{"id":4866,"date":"2021-01-19T10:44:26","date_gmt":"2021-01-19T03:44:26","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4866"},"modified":"2022-10-15T22:47:35","modified_gmt":"2022-10-15T15:47:35","slug":"4-cach-de-thuong-hieu-ban-hang-online-cua-ban-co-the-phuc-vu-khach-hang-tot-hon-trong-2021","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/4-cach-de-thuong-hieu-ban-hang-online-cua-ban-co-the-phuc-vu-khach-hang-tot-hon-trong-2021\/","title":{"rendered":"4 C\u00e1ch \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n h\u00e0ng online c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n trong 2021"},"content":{"rendered":"

B\u00e1n h\u00e0ng online \u0111\u00e3 ph\u00e1t tri\u1ec3n tr\u01b0\u1edbc khi d\u1ecbch b\u1ec7nh di\u1ec5n ra, nh\u01b0ng n\u0103m 2020 \u0111\u00e3 l\u00e0m xu h\u01b0\u1edbng n\u00e0y t\u0103ng t\u1ed1c ch\u00f3ng m\u1eb7t.<\/span><\/p>\n

Nhi\u1ec1u kh\u00e1ch h\u00e0ng gi\u1edd \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n th\u00f3i quen mua h\u00e0ng c\u1ee7a h\u1ecd, v\u00e0 mua h\u1ea7u h\u1ebft s\u1ea3n ph\u1ea9m qua c\u00e1c c\u1eeda h\u00e0ng online. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i v\u00f4 c\u00f9ng thu\u1eadn l\u1ee3i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n h\u00e0ng online, nh\u01b0ng \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t th\u1eed th\u00e1ch trong vi\u1ec7c th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng tr\u00ean h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a h\u1ecd. \u0110\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean.<\/span><\/p>\n

Tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp<\/strong><\/span><\/p>\n

C\u00e1c kh\u00e1ch h\u00e0ng mua qua m\u1ea1ng th\u01b0\u1eddng kh\u00f4ng mu\u1ed1n nh\u1ea5c \u0111i\u1ec7n tho\u1ea1i l\u00ean g\u1ecdi t\u1edbi c\u1eeda h\u00e0ng n\u1ebfu h\u1ecd kh\u00f4ng c\u00f3 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 v\u1ec1 s\u1ea3n ph\u1ea9m. Nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n t\u1ef1 t\u00ecm v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/span><\/p>\n

V\u1edbi t\u00ednh n\u0103ng tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng h\u1eefu hi\u1ec7u b\u1edfi n\u00f3 cung c\u1ea5p cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ed9t gi\u1ea3i ph\u00e1p nhanh g\u1ecdn. Tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp \u0111em \u0111\u1ebfn s\u1ef1 ph\u1ea3n h\u1ed3i ngay t\u1ee9c th\u00ec, thay v\u00ec ph\u1ea3i g\u1eedi email ho\u1eb7c ch\u1edd \u0111i\u1ec7n tho\u1ea1i.<\/span><\/p>\n

Trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c l\u1ef1a ch\u1ecdn, 41% kh\u00e1ch h\u00e0ng ch\u1ecdn tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp l\u00e0 gi\u1ea3i ph\u00e1p \u01b0a th\u00edch c\u1ee7a h\u1ecd, cao h\u01a1n b\u1ea5t k\u00ec c\u00e1c l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c. \u0110\u1ed3ng th\u1eddi, c\u00f3 t\u1edbi 52% kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng mua h\u00e0ng v\u00e0o c\u00e1c l\u1ea7n ti\u1ebfp theo n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng t\u00ednh n\u0103ng tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

Khi kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i nhanh cho c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3. H\u1ecd s\u1ebd kh\u00f4ng tho\u00e1t trang web c\u1ee7a b\u1ea1n ngay, m\u00e0 c\u00f3 th\u1ec3 \u1edf l\u1ea1i l\u00e2u h\u01a1n \u0111\u1ec3 mua h\u00e0ng. Chatbot c\u0169ng c\u00f3 th\u1ec3 gi\u00fap v\u1edbi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p, nh\u01b0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi th\u1eadt s\u1ebd l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng h\u01a1n v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p.<\/span><\/p>\n

