{"id":4872,"date":"2021-01-26T08:48:22","date_gmt":"2021-01-26T01:48:22","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4872"},"modified":"2022-10-15T22:47:35","modified_gmt":"2022-10-15T15:47:35","slug":"5-cong-nghe-ma-cac-doanh-nhan-can-su-dung-trong-thoi-dai-ki-thuat-so","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/5-cong-nghe-ma-cac-doanh-nhan-can-su-dung-trong-thoi-dai-ki-thuat-so\/","title":{"rendered":"5 C\u00f4ng ngh\u1ec7 m\u00e0 c\u00e1c doanh nh\u00e2n c\u1ea7n s\u1eed d\u1ee5ng trong th\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1"},"content":{"rendered":"

N\u00f3i r\u1eb1ng ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t \u201cth\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1\u201d nghe c\u00f3 th\u1ec3 s\u00e1o r\u1ed7ng, nh\u01b0ng th\u1ef1c s\u1ef1 th\u00ec internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau. D\u1eef li\u1ec7u kh\u1ea3o s\u00e1t t\u1eeb Trung t\u00e2m Nghi\u00ean c\u1ee9u Pew ch\u1ec9 ra r\u1eb1ng 81% ng\u01b0\u1eddi M\u1ef9 s\u1eed d\u1ee5ng internet h\u00e0ng ng\u00e0y, v\u1edbi 28% n\u00f3i r\u1eb1ng \u201ch\u1ecd online li\u00ean t\u1ee5c.\u201d<\/span><\/p>\n

S\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 k\u0129 thu\u1eadt s\u1ed1 n\u00e0y c\u0169ng \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho gi\u1edbi kinh doanh. \u0110\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m cho xu h\u01b0\u1edbng mua h\u00e0ng online ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t, r\u1ea5t nhi\u1ec1u c\u00f4ng ty ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 SaaS v\u00e0 PaaS \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty ch\u1ea1y b\u00ecnh th\u01b0\u1eddng.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi doanh nh\u00e2n, s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ngh\u1ec7 n\u00e0y t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi, nh\u01b0ng \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 doanh nghi\u1ec7p ph\u1ea3i s\u1eed d\u1ee5ng \u0111\u00fang c\u00f4ng c\u1ee5.<\/span><\/p>\n

C\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y<\/strong><\/span><\/p>\n

\u201cC\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng.\u201d Karan Nangru, s\u00e1ng l\u1eadp c\u1ee7a doanh nghi\u1ec7p t\u01b0 v\u1ea5n v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 StatusNeo n\u00f3i. \u201cC\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y cung c\u1ea5p t\u1ed1c \u0111\u1ed9, s\u1ef1 linh ho\u1ea1t m\u00e0 c\u00e1c doanh nghi\u1ec7p \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng. Kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh c\u00e1c gi\u1ea3i ph\u00e1p tr\u00ean c\u00e1c m\u00f4i tr\u01b0\u1eddng \u0111\u00e1m m\u00e2y kh\u00e1c nhau, nhi\u1ec1u APIs hi\u1ec7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi m\u1ecdi donah nghi\u1ec7p.\u201d<\/span><\/p>\n

M\u1ecdi doanh nh\u00e2n \u0111\u1ec1u c\u00f3 m\u1ed9t \u0111i\u1ec3m chung m\u00e0 h\u1ecd mu\u1ed1n th\u1ef1c hi\u1ec7n \u2013 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. V\u1edbi \u0111a s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, c\u00f4ng ngh\u1ec7 s\u1ebd gi\u00fap \u00edch cho s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y, c\u00f2n c\u00e1c d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y s\u1ebd t\u0103ng t\u1ed1c cho s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u00f3.<\/span><\/p>\n

