{"id":4850,"date":"2021-01-18T10:39:29","date_gmt":"2021-01-18T03:39:29","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4850"},"modified":"2022-10-15T22:47:36","modified_gmt":"2022-10-15T15:47:36","slug":"cach-de-tao-nen-mot-dong-san-pham-thanh-cong","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cach-de-tao-nen-mot-dong-san-pham-thanh-cong\/","title":{"rendered":"C\u00e1ch \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\">C\u00e1c c\u00f4ng ty nh\u01b0 Spanx, Roku v\u00e0 Michelin ch\u1ee9ng t\u1ecf r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 duy tr\u00ec m\u1ed9t doanh nghi\u1ec7p ch\u1ec9 d\u1ef1a v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 duy nh\u1ea5t n\u1ebfu ch\u00fang th\u1ef1c s\u1ef1 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u01b0ng th\u00f4ng th\u01b0\u1eddng th\u00ec \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng hay m\u1edf r\u1ed9ng quy m\u00f4 doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 cung c\u1ea5p nhi\u1ec1u gi\u1ea3i ph\u00e1p h\u01a1n cho kh\u00e1ch h\u00e0ng. Gi\u1ea3 s\u1eed b\u1ea1n \u0111\u00e3 c\u00f3 n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc v\u00e0 c\u00f3 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00e0m sao \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t danh s\u00e1ch s\u1ea3n ph\u1ea9m?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Nh\u00ecn l\u1ea1i nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Khi b\u1ea1n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 t\u1ea1o ra ch\u00e2n dung kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng nhu c\u1ea7u ho\u1eb7c v\u1ea5n \u0111\u1ec1 kh\u00e1c m\u00e0 b\u1ea1n ch\u01b0a \u0111\u00e1p \u1ee9ng ho\u1eb7c gi\u1ea3i quy\u1ebft. V\u00ed d\u1ee5, m\u1ed9t ph\u1ee5 huynh b\u1eadn r\u1ed9n c\u00f3 th\u1ec3 c\u1ea7n m\u1ed9t \u1ee9ng d\u1ee5ng th\u1eddi kh\u00f3a bi\u1ec3u \u0111\u1ec3 gi\u00fap h\u1ecd trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y. Xem x\u00e9t c\u00e1c kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a cu\u1ed9c s\u1ed1ng kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 h\u1ecd c\u00f3, v\u00e0 b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 nh\u1eefng \u0111i\u1ec1u khi\u1ebfn cho kh\u00e1ch h\u00e0ng ch\u00e0o \u0111\u00f3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>T\u1ea1o n\u00ean m\u1ed9t cu\u1ed9c \u0111\u1ed5i m\u1edbi<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang t\u00ednh c\u00e1ch m\u1ea1ng l\u00e0 nh\u1eefng th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 n\u00f3i cho b\u1ea1n bi\u1ebft r\u1eb1ng h\u1ecd mu\u1ed1n ho\u1eb7c c\u1ea7n n\u00f3 b\u1edfi b\u1ea3n th\u00e2n h\u1ecd c\u00f2n ch\u01b0a bi\u1ebft l\u00e0 h\u1ecd s\u1ebd c\u1ea7n n\u00f3. \u0110\u00e2y l\u00e0 nh\u1eefng th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd r\u1ea5t b\u1ea5t ng\u1edd nh\u01b0ng tr\u00e2n tr\u1ecdng.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1ed9t v\u00ed d\u1ee5 l\u00e0 iPhone t\u1eeb Apple. Ch\u01b0a ai t\u1eebng s\u1ea3n xu\u1ea5t ra m\u1ed9t s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1, n\u00ean kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 kh\u00e1i ni\u1ec7m ho\u1eb7c tr\u1ea3i nghi\u1ec7m n\u00e0o t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 bi\u1ebft r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd ra sao. Nh\u01b0ng khi h\u1ecd th\u1ea5y c\u00e1ch iPhone ho\u1ea1t \u0111\u1ed9ng, ai c\u0169ng mu\u1ed1n c\u00f3 m\u1ed9t c\u00e1i.