{"id":4900,"date":"2021-01-26T09:01:38","date_gmt":"2021-01-26T02:01:38","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4900"},"modified":"2022-10-15T22:47:35","modified_gmt":"2022-10-15T15:47:35","slug":"7-yeu-to-cua-van-hoa-cong-ty-de-dam-bao-cong-ty-cua-ban-lien-tuc-phat-trien","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/7-yeu-to-cua-van-hoa-cong-ty-de-dam-bao-cong-ty-cua-ban-lien-tuc-phat-trien\/","title":{"rendered":"7 Y\u1ebfu t\u1ed1 c\u1ee7a v\u0103n h\u00f3a c\u00f4ng ty \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f4ng ty c\u1ee7a b\u1ea1n li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n"},"content":{"rendered":"

Nhi\u1ec1u doanh nghi\u1ec7p m\u00e0 t\u00f4i t\u01b0 v\u1ea5n v\u1eabn s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng, hay v\u0103n h\u00f3a ch\u1ec9 \u0111\u1ea1o t\u1eeb tr\u00ean xu\u1ed1ng. Theo \u00fd ki\u1ebfn c\u1ee7a t\u00f4i, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 tr\u1edf n\u00ean c\u1ea1nh tranh v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng ng\u00e0y nay m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t n\u1ebfu \u0111\u00f3 l\u00e0 \u0111i\u1ec1u b\u1ea1n l\u00e0m. \u0110\u00e3 \u0111\u1ebfn l\u00fac m\u00e0 nh\u1eefng ng\u01b0\u1eddi g\u1ea7n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ec1 cao trong cu\u1ed1n s\u00e1ch \u201cTh\u1ea5u hi\u1ec3u v\u00e0 ph\u1ea3n h\u1ed3i\u201d c\u1ee7a Jeff Gothelf v\u00e0 Josh Seiden. Cu\u1ed1n s\u00e1ch n\u00f3i r\u1eb1ng, \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng, h\u1ecd c\u1ea7n d\u00e0nh nhi\u1ec1u th\u1eddi gian x\u00e2y d\u1ef1ng v\u00e0 g\u00ecn gi\u1eef m\u1ed9t v\u0103n h\u00f3a l\u1eafng nghe kh\u00e1ch h\u00e0ng, cho ph\u00e9p nh\u00e2n vi\u00ean \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 li\u00ean t\u1ee5c ngh\u0129 ra c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi cho s\u1ea3n ph\u1ea9m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o ra v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u00f3:<\/span><\/p>\n

Ch\u1ea5p nh\u1eadn r\u1eb1ng b\u1ea1n kh\u00f4ng bi\u1ebft t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi<\/strong><\/span><\/p>\n

B\u1ea5t k\u1ec3 \u0111i\u1ec1u g\u00ec m\u00e0 b\u1ea1n bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 thay \u0111\u1ed5i h\u00f4m nay ho\u1eb7c ng\u00e0y mai. \u0110\u1eebng y\u00eau c\u1ea7u ho\u1eb7c gi\u1ea3 \u0111\u1ecbnh c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c. H\u00e3y t\u1ea1o ra m\u1ed9t v\u0103n h\u00f3a \u0111\u1ed1i tho\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng, li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 thay \u0111\u1ed5i nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 \u1edf trong cu\u1ed9c ch\u01a1i.<\/span><\/p>\n

Cho ph\u00e9p nh\u00e2n vi\u00ean b\u1ea1n th\u1ea5t b\u1ea1i<\/strong><\/span><\/p>\n

Ch\u00fang ta h\u1ecdc b\u1eb1ng c\u00e1ch th\u1eed nghi\u1ec7m, nh\u01b0ng c\u00e1c th\u1eed nghi\u1ec7m th\u00ec th\u01b0\u1eddng th\u1ea5t b\u1ea1i nhi\u1ec1u h\u01a1n l\u00e0 th\u00e0nh c\u00f4ng. N\u1ebfu th\u1ea5t b\u1ea1i b\u1ecb coi th\u01b0\u1eddng, nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb t\u1ee5t l\u1ea1i. H\u00e3y ph\u00e2n t\u00edch c\u00e1c th\u1ea5t b\u1ea1i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng m\u00e0 kh\u00f4ng \u0111\u1ed5 l\u1ed7i ho\u1eb7c coi th\u01b0\u1eddng ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m, xem x\u00e9t \u0111i\u1ec1u g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m \u0111\u00fang v\u00e0 \u0111i\u1ec1u g\u00ec n\u00ean \u0111\u01b0\u1ee3c s\u1eeda.<\/span><\/p>\n

