{"id":4869,"date":"2021-01-19T10:47:44","date_gmt":"2021-01-19T03:47:44","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4869"},"modified":"2022-10-15T22:47:35","modified_gmt":"2022-10-15T15:47:35","slug":"4-loi-khuyen-khi-ban-xay-dung-mot-ung-dung","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/4-loi-khuyen-khi-ban-xay-dung-mot-ung-dung\/","title":{"rendered":"4 L\u1eddi khuy\u00ean khi b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t \u1ee9ng d\u1ee5ng"},"content":{"rendered":"

L\u00e0 m\u1ed9t doanh nh\u00e2n, m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 nh\u1eadn di\u1ec7n v\u1ea5n \u0111\u1ec1 v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 cho ch\u00fang.<\/span><\/p>\n

Tuy nhi\u00ean t\u1ea1o ra m\u1ed9t \u1ee9ng d\u1ee5ng l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. B\u1ea1n s\u1ebd c\u1ea7n r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng. B\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i quan t\u00e2m \u0111\u1ebfn thi\u1ebft k\u1ebf v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u1ee9ng d\u1ee5ng.<\/span><\/p>\n

Vi\u1ec7c ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng l\u00e0 r\u1ea5t r\u1ee7i ro. Trong 10,000 \u1ee9ng d\u1ee5ng, 9999 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 s\u1ebd th\u1ea5t b\u1ea1i th\u1ea3m h\u1ea1i.<\/span><\/p>\n

V\u1eady l\u00e0m sao \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh l\u00e0 cao nh\u1ea5t?<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh xem \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 hay kh\u00f4ng<\/strong><\/span><\/p>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m. H\u00e3y t\u00ecm m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3 v\u00e0 th\u1eed nghi\u1ec7m gi\u1ea3i ph\u00e1p m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o ra. T\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n m\u00ecnh th\u1ecb tr\u01b0\u1eddng s\u1ebd \u0111\u00f3n nh\u1eadn s\u1ea3n ph\u1ea9m \u0111\u00f3 ra sao?<\/span><\/p>\n

Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3. L\u00fd do ch\u00ednh cho s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a nhi\u1ec1u \u1ee9ng d\u1ee5ng l\u00e0 ch\u00fang kh\u00f4ng th\u1ef1c s\u1ef1 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o c\u1ea3. V\u00ec v\u1eady kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb trong vi\u1ec7c s\u1eed d\u1ee5ng ch\u00fang.<\/span><\/p>\n

H\u00e3y nghi\u00ean c\u1ee9u \u0111\u1ec3 t\u1ea1o ra gi\u1ea3i ph\u00e1p mang l\u1ea1i k\u1ebft qu\u1ea3 v\u00e0 gi\u00e1 tr\u1ecb<\/strong><\/span><\/p>\n

Ti\u1ebfp theo, h\u00e3y x\u00e1c minh k\u1ebft qu\u1ea3 m\u00e0 \u1ee9ng \u1ee5ng c\u1ee7a b\u1ea1n mang l\u1ea1i. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u xem li\u1ec7u v\u1ea5n \u0111\u1ec1 \u0111\u00f3 c\u00f3 \u0111\u1ee7 s\u00e2u r\u1ed9ng hay kh\u00f4ng. V\u00ed d\u1ee5, c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 n\u00e0y? \u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p hay kh\u00f4ng? Li\u1ec7u \u0111\u00e3 c\u00f3 gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u cho v\u1ea5n \u0111\u1ec1 n\u00e0y ch\u01b0a?<\/span><\/p>\n

Khi b\u1ea1n \u0111\u00e3 x\u00e1c minh \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, h\u00e3y t\u00ecm hi\u1ec3u xem ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft ra sao. \u0110\u1eebng t\u1ea1o ra gi\u1ea3i ph\u00e1p m\u00e0 b\u1ea1n ngh\u0129 l\u00e0 h\u1ecd mu\u1ed1n, h\u00e3y t\u1ea1o ra gi\u1ea3i ph\u00e1p b\u1ea1n bi\u1ebft l\u00e0 h\u1ecd mu\u1ed1n.<\/span><\/p>\n

H\u00e3y t\u00ecm nh\u1eefng y\u1ebfu t\u1ed1 ch\u1ee7 ch\u1ed1t c\u1ee7a gi\u1ea3i ph\u00e1p. T\u00ecm hi\u1ec3u xem c\u00e1c doanh nh\u00e2n kh\u00e1c \u0111\u00e3 c\u1ed1 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3 ra sao. N\u1ebfu b\u1ea1n th\u1ea5y c\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7, \u0111\u1eebng ho\u1ea3ng lo\u1ea1n. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh r\u1eb1ng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u00e0 v\u1eabn c\u1ea7n c\u00f3 gi\u1ea3i ph\u00e1p. H\u00e3y t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y v\u00e0 theo d\u00f5i chi\u1ebfn l\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng.<\/span><\/p>\n

