{"id":4920,"date":"2021-01-26T09:19:10","date_gmt":"2021-01-26T02:19:10","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4920"},"modified":"2022-10-15T22:47:35","modified_gmt":"2022-10-15T15:47:35","slug":"marketing-rat-dat-do-lieu-ban-co-nen-dau-tu-vao-marketing","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/marketing-rat-dat-do-lieu-ban-co-nen-dau-tu-vao-marketing\/","title":{"rendered":"Marketing r\u1ea5t \u0111\u1eaft \u0111\u1ecf. Li\u1ec7u b\u1ea1n c\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o Marketing?"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\">S\u1edbm hay mu\u1ed9n th\u00ec \u0111a s\u1ed1 doanh nh\u00e2n s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u1ef1c t\u1ebf r\u1eb1ng marketing r\u1ea5t \u0111\u1eaft \u0111\u1ecf. Trong qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t chi\u1ebfn d\u1ecbch marketing m\u1edbi ho\u1eb7c b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, b\u1ea1n nh\u1eadn ra r\u1eb1ng s\u1ebd ph\u1ea3i t\u1ed1n h\u00e0nh ch\u1ee5c, th\u1eadm ch\u00ed h\u00e0ng tr\u0103m tri\u1ec7u, v\u00e0 thu nh\u1eadp c\u1ee7a b\u1ea1n s\u1ebd bi\u1ebfn m\u1ea5t trong c\u00e1i mi\u1ec7ng h\u1ed1 kh\u1ed5ng l\u1ed3 n\u00e0y.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">T\u1ea1i sao marketing l\u1ea1i \u0111\u1eaft \u0111\u1ecf \u0111\u1ebfn v\u1eady? V\u00e0 li\u1ec7u chi ph\u00ed n\u00e0y c\u00f3 x\u1ee9ng \u0111\u00e1ng?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Nh\u1eefng \u0111i\u1ec1u b\u1ea1n \u0111ang tr\u1ea3 ti\u1ec1n<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch gi\u1ea3i th\u00edch t\u1ea1i sao marketing l\u1ea1i \u0111\u1eaft \u0111\u1ecf. Th\u00f4ng th\u01b0\u1eddng th\u00ec chi ph\u00ed marketing s\u1ebd bao g\u1ed3m nh\u1eefng \u0111i\u1ec1u sau:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\"><strong>Ti\u1ec1n l\u01b0\u01a1ng v\u00e0 nh\u00e2n c\u00f4ng. <\/strong>\u0110a s\u1ed1 c\u00e1c chi\u1ebfn d\u1ecbch marketing y\u00eau c\u1ea7u nhi\u1ec1u ng\u01b0\u1eddi ph\u1ea3i ph\u1ed1i h\u1ee3p l\u00e0m vi\u1ec7c c\u00f9ng nhau. \u0110a s\u1ed1 nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 c\u00e1c chuy\u00ean gia v\u1edbi chuy\u00ean m\u00f4n cao, \u0111i k\u00e8m v\u1edbi \u0111\u00f3 l\u00e0 m\u1ee9c l\u01b0\u01a1ng cao.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 12pt;\"><strong>Gi\u1edbi h\u1ea1n t\u00e0i nguy\u00ean.<\/strong> M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch marketing s\u1eed d\u1ee5ng c\u00e1c t\u00e0i nguy\u00ean c\u00f3 gi\u1edbi h\u1ea1n, v\u00e0 m\u1ed9t s\u1ed1 \u00edt t\u00e0i nguy\u00ean \u0111\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng. V\u00ed d\u1ee5, ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng bi\u1ec3n qu\u1ea3ng c\u00e1o c\u1ed1 \u0111\u1ecbnh d\u1ecdc cao t\u1ed1c. Khi qu\u00e1 tr\u00ecnh \u0111\u1ea5u gi\u00e1 b\u1eaft \u0111\u1ea7u, n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn cho gi\u00e1 c\u1ee7a ch\u00fang t\u0103ng \u0111\u00e1ng k\u1ec1.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 12pt;\"><strong>R\u1ee7i ro, th\u1ea5t b\u1ea1i v\u00e0 h\u1ed7 tr\u1ee3.<\/strong> M\u1ed9t s\u1ed1 nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 t\u00ednh \u0111\u1ebfn chi ph\u00ed c\u1ee7a tr\u01b0\u1eddng h\u1ee3p r\u1ee7i ro th\u1ea5t b\u1ea1i, n\u1ebfu h\u1ecd th\u1ea5t b\u1ea1i v\u00e0o ban \u0111\u1ea7u, h\u1ecd s\u1ebd ph\u1ea3i th\u1eed l\u1ea1i l\u1ea7n n\u1eefa. Ch\u00fang ta c\u0169ng c\u1ea7n ph\u1ea3i t\u00ednh \u0111\u1ebfn chi ph\u00ed b\u1ea3o tr\u00ec v\u00e0 h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft b\u00ean ngo\u00e0i c\u00e1c d\u1ecbch v\u1ee5 marketing ch\u00ednh.