C\u00f4ng c\u1ee5 Marketing<\/strong><\/span><\/p>\n

Th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u00e3 mang \u0111\u1ebfn r\u1ea5t nhi\u1ec1u c\u00e1c k\u0129 thu\u1eadt marketing m\u1edbi, v\u00e0 \u0111\u1ec3 tr\u1edf n\u00ean th\u00e0nh c\u00f4ng, b\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 v\u01b0\u01a1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng.\u00a0 M\u1ea1ng x\u00e3 h\u1ed9i, chi\u1ebfn d\u1ecbch email, SEO v\u00e0 PPC l\u00e0 nh\u1eefng ngu\u1ed3n kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng \u0111\u00e1ng gi\u00e1 cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\u0110\u01b0\u01a1ng nhi\u00ean l\u00e0 nhi\u1ec1u startup kh\u00f4ng c\u00f3 \u0111\u1ee7 t\u00e0i ch\u00ednh \u0111\u1ec3 thu\u00ea qu\u1ea3ng c\u00e1o. Tin t\u1ed1t l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 marketing c\u00f3 s\u1eb5n cho ph\u00e9p b\u1ea1n ho\u00e0n th\u00e0nh nh\u1eefng c\u00f4ng vi\u1ec7c n\u00e0y. V\u00ed d\u1ee5, HootSuite cho ph\u00e9p b\u1ea1n l\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i tr\u01b0\u1edbc v\u00e0i tu\u1ea7n, trong khi Mailchimp gi\u00fap c\u00e1c doanh nh\u00e2n t\u1ea1o ra v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch email.<\/span><\/p>\n

Nh\u1eefng c\u00f4ng c\u1ee5 marketing hi\u1ec7n t\u1ea1i th\u01b0\u1eddng ti\u1ebfp c\u1eadn theo h\u01b0\u1edbng to\u00e0n c\u1ea3nh, cho b\u1ea1n d\u1eef li\u1ec7u ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch v\u00e0 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c. Nhi\u1ec1u c\u00f4ng c\u1ee5 c\u00f2n c\u00f3 h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 gi\u00fap b\u1ea1n s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t, \u0111em l\u1ea1i ROI t\u1ed1t h\u01a1n cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Theo d\u00f5i d\u1eef li\u1ec7u<\/strong><\/span><\/p>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i l\u00e0 kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a ch\u00fang. B\u1eb1ng c\u00e1ch h\u1ecdc h\u1ecfi nhi\u1ec1u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh thu.<\/span><\/p>\n

Thu th\u1eadp d\u1eef li\u1ec7u l\u00e0 m\u1ed9t chuy\u1ec7n. Bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 l\u1ea1i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c. \u0110\u00f3 l\u00e0 l\u00fd do nhi\u1ec1u startup b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 m\u00e1y h\u1ecdc \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng d\u1eef li\u1ec7u m\u1edbi v\u00e0 gi\u1ea3i th\u00edch \u00fd ngh\u0129a \u0111\u1eb1ng sau c\u00e1c con s\u1ed1 \u0111\u00f3.<\/span><\/p>\n

Trong m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n g\u1ea7n \u0111\u00e2y, Victor Zhang, \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a c\u00f4ng ty ph\u00e2n t\u00edch v\u00e0 gi\u00e1m s\u00e1t d\u1eef li\u1ec7u Orbiter gi\u1ea3i th\u00edch: \u201cC\u00e1c ph\u1ea7n m\u1ec1m m\u00e1y h\u1ecdc cho ph\u00e9p b\u1ea1n ph\u00e2n t\u00edch v\u00e0 \u0111o \u0111\u1ea1c c\u00e1c d\u1eef li\u1ec7u c\u00f3 s\u1eb5n trong h\u1ec7 th\u1ed1ng c\u1ee7a m\u00ecnh. S\u1eed d\u1ee5ng k\u0129 th\u1eadt n\u00e0y, c\u00e1c m\u00f4 h\u00ecnh m\u00e1y h\u1ecdc c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c khi \u0111i\u1ec1u g\u00ec b\u1ea5t th\u01b0\u1eddng x\u1ea3y ra. Nh\u1eefng \u0111i\u1ec1u b\u1ea5t th\u01b0\u1eddng \u0111\u00f3 s\u1ebd k\u00edch ho\u1ea1t ph\u1ea3n \u1ee9ng c\u1ee7a ph\u1ea7n m\u1ec1m, khi\u1ebfn b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111ang g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ec7 th\u1ed1ng v\u00e0 doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch bi\u1ebfn d\u1eef li\u1ec7u v\u00e0 con s\u1ed1 th\u00e0nh nh\u1eefng th\u00f4ng tin c\u00f3 \u00fd ngh\u0129a, c\u00e1c doanh nh\u00e2n c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh nghi\u1ec7p c\u1ee7a h\u1ecd.\u201d<\/span><\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/span><\/p>\n