T\u1ea1o ra tinh th\u1ea7n t\u1ef1 ch\u1ee7<\/strong><\/span><\/p>\n

N\u1ebfu nhi\u1ec7m v\u1ee5 m\u00e0 b\u1ea1n \u0111\u1eb7t ra l\u00e0 r\u00f5 r\u00e0ng v\u00e0 c\u1ea3 c\u00f4ng ty \u0111\u1ec1u c\u1ed1 g\u1eafng \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u00f3, nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n s\u1ebd t\u1ef1 ch\u1ee7 h\u01a1n v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh d\u1ef1a v\u00e0o nh\u1eadn \u0111\u1ecbnh c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o ra tr\u00e1ch nhi\u1ec7m trong c\u00f4ng vi\u1ec7c, khi\u1ebfn h\u1ecd s\u00e1ng t\u1ea1o h\u01a1n, h\u1ecdc h\u1ecfi, ti\u1ebfp thu v\u00e0 c\u1ed9ng t\u00e1c t\u1ed1t h\u01a1n v\u1edbi \u0111\u1ed3ng nghi\u1ec7p. B\u1ea1n ch\u1ec9 c\u1ea7n cung c\u1ea5p m\u00f4i tr\u01b0\u1eddng v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ec3 h\u1ecd\u00a0 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh t\u1ed1t c\u00f4ng vi\u1ec7c.<\/span><\/p>\n

\u0110\u1ec1 cao s\u1ef1 trung th\u1ef1c<\/strong><\/span><\/p>\n

\u0110\u1eebng bao gi\u1edd tr\u00fat gi\u1eadn l\u00ean ng\u01b0\u1eddi \u0111\u01b0a tin \u2013 ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng th\u00edch \u0111i\u1ec1u m\u00e0 h\u1ecd n\u00f3i \u2013 v\u00e0 c\u0169ng \u0111\u1eebng qu\u00ean l\u1eafng nghe to\u00e0n b\u1ed9 n\u1ed9i dung th\u00f4ng tin tr\u01b0\u1edbc khi \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi. \u0110\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi khi c\u1ea3m x\u00fac c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t, lu\u00f4n lu\u00f4n t\u1eadp trung v\u00e0o \u0111i\u1ec1u t\u00edch c\u1ef1c hay c\u00e1c gi\u1ea3i ph\u00e1p kh\u1ea3 thi. Kh\u00f4ng ai h\u1ecdc \u0111\u01b0\u1ee3c b\u1ea5t k\u00ec \u0111i\u1ec1u g\u00ec t\u1eeb s\u1ef1 thi\u1ebfu giao ti\u1ebfp ho\u1eb7c hi\u1ec3u nh\u1ea7m d\u1eef li\u1ec7u.<\/span><\/p>\n

Lu\u00f4n lu\u00f4n h\u00e0nh \u0111\u1ed9ng<\/strong><\/span><\/p>\n

Tranh lu\u1eadn th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u0169 l\u00e0 k\u1ebb th\u00f9 c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 di chuy\u1ec3n nhanh nh\u01b0 hi\u1ec7n t\u1ea1i. \u0110\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n trong m\u00f4i tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i, b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u01b0a ra nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh nh\u1ecf, t\u00ecm ki\u1ebfm ph\u1ea3n h\u1ed3i v\u00e0 xem x\u00e9t b\u1eb1ng ch\u1ee9ng, nh\u01b0ng b\u1ea1n ph\u1ea3i lu\u00f4n ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc.<\/span><\/p>\n

Gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p<\/strong><\/span><\/p>\n

\u0110\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf doanh nghi\u1ec7p tr\u01b0\u1edbc nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u1ecdi ng\u01b0\u1eddi, t\u1eeb CEO \u0111\u1ebfn nh\u1eefng nh\u00e2n vi\u00ean c\u1ea7n ph\u1ea3i nh\u1eadn bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang mu\u1ed1n \u0111i\u1ec1u g\u00ec, nh\u1eefng kh\u00f3 kh\u0103n h\u1ecd g\u1eb7p ph\u1ea3i v\u00e0 c\u00e1ch \u0111\u1ec3 gi\u00fap h\u1ecd v\u01b0\u1ee3t qua nh\u1eefng th\u1eed th\u00e1ch \u0111\u00f3.<\/span><\/p>\n

X\u00e2y d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a h\u1ee3p t\u00e1c v\u00e0 tin t\u01b0\u1edfng l\u1eabn nhau<\/strong><\/span><\/p>\n