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u00e1 c\u1ea3<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1ed9t \u0111i\u1ec1u r\u00f5 r\u00e0ng kh\u00e1c n\u1eefa l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau s\u1ebd c\u00f3 chi ph\u00ed kh\u00e1c nhau. D\u1ef1a v\u00e0o c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n, marketing c\u00f3 th\u1ec3 r\u1ea5t r\u1ebb ho\u1eb7c r\u1ea5t \u0111\u1eaft \u0111\u1ecf, v\u00e0 \u0111i\u1ec1u n\u00e0y d\u1ef1a v\u00e0o nh\u1eefng bi\u1ebfn s\u1ed1 sau:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c. <\/strong>M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eaft \u0111\u1ecf h\u01a1n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f2n l\u1ea1i. Qu\u1ea3ng c\u00e1o tr\u00ean TV r\u1ea5t \u0111\u1eaft b\u1edfi ch\u00fang c\u00f3 gi\u1edbi h\u1ea1n v\u00e0 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n s\u1eed d\u1ee5ng. Ng\u01b0\u1ee3c l\u1ea1i, SEO \u00edt \u0111\u1eaft \u0111\u1ecf h\u01a1n b\u1edfi v\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n. Tuy v\u1eady, ngay c\u1ea3 SEO c\u0169ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean r\u1ea5t \u0111\u1eaft \u0111\u1ecf v\u1edbi \u0111\u00fang \u0111i\u1ec1u ki\u1ec7n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 12pt;\"><strong>Quy m\u00f4. <\/strong>\u0110a s\u1ed1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing th\u01b0\u1eddng c\u00f3 quy m\u00f4 \u0111a d\u1ea1ng, m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a nh\u1ecf v\u00e0 m\u1ed9t doanh nghi\u1ec7p l\u1edbn s\u1ebd kh\u00f4ng s\u1eed d\u1ee5ng c\u00f9ng chi\u1ebfn l\u01b0\u1ee3c hay c\u00f9ng t\u00e0i nguy\u00ean. Chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00e0ng l\u1edbn v\u00e0 b\u1ea1n c\u00e0ng mu\u1ed1n qu\u1ea3ng b\u00e1 cho nhi\u1ec1u ng\u01b0\u1eddi, s\u1ed1 ti\u1ec1n b\u1ea1n ph\u1ea3i tr\u1ea3 c\u00e0ng cao.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt;\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>\u00a0<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\"><strong>C\u00f4ng ty d\u1ecbch v\u1ee5, nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c t\u1ef1 do v\u00e0 t\u1ef1 l\u00e0m. <\/strong>\u0110\u1ec3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch marketing, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 l\u00e0m, tuy\u1ec3n nh\u00e2n vi\u00ean t\u1ef1 do, \u0111\u1ec3 cho nh\u00e2n vi\u00ean trong c\u00f4ng ty l\u00e0m hay l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t c\u00f4ng ty d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p. M\u1ed7i l\u1ef1a ch\u1ecdn n\u00e0y c\u00f3 chi ph\u00ed kh\u00e1c nhau, c\u0169ng nh\u01b0 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu ri\u00eang. V\u00ed d\u1ee5, l\u00e0m vi\u1ec7c v\u1edbi nh\u00e2n vi\u00ean t\u1ef1 do c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n cho b\u1ea1n, nh\u01b0ng l\u1ea1i kh\u00f3 c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c ai ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u m\u00e0 b\u1ea1n mu\u1ed1n, v\u00e0 h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c. C\u00f4ng ty d\u1ecbch v\u1ee5 th\u00ec \u0111\u1eaft \u0111\u1ecf h\u01a1n nh\u01b0ng \u0111\u00e1ng ti\u1ec1n b\u1edfi \u0111\u1ed9 tin c\u1eady c\u1ee7a ch\u00fang.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 12pt;\"><strong>Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kinh nghi\u1ec7m.<\/strong> Trong marketing, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ed1 ti\u1ec1n \u0111\u00e3 b\u1ecf ra. Nh\u1eefng c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c gi\u00e0u kinh nghi\u1ec7m v\u00e0 k\u0129 n\u0103ng s\u1ebd y\u00eau c\u1ea7u nhi\u1ec1u ti\u1ec1n h\u01a1n b\u1edfi kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1eaft \u0111\u1ecf l\u00e0 d\u1ea5u hi\u1ec7u t\u1ed1t, b\u1edfi \u0111i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang c\u00f3 chi\u1ebfn d\u1ecbch ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 b\u1ea1n c\u1ea7n. \u0110\u01b0\u01a1ng nhi\u00ean l\u00e0 c\u00f3 ngo\u1ea1i l\u1ec7, v\u00e0 c\u0169ng s\u1ebd c\u00f3 nh\u1eefng l\u00fac chi ph\u00ed \u0111\u1eaft \u0111\u1ecf l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt;\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>B\u1ea3n ch\u1ea5t c\u1ee7a ROI<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t b\u1ea1n c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc khi thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch marketing l\u00e0 l\u1ee3i nhu\u1eadn thu v\u1ec1 khi \u0111\u1ea7u t\u01b0 (ROI). N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec t\u1eeb chi\u1ebfn d\u1ecbch so v\u1edbi nh\u1eefng g\u00ec b\u1ea1n b\u1ecf v\u00e0o \u0111\u00f3?