B\u1edfi v\u00ec kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 \u0111\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1eefng ph\u1ea7n m\u1ec1m n\u00e0y (CRM) gi\u00fap c\u00f4ng ty quy\u1ec1n ki\u1ec3m so\u00e1t cao h\u01a1n khi qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan h\u1ec7 quan tr\u1ecdng n\u00e0y.<\/span><\/p>\n

C\u00e1c ph\u1ea7n m\u1ec1m CRM thu th\u1eadp r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 gi\u00fap \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ho\u1eb7c gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u1ea1i l\u00e2u h\u01a1n. V\u00ed d\u1ee5, vi\u1ec7c theo d\u00f5i c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p s\u1ebd gi\u00fap nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n bi\u1ebft ng\u01b0\u1eddi n\u00e0o s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng, nh\u01b0 v\u1eady h\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o \u0111\u00fang kh\u00e1ch.<\/span><\/p>\n

Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3, c\u00f4ng c\u1ee5 CRM c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n doanh thu c\u1ee7a b\u1ea1n r\u1ea5t nhi\u1ec1u. M\u1ed9t kh\u1ea3o s\u00e1t t\u1eeb Capterra cho th\u1ea5y r\u1eb1ng 47% ng\u01b0\u1eddi s\u1eed d\u1ee5ng CRM th\u1ea5y r\u1eb1ng ch\u00fang c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong><\/span><\/p>\n

Ch\u1ec9 c\u00f3 24 gi\u1edd trong m\u1ed9t ng\u00e0y, nh\u01b0ng doanh nh\u00e2n th\u01b0\u1eddng xuy\u00ean c\u1ea3m th\u1ea5y c\u1ea7n th\u00eam 2 ho\u1eb7c 3 gi\u1edd m\u1ed9t ng\u00e0y \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c. \u0110i\u1ec1u n\u00e0y l\u00e0 \u0111\u00fang h\u01a1n n\u1eefa cho v\u1edbi nh\u1eefng ai t\u1ef1 \u0111i\u1ec1u h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u1ee7a b\u1ea3n th\u00e2n m\u00ecnh.<\/span><\/p>\n

M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft \u0111\u1ec3 m\u1ed9t startup c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng, c\u00f3 nhi\u1ec1u c\u00f4ng vi\u1ec7c \u0111\u01a1n gi\u1ea3n, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u00e0 kh\u00f4ng qu\u00e1 quan tr\u1ecdng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a tr\u1edf n\u00ean r\u1ea5t h\u1eefu \u00edch cho c\u00e1c doanh nh\u00e2n qu\u00e1 b\u1eadn r\u1ed9n.<\/span><\/p>\n

Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n theo d\u00f5i chi ph\u00ed, nh\u1eafc nh\u1edf gi\u1edd h\u1ecdp cho \u0111\u1ebfn vi\u1ec7c so\u1ea1n h\u1ee3p \u0111\u1ed3ng v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. M\u1ed9t b\u00e1o c\u00e1o t\u1eeb WorkMarket v\u00e0o n\u0103m 2020 cho th\u1ea5y r\u1eb1ng 78% c\u00e1c doanh nh\u00e2n cho r\u1eb1ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 th\u1ec3 gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c t\u1edbi 3 gi\u1edd m\u1ed7i ng\u00e0y.<\/span><\/p>\n

N\u1ebfu t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c kh\u00e1c quan tr\u1ecdng h\u01a1n.<\/span><\/p>\n

S\u1eed d\u1ee5ng \u0111\u00fang c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 mong mu\u1ed1n<\/strong><\/span><\/p>\n

B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang c\u1ed1 l\u00e0m trong ng\u00e0nh n\u00e0o, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u00fang c\u00e1ch s\u1ebd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. V\u1edbi nh\u1eefng ph\u1ea7n m\u1ec1m cho ph\u00e9p s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa nh\u00e2n vi\u00ean, ho\u1eb7c cho b\u1ea1n th\u00f4ng tin v\u1ec1 t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p cho \u0111\u1ebfn c\u00e1c ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ch\u00fang \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Theo Entrepreneur<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00f3i r\u1eb1ng ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t \u201cth\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1\u201d nghe c\u00f3 th\u1ec3 s\u00e1o r\u1ed7ng, nh\u01b0ng th\u1ef1c s\u1ef1 th\u00ec internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 c\u00e1ch m\u1ea1ng…<\/p>\n","protected":false},"author":1,"featured_media":4890,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[134],"tags":[48],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/cong-nghe-can-biet-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4872"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4872"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4890"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}