u nghi\u00ean c\u1ee9u cho th\u1ea5y 82% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecdc nh\u1eadn x\u00e9t s\u1ea3n ph\u1ea9m, v\u00e0 h\u1ecd s\u1ebd \u0111\u1ecdc t\u1edbi 10 b\u00e0i nh\u1eadn x\u00e9t tr\u01b0\u1edbc khi tin t\u01b0\u1edfng \u0111\u1ec3 mua m\u1ed9t s\u1ea3n ph\u1ea9m. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00ednh k\u00e8m nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng k\u00e8m v\u1edbi m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap nh\u1eefng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

C\u00e1c chuy\u00ean gia th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed coi \u0111\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 nh\u01b0 Amazon v\u00e0 Alibaba \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ch\u00fang tr\u00ean con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Theo Entrepreneur<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ed7i s\u1ee3 b\u1ecf qua th\u1ee9 g\u00ec \u0111\u00f3 hay FOMO, l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt Marketing \u0111\u1eb7c bi\u1ec7t s\u1eed d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc c\u1ee7a con ng\u01b0\u1eddi. Ch\u00fang ta lo l\u1eafng r\u1eb1ng m\u00ecnh…<\/p>\n","protected":false},"author":1,"featured_media":4845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[136],"tags":[48],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/tam-ly-khach-hang-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4844"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4844"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4845"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}