<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 \u0111o \u0111\u01b0\u1ee3c ROI cho \u0111\u1ebfn khi chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t con s\u1ed1 d\u1ef1 \u0111o\u00e1n b\u1eb1ng kinh nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n c\u0169ng nh\u01b0 c\u1ee7a c\u00e1c chuy\u00ean gia m\u00e0 b\u1ea1n l\u00e0m vi\u1ec7c c\u00f9ng.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">ROI quan tr\u1ecdng h\u01a1n l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 b\u1ea1n \u0111ang \u0111\u1ea7u t\u01b0. V\u00ed d\u1ee5, trong chi\u1ebfn d\u1ecbch A, b\u1ea1n ti\u00eau 10 tri\u1ec7u \u0111\u1ec3 thu l\u1ea1i 20 tri\u1ec7u trong doanh thu. Nh\u01b0ng trong chi\u1ebfn d\u1ecbch B, b\u1ea1n s\u1eed d\u1ee5ng 30 tri\u1ec7u \u0111\u1ec3 mang v\u1ec1 100 tri\u1ec7u doanh thu. Chi\u1ebfn d\u1ecbch B \u0111\u1eaft \u0111\u1ecf h\u01a1n, nh\u01b0ng c\u0169ng \u0111em l\u1ea1i ROI cao h\u01a1n r\u1ea5t nhi\u1ec1u.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">B\u1edfi v\u00ec l\u00fd do n\u00e0y, b\u1ea1n kh\u00f4ng n\u00ean lo\u1ea1i b\u1ecf m\u1ed9t chi\u1ebfn d\u1ecbch marketing ch\u1ec9 v\u00ec n\u00f3 \u0111\u1eaft \u0111\u1ecf.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Ho\u1ea1t \u0111\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n marketing<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Ch\u00fang ta c\u0169ng n\u00ean c\u00e2n nh\u1eafc tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p m\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn d\u1ecbch marketing. C\u00f3 nh\u1eefng v\u00ed d\u1ee5 c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng m\u00e0 kh\u00f4ng c\u1ea7n qu\u1ea3ng c\u00e1o ho\u1eb7c marketing. Tuy nhi\u00ean \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p ho\u00e0n to\u00e0n d\u1ef1a v\u00e0o danh ti\u1ebfng v\u00e0 kh\u00e1ch h\u00e0ng truy\u1ec1n mi\u1ec7ng l\u1eabn nhau. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y s\u1ebd m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 nhi\u1ec1u khi kh\u00f4ng ch\u1eafc ch\u1eafn, \u0111\u00f3 l\u00e0 l\u00fd do m\u00e0 \u0111\u1ed1i v\u1edbi \u0111a s\u1ed1 c\u00e1c doanh nghi\u1ec7p, marketing v\u00e0 qu\u1ea3ng c\u00e1o l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Li\u1ec7u c\u00f3 \u0111\u00e1ng hay kh\u00f4ng?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Li\u1ec7u m\u1ed9t chi\u1ebfn d\u1ecbch marketing \u0111\u1eaft \u0111\u1ecf \u0111\u00e1ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra? V\u1ea5n \u0111\u1ec1 n\u00e0y qu\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi ch\u1eafc ch\u1eafn. Tuy nhi\u00ean, trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p th\u00ec chi ph\u00ed cao c\u1ee7a marketing ho\u00e0n to\u00e0n h\u1ee3p l\u00fd, v\u00e0 n\u1ebfu b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch t\u1ed1t, b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c ROI cao v\u00e0 l\u1ea5y l\u1ea1i \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n c\u1ee7a m\u00ecnh. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n marketing, \u0111a s\u1ed1 c\u00f4ng ty s\u1ebd thu \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o marketing- ngay c\u1ea3 n\u1ebfu vi\u1ec7c \u0111\u00f3 kh\u00e1 \u0111\u1eaft \u0111\u1ecf.<\/span><\/p>\n<p style=\"text-align: right;\"><em><span style=\"font-size: 10pt;\">Theo Entrepreneur<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u1edbm hay mu\u1ed9n th\u00ec \u0111a s\u1ed1 doanh nh\u00e2n s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u1ef1c t\u1ebf r\u1eb1ng marketing r\u1ea5t \u0111\u1eaft \u0111\u1ecf. Trong qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t chi\u1ebfn d\u1ecbch&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[50],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2021\/01\/marketing-2-scaled.jpg?fit=2560%2C1709&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4920"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=4920"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/4920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/4922"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=4920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=4920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=4920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}