Nh\u1eefng \u0111\u1ed9i ng\u0169 t\u1ed1t nh\u1ea5t th\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u00f9ng nhau trong c\u00e1c d\u1ef1 \u00e1n, v\u00e0 ho\u00e0n th\u00e0nh c\u00e1c d\u1ef1 \u00e1n \u0111\u00f3 nhanh ch\u00f3ng. N\u1ebfu b\u1ea1n giao c\u00f4ng vi\u1ec7c cho nhi\u1ec1u chuy\u00ean gia kh\u00e1c nhau v\u00e0 h\u1ecd ph\u1ea3i ch\u1edd c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi n\u00e0y hay ng\u01b0\u1eddi kia ho\u00e0n th\u00e0nh tr\u01b0\u1edbc khi l\u00e0m vi\u1ec7c, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian. B\u1ea1n c\u1ea7n nh\u1eefng ng\u01b0\u1eddi v\u1edbi c\u00e1c chuy\u00ean m\u00f4n kh\u00e1c nhau nh\u01b0ng tin t\u01b0\u1edfng l\u1eabn nhau \u0111\u1ec3 h\u1ee3p t\u00e1c v\u00e0 nhanh ch\u00f3ng t\u1ea1o ra k\u1ebft qu\u1ea3.<\/span><\/p>\n

V\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 v\u0103n h\u00f3a n\u00e0y, c\u00e1c doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i \u0111ang ph\u00e1t tri\u1ec3n d\u1ef1a v\u00e0o kh\u1ea3 n\u0103ng c\u1ea3m nh\u1eadn v\u00e0 ngay l\u1eadp t\u1ee9c ph\u1ea3n \u1ee9ng l\u1ea1i v\u1edbi c\u00e1c h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean. N\u1ebfu kh\u00f4ng, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh Eastman Kodak, c\u00f4ng ty th\u1ea5t b\u1ea1i trong vi\u1ec7c \u0111i c\u00f9ng xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch t\u1eeb m\u00e1y \u1ea3nh d\u00f9ng phim sang m\u00e1y \u1ea3nh k\u0129 thu\u1eadt s\u1ed1, cho \u0111\u1ebfn Blockbuster Video, doanh nghi\u1ec7p b\u1ecb \u00e1p \u0111\u1ea3o b\u1edfi Netflix v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 streaming kh\u00e1c tr\u00ean internet.<\/span><\/p>\n

Nh\u1eefng v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng s\u1ebd bao g\u1ed3m Facebook, c\u00f4ng ty v\u1eabn \u0111ang thay \u0111\u1ed5i v\u00e0 \u0111i \u0111\u1ea7u trong hi\u1ec7n t\u1ea1i, b\u1ea5t k\u1ec3 vi\u1ec7c b\u1ecb c\u1ea1nh tranh b\u1edfi Twitter, Instagram\u2026 Hay Tesla v\u1eabn \u0111ang d\u1eabn \u0111\u1ea7u ng\u00e0nh xe \u0111i\u1ec7n, m\u1eb7c d\u00f9 b\u1ecb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00e1c trong ng\u00e0nh xe h\u01a1i c\u1ea1nh tranh.<\/span><\/p>\n

Nh\u1eefng ng\u01b0\u1eddi th\u1eafng cu\u1ed9c n\u00e0y, c\u0169ng nh\u01b0 nh\u1eefng startup th\u00e0nh c\u00f4ng \u0111\u1ec1u c\u00f3 m\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p tuy\u1ec7t v\u1eddi m\u00e0 nh\u00e2n vi\u00ean l\u1eabn kh\u00e1ch h\u00e0ng coi tr\u1ecdng. N\u1ebfu s\u1ef1 chuy\u1ec3n bi\u1ebfn trong v\u0103n h\u00f3a n\u00e0y kh\u00f4ng x\u1ea3y ra t\u1ef1 nhi\u00ean, b\u1ea1n s\u1ebd ph\u1ea3i d\u1eabn \u0111\u1ea7u s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3.<\/span><\/p>\n

Theo Entreprenuer<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u doanh nghi\u1ec7p m\u00e0 t\u00f4i t\u01b0 v\u1ea5n v\u1eabn s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng, hay v\u0103n h\u00f3a ch\u1ec9 \u0111\u1ea1o t\u1eeb tr\u00ean xu\u1ed1ng. Theo \u00fd ki\u1ebfn c\u1ee7a t\u00f4i, b\u1ea1n s\u1ebd kh\u00f4ng…<\/p>\n","protected":false},"author":1,"featured_media":4901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[133],"tags":[82],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/van-hoa-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4900"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4900"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4901"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}