K\u1ebft h\u1ee3p qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 logistic<\/strong><\/span><\/p>\n

Nhi\u1ec1u c\u1eeda h\u00e0ng online ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c khi\u1ebfn kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong th\u1ebf gi\u1edbi \u1ea3o m\u00e0 b\u1ecf qua ph\u01b0\u01a1ng di\u1ec7n giao \u0111\u1ed3 trong th\u1ebf gi\u1edbi th\u1eadt. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng l\u00ean gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 l\u00e2u d\u00e0i.<\/span><\/p>\n

Antonio Perini, CEO c\u1ee7a Milkman Technoligies gi\u1ea3i th\u00edch g\u1ea7n \u0111\u00e2y: \u201cC\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u1ed3ng b\u1ed9 trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 giao h\u00e0ng. N\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn giao h\u00e0ng linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p, ho\u1eb7c th\u1eddi gian giao h\u00e0ng d\u1ef1 t\u00ednh l\u00e0 kh\u00f4ng ch\u00ednh x\u00e1c, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng. Ng\u00e0y nay kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f3 c\u00e1c s\u1ef1 l\u1ef1a ch\u1ecdn, h\u1ecd mu\u1ed1n bi\u1ebft khi n\u00e0o s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c giao. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 giao h\u00e0ng l\u00e0 quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/span><\/p>\n

Nghi\u00ean c\u1ee9u t\u1eeb Narvar cho th\u1ea5y r\u1eb1ng 53% ng\u01b0\u1eddi mua h\u00e0ng qua m\u1ea1ng kh\u00f4ng ho\u00e0n th\u00e0nh \u0111\u01a1n h\u00e0ng n\u1ebfu h\u1ecd kh\u00f4ng bi\u1ebft th\u1eddi gian d\u1ef1 t\u00ednh giao h\u00e0ng l\u00e0 bao l\u00e2u. \u0110a s\u1ed1 kh\u00e1ch h\u00e0ng c\u0169ng mu\u1ed1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean v\u1ec1 ti\u1ebfn \u0111\u1ed9 giao h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao hay n\u1ebfu c\u00f3 s\u1ef1 tr\u00ec ho\u00e3n. S\u1ef1 thi\u1ebfu t\u01b0\u1eddng minh trong vi\u1ec7c n\u00e0y s\u1ebd l\u00e0m h\u1ea1i uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/span><\/p>\n

Mua h\u00e0ng tr\u00ean m\u1ea1ng th\u00ec s\u1ebd kh\u00f4ng c\u00f3 c\u00f9ng c\u1ea3m gi\u00e1c nh\u01b0 khi b\u1ea1n \u0111\u1ee9ng \u0111\u1ed1i di\u1ec7n v\u1edbi nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng ngo\u00e0i qu\u1ea7y t\u00ednh ti\u1ec1n, nh\u01b0ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t th\u01b0\u1eddng n\u1ed7 l\u1ef1c \u0111\u1ec3 bi\u1ebfn c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean g\u1ea7n g\u0169i h\u01a1n. B\u00e1o c\u00e1o t\u1eeb Accenture ch\u1ec9 ra r\u1eb1ng c\u00f3 t\u1edbi 33% kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd c\u1eaft \u0111\u1ee9t m\u1ed1i quan h\u1ec7 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu t\u01b0\u01a1ng t\u00e1c kh\u00f4ng tr\u1edf n\u00ean c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/p>\n

Trong khi b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y cho nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp trang web c\u1ee7a b\u1ea1n l\u1ea7n \u0111\u1ea7u ti\u00ean, nh\u1eefng l\u1ea7n t\u01b0\u01a1ng t\u00e1c ti\u1ebfp theo c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a v\u00e0o nh\u1eefng th\u00f4ng tin b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh h\u1ecd mua h\u00e0ng. C\u00e1c email m\u00e0 b\u1ea1n vi\u1ebft s\u1ebd h\u1ea5p d\u1eabn h\u01a1n r\u1ea5t nhi\u1ec1u n\u1ebfu b\u1ea1n g\u1eedi th\u01b0 \u0111\u00f3 cho h\u1ecd thay v\u00ec ch\u1ec9 ghi chung chung l\u00e0 \u201ckh\u00e1ch h\u00e0ng th\u00e2n m\u1ebfn.\u201d<\/span><\/p>\n