T\u00ecm m\u1ed9t \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n gi\u1ecfi v\u00e0 \u0111\u00e1ng tin c\u1eady<\/strong><\/span><\/p>\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra n\u00f3. B\u1ea1n mu\u1ed1n \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t \u0111\u1eb9p v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Ken Vermeille, s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a c\u00f4ng ty ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng Vermillion Sky cho ch\u00fang ta m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean: \u201cVi\u1ec7c ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129. B\u1ea1n kh\u00f4ng \u0111ang ch\u1ec9 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng \u2013 b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p, m\u1edf r\u1ed9ng nhi\u1ec7m v\u1ee5 v\u00e0 ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh. \u0110\u00f3 l\u00e0 l\u00fd do b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm m\u1ed9t \u0111\u1ed9i ng\u0169 \u0111\u00e1ng tin c\u1eady v\u00e0 t\u00e0i n\u0103ng \u0111\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng.<\/span><\/p>\n

H\u00e3y nghi\u00ean c\u1ee9u th\u1eadt k\u0129 v\u00e0 ch\u1ecdn l\u1ecdc c\u1ea9n th\u1eadn nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c doanh nghi\u1ec7p n\u00e0o gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y. Nhi\u1ec1u c\u00f4ng ty cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 t\u1eebng l\u00e0m, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd v\u00e0 quy\u1ebft \u0111\u1ecbnh xem h\u1ecd c\u00f3 ph\u00f9 h\u1ee3p cho \u0111i\u1ec1u b\u1ea1n mu\u1ed1n l\u00e0m.<\/span><\/p>\n

Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p<\/strong><\/span><\/p>\n

Li\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f3 t\u1ea3i v\u00e0 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng hay kh\u00f4ng ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch b\u1ea1n marketing v\u00e0 qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n cung c\u1ea5p l\u1ee3i \u00edch th\u00eam cho kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng.<\/span><\/p>\n

Theo nh\u01b0 m\u1ed9t case study t\u1eeb h\u00e3ng h\u00e0ng kh\u00f4ng KLM Airlines, h\u1ecd ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch marketing trong v\u00f2ng 3 tu\u1ea7n, trong th\u1eddi gian \u0111\u00f3 h\u1ecd cung c\u1ea5p quy\u1ec1n s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed cho nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. K\u1ebft qu\u1ea3 l\u00e0 doanh thu c\u1ee7a h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng \u0111i\u1ec7n tho\u1ea1i t\u0103ng 38%, c\u00f3 th\u00eam 17% s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp trang web tr\u00ean \u0111i\u1ec7n tho\u1ea1i.<\/span><\/p>\n

Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1eefa \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng trong m\u1ed9t v\u00e0i n\u0103m qua. M\u1ed9t case study kh\u00e1c d\u1ef1a v\u00e0o HotelTonight cho th\u1ea5y r\u1eb1ng c\u00f4ng ty s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1edbi \u0111\u1ebfn v\u1edbi \u1ee9ng d\u1ee5ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Facebook v\u00e0 Twitter, s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd t\u0103ng 326%, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Facebook c\u1ee7a h\u1ecd t\u0103ng t\u1eeb 0 l\u00ean 70,071 trong v\u00f2ng 9 th\u00e1ng.<\/span><\/p>\n

B\u1ea1n c\u00f2n \u0111ang ch\u1edd g\u00ec n\u1eefa? H\u00e3y \u0111\u01b0a \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n ra ngo\u00e0i th\u1ecb tr\u01b0\u1eddng \u0111i!<\/strong><\/span><\/p>\n

Khi b\u1ea1n \u0111\u00e3 c\u00f3 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng \u1ee9ng d\u1ee5ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u1ec3 \u0111\u01b0a \u1ee9ng d\u1ee5ng \u0111\u00f3 \u0111\u1ebfn tay ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/span><\/p>\n

Cho \u0111\u1ebfn th\u00e1ng 10 n\u0103m 2020, c\u00f3 1.85 tri\u1ec7u \u1ee9ng d\u1ee5ng tr\u00ean App Store c\u1ee7a iOS. Nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Android c\u00f2n c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u01a1n v\u1edbi 2.56 \u1ee9ng d\u1ee5ng th\u00f4ng qua Google Play Store. V\u1eady n\u1ebfu b\u1ea1n kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ph\u1ea3n h\u1ed3i ngay khi m\u1edbi \u0111\u01b0a \u1ee9ng d\u1ee5ng ra th\u1ecb tr\u01b0\u1eddng, \u0111\u1eebng qu\u00e1 lo l\u1eafng. H\u00e3y nh\u1edb r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i, v\u00e0 b\u1ea1n s\u1ebd c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh nhi\u1ec1u \u0111i\u1ec1u d\u1ecdc \u0111\u01b0\u1eddng.<\/span><\/p>\n

Con \u0111\u01b0\u1eddng \u0111\u1ebfn th\u00e0nh c\u00f4ng kh\u00f4ng bao gi\u1edd d\u1ec5 d\u00e0ng. B\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh n\u0103ng c\u1ee7a \u1ee9ng d\u1ee5ng. N\u1ebfu b\u1ea1n ki\u00ean tr\u00ec, h\u00e3y t\u1ef1 tin r\u1eb1ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Theo Entrepreneur<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0 m\u1ed9t doanh nh\u00e2n, m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 nh\u1eadn di\u1ec7n v\u1ea5n \u0111\u1ec1 v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 cho ch\u00fang. Tuy nhi\u00ean…<\/p>\n","protected":false},"author":1,"featured_media":4870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[43],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/ung-dung-scaled.jpg?fit=2560%2C1709&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4869"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4869"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4870"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}