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Nh\u1eefng s\u1ea3n ph\u1ea9m mang t\u00ednh c\u00e1ch m\u1ea1ng c\u00f3 th\u1ec3 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u1ec9 tr\u00edch l\u00fac ban \u0111\u1ea7u b\u1edfi ch\u00fang qu\u00e1 kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 quen thu\u1ed9c. Nh\u01b0ng khi b\u1ea1n thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1ch m\u00e0 cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd s\u1ebd thay \u0111\u1ed5i, s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd c\u1ea5t c\u00e1nh nhanh ch\u00f3ng.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>M\u1edf r\u1ed9ng nh\u1eefng g\u00ec b\u1ea1n \u0111ang c\u00f3<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0110\u00f4i khi c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 t\u1ea1o ra m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0 nh\u00ecn nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 c\u00f3 v\u00e0 m\u1edf r\u1ed9ng nh\u1eefng l\u1ef1a ch\u1ecdn v\u00e0 t\u00ednh n\u0103ng. B\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u00e0u s\u1eafc ho\u1eb7c ch\u1ea5t li\u1ec7u, ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 th\u00eam nh\u1eefng t\u00ednh n\u0103ng m\u1edbi ho\u00e0n to\u00e0n. Nh\u1eefng ph\u1ea7n m\u1ec1m v\u1edbi b\u1ea3n b\u00ecnh th\u01b0\u1eddng mi\u1ec5n ph\u00ed,\u00a0 b\u1ea3n tr\u1ea3 ph\u00ed n\u00e2ng c\u1ea5p l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>L\u00e0m s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n h\u01a1n<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0110\u00f4i khi kh\u00e1ch h\u00e0ng kh\u00f4ng mu\u1ed1n nh\u1eefng g\u00ec ph\u1ee9c t\u1ea1p, nh\u1ea5t l\u00e0 khi h\u1ecd ch\u1ec9 mu\u1ed1n ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 nh\u1eefng t\u00ednh n\u0103ng th\u00eam v\u00e0o \u0111\u00f3 \u0111\u1eaft \u0111\u1ecf. Trong khi m\u1ed9t s\u1ed1 c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng t\u1ed1t b\u1eb1ng c\u00e1ch t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ee9c t\u1ea1p h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo h\u01b0\u1edbng ng\u01b0\u1ee3c l\u1ea1i v\u00e0 l\u00e0m s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u t\u00ednh n\u0103ng ho\u1eb7c \u0111\u1eb7t ch\u00fang v\u00e0o m\u1ed9t g\u00f3i s\u1ea3n ph\u1ea9m:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\">iPod Mini thay v\u00ec iPod b\u00ecnh th\u01b0\u1eddng<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 12pt;\">M\u1ed9t chi\u1ebfc dao c\u1ea1o r\u00e2u truy\u1ec1n th\u1ed1ng thay v\u00ec dao c\u1ea1o \u0111i\u1ec7n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>K\u1ebft n\u1ed1i s\u1ea3n ph\u1ea9m v\u1edbi nhau<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">L\u1ef1a ch\u1ecdn n\u00e0y l\u00e0 khi b\u1ea1n mu\u1ed1n t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, b\u1ea1n s\u1ebd ph\u1ea3i ho\u00e0n thi\u1ec7n t\u1ea5t c\u1ea3 nh\u1eefng b\u1ed9 ph\u1eadn ri\u00eang l\u1ebb \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y ph\u00f2ng t\u1eafm, b\u1ea1n c\u1ea7n nhi\u1ec1u h\u01a1n l\u00e0 g\u1ea1ch. B\u1ea1n c\u0169ng c\u1ea7n s\u01a1n, b\u1ed3n r\u1eeda m\u1eb7t, v\u00f2i t\u1eafm\u2026 T\u01b0\u01a1ng t\u1ef1, n\u1ebfu b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfc khoan m\u00e1y, b\u1ea1n s\u1ebd c\u1ea7n pin hay \u0111\u1ea7u khoan. B\u1eb1ng c\u00e1ch cung c\u1ea5p t\u1ea5t c\u1ea3 nh\u1eefng ph\u1ee5 ki\u1ec7n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3m thi\u1ec3u kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng g\u1eb7p r\u1eafc r\u1ed1i khi mua ph\u1ee5 ki\u1ec7n t\u1eeb nhi\u1ec1u n\u01a1i kh\u00e1c nhau.