T\u01b0\u01a1ng t\u1ef1, c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Pixel Facebook c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n nh\u1eafm v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c h\u01a1n b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i n\u1ed9i dung qu\u1ea3ng c\u00e1o d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c khi kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u n\u1ebfu b\u1ea1n l\u00e0m \u0111i\u1ec1u n\u00e0y hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Khuy\u1ebfn kh\u00edch ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/strong><\/span><\/p>\n

Kh\u00e1ch h\u00e0ng mua \u0111\u1ed3 qua m\u1ea1ng mu\u1ed1n c\u00f3 nhi\u1ec1u th\u00f4ng tin. \u0110\u00f3 l\u00e0 l\u00fd do nhi\u1ec1u ng\u01b0\u1eddi d\u1ef1a v\u00e0o c\u00e1c b\u00e0i nh\u1eadn x\u00e9t s\u1ea3n ph\u1ea9m tr\u00ean Amazon ho\u1eb7c xem tr\u00ean Google c\u1eeda h\u00e0ng n\u00e0y c\u00f3 bao nhi\u00eau sao.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 t\u1ef1 tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch ph\u1ea3n h\u1ed3i v\u00e0 cho ph\u00e9p kh\u00e1ch h\u00e0ng vi\u1ebft b\u00e0i nh\u1eadn x\u00e9t tr\u00ean trang web. M\u1ed9t kh\u1ea3o s\u00e1t t\u1eeb Microsoft cho th\u1ea5y r\u1eb1ng 77% kh\u00e1ch h\u00e0ng s\u1ebd vi\u1ebft b\u00e0i nh\u1eadn x\u00e9t t\u00edch c\u1ef1c n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u khuy\u1ebfn kh\u00edch h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch g\u1eedi email khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i nh\u1eadn x\u00e9t sau khi h\u1ecd \u0111\u00e3 mua s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y s\u1ebd kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n c\u00f3 b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c c\u00e1c kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai m\u00e0 c\u00f2n gi\u00fap b\u1ea1n c\u00f3 d\u1eef li\u1ec7u qu\u00fd gi\u00e1 \u0111\u1ec3 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u1ebfu c\u1ea7n thi\u1ebft.<\/span><\/p>\n

N\u1ebfu b\u1ea1n h\u00e0nh \u0111\u1ed9ng d\u1ef1a v\u00e0o c\u00e1c nh\u1eadn x\u00e9t \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y r\u1eb1ng b\u1ea1n th\u1ef1c s\u1ef1 l\u1eafng nghe v\u00e0 quan t\u00e2m \u0111\u1ebfn \u00fd ki\u1ebfn c\u1ee7a h\u1ecd.<\/span><\/p>\n

H\u00e3y chu\u1ea9n b\u1ecb cho th\u00e0nh c\u00f4ng v\u00e0o n\u0103m 2021<\/strong><\/span><\/p>\n

2021 s\u1ebd l\u00e0 m\u1ed9t n\u0103m tr\u00e0n \u0111\u1ea7y c\u01a1 h\u1ed9i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n h\u00e0ng online \u2013 nh\u01b0ng ch\u1ec9 \u0111\u1ed1i v\u1edbi nh\u1eefng ai s\u1eb5n s\u00e0ng c\u1ed1 g\u1eafng \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n. Khi b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00e3y t\u1ef1 tin r\u1eb1ng b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n trong b\u1ed1i c\u1ea3nh chuy\u1ec3n d\u1ecbch hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

Theo Entrepreneur<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e1n h\u00e0ng online \u0111\u00e3 ph\u00e1t tri\u1ec3n tr\u01b0\u1edbc khi d\u1ecbch b\u1ec7nh di\u1ec5n ra, nh\u01b0ng n\u0103m 2020 \u0111\u00e3 l\u00e0m xu h\u01b0\u1edbng n\u00e0y t\u0103ng t\u1ed1c ch\u00f3ng m\u1eb7t. Nhi\u1ec1u kh\u00e1ch h\u00e0ng gi\u1edd \u0111\u00e3 thay…<\/p>\n","protected":false},"author":1,"featured_media":4867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[50],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/khach-hang-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4866"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4866"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4867"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}