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>C\u1ea3i t\u1ed5 l\u1ea1i t\u1eeb \u0111\u1ea7u<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i r\u1ea5t nhanh. \u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng cho s\u1ef1 thay \u0111\u1ed5i n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eeb b\u1ecf nh\u1eefng g\u00ec \u0111\u00e3 c\u0169. \u0110\u00f4i khi \u0111i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 c\u1eadp nh\u1eadt v\u00e0 c\u1ea3i thi\u1ec7n nh\u1eefng s\u1ea3n ph\u1ea9m b\u1ea1n c\u00f3 s\u1eb5n. Nh\u01b0ng \u0111\u00f4i khi b\u1ea1n c\u0169ng ph\u1ea3i v\u1ee9t b\u1ecf nh\u1eefng s\u1ea3n ph\u1ea9m c\u0169 \u0111\u1ec3 l\u1ea5y ch\u1ed7 cho s\u1ea3n ph\u1ea9m m\u1edbi. Trong ng\u00e0nh c\u00f4ng ngh\u1ec7, ng\u00e0nh m\u00e0 c\u00f3 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m ng\u1eafn nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh, c\u00e1c c\u00f4ng ty ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y li\u00ean t\u1ee5c. T\u1ed1c \u0111\u1ed9 m\u00e0 b\u1ea1n l\u00e0m vi\u1ec7c n\u00e0y s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n c\u00f3, nh\u01b0ng m\u1ed9t khi b\u1ea1n \u0111\u00e3 c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ed5i m\u1edbi, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed7 l\u1ef1c marketing c\u1ee7a b\u1ea1n l\u00e0 ch\u00ednh x\u00e1c, b\u1edfi kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 mua s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng bi\u1ebft \u0111\u1ebfn.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng m\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c tr\u00ean \u0111\u1ec1u s\u1eed d\u1ee5ng l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1eb7t b\u1ea3n th\u00e2n v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u00ecnh th\u01b0\u1eddng l\u00e0 m\u1ed9t ph\u1ea7n, v\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u khi trao \u0111\u1ed5i v\u1edbi c\u00e1c chuy\u00ean gia. Nh\u01b0ng \u0111\u1eebng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 tr\u1ea3i nghi\u1ec7m m\u00e0 h\u1ecd c\u00f3 l\u00e0 r\u1ea5t quan tr\u1ecdng. H\u1ecd th\u00edch g\u00ec? B\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111i\u1ec1u g\u00ec? H\u00e3y ghi nh\u1edb nh\u1eefng g\u00ec h\u1ecd n\u00f3i v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3. N\u1ebfu l\u00e0m t\u1ed1t, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch r\u1ea5t l\u1edbn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, cho ph\u00e9p b\u1ea1n x\u00e2y d\u1ef1ng d\u00f2ng s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/p>\n<p style=\"text-align: right;\"><em><span style=\"font-size: 10pt;\">Theo Entrepreneur<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c c\u00f4ng ty nh\u01b0 Spanx, Roku v\u00e0 Michelin ch\u1ee9ng t\u1ecf r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 duy tr\u00ec m\u1ed9t doanh nghi\u1ec7p ch\u1ec9 d\u1ef1a v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[48],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/san-pham-1-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4850"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4850"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4853"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}